Phoenix New Media Limited is a Chinese new media company that operates an integrated content platform, primarily through its website ifeng.com and various mobile applications. The company provides a wide range of services across different channels, including online, mobile, and television, catering to diverse user interests such as news, finance, entertainment, and sports. It offers both net advertising and paid services, delivering content in various formats including text, images, audio, and video. The platform also facilitates interactive features like user comments and surveys, enhancing community engagement. Additionally, Phoenix New Media sources content from professional media institutions and user-generated contributions, allowing for a rich mix of information. Founded in 1996 and incorporated in 2007, the company is headquartered in Beijing and operates as a subsidiary of Phoenix Satellite Television (B.V.I) Holding Limited.