500 Labs

500 Global, formerly known as 500 Startups, is a venture capital firm and incubator based in Mountain View, California, founded in 2010. The firm specializes in seed investments, primarily focusing on early-stage technology and financial services startups across various sectors, including biotech, e-commerce, fintech, and digital healthcare. 500 Global operates a four-month accelerator program, where it typically invests between $0.05 million and $1 million for a 5 to 10 percent equity stake in companies with at least $100,000 in monthly revenue. The firm targets a global market, with particular emphasis on regions such as the Middle East, Asia, Europe, and Latin America. Since its inception, it has invested in over 2,200 startups and supports the growth of innovation ecosystems through educational programs and partnerships. 500 Global also prioritizes investments in companies led by minority founders, reflecting its commitment to diverse entrepreneurial leadership.

Amjad Ahmad

General Partner

Chandini Ammineni

Partner

André Marcel Bally

Investor Relations Associate

Amal Enan

Partner

Max Fram-Schwartz

Venture Partner

Twwo Pun Jaruthassanakul

Investment Associate

Yolanda Kim

Principal

Matt Lerner

Partner

Jon Li

Director, Investor Relations

Jasmine Liew

Investment Manager

Robert Neivert

Venture Partner

Khailee Ng

Managing Partner

Krating Poonpol Ph.D

Partner

Ruangroj Poonpol

Venture Partner

Natavudh Pungcharoenpong

Partner

Mameaw Sapprasert

Partner

Reena Sharma

Investor Relations Associate

Mike Sigal

Partner, FinTech

Sanjay Singhal

Partner, Canada

Tanya Soman

Venture Partner

Paulina Szyrmer

Head of Global Education

Pat Naranpat Thitipattakul

Investor

Tony Wang

Managing Partner

Paul Yoo

Chief Financial Officer

Past deals in Mobile Advertising

Murmur

Seed Round in 2023
Customer Data Platform helps brands to explore audiences in real-world, connect with them in real-time via car-top billboards. Using our smart car-top billboard technology, Optical AI and proprietary Wi-Fi payload, we collect data in real-time, create retargeting online ads dynamically..

Fy!

Venture Round in 2023
Fy builds a creative and addictive mobile marketplace to shop online.

GOAT.AI

Pre Seed Round in 2021
Adaptive is a mobile minisite and storefront solution for SMEs. It helps to empower small businesses with advanced marketing, CRM, loyalty, and operational tools.

Fy!

Seed Round in 2020
Fy builds a creative and addictive mobile marketplace to shop online.

Vetwork

Seed Round in 2019
Vetwork operates a mobile application marketplace focused on providing high-quality pet care services to pet owners in the MENA region. The platform offers a range of on-demand services including pet grooming, deworming, vaccinations, and medical care, ensuring accessibility and convenience for users. By selecting and filtering service providers, Vetwork aims to deliver reliable and affordable pet care solutions, enabling pet owners to easily book appointments online. The company's commitment to a smooth user experience positions it as a valuable resource for pet owners seeking comprehensive care for their pets.

GoodsMart

Venture Round in 2019
GoodsMart designs and develops an mobile application software which allows users to shop groceries online. The company gathers the grocery stores in town in the application and also provides doorstep delivery. The company was founded in 2013 and is based in Cairo, Egypt.

Fy!

Seed Round in 2019
Fy builds a creative and addictive mobile marketplace to shop online.

Vetwork

Seed Round in 2019
Vetwork operates a mobile application marketplace focused on providing high-quality pet care services to pet owners in the MENA region. The platform offers a range of on-demand services including pet grooming, deworming, vaccinations, and medical care, ensuring accessibility and convenience for users. By selecting and filtering service providers, Vetwork aims to deliver reliable and affordable pet care solutions, enabling pet owners to easily book appointments online. The company's commitment to a smooth user experience positions it as a valuable resource for pet owners seeking comprehensive care for their pets.

