500 Labs

500 Global, formerly known as 500 Startups, is a venture capital firm and incubator based in Mountain View, California, founded in 2010. The firm specializes in seed investments, primarily focusing on early-stage technology and financial services startups across various sectors, including biotech, e-commerce, fintech, and digital healthcare. 500 Global operates a four-month accelerator program, where it typically invests between $0.05 million and $1 million for a 5 to 10 percent equity stake in companies with at least $100,000 in monthly revenue. The firm targets a global market, with particular emphasis on regions such as the Middle East, Asia, Europe, and Latin America. Since its inception, it has invested in over 2,200 startups and supports the growth of innovation ecosystems through educational programs and partnerships. 500 Global also prioritizes investments in companies led by minority founders, reflecting its commitment to diverse entrepreneurial leadership.

Amjad Ahmad

General Partner

Chandini Ammineni

Partner

André Marcel Bally

Investor Relations Associate

Amal Enan

Partner

Max Fram-Schwartz

Venture Partner

Twwo Pun Jaruthassanakul

Investment Associate

Yolanda Kim

Principal

Matt Lerner

Partner

Jon Li

Director, Investor Relations

Jasmine Liew

Investment Manager

Robert Neivert

Venture Partner

Khailee Ng

Managing Partner

Krating Poonpol Ph.D

Partner

Ruangroj Poonpol

Venture Partner

Natavudh Pungcharoenpong

Partner

Mameaw Sapprasert

Partner

Reena Sharma

Investor Relations Associate

Mike Sigal

Partner, FinTech

Sanjay Singhal

Partner, Canada

Tanya Soman

Venture Partner

Paulina Szyrmer

Head of Global Education

Pat Naranpat Thitipattakul

Investor

Tony Wang

Managing Partner

Paul Yoo

Chief Financial Officer

Past deals in Latin America

Ayenda Rooms

Venture Round in 2021
Ayenda Rooms is a rapidly growing hotel chain based in Medellín, Colombia, and it is recognized as the largest hotel chain in the country by the number of properties. Founded in 2015, Ayenda operates hotels in major Colombian cities including Barranquilla, Bogotá, Medellín, and Pereira. The company focuses on franchising small hotels to meet the essential needs of travelers, catering to individuals, families, and business travelers alike. Ayenda emphasizes quality and consistency in its offerings, supported by proprietary technology that manages various aspects of operations, such as hotel management software and pricing algorithms, enhancing the overall user experience.

Talently

Seed Round in 2021
Talently is an education services provider based in Lima, Peru, specializing in online programs for programming roles. The company focuses on enhancing the career prospects of software developers from Latin America by offering an intensive curriculum designed to equip them with essential skills for the technology industry. This program includes training in English communication, remote work capabilities, and career mentoring, enabling participants to improve their employability in a global job market. Talently aims to accelerate the careers of tech talent in the region, helping them secure better job opportunities worldwide.

ComoQuiero

Seed Round in 2020
ComoQuiero is a digital platform based in Las Condes, Chile, established in 2016, that assists individuals and families in planning their daily meals with ease. The platform offers a comprehensive collection of recipes and balanced menus, which users can customize based on their personal preferences and the number of diners. In addition to meal planning, ComoQuiero provides a consolidated and editable shopping list of necessary ingredients, helping users avoid over-purchasing. By streamlining the meal preparation process, ComoQuiero enables its users to enjoy cooking and eating without significant time investment or excessive spending.

PortalTerreno.com

Seed Round in 2020
PortalTerreno.com is the first marketplace specialized in the land market in latin america.

Talently

Seed Round in 2020
Talently is an education services provider based in Lima, Peru, specializing in online programs for programming roles. The company focuses on enhancing the career prospects of software developers from Latin America by offering an intensive curriculum designed to equip them with essential skills for the technology industry. This program includes training in English communication, remote work capabilities, and career mentoring, enabling participants to improve their employability in a global job market. Talently aims to accelerate the careers of tech talent in the region, helping them secure better job opportunities worldwide.

Etiner

Pre Seed Round in 2019
We are helping people to have better travel experiences, in the simplest possible way. Etiner simplifies the travel planning process, allowing people to plan and book travel experiences in a simple and safe way with local operators in Latin America.

