BDMI

BDMI is a venture capital firm headquartered in New York focused on innovative digital media technologies, products, and distribution channels in North America, Europe and Israel. BDMI concentrates on early stage investments in the digital media landscape. The company focuses predominantly on Series A and B investments, but also has a seed fund that includes about 20 companies. The initial investment range is from $500k to $3m. We look for opportunities where we can accelerate growth through BDMI’s financial and management resources and close connectivity with one or more Bertelsmann divisions. With consolidated revenues of over $25 billion, Bertelsmann is an international media company encompassing television (RTL Group), book publishing (Penguin Random House), magazine publishing (Gruner + Jahr), music (BMG) and media services (Arvato) in more than 60 countries. Due to the vast resources of Bertelsmann SE & Co. KGaA, BDMI is an investor that provides not only capital, but can also support startups by using its network of diverse contacts at Bertelsmann and in the broader media world.

Sim Blaustein

Partner

Brendan Brits

Investor

Keith Titan

Co-Founder and Partner

Past deals in Marketing

Octane11

Seed Round in 2022
Octane11 is a marketing solutions provider specializing in B2B services, aimed at helping businesses achieve measurable impact through a comprehensive suite of tools. The company offers a platform that integrates data analytics and collaboration, allowing marketers to connect disparate data across their organizations. This enables them to understand their clients better, track marketing activities, and seamlessly coordinate multi-channel digital strategies. Launched in late 2019, Octane11 was incubated by MediaMath and MathCapital, and collaborates with notable partners such as Oracle, LiveRamp, Intersection, Bombora, and EverString. Its intuitive analytics and data products empower marketers to transform digital signals into actionable insights, ultimately driving real-world results.

Boostr

Series A in 2020
Boostr, Inc. is a developer of a customer relationship management (CRM) platform tailored for media and advertising companies. Established in 2015 and headquartered in Los Gatos, California, with an additional office in New York, the company offers a comprehensive CRM solution that facilitates advertising sales management, revenue tracking, and client relationship management. Boostr's platform includes features for forecasting, delivery pacing, pipeline management, and sales activity monitoring, enabling users to streamline their advertising processes and improve profitability. The system provides notifications for ad campaign delivery pacing and automates various workflow tasks, allowing clients to effectively manage their revenue leads and sales activities across both direct and indirect channels.

Suzy

Series C in 2020
Suzy, Inc. is a marketing technology company based in New York City that specializes in creating on-demand connections between brands and consumers. The company offers a platform that allows consumers to provide insights, ratings, and reviews while being rewarded for their opinions. This engagement helps brands gather valuable feedback and validate their marketing strategies and product assumptions in real time. Founded in 2009 and originally known as Crowdtap, Suzy harnesses the collective insights of millions of consumers worldwide, enabling companies to make informed decisions that drive growth and improve the customer experience. Trusted by a diverse range of clients, including major corporations, Suzy provides an unprecedented direct line of communication for brands to connect with their customers instantly.

Full Fill

Seed Round in 2019
Full Fill is a video advertising technology company.

Boostr

Convertible Note in 2019
Boostr, Inc. is a developer of a customer relationship management (CRM) platform tailored for media and advertising companies. Established in 2015 and headquartered in Los Gatos, California, with an additional office in New York, the company offers a comprehensive CRM solution that facilitates advertising sales management, revenue tracking, and client relationship management. Boostr's platform includes features for forecasting, delivery pacing, pipeline management, and sales activity monitoring, enabling users to streamline their advertising processes and improve profitability. The system provides notifications for ad campaign delivery pacing and automates various workflow tasks, allowing clients to effectively manage their revenue leads and sales activities across both direct and indirect channels.

Boostr

Convertible Note in 2019
Boostr, Inc. is a developer of a customer relationship management (CRM) platform tailored for media and advertising companies. Established in 2015 and headquartered in Los Gatos, California, with an additional office in New York, the company offers a comprehensive CRM solution that facilitates advertising sales management, revenue tracking, and client relationship management. Boostr's platform includes features for forecasting, delivery pacing, pipeline management, and sales activity monitoring, enabling users to streamline their advertising processes and improve profitability. The system provides notifications for ad campaign delivery pacing and automates various workflow tasks, allowing clients to effectively manage their revenue leads and sales activities across both direct and indirect channels.

Pathmatics

Corporate Round in 2018
Pathmatics, Inc. is a digital advertising intelligence platform that serves advertisers, agencies, publishers, and ad tech providers. Founded in 2009 and based in Santa Monica, California, the company offers a comprehensive suite of data across display, social, video, mobile, and native advertising. Its Pathsource technology identifies key participants in the ad serving process, providing insights into digital ad performance for brands, competitors, and industries. By aggregating extensive marketing data, Pathmatics empowers users to optimize media strategies, minimize budget waste, and anticipate competitors' actions. The platform is integral to Nielsen’s digital ad intelligence and Kantar Media’s Facebook intelligence, and is utilized by leading agencies such as Mindshare and Mediacom. Pathmatics aims to simplify the complex landscape of digital marketing by transforming data into actionable insights.

