Shorooq Partners

Shorooq Partners, established in 2017 and headquartered in Abu Dhabi, operates as a venture capital firm with additional offices in Riyadh, Manama, Cairo, and Dubai. The firm specializes in early-stage investments and venture debt, focusing on sectors such as technology, fintech, game tech, climate, cleantech, cryptocurrency, and web 3.0. Shorooq Partners has successfully built a portfolio that has generated over $1.5 billion in equity value, supported by investments from some of the world's leading sovereign wealth funds.

Tamer Azer

Partner

Kunal Savjani

Managing Partner

Omer Zabit

Principal

Past deals in United Arab Emirates

NymCard

Venture Round in 2022
NymCard is a payment platform that specializes in enabling financial institutions to issue innovative digital payment products across Africa and the Middle East. Founded in 2016 and based in Abu Dhabi, NymCard offers a comprehensive suite of services including mobile wallet solutions, card issuance and processing, cloud solutions, and security services. The platform utilizes advanced open APIs and mobile SDKs to facilitate the rapid deployment of plastic, virtual, or tokenized cards, allowing clients to launch new payment solutions in as little as eight weeks. By focusing on user experience and security, NymCard aims to address the low penetration of payment cards in regions where traditional banking infrastructure has been limited.

Pemo

Seed Round in 2022
Pemo is an all-in-one spend management solution that empowers your business by packing every company invoice, expense, approval and spending decision into one powerful platform. Our offering includes smart corporate cards, invoice payment systems and expense tracking functions. These are supported by automated approval flows, direct accounting integration and real-time reporting - features that allow business owners to save time, save money, automate admin and every expense so you can get on with what you do best - building great businesses.

TruKKer

Series B in 2022
TruKKer operates a digital freight network designed to enhance land freight services by integrating demand and supply through real-time data analytics. The platform simplifies logistics and fleet management by connecting shippers with available transporters, ensuring optimal asset utilization while reducing transportation costs. By leveraging data, TruKKer promotes reliability and transparency in the logistics process, creating opportunities for cost savings and improved efficiency. Its rapid growth is facilitating data monetization and consolidated procurement, allowing businesses to navigate cross-border transportation with greater ease.

qlub

Seed Round in 2022
Qlub develops a fast and secure payment solution for consumers in restaurants. Qlub allows restaurant, pub, and cafe owners to present their menus and accept payments in seconds. It's the kind of fast-paced stuff that people are used to, with the added benefit of keeping staff and guests happy. Qlub only takes 10 seconds to pay by scanning a QR code, paying with one click, and walking away. All of this is possible without the need to install an app.

Penny Software

Seed Round in 2022
Penny Software, founded in 2020 and based in Riyadh, Saudi Arabia, specializes in developing a cloud-based procure-to-pay system known as Penny. This platform streamlines the entire procurement process, enabling organizations to digitize and manage their procurement cycle from request to approval. Key features of Penny include an action-driven dashboard, budget tracking, customizable reporting, a product comparison tool, and a structured timeline. The system is designed to simplify procurement activities, allowing users to manage requests for quotations, compare vendor offers, issue purchase orders, and process payments efficiently. Penny Software caters primarily to mid-sized enterprises, offering a modular and customizable solution that supports both private and public marketplaces, as well as procurement shared services.

Immensa

Series A in 2021
Immensa offers a wide range of services enabling companies to capture opportunities provided by additive manufacturing.

NymCard

Series A in 2021
NymCard is a payment platform that specializes in enabling financial institutions to issue innovative digital payment products across Africa and the Middle East. Founded in 2016 and based in Abu Dhabi, NymCard offers a comprehensive suite of services including mobile wallet solutions, card issuance and processing, cloud solutions, and security services. The platform utilizes advanced open APIs and mobile SDKs to facilitate the rapid deployment of plastic, virtual, or tokenized cards, allowing clients to launch new payment solutions in as little as eight weeks. By focusing on user experience and security, NymCard aims to address the low penetration of payment cards in regions where traditional banking infrastructure has been limited.