Ayenda Rooms

Seed Round in 2019
Ayenda Rooms is a rapidly growing hotel chain based in Medellín, Colombia, and it is recognized as the largest hotel chain in the country by the number of properties. Founded in 2015, Ayenda operates hotels in major Colombian cities including Barranquilla, Bogotá, Medellín, and Pereira. The company focuses on franchising small hotels to meet the essential needs of travelers, catering to individuals, families, and business travelers alike. Ayenda emphasizes quality and consistency in its offerings, supported by proprietary technology that manages various aspects of operations, such as hotel management software and pricing algorithms, enhancing the overall user experience.

Alba

Seed Round in 2018
Alba is a Chile-based company that operates an application designed to connect families with vetted and trained babysitters across Chile, Argentina, and Mexico. The platform allows parents to specify their childcare needs, review recommended profiles, and communicate with candidates before making a selection. Families can reserve a babysitter and complete payments through the app. Alba aims to enhance the childcare experience by providing a quick matching service, typically within 15 minutes, and ensuring that caregivers are professionally trained. The company emphasizes safety and reliability by offering a 24/7 support team, commercial liability insurance, and features that enable real-time monitoring of care sessions, including text updates and GPS tracking. Through these services, Alba seeks to provide peace of mind to parents while ensuring a high-quality experience for both children and caregivers.

Globalwork

Seed Round in 2018
Globalwork provides background check services. The company offers services, such as home interviews; background check, allows allows to improve the competitiveness; and psycho test, which allows the company to recruit right candidates. The company is based in Medellín, Colombia.

LQN

Pre Seed Round in 2018
LoQueNecesito.co is an online platform based in Bogotá, Colombia, that facilitates the buying, selling, and renting of properties across the country. Founded in 2017, the company aims to enhance the home buying experience for middle and lower-class Latin Americans by employing digital processes, big data, and machine learning. In addition to real estate transactions, LoQueNecesito.co offers applications that support users in navigating the mortgage credit landscape, making the process more accessible and efficient.

Beauty Date

Venture Round in 2018
BeautyDate designs and develops a beauty application that allows users to make appointments with hairdressers, manicurists, masseurs, and beauticians. Adrian Boaventura da Silva, Alexandre Kleis, Carlos Henrique Dejavite Araujo, Fabrizzio Zampieri, Giovanni K. Bonetti, and Ronald Peña founded it on February 2, 2014, with its headquarters in Curitiba in Brazil.

Mediação Online

Seed Round in 2017
Mediação Online, established in 2015 and headquartered in São Paulo, Brazil, is the first online mediation platform in the country. The firm specializes in providing online legal mediation services aimed at resolving various types of conflicts, including consumer disputes, labor issues, and corporate disagreements. Targeting sectors such as finance, retail, insurance, education, franchising, real estate, and telecommunications, Mediação Online seeks to enhance the efficiency of the legal market through alternative conflict resolution methods. Brazil's high litigation rates underscore the need for such services, and the company aims to democratize access to these solutions. By leveraging scalable technology, Mediação Online aspires to transform the landscape of conflict management and prevention for individuals, businesses, and institutions.

Apurata

Seed Round in 2017
Apurata is a financial services platform aimed at providing accessible credit to the middle-class population in Latin America, particularly targeting the unbanked and underbanked segments. The company leverages proprietary technology and streamlined origination processes to facilitate quick access to small loans, personal credits, and online loans. With a focus on the Peruvian market, Apurata addresses a significant opportunity in the region, estimated at $3 billion, as part of a larger $25 billion market across Latin America. The platform allows users to apply for credit digitally, enabling them to receive funding in less than thirty minutes. Apurata is actively expanding its operations and is seeking to hire professionals in various roles, including software development, risk management, operations, customer service, and collections.

Decompris

Seed Round in 2017
DeCompris operates as an online shopping research platform that enables Internet users to find and compare the products of e-commerce in Latin America. It offers information on products, such as consoles and video games, camera and photo, computing, telephones and tablets, and TV/audio/video products. The company is based in San Isidro, Peru.

ReservaTurno

Seed Round in 2017
ReservaTurno is the leading and fastest growing booking platform for beauty treatments in Argentina with over 250 salons, barber shops, spa's and studios. ReservaTurno provides users a mobile App to book on-the-go and beauty salons the tools to connect with existing clients - and attract new ones. We are 24/7 beauty bookings platform that puts customers and salon managers in control, and gives you access to exclusive discounts.