Inked Brands

Series A in 2018
Inked Brands, Inc., established in 2007 and headquartered in Bowling Green, Kentucky, specializes in providing comprehensive services for brands, focusing on influencer commerce. The company offers a platform that assists clients in transforming their designs into market-ready products. This includes product development, marketing, order fulfillment, and customer support, ensuring a streamlined process from prototype to sales. By empowering influencers to utilize their following, Inked Brands helps them create sustainable revenue streams while also managing the logistics of product sales.

Boostr

Seed Round in 2018
Boostr, Inc. is a developer of a customer relationship management (CRM) platform tailored for media and advertising companies. Established in 2015 and headquartered in Los Gatos, California, with an additional office in New York, the company offers a comprehensive CRM solution that facilitates advertising sales management, revenue tracking, and client relationship management. Boostr's platform includes features for forecasting, delivery pacing, pipeline management, and sales activity monitoring, enabling users to streamline their advertising processes and improve profitability. The system provides notifications for ad campaign delivery pacing and automates various workflow tasks, allowing clients to effectively manage their revenue leads and sales activities across both direct and indirect channels.

AMA - A Million Ads

Seed Round in 2018
A Million Ads Limited, founded in 2015 and based in London, specializes in personalized digital audio advertising. The company enhances the listener's experience by delivering ads that are more context-aware and relevant, such as Spotify ads that recognize individual names or Classic FM ads that consider local weather conditions. This innovative approach has led to over 100 successful campaigns across Europe for well-known brands like Audible, Deliveroo, Carphone Warehouse, Asda, and Nissan. A Million Ads collaborates with four of the six major advertising agencies and has established partnerships with prominent platforms, including Global Radio's DAX and Pandora, the largest ad-supported music streaming service globally.

Boostr

Seed Round in 2017
Boostr, Inc. is a developer of a customer relationship management (CRM) platform tailored for media and advertising companies. Established in 2015 and headquartered in Los Gatos, California, with an additional office in New York, the company offers a comprehensive CRM solution that facilitates advertising sales management, revenue tracking, and client relationship management. Boostr's platform includes features for forecasting, delivery pacing, pipeline management, and sales activity monitoring, enabling users to streamline their advertising processes and improve profitability. The system provides notifications for ad campaign delivery pacing and automates various workflow tasks, allowing clients to effectively manage their revenue leads and sales activities across both direct and indirect channels.

Clique

Series C in 2017
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

Pathmatics

Series A in 2016
Pathmatics, Inc. is a digital advertising intelligence platform that serves advertisers, agencies, publishers, and ad tech providers. Founded in 2009 and based in Santa Monica, California, the company offers a comprehensive suite of data across display, social, video, mobile, and native advertising. Its Pathsource technology identifies key participants in the ad serving process, providing insights into digital ad performance for brands, competitors, and industries. By aggregating extensive marketing data, Pathmatics empowers users to optimize media strategies, minimize budget waste, and anticipate competitors' actions. The platform is integral to Nielsen’s digital ad intelligence and Kantar Media’s Facebook intelligence, and is utilized by leading agencies such as Mindshare and Mediacom. Pathmatics aims to simplify the complex landscape of digital marketing by transforming data into actionable insights.

Marfeel

Series B in 2015
Marfeel Solutions, S.L. is a Barcelona-based company founded in 2011 that offers an ad-optimized mobile design solution for publishers and professional bloggers. The company specializes in helping clients monetize mobile traffic by creating and optimizing mobile websites tailored to user habits and behavior. Marfeel's proprietary technology dynamically adjusts site layouts to enhance readership, engagement, and page views, ultimately driving ad revenue. Its platform ensures consistency between mobile and desktop content without the need for extensive IT support, as all updates are managed through the cloud. With partnerships involving over 20,000 global ad networks, Marfeel provides access to premium advertisers, reaching more than 500 million readers monthly. Recognized by Google and named a Top 100 European Startup by WIRED Magazine, Marfeel has also received accolades from Gartner and Forrester, solidifying its position in the mobile marketing sector. The company is backed by notable investors, including Nauta Capital and BDMI.

Clique

Series B in 2015
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

Marfeel

Series A in 2013
Marfeel Solutions, S.L. is a Barcelona-based company founded in 2011 that offers an ad-optimized mobile design solution for publishers and professional bloggers. The company specializes in helping clients monetize mobile traffic by creating and optimizing mobile websites tailored to user habits and behavior. Marfeel's proprietary technology dynamically adjusts site layouts to enhance readership, engagement, and page views, ultimately driving ad revenue. Its platform ensures consistency between mobile and desktop content without the need for extensive IT support, as all updates are managed through the cloud. With partnerships involving over 20,000 global ad networks, Marfeel provides access to premium advertisers, reaching more than 500 million readers monthly. Recognized by Google and named a Top 100 European Startup by WIRED Magazine, Marfeel has also received accolades from Gartner and Forrester, solidifying its position in the mobile marketing sector. The company is backed by notable investors, including Nauta Capital and BDMI.

