Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in ERP

Enboarder

Series B in 2022
Enboarder is an onboarding and engagement platform that enhances the new hire experience by focusing on engagement rather than administrative tasks. The platform leverages a workflow engine that provides coaching to managers via mobile devices, enabling them to effectively guide new employees throughout the onboarding process. By delivering engaging content directly to new hires' mobile phones from the moment they accept an offer, Enboarder eliminates the need for applications, usernames, or logins, ensuring a seamless experience across all devices. Human Resources teams can independently create and manage engaging workflows without relying on IT or external consultants, allowing for rapid implementation. The platform also includes features such as check-in surveys, automated IT provisioning, and personalized nudges, which collectively enhance the overall onboarding process and employee engagement.

Elevate

Series A in 2021
Elevate is a company focused on transforming employee benefits through a cloud-based platform that streamlines the reimbursement process for employees. Its innovative system allows for instant claims processing, enabling users to receive reimbursements directly into their bank accounts, cards, or digital wallets. By consolidating multiple cash cards into a single platform, Elevate facilitates cashless mobile payments, thereby simplifying account administration for businesses. The company's mission is to enhance the experience for both employers and employees by making consumer-directed benefits more innovative, straightforward, and secure.

Emerge

Series B in 2021
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

Ergatta

Series A in 2021
Ergatta, Inc. is a Brooklyn-based company that develops and sells a digital rowing machine designed to enhance home fitness experiences. Founded in 2018, Ergatta focuses on creating engaging and competitive workouts through a unique game-based interface that personalizes the rowing experience. The company aims to make regular fitness routines more accessible and enjoyable by integrating technology and design to motivate users. By selling its products online, Ergatta seeks to provide a stimulating exercise alternative that challenges traditional methods of home workouts, appealing to a wide range of fitness enthusiasts.

Enboarder

Series A in 2021
Enboarder is an onboarding and engagement platform that enhances the new hire experience by focusing on engagement rather than administrative tasks. The platform leverages a workflow engine that provides coaching to managers via mobile devices, enabling them to effectively guide new employees throughout the onboarding process. By delivering engaging content directly to new hires' mobile phones from the moment they accept an offer, Enboarder eliminates the need for applications, usernames, or logins, ensuring a seamless experience across all devices. Human Resources teams can independently create and manage engaging workflows without relying on IT or external consultants, allowing for rapid implementation. The platform also includes features such as check-in surveys, automated IT provisioning, and personalized nudges, which collectively enhance the overall onboarding process and employee engagement.

Ergatta

Seed Round in 2020
Ergatta, Inc. is a Brooklyn-based company that develops and sells a digital rowing machine designed to enhance home fitness experiences. Founded in 2018, Ergatta focuses on creating engaging and competitive workouts through a unique game-based interface that personalizes the rowing experience. The company aims to make regular fitness routines more accessible and enjoyable by integrating technology and design to motivate users. By selling its products online, Ergatta seeks to provide a stimulating exercise alternative that challenges traditional methods of home workouts, appealing to a wide range of fitness enthusiasts.

Emerge

Series A in 2020
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

Extra

Seed Round in 2020
Extra, founded in 2018 and based in Los Angeles, California, offers a unique debit card service that allows customers to earn reward points on every purchase. Unlike traditional debit cards, which merely facilitate transactions, Extra's card enables users to build their credit safely and effectively without requiring a deposit, interest, or hidden fees. Customers can sign up by simply connecting their bank accounts, making the service accessible to a broad audience. By transforming the typical debit card experience, Extra aims to provide financial empowerment and enhance the everyday purchasing power of its members.

Earnest Research

Series B in 2019
Earnest Research is a data innovation company driven to change the way professionals understand consumer and business behavior. Working with world-class data partners, we transform raw data into a source for business and investment professionals to ask better questions so they can make better decisions.

Enboarder

Series A in 2019
Enboarder is an onboarding and engagement platform that enhances the new hire experience by focusing on engagement rather than administrative tasks. The platform leverages a workflow engine that provides coaching to managers via mobile devices, enabling them to effectively guide new employees throughout the onboarding process. By delivering engaging content directly to new hires' mobile phones from the moment they accept an offer, Enboarder eliminates the need for applications, usernames, or logins, ensuring a seamless experience across all devices. Human Resources teams can independently create and manage engaging workflows without relying on IT or external consultants, allowing for rapid implementation. The platform also includes features such as check-in surveys, automated IT provisioning, and personalized nudges, which collectively enhance the overall onboarding process and employee engagement.