NAZAR

Pre Seed Round in 2017
Nazar develops a SaaS based agentless database performance monitoring solution. Antônio Inocêncio, Leo Zeba, and Matheus Oliveira in 2014, with its headquarters in Recife in Brazil.

LocalAventura

Seed Round in 2016
LocalAventura is an online platform that that connects travelers with passionate local guides for more authentic experiences throughout Latin America. We offer ready-to-book tours as well as customized trip planning & travel consultations. From a culinary exploration of Lima to a trek through Patagonia, we believe there is no better way to experience the beauty, excitement, and mystery of Latin America than with a trusted and knowledgeable local.

Beauty Date

Seed Round in 2016
BeautyDate designs and develops a beauty application that allows users to make appointments with hairdressers, manicurists, masseurs, and beauticians. Adrian Boaventura da Silva, Alexandre Kleis, Carlos Henrique Dejavite Araujo, Fabrizzio Zampieri, Giovanni K. Bonetti, and Ronald Peña founded it on February 2, 2014, with its headquarters in Curitiba in Brazil.

FormaFina

Seed Round in 2015
FormaFina is an online marketplace for US-based premium design and home decor brands to expand internationally. Access to new markets with strong demand with partner who will take care of exportation and local sales and fulfillment. Willing to give exclusivity and discounts on wholesale prices. Discovery of aspirational, premium, and innovative design products that cannot be found in the local market. Willing to pay a premium. FormaFina was founded on 2012 and is headquartered in Sao Paulo, Brazil.

Sonoma

Venture Round in 2015
Sonoma, founded in 2012 and based in São Paulo, Brazil, operates an online platform specializing in the sale of wine and gourmet food. As Brazil's first curated sales site for these products, Sonoma addresses the challenges of high import taxes and substantial distributor margins that make wine and gourmet items expensive and limited in selection. By sourcing directly from a network of small importers, vineyards, and artisanal producers, Sonoma offers weekly selections often in limited quantities at prices up to 60% below the market average. The company also provides valuable content created by journalists and top wine professionals, making wine and gastronomy more accessible to enthusiastic consumers. Additionally, Sonoma Market, launched in 2018, serves as a digital marketplace connecting local farmers and artisanal producers with customers seeking high-quality food and beverages, enhancing convenience through immediate delivery and localized fulfillment.

Sentisis

Series A in 2015
Sentisis is a Customer Experience platform based in Madrid, Spain, specializing in monitoring and analyzing brands in real-time across social networks. The company caters to clients in Spain, Mexico, Colombia, Chile, and Central America, focusing on interpreting text data, particularly from social media and customer experience interactions. Through its services, Sentisis helps organizations gain insights into consumer sentiment and improve their brand strategies.

ContaAzul

Series C in 2015
ContaAzul Software LTDA is a Brazilian company that provides a software as a service (SaaS) platform designed for small businesses. Founded in 2011 and headquartered in Joinville, Brazil, ContaAzul offers a user-friendly online solution that centralizes financial management, invoicing, inventory, and sales processes. The platform connects businesses to accounting services, banks, and electronic invoicing, simplifying various financial routines. Additionally, ContaAzul is dedicated to supporting small entrepreneurs by providing educational resources and instructional materials, ensuring they have the knowledge to succeed. This comprehensive approach allows businesses to focus on growth and profitability.

Brandtrack

Pre Seed Round in 2015
Brandtrack, Inc. is a Buenos Aires-based company that offers a software solution for commercial music reproduction in various businesses. Founded in 2014, it provides a platform that curates music playlists tailored to brand characteristics and customer profiles, ensuring a seamless background music experience for establishments such as restaurants, retail stores, and hotels. The software operates offline, allowing businesses to play music without an Internet connection, and includes features for integrating commercial advertisements and promotional voiceovers. Brandtrack's service also offers a web control panel for users to monitor music playback in their locations, ensuring compliance with curated selections. Additionally, the company provides legal music licenses, simplifying the process for businesses while enhancing the overall customer experience.

FormaFina

Seed Round in 2014
FormaFina is an online marketplace for US-based premium design and home decor brands to expand internationally. Access to new markets with strong demand with partner who will take care of exportation and local sales and fulfillment. Willing to give exclusivity and discounts on wholesale prices. Discovery of aspirational, premium, and innovative design products that cannot be found in the local market. Willing to pay a premium. FormaFina was founded on 2012 and is headquartered in Sao Paulo, Brazil.