Pathmatics

Seed Round in 2013
Pathmatics, Inc. is a digital advertising intelligence platform that serves advertisers, agencies, publishers, and ad tech providers. Founded in 2009 and based in Santa Monica, California, the company offers a comprehensive suite of data across display, social, video, mobile, and native advertising. Its Pathsource technology identifies key participants in the ad serving process, providing insights into digital ad performance for brands, competitors, and industries. By aggregating extensive marketing data, Pathmatics empowers users to optimize media strategies, minimize budget waste, and anticipate competitors' actions. The platform is integral to Nielsen’s digital ad intelligence and Kantar Media’s Facebook intelligence, and is utilized by leading agencies such as Mindshare and Mediacom. Pathmatics aims to simplify the complex landscape of digital marketing by transforming data into actionable insights.

RegioHelden

Series A in 2012
RegioHelden GmbH, founded in 2010 and headquartered in Stuttgart, Germany, specializes in online marketing services, particularly in search engine optimization. The company aims to assist entrepreneurs, small businesses, and regional companies in leveraging the internet to enhance their visibility and attract customers. By providing search engine marketing software, RegioHelden enables local advertisers to effectively reach their target audience, convert potential clients, and evaluate the success of their marketing campaigns. As of August 2015, RegioHelden operates as a subsidiary of Ströer SE, further solidifying its position in the online marketing landscape.

Semasio

Series A in 2012
Semasio GmbH, founded in November 2010 and based in Hamburg, Germany, provides a user intelligence platform designed to enhance the targeting capabilities of marketers in the digital advertising space. The company specializes in profiling and targeting digital media users through statistical modeling and machine learning. Semasio's offerings include Audience Targeting, Contextual Targeting, and Brand Fit Targeting, which utilize Natural Language Processing to analyze website content and generate detailed user profiles. This allows clients, including global agency networks and independent media agencies, to create and address specific audiences effectively. The platform also provides tools for advertisers to ensure their content appears on selected websites, allowing for precise inclusion and exclusion of keywords. With additional development centers in Denmark and Portugal, Semasio aims to empower its clients with transparency and data ownership in their advertising strategies.

RegioHelden

Venture Round in 2012
RegioHelden GmbH, founded in 2010 and headquartered in Stuttgart, Germany, specializes in online marketing services, particularly in search engine optimization. The company aims to assist entrepreneurs, small businesses, and regional companies in leveraging the internet to enhance their visibility and attract customers. By providing search engine marketing software, RegioHelden enables local advertisers to effectively reach their target audience, convert potential clients, and evaluate the success of their marketing campaigns. As of August 2015, RegioHelden operates as a subsidiary of Ströer SE, further solidifying its position in the online marketing landscape.

RegioHelden

Seed Round in 2011
RegioHelden GmbH, founded in 2010 and headquartered in Stuttgart, Germany, specializes in online marketing services, particularly in search engine optimization. The company aims to assist entrepreneurs, small businesses, and regional companies in leveraging the internet to enhance their visibility and attract customers. By providing search engine marketing software, RegioHelden enables local advertisers to effectively reach their target audience, convert potential clients, and evaluate the success of their marketing campaigns. As of August 2015, RegioHelden operates as a subsidiary of Ströer SE, further solidifying its position in the online marketing landscape.

RegioHelden

Seed Round in 2011
RegioHelden GmbH, founded in 2010 and headquartered in Stuttgart, Germany, specializes in online marketing services, particularly in search engine optimization. The company aims to assist entrepreneurs, small businesses, and regional companies in leveraging the internet to enhance their visibility and attract customers. By providing search engine marketing software, RegioHelden enables local advertisers to effectively reach their target audience, convert potential clients, and evaluate the success of their marketing campaigns. As of August 2015, RegioHelden operates as a subsidiary of Ströer SE, further solidifying its position in the online marketing landscape.

Mojiva

Venture Round in 2011
Mojiva Inc. is the parent company of the Mojiva, the mobile ad network and the Mocean Mobile, the mobile ad serving platform. It is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mobile marketing and technology. Mojiva, Inc. provides products and solutions that not only fuel the mobile advertising marketplace by bringing mobile ad buyers together with mobile content sellers, but that also solve unique challenges in the mobile marketing space. Solutions include tools to market your products and services to mobile users, monetize your mobile content, enable your global ad sales team to capitalize on an expanded media mix, control your inventory, or mobilize the brands your agency is working with.

Mojiva

Series A in 2008
Mojiva Inc. is the parent company of the Mojiva, the mobile ad network and the Mocean Mobile, the mobile ad serving platform. It is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mobile marketing and technology. Mojiva, Inc. provides products and solutions that not only fuel the mobile advertising marketplace by bringing mobile ad buyers together with mobile content sellers, but that also solve unique challenges in the mobile marketing space. Solutions include tools to market your products and services to mobile users, monetize your mobile content, enable your global ad sales team to capitalize on an expanded media mix, control your inventory, or mobilize the brands your agency is working with.
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