25madison

25Madison, LLC is a venture capital firm and innovation hub founded in 2018, with its headquarters in New York and additional offices in Miami, Atlanta, and Tel Aviv. The firm specializes in incubating and accelerating early-stage business concepts, leveraging the collective expertise of its partners, who possess over 200 years of experience across various sectors, including entertainment, advertising, consumer products, and finance. 25Madison focuses on applying proven strategies and partnerships to assist entrepreneurs in overcoming significant challenges in building their businesses.

Steven Price

Co-Founder and CEO

Past deals in Beverages

Onda

Series B in 2022
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.

Onda

Series A in 2021
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.

Sourse

Seed Round in 2021
Sourse is a food tech company focused on creating innovative formats for vitamins and supplements with an emphasis on efficacy and sustainability. Founded by Jenne Moore and Andrew Remlinger, the company specializes in producing vitamin-infused dark chocolates made from local, natural ingredients. These chocolates are designed to be gluten and GMO-free, catering to health-conscious consumers seeking functional wellness benefits. Sourse's mission is to offer clean and delicious snacks that not only enhance individual well-being but also consider the health of the planet. Their initial product line features a vitamin-infused chocolate aimed at improving mood, energy, and brain function.

Onda

Series A in 2021
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.

Onda

Seed Round in 2020
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.

Noops

Pre Seed Round in 2020
Noops, Inc. manufactures and sells plant-based oat milk pudding products. The company offers mocha, cocoa, French toast, sticky bun, and related flavors of oat milk pudding products. It sells its products through its online platform. Noops, Inc. was formerly known as SuperBox Brands, Inc. and changed its name to Noops, Inc. in October 2019. The company was founded in 2019 and is based in Roslyn, New York.

Onda

Seed Round in 2020
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.

Noops

Pre Seed Round in 2020
Noops, Inc. manufactures and sells plant-based oat milk pudding products. The company offers mocha, cocoa, French toast, sticky bun, and related flavors of oat milk pudding products. It sells its products through its online platform. Noops, Inc. was formerly known as SuperBox Brands, Inc. and changed its name to Noops, Inc. in October 2019. The company was founded in 2019 and is based in Roslyn, New York.

Onda

Pre Seed Round in 2020
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.

Noops

Pre Seed Round in 2019
Noops, Inc. manufactures and sells plant-based oat milk pudding products. The company offers mocha, cocoa, French toast, sticky bun, and related flavors of oat milk pudding products. It sells its products through its online platform. Noops, Inc. was formerly known as SuperBox Brands, Inc. and changed its name to Noops, Inc. in October 2019. The company was founded in 2019 and is based in Roslyn, New York.

Parmela Creamery

Seed Round in 2019
Parmela Creamery is a manufacturer of food products. It produces plant based cheeses such as cashew cheese, nut cheese and more. It sells its products through food retail stores at different locations. The company is based in New York City, New York.

Parmela Creamery

Seed Round in 2019
Parmela Creamery is a manufacturer of food products. It produces plant based cheeses such as cashew cheese, nut cheese and more. It sells its products through food retail stores at different locations. The company is based in New York City, New York.

BOU Brands

Series B in 2018
BOU is a small team of foodies who are committed to creating products that are tastier, healthier, higher quality, and more convenient. They believe that you should never have to sacrifice flavor for health, or quality for convenience. Whether it's their easy to use cubes, or their on the go soup cups, their products are made with real and all natural ingredients, and are designed to make your life easier.

MUD\WTR

Pre Seed Round in 2018
MUD\WTR is an amalgam of organic, earth-grown ingredients lauded by cultures old and young around the world for their health and performance benefits.