MUNCH:ON

Funding Round in 2021
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

Sarwa

Series B in 2021
Sarwa Digital Wealth Limited develops a platform that offers investment advice. It offers investment strategies for better returns, simplified investing, and automated investing. The company was founded in 2016 and is based in Dubai, United Arab Emirates.

TruKKer

Series B in 2021
TruKKer operates a digital freight network designed to enhance land freight services by integrating demand and supply through real-time data analytics. The platform simplifies logistics and fleet management by connecting shippers with available transporters, ensuring optimal asset utilization while reducing transportation costs. By leveraging data, TruKKer promotes reliability and transparency in the logistics process, creating opportunities for cost savings and improved efficiency. Its rapid growth is facilitating data monetization and consolidated procurement, allowing businesses to navigate cross-border transportation with greater ease.

TruKKer

Secondary Market in 2021
TruKKer operates a digital freight network designed to enhance land freight services by integrating demand and supply through real-time data analytics. The platform simplifies logistics and fleet management by connecting shippers with available transporters, ensuring optimal asset utilization while reducing transportation costs. By leveraging data, TruKKer promotes reliability and transparency in the logistics process, creating opportunities for cost savings and improved efficiency. Its rapid growth is facilitating data monetization and consolidated procurement, allowing businesses to navigate cross-border transportation with greater ease.

NymCard

Seed Round in 2021
NymCard is a payment platform that specializes in enabling financial institutions to issue innovative digital payment products across Africa and the Middle East. Founded in 2016 and based in Abu Dhabi, NymCard offers a comprehensive suite of services including mobile wallet solutions, card issuance and processing, cloud solutions, and security services. The platform utilizes advanced open APIs and mobile SDKs to facilitate the rapid deployment of plastic, virtual, or tokenized cards, allowing clients to launch new payment solutions in as little as eight weeks. By focusing on user experience and security, NymCard aims to address the low penetration of payment cards in regions where traditional banking infrastructure has been limited.

NymCard

Series A in 2021
NymCard is a payment platform that specializes in enabling financial institutions to issue innovative digital payment products across Africa and the Middle East. Founded in 2016 and based in Abu Dhabi, NymCard offers a comprehensive suite of services including mobile wallet solutions, card issuance and processing, cloud solutions, and security services. The platform utilizes advanced open APIs and mobile SDKs to facilitate the rapid deployment of plastic, virtual, or tokenized cards, allowing clients to launch new payment solutions in as little as eight weeks. By focusing on user experience and security, NymCard aims to address the low penetration of payment cards in regions where traditional banking infrastructure has been limited.

TruKKer

Secondary Market in 2020
TruKKer operates a digital freight network designed to enhance land freight services by integrating demand and supply through real-time data analytics. The platform simplifies logistics and fleet management by connecting shippers with available transporters, ensuring optimal asset utilization while reducing transportation costs. By leveraging data, TruKKer promotes reliability and transparency in the logistics process, creating opportunities for cost savings and improved efficiency. Its rapid growth is facilitating data monetization and consolidated procurement, allowing businesses to navigate cross-border transportation with greater ease.

VUZ

Series A in 2020
360VUZ is a mobile application that specializes in 360-degree live video streaming, providing users with immersive virtual reality experiences. Founded in 2017 and based in Dubai, United Arab Emirates, the app delivers both live and on-demand 360 video content, focusing on events such as sporting competitions, concerts, and exclusive appearances by influencers. It has gained significant popularity, ranking first in the Entertainment category on app stores and surpassing established platforms. With over four million users, 360VUZ is recognized for its exceptional video quality and innovative technology, holding more than two patents. The company aims to establish a comprehensive ecosystem for video and virtual reality, making such experiences mainstream.

Sarwa

Series A in 2020
Sarwa Digital Wealth Limited develops a platform that offers investment advice. It offers investment strategies for better returns, simplified investing, and automated investing. The company was founded in 2016 and is based in Dubai, United Arab Emirates.

