Becon has developed a new generation of modems, aimed at commercial establishments - such as retail chains, bars, restaurants, malls, among others. The product behaves like a personalized modem, and apart from sharing the internet intelligently, guaranteeing quality and safety to users and the customer, our modem captures a huge collection of data, such as customer frequency, when they came, how long they've stayed, how long they didn't comeback and more, as well as hot spots in the establishment, profile and behavior of the customers and, through a friendly registration, starts to identify this information that was previously anonymous to the owner. Another innovation is the automation of activities such as promotional marketing by SMS, email or Whatsapp, as well as an automated loyalty program, customized by the owner for the client. For this, Becon sells it's smartmodens, and only charges a small fee for SMS, emails or Whatsapps sent throught the system, as the loyalty program, custom campaings or more. All this to help these establishments to attract, know and retain its customers.