Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Entertainment

Lemonada

Series A in 2022
Lemonada Media is a podcast network that shares the unfiltered version of the human experience. Lemonada's podcasts feature first-person narratives that live on through an engaged community and shares content that gives listeners a sense of understanding about different experiences of others and makes them relate to it, hence allowing listeners to understand multiple human experiences and make them feel good and take lessons for their own experiences.

Flymachine

Venture Round in 2021
Operator of a digital entertainment platform intended to deliver an immersive social experience. The company specializes in creating a virtual venue as a medium of art and acts as a social meeting place as well as gives creative control of the performances, enabling viewers with a customizable experience and thrill they want to enjoy during live events.

Sanctuary

Seed Round in 2021
Sanctuary Ventures, Inc. is a company that develops and operates a digital platform catering to younger audiences interested in astrology, tarot, and supernatural experiences. Founded in 2016 and based in Venice, California, Sanctuary provides a variety of mystical products and services, including daily personalized horoscopes, real-time birth chart readings, and insights from professional astrologers. The platform aims to deliver illuminating experiences, helping users navigate existential questions through cosmic insights and personalized forecasts. By curating a community around these mystical themes, Sanctuary engages millennial audiences seeking guidance and understanding in their daily lives.

Scopely

Series E in 2020
Scopely, Inc. is a global interactive entertainment company specializing in the development and publishing of mobile games for both casual and core gamers. Founded in 2011 and headquartered in Culver City, California, Scopely offers a diverse portfolio of immersive gaming experiences based on original and popular franchises, including titles such as Star Trek Fleet Command, Looney Tunes World of Mayhem, WWE Champions, and The Walking Dead: Road To Survival. The company is recognized for its innovative approach, having been featured in Fast Company’s ‘World’s Most Innovative Companies’ and ranked among the fastest-growing companies in North America. Scopely has achieved over $1 billion in lifetime revenue by focusing on long-lasting game experiences. It operates globally with studios in various locations, including Los Angeles, Barcelona, Dublin, and Tokyo, and provides services in game design, marketing, analytics, and live operations through its proprietary technology platform.

Superkind

Seed Round in 2020
Robin Games, Inc. is a lifestyle gaming company that specializes in developing mobile games. Incorporated in 2019 and based in Venice, California, the company aims to offer stylish and sophisticated fantasy content that addresses a gap in the current gaming landscape. By focusing on elevated gaming experiences, Robin Games seeks to create engaging and unique mobile gaming options for its audience.

Scopely

Series D in 2019
Scopely, Inc. is a global interactive entertainment company specializing in the development and publishing of mobile games for both casual and core gamers. Founded in 2011 and headquartered in Culver City, California, Scopely offers a diverse portfolio of immersive gaming experiences based on original and popular franchises, including titles such as Star Trek Fleet Command, Looney Tunes World of Mayhem, WWE Champions, and The Walking Dead: Road To Survival. The company is recognized for its innovative approach, having been featured in Fast Company’s ‘World’s Most Innovative Companies’ and ranked among the fastest-growing companies in North America. Scopely has achieved over $1 billion in lifetime revenue by focusing on long-lasting game experiences. It operates globally with studios in various locations, including Los Angeles, Barcelona, Dublin, and Tokyo, and provides services in game design, marketing, analytics, and live operations through its proprietary technology platform.

Sanctuary

Seed Round in 2019
Sanctuary Ventures, Inc. is a company that develops and operates a digital platform catering to younger audiences interested in astrology, tarot, and supernatural experiences. Founded in 2016 and based in Venice, California, Sanctuary provides a variety of mystical products and services, including daily personalized horoscopes, real-time birth chart readings, and insights from professional astrologers. The platform aims to deliver illuminating experiences, helping users navigate existential questions through cosmic insights and personalized forecasts. By curating a community around these mystical themes, Sanctuary engages millennial audiences seeking guidance and understanding in their daily lives.

Inspo Network

Seed Round in 2019
Inspo Network, Inc. is a creator-driven media company based in Seattle, Washington, that focuses on the lifestyle market by connecting original content creators with brands seeking to engage targeted audiences. Since its incorporation in 2017, Inspo has developed a video application that facilitates the creation of premium, short-form video content, allowing creators to inspire their viewers while expanding their reach. The platform supports brands in seamlessly integrating their products into high-quality videos, ensuring effective audience engagement. With a portfolio of thousands of original shows, Inspo's content reaches over 120 million viewers, making it a significant player in the media landscape for both creators and brands.