TruKKer

Series A in 2019
TruKKer operates a digital freight network designed to enhance land freight services by integrating demand and supply through real-time data analytics. The platform simplifies logistics and fleet management by connecting shippers with available transporters, ensuring optimal asset utilization while reducing transportation costs. By leveraging data, TruKKer promotes reliability and transparency in the logistics process, creating opportunities for cost savings and improved efficiency. Its rapid growth is facilitating data monetization and consolidated procurement, allowing businesses to navigate cross-border transportation with greater ease.

Pure Harvest Smart Farms

Seed Round in 2019
Pure Harvest Smart Farms is a Dubai-based company specializing in the production and sale of organic tomatoes and other premium fruits and vegetables. It operates in the challenging climates of the Arab Gulf region, utilizing advanced controlled-environment agriculture technologies. The company is committed to sustainable agriculture and aims to enhance food security by implementing innovative growing techniques and horticultural best practices. By focusing on year-round production, Pure Harvest seeks to provide affordable, high-quality fresh produce to meet the demands of the local market.

RentSher

Seed Round in 2019
RentSher Online Rentals Pvt Ltd. is an online rental platform based in Bengaluru, India, specializing in a diverse range of products for various needs. Established in 2014, it operates in major cities including Delhi, Gurugram, and Noida. The platform offers rentals for children's toys, costumes for both kids and adults, and event supplies such as birthday setups, tents, and audio/video equipment. Additionally, it provides office equipment rentals, including laptops and projectors, as well as fashion items and household goods. RentSher promotes a collaborative consumption model, allowing users to rent out their products while managing payments and deliveries to ensure a convenient experience for customers. The company's focus on quality and variety makes it a comprehensive solution for rental needs in homes, offices, and events.

MUNCH:ON

Series A in 2019
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

MUNCH:ON

Series A in 2019
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

Melltoo

Seed Round in 2019
Melltoo "No-Meetup Classifieds" is a mobile marketplace for buying and selling second hand things. The app is available for iPhones and Androids and as a mobile responsive web app.

Yawmi

Seed Round in 2019
Yawmi operates an application through which users can browse, order and track orders. The company offers online food delivery services. Yawmi is based in Dubai, United Arab Emirates.

SmartCrowd

Seed Round in 2018
SmartCrowd is a real estate investment platform that facilitates access to the UAE real estate market through a user-friendly online portal. By allowing low minimum investments, it enables individuals to invest in fractional shares of properties, making real estate investment more accessible to low and middle-income individuals. The platform simplifies the investment process by allowing users to treat their properties like stock portfolios, thereby focusing on asset allocation rather than the complexities of managing physical properties. This innovative approach not only reduces barriers to entry but also provides significant time and cost savings, empowering investors to build a diversified property portfolio without excessive leverage or risk.

TruKKer

Seed Round in 2018
TruKKer operates a digital freight network designed to enhance land freight services by integrating demand and supply through real-time data analytics. The platform simplifies logistics and fleet management by connecting shippers with available transporters, ensuring optimal asset utilization while reducing transportation costs. By leveraging data, TruKKer promotes reliability and transparency in the logistics process, creating opportunities for cost savings and improved efficiency. Its rapid growth is facilitating data monetization and consolidated procurement, allowing businesses to navigate cross-border transportation with greater ease.

Sarwa

Seed Round in 2018
Sarwa Digital Wealth Limited develops a platform that offers investment advice. It offers investment strategies for better returns, simplified investing, and automated investing. The company was founded in 2016 and is based in Dubai, United Arab Emirates.

RentSher

Seed Round in 2018
RentSher Online Rentals Pvt Ltd. is an online rental platform based in Bengaluru, India, specializing in a diverse range of products for various needs. Established in 2014, it operates in major cities including Delhi, Gurugram, and Noida. The platform offers rentals for children's toys, costumes for both kids and adults, and event supplies such as birthday setups, tents, and audio/video equipment. Additionally, it provides office equipment rentals, including laptops and projectors, as well as fashion items and household goods. RentSher promotes a collaborative consumption model, allowing users to rent out their products while managing payments and deliveries to ensure a convenient experience for customers. The company's focus on quality and variety makes it a comprehensive solution for rental needs in homes, offices, and events.

