Causata, Inc. is a provider of Customer Experience Management (CXM) software designed to enhance customer interactions for business-to-consumer companies. Utilizing a big data architecture based on HBase, Causata offers predictive analytics and real-time omni-channel offer management applications that enable businesses to create meaningful customer experiences. Its industry-specific solutions focus on increasing cross-selling opportunities, improving customer acquisition, and reducing churn rates. Founded in 2009 and backed by Accel Partners, Causata is headquartered in San Mateo, California, with a development office in London, England. The company leverages machine learning technology to assist analysts and marketers in delivering relevant content across various channels, ultimately optimizing customer experience and driving better business results.