Innovate UK

Innovate UK is a non-departmental public body established in 2007 and based in Swindon, United Kingdom. Funded by a government grant, it supports innovation in science and technology by providing funding services to businesses across various sectors and regions. The organization aims to drive productivity and economic growth by facilitating advancements that contribute to the UK’s economic landscape. In addition to funding, Innovate UK offers a range of services and information related to business and economic development, thereby fostering a supportive environment for innovation.

Mike Biddle

Programme Director of Industrial Strategy Challenge Fund

Will Drury

Executive Director, Digital and Technologies

Paul Gadd

Deputy Director

Dr. Tom Jenkins

Deputy Director

Tim Murley

Interim Chief Investment Officer

Scott James O'Brien

Director, Innovation Finance

Dave Wilkes

Director of Innovation Ecosystem

Past deals in Augmented Reality

Anya

Debt Financing in 2022
Anya is a company focused on providing support to mothers and families during breastfeeding and early parenthood. It develops an application that employs 3D interactive technology and artificial intelligence to assist parents in acquiring essential parenting and infant feeding skills. This innovative platform offers virtual companionship and connects families with peer-to-peer and professional support, enabling them to access guidance anytime and anywhere. By leveraging specialist support, Anya aims to enhance the parenting experience and address health disparities in maternity care, fostering a supportive community for new parents.

Navenio

Grant in 2020
Navenio is a software technology company that provides location-based services for indoor environments via mobile applications. Its solution provides an improvement on other indoor localization technologies, having the ability to locate people without the need for implementing, managing, or surveying any new building hardware such as beacons or wi-fi. Navenio’s intelligent workforce solution unlocks significant improvements in the efficiency and workflow of staff and teams through automation that is carefully driven from real-world best practice. The company was founded in 2015 and is headquartered in Oxford, England.

M-XR

Grant in 2020
M—XR is developing 3D production technology that allows brands, studios and creators to digitise the real-world accurately and automatically. Thus enabling them to leverage the infinite world of 3D with the highest quality 3D models.

WOWSOME app

Grant in 2020
The Augmented Reality app WOWSOME taps the print medium into the possibility of setting things into motion in print by integrating it with digital content. Its Motion Print function allows print content to come alive with Video, 3D, Animations, Call-to-Action, Deals and much more.

VividQ

Grant in 2020
VividQ Limited is a deep tech software company based in Cambridge, United Kingdom, specializing in 3D holography. Founded in February 2017 by a team of Ph.D. graduates, VividQ has developed a comprehensive software platform that enables the generation, compression, and transmission of 3D holographic images and video using standard computing power. Its key products include VividQ Capture, which standardizes 3D data for holographic display; VividQ Squeeze, a solution for compressing point cloud data; and VividQ Core, which facilitates multi-user interactions with holograms. The company also offers VividQ View, an API for integrating spatial light modulators into its holographic systems. VividQ's technology is applicable in a variety of fields, including augmented reality, virtual reality, automotive displays, and consumer electronics. By collaborating with chipmakers and manufacturers, VividQ aims to make holography a commercially viable display solution.

FitXR

Debt Financing in 2020
FitXR is a leading developer of virtual reality fitness applications, focused on making fitness more enjoyable and accessible. The company has gained recognition for its first product, BoxVR, which has consistently ranked as a best-seller across major VR platforms such as Oculus, Steam, and PSVR, earning multiple awards for its engaging approach to fitness. FitXR is currently developing a virtual fitness studio that aims to replicate the energy and camaraderie of group workouts at home. This innovative platform will offer total body workouts designed by fitness experts, emphasizing social interaction and enjoyment while delivering effective fitness experiences.

Navenio

Grant in 2020
Navenio is a software technology company that provides location-based services for indoor environments via mobile applications. Its solution provides an improvement on other indoor localization technologies, having the ability to locate people without the need for implementing, managing, or surveying any new building hardware such as beacons or wi-fi. Navenio’s intelligent workforce solution unlocks significant improvements in the efficiency and workflow of staff and teams through automation that is carefully driven from real-world best practice. The company was founded in 2015 and is headquartered in Oxford, England.

Xploro

Grant in 2020
Xploro is a health information platform aimed at young patients, utilizing augmented reality, gameplay, and artificial intelligence to deliver health-related content. This innovative mobile application empowers children by providing them with engaging and informative resources, helping to alleviate stress and anxiety associated with medical procedures. By combining entertainment with education, Xploro enhances patient understanding and involvement in their health care, ultimately aiming to improve clinical outcomes for young users. The platform is clinically validated and has received recognition for its effectiveness in transforming the way health information is communicated to children.

