Adphorus is an ad management platform that specializes in empowering performance advertisers to create, manage, optimize, and analyze their Facebook advertising campaigns. Founded in 2015 and based in Istanbul, Turkey, the platform offers a suite of features designed to enhance advertising effectiveness, including dynamic product ads, automated ads, multi-product ads, and support for various ad formats such as video ads. It provides tools for easy campaign creation, advanced user permissions, and actionable dashboards, along with capabilities for predictive optimization, custom audiences, and custom reporting. Additionally, Adphorus supports UTM tagging and third-party tracking to help advertisers measure their campaign performance. As of November 2017, Adphorus operates as a subsidiary of Sojern Inc.