Tru Optik Data Corp. is a digital media intelligence company based in Stamford, Connecticut, specializing in audience measurement and data management for the streaming media ecosystem. Founded in 2013, the company offers a comprehensive OTT marketing cloud that enables brand marketers and media companies to measure audience engagement and consumer demand. Tru Optik provides a range of services, including OTT data management, analytics, consumer activation, and measurement solutions. Its patented Household Graphâ„¢, which encompasses over 80 million homes, facilitates identity resolution, allowing leading brands, agencies, and media companies to connect with consumers across various platforms, including OTT, streaming audio, and gaming. As of October 1, 2020, Tru Optik operates as a subsidiary of TransUnion, further enhancing its capabilities in the digital marketing landscape.
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