Brandtrack

Pre Seed Round in 2014
Brandtrack, Inc. is a Buenos Aires-based company that offers a software solution for commercial music reproduction in various businesses. Founded in 2014, it provides a platform that curates music playlists tailored to brand characteristics and customer profiles, ensuring a seamless background music experience for establishments such as restaurants, retail stores, and hotels. The software operates offline, allowing businesses to play music without an Internet connection, and includes features for integrating commercial advertisements and promotional voiceovers. Brandtrack's service also offers a web control panel for users to monitor music playback in their locations, ensuring compliance with curated selections. Additionally, the company provides legal music licenses, simplifying the process for businesses while enhancing the overall customer experience.
Solidarium Mercado de Artesanato e Servicos Digitais provides an online marketplace that connects Brazilian designers, artisans and makers with consumers and retailers. Tiago Dalvi founded it in 2007, with its headquarters in Curitiba in Brazil.

Floqq

Seed Round in 2013
Floqq is the largest marketplace for online video courses in Latin America, offering a diverse range of over 10,000 high-quality courses on various topics and skill sets. Users can learn at their own pace, with courses available in multiple levels of difficulty, catering to different learning needs. Each course is taught by real-world experts, ensuring that learners receive valuable insights and practical knowledge. The platform is accessible through both the website and mobile apps, allowing users to engage with the content anytime and anywhere. Whether it's acquiring new professional skills, exploring hobbies, or learning something new, Floqq provides a comprehensive space for education and knowledge sharing.

Veduca

Series A in 2013
Veduca is a Brazilian online education platform that believes that people's lives can be transformed through high quality content, produced and distributed in a sustainable and collaborative way. The company was founded in March 2012 by Carlos Souza, Eduardo Zancul, Marcelo Mejlachowicz and Andre Tachian. Over the last 5 years Veduca has grown to be one of the most relevant educational portals in Brazil. The platform was fully relaunched in December 2016. Since then we have 500k new students that can have access to content for free and can chose to apply for a certificate by paying R$49,00. Veduca is a social business, with the commitment to re-invest profits into better platform and new content. Over these 5 years, Veduca has been profiled by many of the main media vehicles in Brazil, such as TV Globo, SBT, TV Band, Veja, Valor Econômico, Brasil Econômico, O Estado de S. Paulo, Folha de S. Paulo, Galileu, among others, and thousands of websites. Abroad, Veduca has also been highlighted as one of the key players in the ed-tech world by the Financial Times, Thomson Reuters, Yahoo Finance, The Chronicle of Higher Education, El Universal (Mexico), and others.

Sinimanes

Seed Round in 2013
Sinimanes / Semeantoja is an online food delivery company that links users to their local neighborhood restaurants. The site offers users an exciting choice of more than 2000 restaurants and numerous cuisine types in Argentina, Mexico and Chile. Funded by 500 Startups, Nxtp Labs and Angel Investors.

FormaFina

Seed Round in 2013
FormaFina is an online marketplace for US-based premium design and home decor brands to expand internationally. Access to new markets with strong demand with partner who will take care of exportation and local sales and fulfillment. Willing to give exclusivity and discounts on wholesale prices. Discovery of aspirational, premium, and innovative design products that cannot be found in the local market. Willing to pay a premium. FormaFina was founded on 2012 and is headquartered in Sao Paulo, Brazil.

CentralMayoreo.com

Seed Round in 2013
CentralMayoreo.com is a B2B e-commerce marketplace, focusing on intra-national wholesale, with initial launch in Mexico, but replicable into other Latin American countries. This platform allows distributors to offer their products for sale in bulk, and to list different prices according to volume, as well as for specific buyers or class of buyers. Buyers include retailers and end consumers looking to buy in bulk.

Skipo

Seed Round in 2013
Skip hold calls when you contact companies in Mexico and Latin America. We use the power of smartphones and the Internet to allow customers to contact the Call Center agents directly. We help create a pleasant user experience with a clean and easy interface.

