Brand Foundry Ventures

Hello Cake offers tailor-made products for the bedroom, inspired by real couples, and designed for specific types of play. Each product is made from the highest quality ingredients, produced with love in California, and delivered directly to doorsteps across the U.S. We hope everything we make will help our customers feel good, connect to their partner(s), and have fun.

You Go Natural, founded in 2020 and based in Dallas, Texas, specializes in natural hair accessories designed to promote healthy hair care. The company offers a range of products, including pre-tied natural hair wraps, satin-lined head wraps, turbans, and headbands, all available in various styles, fabrics, and colors. These accessories serve as protective styling solutions, allowing users to maintain their hair health while providing convenience for use at home or on the go.

Parlor is an online curatorial platform designed to assist collectors in discovering valuable artwork for investment. It focuses on the burgeoning ultra-contemporary art market, offering insights and information to enhance understanding of this sector. Additionally, Parlor operates an art subscription model that allows users to rent artwork from leading galleries for a period of six months to a year. This approach makes art ownership more accessible by providing an opportunity to enjoy gallery-quality pieces at a fraction of the purchase price. Through its services, Parlor aims to bridge the gap between collectors and the art market, facilitating a more inclusive experience for art enthusiasts.

Hello Cake offers tailor-made products for the bedroom, inspired by real couples, and designed for specific types of play. Each product is made from the highest quality ingredients, produced with love in California, and delivered directly to doorsteps across the U.S. We hope everything we make will help our customers feel good, connect to their partner(s), and have fun.

The Sill, Inc. is a New York City-based company that specializes in selling potted plants online and in retail stores. Founded in 2012, it offers a variety of plants, including medium, small, and mini options, along with ceramic planters and other accessories such as potting mix, pots, and totes. The Sill aims to inspire individuals to incorporate more greenery into their homes, providing a seamless experience in selecting plants that match personal styles and lifestyles. Each potted plant comes with straightforward care instructions, a money-back guarantee, and access to plant experts for additional support. Additionally, The Sill organizes workshops focused on plant care, enhancing customers' engagement with their products.

Floyd, Inc. is a furniture company based in Detroit, Michigan, that designs, manufactures, and retails a range of minimal home decor products, including beds, tables, shelves, and lamps. Founded in 2013, the company emphasizes durability and ease of assembly in its offerings, using materials such as cold-rolled steel finished with a protective powder coat. Floyd also operates an online marketplace, providing consumers with the convenience of ordering furniture tailored to their preferences, along with efficient shipping and transport options. The company aims to create furniture that not only meets aesthetic needs but also lasts a lifetime.

Floravere is a direct-to-consumer wedding dress brand that aims to simplify the wedding dress purchasing experience. By eliminating traditional bridal appointments, the company allows brides-to-be to select three dresses from a collection of 14 options after a virtual consultation. These dresses are then shipped directly to their homes for fitting. Floravere focuses on providing unique and premium wedding gowns crafted by artisans, offering customization services such as adjustments in length, sleeve type, and waistlines, along with monogramming options. This approach enables brides to browse online, try on dresses in the comfort of their own homes, and create a personalized gown that reflects their individual style, all at an affordable cost.

The Sill, Inc. is a New York City-based company that specializes in selling potted plants online and in retail stores. Founded in 2012, it offers a variety of plants, including medium, small, and mini options, along with ceramic planters and other accessories such as potting mix, pots, and totes. The Sill aims to inspire individuals to incorporate more greenery into their homes, providing a seamless experience in selecting plants that match personal styles and lifestyles. Each potted plant comes with straightforward care instructions, a money-back guarantee, and access to plant experts for additional support. Additionally, The Sill organizes workshops focused on plant care, enhancing customers' engagement with their products.