Enboarder

Venture Round in 2018
Enboarder is an onboarding and engagement platform that enhances the new hire experience by focusing on engagement rather than administrative tasks. The platform leverages a workflow engine that provides coaching to managers via mobile devices, enabling them to effectively guide new employees throughout the onboarding process. By delivering engaging content directly to new hires' mobile phones from the moment they accept an offer, Enboarder eliminates the need for applications, usernames, or logins, ensuring a seamless experience across all devices. Human Resources teams can independently create and manage engaging workflows without relying on IT or external consultants, allowing for rapid implementation. The platform also includes features such as check-in surveys, automated IT provisioning, and personalized nudges, which collectively enhance the overall onboarding process and employee engagement.

Emerge

Seed Round in 2018
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

TRAY

Seed Round in 2017
TRAY® is a complete point of sale system for the enterprise that specializes in self-service ordering. We’re changing the way people order and pay in hospitality venues such as entertainment centers, hotels, restaurants, and more. As a growing number of companies seek to introduce self-service into their operations to improve their customer experience and reduce operating costs, TRAY is the only enterprise-class system that offers a full turnkey solution, as well as a platform solution that can integrate with existing legacy point of sale systems, including Micros and Infogenesis. Unlike other POS companies, TRAY was built with self-service at its core, not an afterthought. TRAY uses a modern, cloud-based backend combined with inexpensive Android terminals. Thanks to our scalable, PCI Level-1 compliant architecture, our solution is flexible, scalable, secure, and low-cost, and we have already won engagements with major global brands, including hotel groups, quick serve chains and entertainment chains.

Emerge

Seed Round in 2017
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

Earnest Research

Series A in 2014
Earnest Research is a data innovation company driven to change the way professionals understand consumer and business behavior. Working with world-class data partners, we transform raw data into a source for business and investment professionals to ask better questions so they can make better decisions.

Epoxy

Series A in 2014
Epoxy Inc. operates an online video creation and sharing platform. The company’s platform enables creators to make clips, GIFs, images, and memes from their videos; share YouTube videos natively across social networks; and reply to comments and connect with fans. Its platform is also used by media enterprises and networks. The company was founded in 2012 and is based in Venice, California. As of October 17, 2016, Epoxy Inc. operates as a subsidiary of Vemba Corp.

Epoxy

Seed Round in 2013
Epoxy Inc. operates an online video creation and sharing platform. The company’s platform enables creators to make clips, GIFs, images, and memes from their videos; share YouTube videos natively across social networks; and reply to comments and connect with fans. Its platform is also used by media enterprises and networks. The company was founded in 2012 and is based in Venice, California. As of October 17, 2016, Epoxy Inc. operates as a subsidiary of Vemba Corp.

Extreme Reach

Series B in 2010
Extreme Reach specializes in content production and creative asset management for the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses the complexities of modern advertising, including creative asset workflow, talent and rights management, and payroll services. Its flagship platform, AdBridge™, integrates various processes essential for executing advertising campaigns efficiently. With a user base exceeding 200,000 and managing nearly four million creative assets, Extreme Reach supports a diverse clientele that includes major brands, studios, agencies, and production companies. The company also provides innovative solutions for payroll and production accounting, streamlining operations through features like paperless timecards and onboarding. By alleviating the administrative burdens associated with advertising and media management, Extreme Reach enables creative teams to focus on delivering impactful content.

Extreme Reach

Series A in 2009
Extreme Reach specializes in content production and creative asset management for the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses the complexities of modern advertising, including creative asset workflow, talent and rights management, and payroll services. Its flagship platform, AdBridge™, integrates various processes essential for executing advertising campaigns efficiently. With a user base exceeding 200,000 and managing nearly four million creative assets, Extreme Reach supports a diverse clientele that includes major brands, studios, agencies, and production companies. The company also provides innovative solutions for payroll and production accounting, streamlining operations through features like paperless timecards and onboarding. By alleviating the administrative burdens associated with advertising and media management, Extreme Reach enables creative teams to focus on delivering impactful content.

Extreme Reach

Series A in 2009
Extreme Reach specializes in content production and creative asset management for the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses the complexities of modern advertising, including creative asset workflow, talent and rights management, and payroll services. Its flagship platform, AdBridge™, integrates various processes essential for executing advertising campaigns efficiently. With a user base exceeding 200,000 and managing nearly four million creative assets, Extreme Reach supports a diverse clientele that includes major brands, studios, agencies, and production companies. The company also provides innovative solutions for payroll and production accounting, streamlining operations through features like paperless timecards and onboarding. By alleviating the administrative burdens associated with advertising and media management, Extreme Reach enables creative teams to focus on delivering impactful content.
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