Melltoo

Seed Round in 2019
Melltoo "No-Meetup Classifieds" is a mobile marketplace for buying and selling second hand things. The app is available for iPhones and Androids and as a mobile responsive web app.

Claim Di

Venture Round in 2018
Claim Di mobile application for facilitating communication and claims between drivers and their insurance companies.

Firefly

Seed Round in 2018
Firefly Systems Inc., founded in 2017 and based in San Francisco, California, specializes in street-level digital media through its innovative advertising platform. The company installs digital displays on rideshare vehicles and taxis, creating a unique out-of-home advertising network that leverages location-based technology and first-party data for precise audience targeting. Firefly's system enables the delivery of engaging, full-screen advertisements that are responsive to the surrounding environment, allowing brands to amplify their marketing efforts in real-time. By utilizing 4G and LTE cellular transmission, Firefly connects clients with flexible advertising solutions while providing measurable insights on campaign effectiveness and audience engagement.

Melltoo

Seed Round in 2018
Melltoo "No-Meetup Classifieds" is a mobile marketplace for buying and selling second hand things. The app is available for iPhones and Androids and as a mobile responsive web app.

AA Audience

Pre Seed Round in 2017
AA Audience helps the finance industry get customers on mobile devices.

MojiLaLa

Seed Round in 2017
MojiLaLa, Inc. develops a mobile application that allows artists to turn their creativity into stickers and emoticons for people to share with family and friends. Its keyboard application provides access to local, current, and global issues with emoticons and stickers from artisans globally. Additionally, it develops Leo, an augmented reality application, which allows people to experience advanced augmented reality through realistic animated and 3D objects in the real world. The company was founded in 2016 and is based in Claymont, Delaware.

Movivo

Seed Round in 2016
Movivo is a London-based company founded in 2013 that operates a mobile application designed to help users earn free airtime for their mobile phones. The application allows users to cover the cost of mobile minutes by completing surveys, performing crowdsourced tasks, and downloading new mobile apps. Additionally, Movivo enables users to discover new mobile content while consistently expanding its partnerships with telecom operators worldwide to enhance its service offerings. Through these initiatives, Movivo provides a unique platform that rewards user engagement with free mobile airtime and data.

Fy!

Seed Round in 2016
Fy builds a creative and addictive mobile marketplace to shop online.

Rover

Seed Round in 2016
Rover Labs Inc. offers a location-based mobile marketing platform designed to assist retailers and brands in delivering targeted mobile content based on consumers' physical locations. The platform focuses on proximity marketing solutions, allowing companies to engage with customers in real-time through relevant notifications triggered by their location. It provides tools for managing geofencing and beacons, creating content, and tracking customer interactions, which helps businesses understand customer profiles and evaluate campaign performance. By enhancing mobile apps with its capabilities, Rover enables retailers to engage shoppers effectively during their in-store experiences. Founded in 2015 and headquartered in San Francisco, California, with an office in Toronto, Canada, Rover serves various sectors, including professional sports, retail, loyalty, and tourism.

Linkett

Seed Round in 2016
Linkett is a technology company focused on the out-of-home advertisement industry, providing innovative hardware and software solutions. The company offers a device that enhances existing televisions and digital signs with motion and mobile capabilities, allowing for dynamic promotions. Additionally, Linkett's platform enables digital signage networks to collect real-time data, generating valuable performance analytics. This system facilitates the management of media delivered to displays and mobile devices, connecting online promoters with mobile users to improve consumer engagement. Founded in 2012 and headquartered in Kitchener, Canada, with an additional office in Mountain View, California, Linkett was previously known as WestonExpressions Inc. It is recognized as a leading analytics platform in the digital place-based advertising sector, leveraging Internet of Things (IoT) technology.

M-vendr Technologies

Pre Seed Round in 2015
M-vendr's turnkey Point of Sale applications and API solutions enable the multi-channel distribution of prepaid digital products such as mobile airtime, electricity and the provision of financial services to customers in emerging markets via mobile, web or retail agent service points.

