Betaworks

Betaworks is a startup studio and venture capital firm based in New York, founded in 2008. It focuses on building and investing in early-stage technology companies, particularly in sectors such as B2B, B2C, SaaS, gaming, and artificial intelligence. Betaworks operates as a tightly connected network, facilitating collaboration among ideas, people, and capital to foster innovation. The firm typically invests between $150,000 and $200,000 in seed-stage companies, emphasizing tech-focused ventures with existing prototypes. Betaworks also offers mentorship and a community for entrepreneurs, enhancing their chances of success in the competitive startup landscape. Over the years, it has played a significant role in the development of notable companies like Giphy, Instapaper, and Chartbeat. Its unique model attracts individuals who prefer co-founding multiple projects rather than managing a single venture, positioning Betaworks as a key player in the evolution of the internet economy.

Neel Baronia

Principal

John Borthwick

CEO and Founder

Jordan Crook

Partner

Jason Morrow

Partner

Past deals in Photography

Camera IQ

Series A in 2020
Camera IQ Inc. is a technology company based in Santa Monica, California, founded in 2013. It specializes in providing a camera experience management platform that enables digital marketers to create engaging augmented reality (AR) content for smartphone cameras. The company's software integrates various operating system platforms, AR toolkits, and native applications, allowing users to utilize drag-and-drop tools for the seamless creation, deployment, and measurement of AR marketing experiences. By blending experience design with spatial analytics, Camera IQ empowers brands to deliver immersive and captivating experiences at scale, enhancing customer engagement and interaction.

Camera IQ

Seed Round in 2018
Camera IQ Inc. is a technology company based in Santa Monica, California, founded in 2013. It specializes in providing a camera experience management platform that enables digital marketers to create engaging augmented reality (AR) content for smartphone cameras. The company's software integrates various operating system platforms, AR toolkits, and native applications, allowing users to utilize drag-and-drop tools for the seamless creation, deployment, and measurement of AR marketing experiences. By blending experience design with spatial analytics, Camera IQ empowers brands to deliver immersive and captivating experiences at scale, enhancing customer engagement and interaction.

Unsplash

Series A in 2018
Unsplash, Inc. is a photography community platform founded in 2013 and based in Montreal, Canada. It offers a collection of high-resolution photographs that are freely available for various uses, supported by a community of users who share their images under the Unsplash License. The platform allows users to upload their photos, which are then curated by a team of photo editors to ensure quality. Unsplash aims to create an open creative ecosystem, providing individuals and businesses with access to copyright-free images that can be utilized for purposes such as album art, advertisements, and product design.

VSCO

Series B in 2015
VSCO is a creative platform that offers tools and resources for self-expression through photo and video editing. Founded in 2011 and based in Oakland, California, the company operates without advertisements, public likes, or comments, allowing users to share their creativity freely. VSCO's software employs a freemium model, providing a range of digital film-emulation tools that enhance the tone and color of digital media, reminiscent of traditional film photography. Users can join VSCO Membership for access to an extensive library of presets, advanced creative tools, and educational content aimed at fostering creativity. This approach encourages the growth of a supportive community where individuals can cultivate positive creative habits.

Context app

Angel Round in 2013
Context is a simple, fun way to text your close friends and family with photos. Compose text messages like you are used to, and Context will attach a photo of you or your surrounding to your message. Create group messages with your friends, and see what everyone is up to!

Memoir

Convertible Note in 2013
Memoir transforms your photos, the places you go, and your social media into memories that can be relived when they’re most interesting to you. As soon as you request them, the photos your friends choose to share with you become part of your Memoir seamlessly. You can find memories and photos by people, places, dates, context, and more - no tagging or organization required. Memoir discovers photos and memories wherever they were created - iPhone cameras, DSLR's, Instagram, Facebook, Foursquare - even on your computer. With Memoir, all of your photos and memories are backed up securely to the cloud.

Koa.la

Series A in 2013
Koala develops a photo-sharing application which can be integrated into smartphone messenger. Koala was formerly known as Albumatic Inc. and changed its name to Koala in November 2013. It was founded in 2012 and is based in San Francisco, California.

Piictu

Acquisition in 2013
Piictu is a mobile photo-sharing application that enables users to engage and interact with friends and communities through pictures. Users can capture images, post them to Piictu and their social networks, and receive live picture responses from others. This platform combines elements of social networking and gaming, allowing brands to connect with their customers in an engaging way. By facilitating collaboration around ideas, interests, and experiences, Piictu offers a fun and simple method for users to share and communicate visually. The application emphasizes the interactive nature of photo sharing, making it an appealing tool for both personal use and brand engagement.

Koa.la

Series A in 2013
Koala develops a photo-sharing application which can be integrated into smartphone messenger. Koala was formerly known as Albumatic Inc. and changed its name to Koala in November 2013. It was founded in 2012 and is based in San Francisco, California.

Picturelife

Series A in 2012
The Picturelife team is a group of accomplished software engineers and designers that came together to solve a frustrating problem that everyone has: keeping our pictures safe and secure. It takes a fraction of a second to capture a memory that's meant to last forever, but just an instant to lose it to a thief, data corruption, or natural disaster. That’s why we built Picturelife. We’ve been working hard to make Picturelife the service we always wanted. We want our pictures safely backed because we're afraid of losing them. We value our privacy so we built Picturelife to be private and secure by default. And we're always on the go, so we made Picturelife accessible from any computer or device with an Internet connection.

Aura Frames

Seed Round in 2012
Aura Frames is a company specializing in smart digital picture frames that allow users to display and share photographs of family and friends. Founded in 2012 and based in New York, the company offers a user-friendly app that enables instant photo sharing to its Wi-Fi-enabled frames, effectively bridging distances between loved ones. Aura Frames aims to enhance the experience of memory sharing by transforming how people interact with their photos, moving them off phones and into their daily lives. The company's innovative approach combines technology and design to create a platform that fosters connections through visual storytelling.

Frontback

Seed Round in 2012
Frontback is a camera application headquartered in San Francisco, California, that allows users to capture and share moments from dual perspectives. By utilizing both the front and back cameras of smartphones, the app enables users to take a photo of themselves and another of their surroundings simultaneously, merging the two into a single image. Users can enhance their photos with captions and location information, and share their creations instantly across various social media platforms, including Facebook, Twitter, and Instagram. The application also features advanced gestures for easily switching between cameras and facilitates finding and following friends from users’ contacts and other social networks.

Piictu

Seed Round in 2011
Piictu is a mobile photo-sharing application that enables users to engage and interact with friends and communities through pictures. Users can capture images, post them to Piictu and their social networks, and receive live picture responses from others. This platform combines elements of social networking and gaming, allowing brands to connect with their customers in an engaging way. By facilitating collaboration around ideas, interests, and experiences, Piictu offers a fun and simple method for users to share and communicate visually. The application emphasizes the interactive nature of photo sharing, making it an appealing tool for both personal use and brand engagement.
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