Wondery

Series B in 2019
Wondery Inc., founded in 2016 and headquartered in West Hollywood, California, is a prominent content producer and publisher specializing in immersive audio storytelling. The company creates and curates a diverse range of original podcasts, focusing on genres such as crime, mystery, romance, and conspiracy. Its portfolio includes popular shows like Sword & Scale, Dirty John, American History Tellers, and Business Wars, among others. Wondery also offers a mobile application that enables users to follow their favorite podcasts, discover new content, and organize their listening experience by channels. The company's mission is to connect listeners and brands through engaging audio narratives.

Wondery

Series B in 2019
Wondery Inc., founded in 2016 and headquartered in West Hollywood, California, is a prominent content producer and publisher specializing in immersive audio storytelling. The company creates and curates a diverse range of original podcasts, focusing on genres such as crime, mystery, romance, and conspiracy. Its portfolio includes popular shows like Sword & Scale, Dirty John, American History Tellers, and Business Wars, among others. Wondery also offers a mobile application that enables users to follow their favorite podcasts, discover new content, and organize their listening experience by channels. The company's mission is to connect listeners and brands through engaging audio narratives.

pocket.watch

Series B in 2018
Pocket.watch, Inc. is a media entertainment company focused on creating engaging content for children, including comedy shows and digital media. Established in 2016 and headquartered in Culver City, California, the company aims to develop global franchises centered around popular YouTube stars and characters appealing to Generation Alpha. In addition to its digital content, Pocket.watch offers a variety of lifestyle products such as toys, apparel, plush items, and games, designed to inspire and entertain kids and families. The company's approach combines entertainment with imaginative play, catering to the interests and preferences of its young audience.

Wave

Series A in 2018
Wave focuses on interactive virtual experiences with a mission to help artists make money at the intersection of gaming and entertainment. Wave’s technology enables musicians to create lifelike avatars of themselves that can “perform” their music on a virtual stage. Most of these virtual shows take place either on the company’s YouTube channel, but Wave’s apps let users tune in on gaming consoles, phones or even the Oculus Rift VR headset. While watching a Wave, viewers can log in to comment in a chat function and give live feedback to the avatar performers.

Wondery

Series A in 2018
Wondery Inc., founded in 2016 and headquartered in West Hollywood, California, is a prominent content producer and publisher specializing in immersive audio storytelling. The company creates and curates a diverse range of original podcasts, focusing on genres such as crime, mystery, romance, and conspiracy. Its portfolio includes popular shows like Sword & Scale, Dirty John, American History Tellers, and Business Wars, among others. Wondery also offers a mobile application that enables users to follow their favorite podcasts, discover new content, and organize their listening experience by channels. The company's mission is to connect listeners and brands through engaging audio narratives.

Sanctuary

Seed Round in 2017
Sanctuary Ventures, Inc. is a company that develops and operates a digital platform catering to younger audiences interested in astrology, tarot, and supernatural experiences. Founded in 2016 and based in Venice, California, Sanctuary provides a variety of mystical products and services, including daily personalized horoscopes, real-time birth chart readings, and insights from professional astrologers. The platform aims to deliver illuminating experiences, helping users navigate existential questions through cosmic insights and personalized forecasts. By curating a community around these mystical themes, Sanctuary engages millennial audiences seeking guidance and understanding in their daily lives.

Wave

Seed Round in 2017
Wave focuses on interactive virtual experiences with a mission to help artists make money at the intersection of gaming and entertainment. Wave’s technology enables musicians to create lifelike avatars of themselves that can “perform” their music on a virtual stage. Most of these virtual shows take place either on the company’s YouTube channel, but Wave’s apps let users tune in on gaming consoles, phones or even the Oculus Rift VR headset. While watching a Wave, viewers can log in to comment in a chat function and give live feedback to the avatar performers.

Raze

Series A in 2017
Raze is a production company and digital media platform that specializes in creating Latin-centered television and web series for diverse audiences, particularly bi-cultural Latinos. Founded in 2016 by Sofia Vergara, Luis Balaguer, and Emiliano Calemzuk, Raze is headquartered in Beverly Hills, California, and operates as a subsidiary of Turner Latin America, Inc. The company produces premium, franchisable content, offering both short and long-form programming. Its programming is designed for distribution across its own channels as well as through third-party media outlets, focusing on news, lifestyle, and beauty content that resonates with Hispanic viewers. By centering on Latin American stories and culture, Raze aims to provide a dedicated platform for Latino audiences.

