AnyRoad Inc. operates a platform that connects tourism customers with professional tour guides, allowing users to find, book, and experience tours in various global locations, including Rio de Janeiro, San Francisco, New York, London, Tokyo, and Israel. Founded in 2012 and based in San Francisco, the company also provides an experience relationship management (ERM) platform designed to help brands measure, scale, and implement their experiential marketing campaigns. This software integrates with customer relationship management, loyalty, enterprise resource planning, and point-of-sale systems, enabling companies to develop brand loyalty, influence consumer behavior, and gain insights into brand associations. AnyRoad's clients include well-known brands such as Budweiser, Honda, Michaels, and Tabasco.