Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Fashion

fabric

Series B in 2021
Fabric is a cloud-based e-commerce development platform that enables businesses to create tailored online shopping experiences for both direct-to-consumer and B2B markets. Founded in 2017 and headquartered in Bellevue, Washington, with additional offices in Vancouver and Bengaluru, the company offers a range of services, including an infrastructure platform for software as a service, personalized digital content, product information management, and multi-channel order management. With its open and modular design, Fabric allows brands to implement solutions quickly, enhancing performance and supporting growth while replacing outdated legacy systems. Notable clients such as BuildDirect, ABC Home & Carpet, GNC, and Universal Lacrosse rely on Fabric for its intuitive applications that cater to retail buyers, planners, and marketers.

Parade

Series A in 2021
Parade is an underwear company based in Brooklyn, New York, specializing in eco-friendly and designer undergarments. The brand focuses on providing sustainable alternatives by using materials that are 85% recycled polyamide and Oeko-Tex certified, ensuring they are free from harmful chemicals. Parade's products feature carbon-neutral fabrics and breathable, stretchable cotton liners, designed to offer comfort throughout the day. This commitment to sustainability and comfort distinguishes Parade in the competitive lingerie market.

Parade

Seed Round in 2020
Parade is an underwear company based in Brooklyn, New York, specializing in eco-friendly and designer undergarments. The brand focuses on providing sustainable alternatives by using materials that are 85% recycled polyamide and Oeko-Tex certified, ensuring they are free from harmful chemicals. Parade's products feature carbon-neutral fabrics and breathable, stretchable cotton liners, designed to offer comfort throughout the day. This commitment to sustainability and comfort distinguishes Parade in the competitive lingerie market.

Parade

Seed Round in 2019
Parade is an underwear company based in Brooklyn, New York, specializing in eco-friendly and designer undergarments. The brand focuses on providing sustainable alternatives by using materials that are 85% recycled polyamide and Oeko-Tex certified, ensuring they are free from harmful chemicals. Parade's products feature carbon-neutral fabrics and breathable, stretchable cotton liners, designed to offer comfort throughout the day. This commitment to sustainability and comfort distinguishes Parade in the competitive lingerie market.

11 Honore

Series A in 2019
11 Honoré is a size-inclusive shopping site that for the first time ever, gives more women the option to experience the best designer clothing and celebrate and honor their bodies, beauty and style. Through listening to you, we are building an exciting new space that is reflective of the fact that style has no size and that everyone who appreciates luxury and designer clothing should and now does have access to it. Welcome to the new runway. One where the traditional fashion playbook is being re-written and where we are working hard to create a platform for change and the wardrobe you’ve been waiting for.

Anine Bing

Series A in 2018
Anine Bing is a fashion brand established in 2012 and headquartered in Los Angeles, California. The company designs and manufactures a diverse range of women's apparel and accessories, including bottoms, dresses, jackets, jewelry, leather goods, lingerie, shoes, tops, and perfumes. Anine Bing's offerings blend Scandinavian heritage with American influences, resulting in luxurious staples, wardrobe essentials, and statement pieces that embody a contemporary yet timeless aesthetic. Each month, the brand releases curated collections that reflect a unique design philosophy, fusing edgy and feminine styles. The products are available through retail stores and online, with flagship locations in major cities such as Los Angeles, New York, Paris, and Barcelona, among others. The brand has expanded its presence globally, selling in over 300 boutiques worldwide, catering to women seeking to express their individuality and confidence through fashion.

Anine Bing

Series A in 2018
Anine Bing is a fashion brand established in 2012 and headquartered in Los Angeles, California. The company designs and manufactures a diverse range of women's apparel and accessories, including bottoms, dresses, jackets, jewelry, leather goods, lingerie, shoes, tops, and perfumes. Anine Bing's offerings blend Scandinavian heritage with American influences, resulting in luxurious staples, wardrobe essentials, and statement pieces that embody a contemporary yet timeless aesthetic. Each month, the brand releases curated collections that reflect a unique design philosophy, fusing edgy and feminine styles. The products are available through retail stores and online, with flagship locations in major cities such as Los Angeles, New York, Paris, and Barcelona, among others. The brand has expanded its presence globally, selling in over 300 boutiques worldwide, catering to women seeking to express their individuality and confidence through fashion.

11 Honore

Series A in 2018
11 Honoré is a size-inclusive shopping site that for the first time ever, gives more women the option to experience the best designer clothing and celebrate and honor their bodies, beauty and style. Through listening to you, we are building an exciting new space that is reflective of the fact that style has no size and that everyone who appreciates luxury and designer clothing should and now does have access to it. Welcome to the new runway. One where the traditional fashion playbook is being re-written and where we are working hard to create a platform for change and the wardrobe you’ve been waiting for.

