Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Leasing

Landing

Series C in 2022
Landing is a company that operates a network of fully furnished apartments across the United States, providing members with a unique living experience that feels like home no matter the location. Founded in 2019, it offers a marketplace where customers can access well-appointed apartments with flexible lease terms and a range of inclusive amenities. This model allows for easy relocation without the complexities of traditional leases and approvals. Currently, Landing serves ten cities nationwide, leveraging modern entrepreneurial strategies to redefine the concept of home and enhance the standard of living for its members.

Trullion

Series A in 2022
Our software reads PDF contracts - using AI- and automates GAAP & IFRS workflows, such as Revenue Recognition (ASC 606) and Lease Accounting (ASC 842). We give accounting teams and auditors visibility into all types of contracts: sales agreements, leases, vendors, employees & more.

Pacaso

Series C in 2021
Pacaso is a platform that modernizes co-ownership of second homes, making the process of buying and selling more accessible and efficient. It allows prospective buyers to specify their desired location, budget, and anticipated time spent in the property. Pacaso collaborates with real estate agents to help find suitable homes and establishes a professionally managed LLC tailored for co-ownership. Buyers can purchase a share of a home, ensuring access for a designated period each year, while Pacaso temporarily acquires the remaining share before reselling it to qualified buyers. The company manages the property and offers a mobile app to facilitate easy scheduling and coordination among co-owners, effectively reducing the complexities and costs associated with traditional homeownership.

Pacaso

Series B in 2021
Pacaso is a platform that modernizes co-ownership of second homes, making the process of buying and selling more accessible and efficient. It allows prospective buyers to specify their desired location, budget, and anticipated time spent in the property. Pacaso collaborates with real estate agents to help find suitable homes and establishes a professionally managed LLC tailored for co-ownership. Buyers can purchase a share of a home, ensuring access for a designated period each year, while Pacaso temporarily acquires the remaining share before reselling it to qualified buyers. The company manages the property and offers a mobile app to facilitate easy scheduling and coordination among co-owners, effectively reducing the complexities and costs associated with traditional homeownership.

Pacaso

Series B in 2021
Pacaso is a platform that modernizes co-ownership of second homes, making the process of buying and selling more accessible and efficient. It allows prospective buyers to specify their desired location, budget, and anticipated time spent in the property. Pacaso collaborates with real estate agents to help find suitable homes and establishes a professionally managed LLC tailored for co-ownership. Buyers can purchase a share of a home, ensuring access for a designated period each year, while Pacaso temporarily acquires the remaining share before reselling it to qualified buyers. The company manages the property and offers a mobile app to facilitate easy scheduling and coordination among co-owners, effectively reducing the complexities and costs associated with traditional homeownership.

Trullion

Seed Round in 2021
Our software reads PDF contracts - using AI- and automates GAAP & IFRS workflows, such as Revenue Recognition (ASC 606) and Lease Accounting (ASC 842). We give accounting teams and auditors visibility into all types of contracts: sales agreements, leases, vendors, employees & more.

Landing

Series B in 2021
Landing is a company that operates a network of fully furnished apartments across the United States, providing members with a unique living experience that feels like home no matter the location. Founded in 2019, it offers a marketplace where customers can access well-appointed apartments with flexible lease terms and a range of inclusive amenities. This model allows for easy relocation without the complexities of traditional leases and approvals. Currently, Landing serves ten cities nationwide, leveraging modern entrepreneurial strategies to redefine the concept of home and enhance the standard of living for its members.

Landing

Series A in 2020
Landing is a company that operates a network of fully furnished apartments across the United States, providing members with a unique living experience that feels like home no matter the location. Founded in 2019, it offers a marketplace where customers can access well-appointed apartments with flexible lease terms and a range of inclusive amenities. This model allows for easy relocation without the complexities of traditional leases and approvals. Currently, Landing serves ten cities nationwide, leveraging modern entrepreneurial strategies to redefine the concept of home and enhance the standard of living for its members.

LEX Markets

Seed Round in 2019
LEX is a commercial real estate securities marketplace. A real estate fintech company, delivering a revolutionary new solution to the illiquidity problems facing real estate owners and investors through a new real estate investment platform.

LicenseStream

Series B in 2008
LicenseStream is a provider of a licensing and royalty payment automation platform designed for content owners. The platform facilitates the efficient licensing, transaction, and monitoring of digital content across various media types. By automating traditional manual licensing processes, LicenseStream enables content owners to define rights and transact online within minutes. The company serves as a leading licensing automation partner for businesses in advertising, content production, and content delivery. Its enterprise partners include notable firms in the industry, allowing for streamlined operations and enhanced management of content rights, while also providing tools to detect and prevent unauthorized usage of content.

LicenseStream

Series A in 2007
LicenseStream is a provider of a licensing and royalty payment automation platform designed for content owners. The platform facilitates the efficient licensing, transaction, and monitoring of digital content across various media types. By automating traditional manual licensing processes, LicenseStream enables content owners to define rights and transact online within minutes. The company serves as a leading licensing automation partner for businesses in advertising, content production, and content delivery. Its enterprise partners include notable firms in the industry, allowing for streamlined operations and enhanced management of content rights, while also providing tools to detect and prevent unauthorized usage of content.
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