Sonoma

Angel Round in 2013
Sonoma, founded in 2012 and based in São Paulo, Brazil, operates an online platform specializing in the sale of wine and gourmet food. As Brazil's first curated sales site for these products, Sonoma addresses the challenges of high import taxes and substantial distributor margins that make wine and gourmet items expensive and limited in selection. By sourcing directly from a network of small importers, vineyards, and artisanal producers, Sonoma offers weekly selections often in limited quantities at prices up to 60% below the market average. The company also provides valuable content created by journalists and top wine professionals, making wine and gastronomy more accessible to enthusiastic consumers. Additionally, Sonoma Market, launched in 2018, serves as a digital marketplace connecting local farmers and artisanal producers with customers seeking high-quality food and beverages, enhancing convenience through immediate delivery and localized fulfillment.

Floqq

Seed Round in 2013
Floqq is the largest marketplace for online video courses in Latin America, offering a diverse range of over 10,000 high-quality courses on various topics and skill sets. Users can learn at their own pace, with courses available in multiple levels of difficulty, catering to different learning needs. Each course is taught by real-world experts, ensuring that learners receive valuable insights and practical knowledge. The platform is accessible through both the website and mobile apps, allowing users to engage with the content anytime and anywhere. Whether it's acquiring new professional skills, exploring hobbies, or learning something new, Floqq provides a comprehensive space for education and knowledge sharing.

Veduca

Seed Round in 2013
Veduca is a Brazilian online education platform that believes that people's lives can be transformed through high quality content, produced and distributed in a sustainable and collaborative way. The company was founded in March 2012 by Carlos Souza, Eduardo Zancul, Marcelo Mejlachowicz and Andre Tachian. Over the last 5 years Veduca has grown to be one of the most relevant educational portals in Brazil. The platform was fully relaunched in December 2016. Since then we have 500k new students that can have access to content for free and can chose to apply for a certificate by paying R$49,00. Veduca is a social business, with the commitment to re-invest profits into better platform and new content. Over these 5 years, Veduca has been profiled by many of the main media vehicles in Brazil, such as TV Globo, SBT, TV Band, Veja, Valor Econômico, Brasil Econômico, O Estado de S. Paulo, Folha de S. Paulo, Galileu, among others, and thousands of websites. Abroad, Veduca has also been highlighted as one of the key players in the ed-tech world by the Financial Times, Thomson Reuters, Yahoo Finance, The Chronicle of Higher Education, El Universal (Mexico), and others.

ContaAzul

Series A in 2013
ContaAzul Software LTDA is a Brazilian company that provides a software as a service (SaaS) platform designed for small businesses. Founded in 2011 and headquartered in Joinville, Brazil, ContaAzul offers a user-friendly online solution that centralizes financial management, invoicing, inventory, and sales processes. The platform connects businesses to accounting services, banks, and electronic invoicing, simplifying various financial routines. Additionally, ContaAzul is dedicated to supporting small entrepreneurs by providing educational resources and instructional materials, ensuring they have the knowledge to succeed. This comprehensive approach allows businesses to focus on growth and profitability.

UniPay

Seed Round in 2012
Mobile payments made easy in Brazil. If you're an on the go seller or independent professional UniPay is right for you. Start accepting credit cards using your mobile in just a few steps, no merchant account needed, no difficulties. UniPay: simple and safe.

Rota dos Concursos

Seed Round in 2011
Rota dos Concursos is an e-learning company that specializes in providing web-based test preparation for Brazilian civil service entrance examinations. Founded in 2005, it aims to enhance the educational experience by focusing on the specific learning needs of its users. The company is dedicated to making quality study materials accessible, particularly for individuals from disadvantaged backgrounds. Although its headquarters are listed as in Brasilia, the company is also associated with Rio Grande do Norte, Brazil. Rota dos Concursos leverages technology to streamline the study process, helping students reduce their preparation time effectively.

ContaAzul

Seed Round in 2011
ContaAzul Software LTDA is a Brazilian company that provides a software as a service (SaaS) platform designed for small businesses. Founded in 2011 and headquartered in Joinville, Brazil, ContaAzul offers a user-friendly online solution that centralizes financial management, invoicing, inventory, and sales processes. The platform connects businesses to accounting services, banks, and electronic invoicing, simplifying various financial routines. Additionally, ContaAzul is dedicated to supporting small entrepreneurs by providing educational resources and instructional materials, ensuring they have the knowledge to succeed. This comprehensive approach allows businesses to focus on growth and profitability.