11 Honore

Seed Round in 2017
11 Honoré is a size-inclusive shopping site that for the first time ever, gives more women the option to experience the best designer clothing and celebrate and honor their bodies, beauty and style. Through listening to you, we are building an exciting new space that is reflective of the fact that style has no size and that everyone who appreciates luxury and designer clothing should and now does have access to it. Welcome to the new runway. One where the traditional fashion playbook is being re-written and where we are working hard to create a platform for change and the wardrobe you’ve been waiting for.

NuOrder

Series B in 2017
NuORDER Inc. operates an online wholesale platform tailored for the fashion industry, connecting brands and retailers to facilitate B2B sales. Founded in 2011 and based in West Hollywood, California, the platform serves over 900 vendors and more than 250,000 buyers. It allows fashion brands to enhance their sales by reaching a broader range of accounts more efficiently, while enabling buyers to discover new brands and products. NuORDER's features include access to real-time sales and inventory data, product browsing, and order placement through both web and mobile applications, available 24/7. The platform is designed to support various product categories, making it adaptable for businesses selling items ranging from clothing to consumer electronics, thereby fostering a collaborative wholesale process.

Clique

Series C in 2017
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

Clique

Series C in 2017
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

BaubleBar

Series C in 2016
BaubleBar is changing how women shop for fashion jewelry. By offering on-trend styles and contextualizing them with strong editorial references, the company is quickly becoming the first go-to retailer within the $22bn fashion jewelry industry. BaubleBar’s core differentiating factor is its fast speed to market, recognized through its unique sourcing capabilities. The company leverages this by using real-time data to merchandise and design based on current market dynamics and consumer taste preferences. Coupling this with the high-touch customer experience and strong social media reach, BaubleBar is redefining how women think of fashion jewelry brands. BaubleBar (formerly Eight1Six) was founded by Amy Jain and Daniella Yacobovsky in 2010 and has raised $15.6 million in equity financing to date. The Company most recently raised $10 million in Series B funding, in a round led by Burch Creative Capital, the investment firm headed by retail and fashion veteran Chris Burch. Other leading investors in the Company include Accel Partners, Greycroft Partners, Aspect Ventures, Comcast Ventures, Founder Collective, and Lerer Media Ventures.

Shoes of Prey

Series B in 2015
Shoes of Prey Pty Ltd. is an innovative footwear brand that enables women to design and customize their own shoes, including styles such as ballet flats, stilettos, sandals, oxfords, and wedges. Founded in 2009 and headquartered in Sydney, Australia, the company operates both online and in physical stores located in cities such as Bellevue, Newport Beach, San Francisco, Paramus, Oak Brook, Arlington, and Sydney. Shoes of Prey focuses on bespoke, hand-made shoes tailored to individual customer preferences, allowing them to select details such as heel height, toe shape, fabric, color, and embellishments. The company has experienced significant growth and recognition, having won several awards, including Online Retailer of the Year and Store Design of the Year at the World Retail Awards in 2013. Shoes of Prey delivers its products globally, catering to a diverse customer base seeking personalized footwear solutions.

Clique

Series B in 2015
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

NuOrder

Venture Round in 2015
NuORDER Inc. operates an online wholesale platform tailored for the fashion industry, connecting brands and retailers to facilitate B2B sales. Founded in 2011 and based in West Hollywood, California, the platform serves over 900 vendors and more than 250,000 buyers. It allows fashion brands to enhance their sales by reaching a broader range of accounts more efficiently, while enabling buyers to discover new brands and products. NuORDER's features include access to real-time sales and inventory data, product browsing, and order placement through both web and mobile applications, available 24/7. The platform is designed to support various product categories, making it adaptable for businesses selling items ranging from clothing to consumer electronics, thereby fostering a collaborative wholesale process.

Eloquii

Series A in 2014
Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.

BaubleBar

Series B in 2014
BaubleBar is changing how women shop for fashion jewelry. By offering on-trend styles and contextualizing them with strong editorial references, the company is quickly becoming the first go-to retailer within the $22bn fashion jewelry industry. BaubleBar’s core differentiating factor is its fast speed to market, recognized through its unique sourcing capabilities. The company leverages this by using real-time data to merchandise and design based on current market dynamics and consumer taste preferences. Coupling this with the high-touch customer experience and strong social media reach, BaubleBar is redefining how women think of fashion jewelry brands. BaubleBar (formerly Eight1Six) was founded by Amy Jain and Daniella Yacobovsky in 2010 and has raised $15.6 million in equity financing to date. The Company most recently raised $10 million in Series B funding, in a round led by Burch Creative Capital, the investment firm headed by retail and fashion veteran Chris Burch. Other leading investors in the Company include Accel Partners, Greycroft Partners, Aspect Ventures, Comcast Ventures, Founder Collective, and Lerer Media Ventures.

