Bossanova Investimentos

Bossa Nova Investimentos e Administração S.A. is a venture capital firm based in São Paulo, Brazil, founded in 2010. Specializing in pre-seed, seed, startup, and early-stage investments, the firm focuses on technology sectors such as software, service development, mobile applications, and B2B solutions. It is recognized as a leading investor in the pre-seed stage within Brazil and has expanded its investment activities to include companies in the United States. Bossa Nova typically invests between R$0.1 million and R$0.8 million per project, primarily through minority investments. Additionally, the firm manages the Bossa Nova Sports Tech Fund, which targets consumer and business products, information technology, wellness, and gaming sectors, with a preference for investments ranging from R$0.1 million to R$0.3 million across multiple companies.

Rodolfo Santos

Director

Past deals in Mobile Advertising

Becon - Be connected

Venture Round in 2022
Becon has developed a new generation of modems, aimed at commercial establishments - such as retail chains, bars, restaurants, malls, among others. The product behaves like a personalized modem, and apart from sharing the internet intelligently, guaranteeing quality and safety to users and the customer, our modem captures a huge collection of data, such as customer frequency, when they came, how long they've stayed, how long they didn't comeback and more, as well as hot spots in the establishment, profile and behavior of the customers and, through a friendly registration, starts to identify this information that was previously anonymous to the owner. Another innovation is the automation of activities such as promotional marketing by SMS, email or Whatsapp, as well as an automated loyalty program, customized by the owner for the client. For this, Becon sells it's smartmodens, and only charges a small fee for SMS, emails or Whatsapps sent throught the system, as the loyalty program, custom campaings or more. All this to help these establishments to attract, know and retain its customers.

Clickatell

Series C in 2022
Clickatell Inc. specializes in mobile messaging and transaction services that facilitate communication and transactions between businesses and their customers via mobile devices. Founded in 2000 and headquartered in Silicon Valley, the company offers a range of solutions, including SMS messaging for alerts, marketing campaigns, and customer relationship management, as well as mobile transaction services like prepaid mobile top-ups. Clickatell's Mobile eXchange platform enables global message delivery, while its USSD-based banking products assist financial institutions in reducing foot traffic to branches. Additionally, the company provides Clickatell Secure, a multi-factor authentication suite for transaction protection, and Chat Desk, a digital contact center that enhances customer service through real-time chat support. With a diverse clientele that includes enterprises, government agencies, and application developers, Clickatell serves over 18,000 brands and businesses worldwide, making it a leader in the mobile communications sector.

TagMango

Seed Round in 2021
TagMango Private Limited is a Kolkata-based company that operates a platform designed to facilitate marketing and advertising through influencer partnerships. Established in 2019, TagMango enables influencers to transform their followers into brand marketers by offering customizable courses and personalized experiences. The platform features a diverse range of celebrities and influencers who can be engaged for creating video messages and conducting workshops, allowing brands to execute cost-effective online campaigns. Through this innovative approach, TagMango supports both influencers and brands in enhancing their digital marketing efforts and reaching wider audiences.

Firefly

Pre Seed Round in 2021
Firefly Systems Inc., founded in 2017 and based in San Francisco, California, specializes in street-level digital media through its innovative advertising platform. The company installs digital displays on rideshare vehicles and taxis, creating a unique out-of-home advertising network that leverages location-based technology and first-party data for precise audience targeting. Firefly's system enables the delivery of engaging, full-screen advertisements that are responsive to the surrounding environment, allowing brands to amplify their marketing efforts in real-time. By utilizing 4G and LTE cellular transmission, Firefly connects clients with flexible advertising solutions while providing measurable insights on campaign effectiveness and audience engagement.

MessageParty

Venture Round in 2021
MessageParty is a new kind of mobile blogging service. Users can create and consume content from mobile browsers, a native iphone app, or the web.

Mobilitee

Seed Round in 2018
Mobilitee is a corporate platform for managing and optimizing expenses with taxi and private services. Mobilitee is an early stage startup based in Sao Paulo, Brazil, focused on smart urban mobility. It is a B2B SaaS solution that comprises a mobile app for company employees, which works as a kind of "Trivago" of taxis and ride-hailing corporte services, and a web dashboard for the company managers.

Nomad

Venture Round in 2017
Nomad builds elegantly designed, rugged, minimalist smartphone and lifestyle accessories. Tools for the modern Nomad.

Mobils

Pre Seed Round in 2016
Mobils Ad Solutions Brasil Ltda., established in 2014 and headquartered in São Paulo, Brazil, specializes in mobile advertising and marketing services. As a subsidiary of glispa GmbH, Mobils offers a comprehensive range of mobile advertising solutions tailored for premium publishers, applications, games, and ad networks. The company's focus is on enhancing user downloads and engagement while driving organic traffic to improve user retention and purchasing behavior. Mobils also emphasizes the seamless integration of native advertisements, which are designed to increase click-through and conversion rates, thereby meeting the growing demand for efficiency in mobile activation.