Virtual SurgerySIM Inc.

Seed Round in 2020
Developing a customizable virtual reality surgical simulator connected to big data.

Marion Surgical

Seed Round in 2020
Marion Surgical Inc. specializes in developing and manufacturing virtual reality surgical simulator solutions aimed at enhancing surgical training. The company offers products such as the K181 PCNL and Kidney Access Array, designed for training in percutaneous access procedures under real-time fluoroscopy, and the PTE Simulator, which focuses on pulmonary thrombo-endarterectomy surgery. These simulators provide a realistic and safe training environment, allowing surgeons to learn, collaborate, and practice procedures effectively. Founded in 2016, Marion Surgical is headquartered in Niagara Falls, Canada, with an additional office in Salford, United Kingdom. The company emphasizes customizable training experiences to meet the specific needs of various surgical procedures and patient scenarios.

Bodyswaps

Grant in 2020
Bodyswaps is a London-based platform established in 2018 that focuses on enhancing workforce skills through immersive training solutions. By integrating virtual reality, artificial intelligence, and behavioral science, Bodyswaps offers organizations a cost-effective and scalable method for upskilling employees. The platform simulates realistic workplace scenarios, allowing learners to practice soft skills with virtual characters while using their own voices. This interactive approach facilitates personalized learning experiences and provides automated recommendations to support skill development. Bodyswaps serves both corporate and educational sectors, delivering off-the-shelf training modules aimed at fostering deep and lasting behavioral change to improve individual and organizational performance.

Near-Life

Grant in 2019
Near-life™ is the home of immersive learning content. Near-life are pioneers in the use of interactive video for learning. Near-life are a creative mix of technology, learning and media.professionals.

Bodyswaps

Pre Seed Round in 2019
Bodyswaps is a London-based platform established in 2018 that focuses on enhancing workforce skills through immersive training solutions. By integrating virtual reality, artificial intelligence, and behavioral science, Bodyswaps offers organizations a cost-effective and scalable method for upskilling employees. The platform simulates realistic workplace scenarios, allowing learners to practice soft skills with virtual characters while using their own voices. This interactive approach facilitates personalized learning experiences and provides automated recommendations to support skill development. Bodyswaps serves both corporate and educational sectors, delivering off-the-shelf training modules aimed at fostering deep and lasting behavioral change to improve individual and organizational performance.

ZEG

Grant in 2019
Recovering 3D models using 2D images

Gravity Sketch

Grant in 2019
Gravity Sketch Limited is a London-based company that specializes in developing multi-platform three-dimensional (3D) creation tools and software solutions. Founded in 2014, the company offers products such as Gravity Sketch VR, which allows users to create unique geometries, 3D models, and artwork, and Gravity Sketch iOS, a design application for the iPad. The platform is designed to assist various industries, including transportation, industrial design, apparel, and footwear, by enabling users to trace ideas from conception through design and refinement in a virtual reality environment. By focusing on intuitive controls, Gravity Sketch aims to enhance collaboration among cross-functional teams, making the design process more efficient and cost-effective.

Navenio

Grant in 2019
Navenio is a software technology company that provides location-based services for indoor environments via mobile applications. Its solution provides an improvement on other indoor localization technologies, having the ability to locate people without the need for implementing, managing, or surveying any new building hardware such as beacons or wi-fi. Navenio’s intelligent workforce solution unlocks significant improvements in the efficiency and workflow of staff and teams through automation that is carefully driven from real-world best practice. The company was founded in 2015 and is headquartered in Oxford, England.

Navenio

Grant in 2018
Navenio is a software technology company that provides location-based services for indoor environments via mobile applications. Its solution provides an improvement on other indoor localization technologies, having the ability to locate people without the need for implementing, managing, or surveying any new building hardware such as beacons or wi-fi. Navenio’s intelligent workforce solution unlocks significant improvements in the efficiency and workflow of staff and teams through automation that is carefully driven from real-world best practice. The company was founded in 2015 and is headquartered in Oxford, England.

SenSat

Grant in 2018
SenSat Ltd is a London-based company that operates a cloud-based 3D virtual engineering platform, specializing in the conversion of complex visual and spatial data into real-time simulated realities. Founded in 2015, SenSat utilizes mapping drones to generate engineering-grade survey data, which is then processed through its software, Mapp. This platform optimizes pre-construction planning, design, and bidding by providing accurate topographical replicas of sites. The company focuses on a concept they call "Visual Intelligence," a subset of artificial intelligence that enables computers to understand and interact with real-world environments. By delivering infrastructure data in a visual format, SenSat allows businesses in physical domains, such as infrastructure construction, to monitor progress, take measurements, and manage maintenance remotely. This technology helps organizations make informed decisions based on real-world information, thereby enhancing operational efficiency and safety.