Clique

Series A in 2014
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

Cuyana

Venture Round in 2014
Cuyana, Inc. is a fashion brand based in San Francisco, California, focused on creating high-quality clothing, bags, small leather goods, and accessories. Founded in 2011, the company promotes the philosophy of "fewer, better things," emphasizing timeless design and durability. Cuyana sources its materials from the highest quality suppliers, ensuring that its products are crafted to last a lifetime. The company operates an online platform for direct sales to customers, which allows it to offer luxury items at attainable prices. In addition to its online presence, Cuyana maintains showrooms in various locations, including Palo Alto, New York City, Pacific Palisades, and Venice, Italy, where customers can experience the brand firsthand.

NuOrder

Series A in 2013
NuORDER Inc. operates an online wholesale platform tailored for the fashion industry, connecting brands and retailers to facilitate B2B sales. Founded in 2011 and based in West Hollywood, California, the platform serves over 900 vendors and more than 250,000 buyers. It allows fashion brands to enhance their sales by reaching a broader range of accounts more efficiently, while enabling buyers to discover new brands and products. NuORDER's features include access to real-time sales and inventory data, product browsing, and order placement through both web and mobile applications, available 24/7. The platform is designed to support various product categories, making it adaptable for businesses selling items ranging from clothing to consumer electronics, thereby fostering a collaborative wholesale process.

Combatant Gentlemen

Seed Round in 2013
Combatant Gentlemen, Inc., founded in 2012 and based in Irvine, California, operates an e-commerce platform specializing in corporate menswear. Known for being one of the first design-to-delivery menswear brands, it offers a range of premium yet affordable products, including suits, shirts, outerwear, denim, accessories, and footwear. The company distinguishes itself by managing the entire production process, from in-house design to owning factories and even cultivating its own raw materials. This direct control over the product lifecycle allows Combatant Gentlemen to eliminate traditional markups, providing high-quality clothing at competitive prices. The brand has received recognition as one of “America’s Most Promising Companies” by Forbes and has garnered significant investment from notable figures in the industry, further establishing its reputation in the market.

NuOrder

Seed Round in 2012
NuORDER Inc. operates an online wholesale platform tailored for the fashion industry, connecting brands and retailers to facilitate B2B sales. Founded in 2011 and based in West Hollywood, California, the platform serves over 900 vendors and more than 250,000 buyers. It allows fashion brands to enhance their sales by reaching a broader range of accounts more efficiently, while enabling buyers to discover new brands and products. NuORDER's features include access to real-time sales and inventory data, product browsing, and order placement through both web and mobile applications, available 24/7. The platform is designed to support various product categories, making it adaptable for businesses selling items ranging from clothing to consumer electronics, thereby fostering a collaborative wholesale process.

NiftyThrifty

Venture Round in 2012
NiftyThrifty is an online thrift shop that specializes in vintage and pre-owned clothing. The platform serves as a destination for consumers looking to purchase used garments at attractive prices. NiftyThrifty curates collections of pre-owned and vintage items, making them accessible to its members on a daily basis. The company's e-commerce model not only facilitates the buying of second-hand clothing but also enables users to sell their items, fostering a sustainable shopping experience within the clothing industry.

BaubleBar

Series A in 2012
BaubleBar is changing how women shop for fashion jewelry. By offering on-trend styles and contextualizing them with strong editorial references, the company is quickly becoming the first go-to retailer within the $22bn fashion jewelry industry. BaubleBar’s core differentiating factor is its fast speed to market, recognized through its unique sourcing capabilities. The company leverages this by using real-time data to merchandise and design based on current market dynamics and consumer taste preferences. Coupling this with the high-touch customer experience and strong social media reach, BaubleBar is redefining how women think of fashion jewelry brands. BaubleBar (formerly Eight1Six) was founded by Amy Jain and Daniella Yacobovsky in 2010 and has raised $15.6 million in equity financing to date. The Company most recently raised $10 million in Series B funding, in a round led by Burch Creative Capital, the investment firm headed by retail and fashion veteran Chris Burch. Other leading investors in the Company include Accel Partners, Greycroft Partners, Aspect Ventures, Comcast Ventures, Founder Collective, and Lerer Media Ventures.

Clique

Seed Round in 2012
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

TrunkClub

Series A in 2011
Trunk Club is a personalized clothing service based in Chicago that offers designer clothing for men, aiming to simplify the shopping experience. Customers provide information about their style, fit, and size preferences, after which the company sends a curated selection of apparel tailored to those specifications. Clients can try on the clothing at home, keeping only what they like while returning the rest using a pre-paid shipping label. The service is free of charge, with no hidden fees, and all shipping costs are covered by the company. Founded by Brian Spaly, who previously established the men's online retailer Bonobos, Trunk Club has gained recognition through features in major media outlets, including NBC's Today Show and the New York Times.
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