Claim Di

Series A in 2015
Claim Di mobile application for facilitating communication and claims between drivers and their insurance companies.

Fy!

Seed Round in 2015
Fy builds a creative and addictive mobile marketplace to shop online.

Mobile Action

Seed Round in 2015
Mobile Action is the leading solution for driving organic app growth and analyzing app marketplace intelligence. Mobile Action has tracked over 25 billion downloads, $15 billion in app revenue, and has over 95,000 apps connected directly to their platform. The product suite consists of Rankings & Leaderboards, App Intelligence, and Store Intelligence. With over 95,000 mobile apps connected to the App Intelligence platform, Mobile Action generates highly precise app download and revenue estimates for the Store Intelligence platform. These reports empower app publishers and financial professionals to make informed decisions on app strategy and investment decisions.

SimplyInsight

Seed Round in 2014
SimplyInsight (formerly Uplette) delivers personalized mobile landing pages for mobile devices. It automates, consolidates, and optimizes the mobile advertising experience through the delivery of smart post-ad content. It allows brands and advertisers to deliver highly personalized mobile ad content that changes dynamically based on a consumer’s behaviors and preferences. Uplette’s user identification and post-ad interaction insights enable automated content optimization and improved audience targeting through its real-time feedback loop, yielding better results and improving ROI.

Rain

Seed Round in 2014
Through Rain, in 4 minutes people can create an ad and place that ad on the phones of consumers that are locate next to their business.

Rover

Seed Round in 2014
Rover Labs Inc. offers a location-based mobile marketing platform designed to assist retailers and brands in delivering targeted mobile content based on consumers' physical locations. The platform focuses on proximity marketing solutions, allowing companies to engage with customers in real-time through relevant notifications triggered by their location. It provides tools for managing geofencing and beacons, creating content, and tracking customer interactions, which helps businesses understand customer profiles and evaluate campaign performance. By enhancing mobile apps with its capabilities, Rover enables retailers to engage shoppers effectively during their in-store experiences. Founded in 2015 and headquartered in San Francisco, California, with an office in Toronto, Canada, Rover serves various sectors, including professional sports, retail, loyalty, and tourism.

Datafree

Series A in 2012
Connecting enterprises to their mobile audiences #datafree.

UniPay

Seed Round in 2012
Mobile payments made easy in Brazil. If you're an on the go seller or independent professional UniPay is right for you. Start accepting credit cards using your mobile in just a few steps, no merchant account needed, no difficulties. UniPay: simple and safe.

SearchMan

Seed Round in 2011
SearchMan.com (www.SearchMan.com) is seriously committed to enabling search & discovery of the best mobile apps & shopping deals with great technology.Our first product, SearchMan SEO, enables search engine optimization for Mobile Apps on iPhone, iPad, & Android/Google Play. Our service helps developers (and their stakeholders) track search rankings, analyze keywords, compete for rankings, and optimize everything...so that your App is easier to find. We are a small super-hungry start-up, based inside 500 startups in Mountain View, California. Our team understand mobile, entertainment, games, m-commerce, and advertising and the co-founders+team come from AdMob/Google, Yahoo, Rakuten, Friendster, Stanford, and Crowdstar. Our investors include 500 Startups (Dave McClure), Digital Garage (Joi Ito), and several internet luminaries whose experience includes Disney, Google, Yahoo, Gree, Ricoh, Hatena, and Rakuten.

Singboard

Seed Round in 2011
Singboard is an interactive mobile application that encourages users to sing along to music.

Medialets

Series B in 2010
Medialets is the creator of Servo the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns. Servo is also the only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks and it's the only ad serving platform that comprehensively delivers, accurately measures, fully attribute, and instantly optimizes the ROI of every impression across all creative types, everywhere in mobile. Partnered with all five of the top five agency holding groups including Publicis, Omnicom, and Interpublic, Medialets’ Servo supports clients like P&G, American Express, Toyota, HBO, and other global brands. Founded in 2008 and is headquartered in New York City with offices in London, Chicago, and Los Angeles.