RentSher

Seed Round in 2018
RentSher Online Rentals Pvt Ltd. is an online rental platform based in Bengaluru, India, specializing in a diverse range of products for various needs. Established in 2014, it operates in major cities including Delhi, Gurugram, and Noida. The platform offers rentals for children's toys, costumes for both kids and adults, and event supplies such as birthday setups, tents, and audio/video equipment. Additionally, it provides office equipment rentals, including laptops and projectors, as well as fashion items and household goods. RentSher promotes a collaborative consumption model, allowing users to rent out their products while managing payments and deliveries to ensure a convenient experience for customers. The company's focus on quality and variety makes it a comprehensive solution for rental needs in homes, offices, and events.

Joi Gifts

Seed Round in 2018
Joi Gifts is an online retail platform that specializes in a diverse range of gift items for various occasions, including Christmas, birthdays, anniversaries, corporate events, and romantic celebrations. The company offers an extensive selection of products such as flowers, cakes, gourmet gift baskets, balloons, personalized gifts, and unique items like singing telegrams and watches. Additionally, Joi Gifts provides experience gifts, including access to amusement parks and salons. Established in 2015 and based in the United Arab Emirates, Joi Gifts emphasizes quality and convenience, offering same-day delivery services in major metropolitan areas, thereby enhancing the gift-giving experience for customers.

Enhance Ventures

Seed Round in 2018
Enhance Ventures is a venture builder based in Dubai, United Arab Emirates, focusing on developing web and mobile-enabled businesses in the Middle East, North Africa, Pakistan, and Turkey (MENAPT) regions. Founded in 2015, the company aims to create online platforms that provide life-enhancing products and services. Among its notable portfolio is joi, a leading online gift aggregator in the Middle East, which facilitates the selection and purchasing of gifts. Additionally, Enhance Ventures operates MEDIGO, a global marketplace for medical travel that streamlines the process of searching, booking, and arranging healthcare services abroad. The firm has attracted investment from various sources, including venture capital funds and prominent angel investors from the Middle East, Europe, and the United States.

Pure Harvest Smart Farms

Seed Round in 2017
Pure Harvest Smart Farms is a Dubai-based company specializing in the production and sale of organic tomatoes and other premium fruits and vegetables. It operates in the challenging climates of the Arab Gulf region, utilizing advanced controlled-environment agriculture technologies. The company is committed to sustainable agriculture and aims to enhance food security by implementing innovative growing techniques and horticultural best practices. By focusing on year-round production, Pure Harvest seeks to provide affordable, high-quality fresh produce to meet the demands of the local market.

Sarwa

Seed Round in 2017
Sarwa Digital Wealth Limited develops a platform that offers investment advice. It offers investment strategies for better returns, simplified investing, and automated investing. The company was founded in 2016 and is based in Dubai, United Arab Emirates.

Yabi

Series B in 2017
Souqalmal.com LLC FZ operates a leading financial comparison website in the Middle East, providing consumers in the UAE and Saudi Arabia with the tools to search and compare various financial products. Founded in 2012 and headquartered in Dubai, the platform offers detailed information on credit cards, personal loans, car loans, bank accounts, mortgages, and various insurance options, including car, home, travel, and SME insurance. Users can obtain real-time quotes for insurance in under 60 seconds and have their policies issued within an hour. Souqalmal.com has also expanded its services to include mobile phone and broadband plans, as well as educational options like schools and nurseries. The company has received multiple awards for its innovative approach and has grown its insurance business significantly. With backing from notable investors and a proven track record, Souqalmal.com continues to empower consumers to make informed financial decisions.

Pure Harvest Smart Farms

Seed Round in 2016
Pure Harvest Smart Farms is a Dubai-based company specializing in the production and sale of organic tomatoes and other premium fruits and vegetables. It operates in the challenging climates of the Arab Gulf region, utilizing advanced controlled-environment agriculture technologies. The company is committed to sustainable agriculture and aims to enhance food security by implementing innovative growing techniques and horticultural best practices. By focusing on year-round production, Pure Harvest seeks to provide affordable, high-quality fresh produce to meet the demands of the local market.
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