Craft Ventures

Developer of review management software designed to help build shopper trust, showcase customer experiences, and compel buying. The company provides tools brands need to capture and showcase customer-generated content including product ratings & reviews, photos and videos, and questions and answers, enabling clients to use this content to drive conversions and maximize customer lifetime value.

Primer is a business-to-business marketing platform that focuses on enhancing marketing technologies for companies. It offers services such as audience automation, LinkedIn automation, and marketing and sales automation. The platform enriches leads and matches them across different channels while orchestrating workflows to streamline marketing efforts. By connecting various applications and facilitating data movement, Primer enables coordinated multichannel campaigns. Additionally, it assists in mapping a lead's identity across multiple marketing channels, providing sales personnel with accurate contact information to improve lead conversion rates and maximize advertising efficiency.

Arena.im is a cloud-based marketing platform for live experiences. Their mission is to empower media companies to take back ownership of their audience from social networks and grow their community. With Arena.im, publishers, brands and broadcasting companies are capable to significantly increase traffic, engagement and earn revenue. Through an AI technology, Arena.im is capable to aggregate, curate and distribute content in scale to any device, anytime, anywhere. They enable a seamless live experience for sports, news, finance, tech and any other real-time events. Founded in 2016 by Paulo Martins and Rodrigo Reis, Arena.im is a disruptive marketing experience platform that empowers thousands of media companies to provide the best live experience for their audiences directly from their digital properties.

Atrium is a San Francisco-based company that leverages data and smart analytics to enhance decision-making within teams. By providing insights that facilitate informed work choices, Atrium aims to transform the way organizations operate. The company has garnered support from prominent investors, including Charles River Ventures and First Round Capital, contributing to its mission of enabling significant improvements in workplace effectiveness.

Developer of a collaborative knowledge management tool designed to make data teams share metadata, queries, charts, and documentation. The company's platform helps employees find and understand the right information in a few time, and track the relationships between people and data to help users visualize all the interactions between the different collaborators of the enterprise, enabling users to implement data discovery efficiently.

UserGems is an AI-powered prospecting solution for revenue teams. By delivering prospects that are most likely to convert, UserGems helps companies drive bigger pipeline, faster sales cycle, and larger deals. Whenever your customers change their jobs, UserGems automatically surfaces them as new prospects to your sales reps. This allows your reps to be in front of the right buyers at the right time, and before the competition is. Leveraging machine learning, UserGems automatically identifies other prospects that look exactly like your best customers. That means you get a complete, up-to-date list of leads that match your ideal customer profile, persona and other key criteria without requiring reps to spends hours on researching.

CMDTY Inc. specializes in providing a software platform designed for commodity tracking and logistics companies. Founded in 2019 and headquartered in Brooklyn, New York, CMDTY develops solutions that enhance the management of operations and logistics within the physical commodity supply chain. The platform addresses inefficiencies by facilitating real-time interactions between buyers and producers, thereby improving the delivery of advertising and enhancing supply chain resilience and sustainability. Through its digital tools, CMDTY aims to streamline processes related to buying, selling, transporting, and financing commodities, ultimately fostering a more collaborative and effective supply chain environment.

Sonar Software Inc. is a technology company based in Atlanta, Georgia, founded in 2018. The company specializes in developing a change management solution aimed at enhancing customer relationship management (CRM) processes. Sonar's software provides visibility into the implementation and management of tech stacks, allowing operations professionals and administrators to monitor automations and integrations within their CRM systems. It offers impact reporting on various elements, enabling users to understand how their systems operate and what changes can be effectively implemented. Through its innovative approach, Sonar helps organizations optimize their tech stack management and improve overall operational efficiency.

UserGems is an AI-powered prospecting solution for revenue teams. By delivering prospects that are most likely to convert, UserGems helps companies drive bigger pipeline, faster sales cycle, and larger deals. Whenever your customers change their jobs, UserGems automatically surfaces them as new prospects to your sales reps. This allows your reps to be in front of the right buyers at the right time, and before the competition is. Leveraging machine learning, UserGems automatically identifies other prospects that look exactly like your best customers. That means you get a complete, up-to-date list of leads that match your ideal customer profile, persona and other key criteria without requiring reps to spends hours on researching.

Internal is a San Francisco-based company founded in 2019 that provides a no-code software platform designed to help organizations efficiently resolve customer issues. The platform allows companies to interact securely and compliantly with customer application data, offering functionalities such as search and filtering, auto-generated tasks, and team queues. It features granular permissions for data access, audit logs for record tracking, and redacted fields to protect sensitive information. By enabling both non-coders and coders to build internal applications on their existing databases, APIs, and business applications, Internal facilitates streamlined operations while ensuring customer privacy.