Sentireal

Grant in 2018
At Sentireal, we create software and media platforms that turn mobile devices and headsets into smart assistants. These assistants deliver training and guidance using augmented reality (AR) and virtual reality (VR) technologies, blended with artificial intelligence (AI). This combination provides "personal immersive learning" - personalised immersive content and continuous background assessment of learning progress. Our software and media solutions, powered by our immersonal™ platform, provide enhanced learning outcomes by presentation of content using augmented reality and virtual reality technologies. This media content is created based on the learners current activities and real-world situation, and allows for personalised delivery of content, based on individual training needs. Using artificial intelligence, our software platform offers the opportunity for assessment and feedback on individual learners.

Emteq

Grant in 2018
Emteq Ltd. is a company based in Brighton, United Kingdom, specializing in the development of brain-computer interface technology. Founded in 2015 by Graeme Cox and Charles Nduka, Emteq creates innovative facial wearables, specifically glasses, designed to interpret the wearer's expressions and emotions. This technology enhances human-computer interaction and supports human augmentation and emotion analytics through advanced artificial intelligence techniques. The company's platform aims to measure, monitor, and improve mood, health, and performance, particularly in conjunction with virtual reality applications.

Gravity Sketch

Grant in 2017
Gravity Sketch Limited is a London-based company that specializes in developing multi-platform three-dimensional (3D) creation tools and software solutions. Founded in 2014, the company offers products such as Gravity Sketch VR, which allows users to create unique geometries, 3D models, and artwork, and Gravity Sketch iOS, a design application for the iPad. The platform is designed to assist various industries, including transportation, industrial design, apparel, and footwear, by enabling users to trace ideas from conception through design and refinement in a virtual reality environment. By focusing on intuitive controls, Gravity Sketch aims to enhance collaboration among cross-functional teams, making the design process more efficient and cost-effective.

Soluis

Grant in 2017
Soluis Group is a UK-based creative studio that focuses on digital visualization and related services. The company specializes in graphic design, CGI visualization, and animation, providing clients with high-quality design solutions. Through its expertise in design visualization and software development, Soluis serves a diverse range of industries, helping businesses effectively communicate their ideas and concepts through visual media.

Smartify

Seed Round in 2017
SMARTIFY provides instant access to inspiring art commentary, straight to your smartphone. Their app allows you to scan, identify and save art. It also serves as a personalized, on-the-ground guide to any museum or gallery we partner with. SMARTIFY CIC is a social enterprise with a mission is to help people make meaningful connections with art and to support global visual arts organisations – public and commercial. They’re focused on protecting artist and museum intellectual property and ensure parts of its profits are channeled back to the public institutions we serve.

Mira Rehab

Grant in 2016
MIRA Rehab is a company focused on enhancing the rehabilitation experience for patients recovering from surgery or injury. It has developed a motion-tracking therapy platform that transforms traditional physical therapy exercises into engaging video games. Utilizing a motion sensor like Microsoft Kinect, the system tracks user movements from a distance, allowing for a hands-free assessment of performance and compliance. This innovative approach not only makes rehabilitation more enjoyable but also tailors the experience to meet the specific needs of different pathologies. By creating a motivating environment, MIRA Rehab aims to facilitate faster recovery and improve patient outcomes in physical therapy.

Whispering Gibbon

Grant in 2014
Whispering Gibbon Ltd is a game company based in Newcastle-Upon-Tyne, United Kingdom, founded by Joe Stevens in 2011. The company focuses on developing video game technology that bridges the gap between virtual content and reality, primarily through 3D printing. Whispering Gibbon offers innovative services such as RenderFab 3D, a cloud-based asset processing solution that streamlines the creation of 3D print-ready models from digital data. Additionally, the company provides Grabit, a platform for user-generated merchandising. Through these offerings, Whispering Gibbon aims to enhance the intersection of gaming and tangible products.

MakieLab

Grant in 2011
MakieLab is building social toys & games from the same dataset. They're taking 3D modelling for games, and 3D printing for manufacture, and building a pipeline to automatically produce both from a set of characters, furniture, or similar game and toy objects. Their first product is Makies, a new kind of future-smashing toy: customisable, 3D-printed, locally made, and game-enabled. Since Makies first launched in 2012, they've released two apps centering around super creative fashion play (Makies Doll Factory and Makies FabLab), launched Makies into Selfridges and Hamleys (London), won some lovely toy awards and shipped Makies to all four corners of the Earth.
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