JamJar Investments

JamJar Investments is a venture capital firm focused on investing in high-growth consumer brand businesses in digital and non-tech sectors. With expertise gained from taking innocent from inception to acquisition by Coca Cola for over half a billion pounds, the company understands the journey of entrepreneurs and provides solutions to their challenges. Founded by the innocent drinks founders, JamJar invests in European businesses, particularly in consumer services, products, technology, and food and drink sectors. The firm typically invests between £0.15 million and £1 million in initial rounds, with a willingness to continue investing in subsequent rounds. Based in London, United Kingdom, JamJar Investments leverages its operational, commercial, and brand experience to support entrepreneurs through the highs and lows of business growth.