Scopely

Series B in 2016
Scopely, Inc. is a global interactive entertainment company specializing in the development and publishing of mobile games for both casual and core gamers. Founded in 2011 and headquartered in Culver City, California, Scopely offers a diverse portfolio of immersive gaming experiences based on original and popular franchises, including titles such as Star Trek Fleet Command, Looney Tunes World of Mayhem, WWE Champions, and The Walking Dead: Road To Survival. The company is recognized for its innovative approach, having been featured in Fast Company’s ‘World’s Most Innovative Companies’ and ranked among the fastest-growing companies in North America. Scopely has achieved over $1 billion in lifetime revenue by focusing on long-lasting game experiences. It operates globally with studios in various locations, including Los Angeles, Barcelona, Dublin, and Tokyo, and provides services in game design, marketing, analytics, and live operations through its proprietary technology platform.

All Def

Series B in 2016
All Def Digital, Inc. operates as a multi platform media company that engages in finding, producing, distributing and marketing hip-hop culture in all its forms. It also manages social video stars, writers, actors, and hip hop artists. The company also produces and distributes its own original content through its own media properties, as well as TV, movies, social channels, live events and, via brand partnerships. The company was incorporated in 2013 and is based in Los Angeles, California. As of December 19, 2019, All Def Digital, Inc. operates as a subsidiary of Culture Genesis Inc.

TV Time

Series B in 2014
Whip Media is transforming the global content licensing ecosystem with a market-leading enterprise software platform that centrally connects data, processes and teams throughout the digital distribution journey. Powered by proprietary data and predictive insights, we enable the world’s top entertainment organizations including Disney, Warner Bros., Hulu, NBCU, Paramount, Sony, Lionsgate, BBC, HBO, AT&T, T-Mobile, Liberty Global, Discovery, and Pluto TV to efficiently distribute, control and monetize their TV and movie content to drive revenue and direct-to-consumer growth. The company’s newest innovation, the Whip Media Exchange is a next-generation content marketplace that makes global film and TV content licensing faster and more efficient.

Scopely

Series A in 2014
Scopely, Inc. is a global interactive entertainment company specializing in the development and publishing of mobile games for both casual and core gamers. Founded in 2011 and headquartered in Culver City, California, Scopely offers a diverse portfolio of immersive gaming experiences based on original and popular franchises, including titles such as Star Trek Fleet Command, Looney Tunes World of Mayhem, WWE Champions, and The Walking Dead: Road To Survival. The company is recognized for its innovative approach, having been featured in Fast Company’s ‘World’s Most Innovative Companies’ and ranked among the fastest-growing companies in North America. Scopely has achieved over $1 billion in lifetime revenue by focusing on long-lasting game experiences. It operates globally with studios in various locations, including Los Angeles, Barcelona, Dublin, and Tokyo, and provides services in game design, marketing, analytics, and live operations through its proprietary technology platform.

All Def

Series A in 2014
All Def Digital, Inc. operates as a multi platform media company that engages in finding, producing, distributing and marketing hip-hop culture in all its forms. It also manages social video stars, writers, actors, and hip hop artists. The company also produces and distributes its own original content through its own media properties, as well as TV, movies, social channels, live events and, via brand partnerships. The company was incorporated in 2013 and is based in Los Angeles, California. As of December 19, 2019, All Def Digital, Inc. operates as a subsidiary of Culture Genesis Inc.

Elite Daily

Convertible Note in 2014
Elite Daily, Inc. is an online platform dedicated to providing engaging content for millennials, particularly focusing on the interests of Generation Y. Founded by a team of media professionals who sought to challenge traditional media's approach to news coverage, Elite Daily offers a wide range of articles, videos, and documentaries across various categories including lifestyle, dating, politics, and culture. With a commitment to delivering content that resonates with its audience, the platform has grown to attract over 70 million monthly readers, establishing itself as a significant voice within the millennial demographic. Since its incorporation in 2014, Elite Daily has operated as a subsidiary of Bustle Digital Group and continues to foster a diverse and socially driven community that encourages impactful discussions around contemporary issues.

Redef

Seed Round in 2014
REDEF Group, Inc. is a multimedia content provider that focuses on delivering daily remixes of topics such as fashion, sports, technology, music, and media and entertainment. Established in 2013 and headquartered in New York, the company engages its audience through various platforms, including its website, mobile application, daily newsletters, and social media feeds. REDEF serves as an interest blog that curates and presents content related to popular culture and technology, appealing to a diverse range of interests.

Group Nine Media

Series A in 2013
Group Nine Media is a digital media holding company that specializes in creating engaging content across various categories, including food, drink, entertainment, and news. Founded in 2016 and based in New York, the company comprises four key brands: The Dodo, a social video platform focused on animals; NowThis, which delivers video news tailored for social media; Thrillist, a lifestyle brand covering food, drink, travel, and entertainment; and Seeker, a channel dedicated to science and exploration. Group Nine Media aims to connect with a millennial audience, generating nearly 4 billion video views each month through its digital-first approach.

PlumTV

Venture Round in 2012
Plum TV is a premium local cable television network focused on delivering original programming to affluent vacation communities across the United States, including locations such as Aspen, Vail, Telluride, Sun Valley, Miami Beach, Martha's Vineyard, Nantucket, and The Hamptons. The network provides a multi-platform service that encompasses local television stations and websites, catering to the specific interests and lifestyles of its viewers. Plum TV's content is distributed through various channels, including Comcast, Cablevision, Hulu, and YouTube, allowing audiences in these upscale markets to access tailored entertainment that reflects their unique cultural and recreational preferences.

AwesomenessTV

Series A in 2012
AwesomenessTV Holdings, LLC is a multi-platform media company based in Santa Monica, California, primarily targeting the global Gen Z audience. It operates as a subsidiary of Viacom International Inc. The company encompasses a variety of brands and services, including AwesomenessTV, a prominent source of original programming, and the ATV Network, which functions as a community-based multi-channel network featuring over 90,000 channels. AwesomenessTV also includes Big Frame, an influencer talent management company, as well as DreamWorksTV, Awestruck, and Awesomeness Films. In addition to its content offerings, the company is involved in consumer products, music, and branded entertainment. Founded by Brian Robbins and Joe Davola, AwesomenessTV has established itself as a significant player in the digital media landscape.

9gag

Seed Round in 2012
9GAG, Inc. is a social media platform founded in 2008 and based in Mountain View, California, that specializes in user-generated content focused on humor. The site allows users to post and comment on a wide array of entertaining media, including funny pictures, videos, and memes across various categories such as gaming, anime, movies, TV shows, and sports. 9GAG.TV, a subsidiary of the main platform, features user-generated videos that cover similar themes, including comedy, pranks, and cute moments. The platform is updated daily, providing a dynamic space for users to engage with content, share laughs, and connect with others who enjoy lighthearted entertainment.

HuffPost

Series B in 2007
HuffPost is an online news platform that delivers comprehensive coverage of U.S. politics, entertainment, style, world news, technology, and comedy. Launched in 2005 and based in New York, it has grown to include a network of 80,000 bloggers and attracts 126 million monthly visitors. The platform provides both localized and international news content, featuring a mix of articles, photos, and videos that inform audiences on a wide range of socio-economic and cultural topics. Notably, in 2012, HuffPost became the first commercially operated digital media outlet in the United States to win a Pulitzer Prize, highlighting its impact and credibility in the media landscape.

Worldwide Biggies

Series A in 2007
Worldwide Biggies, Inc. is a digital entertainment studio founded in 2005 and based in New York, New York. The company specializes in creating a variety of entertainment content, including films, television shows, gametoons, games, and webisodes, aimed at children, families, and young adults. Through its online platform, Worldwide Biggies engages audiences with diverse and accessible programming that caters to the interests of younger demographics.

HuffPost

Series A in 2006
HuffPost is an online news platform that delivers comprehensive coverage of U.S. politics, entertainment, style, world news, technology, and comedy. Launched in 2005 and based in New York, it has grown to include a network of 80,000 bloggers and attracts 126 million monthly visitors. The platform provides both localized and international news content, featuring a mix of articles, photos, and videos that inform audiences on a wide range of socio-economic and cultural topics. Notably, in 2012, HuffPost became the first commercially operated digital media outlet in the United States to win a Pulitzer Prize, highlighting its impact and credibility in the media landscape.
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