Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Sales Automation

Clozd

Series A in 2022
Clozd is a company based in Lehi, Utah, that specializes in win-loss analysis through its advanced analytics software. Founded in 2017, Clozd aims to help organizations understand the underlying reasons for their successes and failures in sales. By synthesizing win-loss data from various sources, the software provides meaningful insights that enable clients to refine their product strategies, improve messaging, and enhance strategic alignment across teams. This information is crucial for fostering sales effectiveness and driving overall business performance.

Prezent

Series A in 2022
O Prezent AI offers an AI-powered platform that supercharges communication productivity for team members and team leaders. Its platform uses machine learning to increase the efficiency and effectiveness of business communication.

SmartHop

Series B in 2022
Smarthop is an autonomous agent for truckers to plan, search, and book loads. SmartHop helps small trucking companies make smarter decisions, enabling them to make more money and have control over their business. It operates as an autonomous agent for truckers to plan, search, and book loads.

Trullion

Series A in 2022
Our software reads PDF contracts - using AI- and automates GAAP & IFRS workflows, such as Revenue Recognition (ASC 606) and Lease Accounting (ASC 842). We give accounting teams and auditors visibility into all types of contracts: sales agreements, leases, vendors, employees & more.

Swiftline

Series A in 2021
Developer of data-driven software tools designed to connect e-commerce sellers with automated optimization strategies, business-building services, and access to growth capital. The company offers e-commerce businesses a suite of tools and applications to propel them forward and partners with leading platforms to further boost the company's financial health, raise capital, and explore exit opportunities, enabling e-commerce businesses to meet the specific needs and challenges of the online marketplace and DTC ecosystems.

Thankful

Series A in 2021
Thankful, Inc. is a company based in Los Angeles, California, that develops an artificial intelligence platform aimed at enhancing online customer service. The platform is designed to address and deflect a significant portion of repetitive customer inquiries, allowing customer care agents to focus on more complex issues. Its features include automated responses to questions, information gathering, ticket routing, and advanced script management. By improving the efficiency of customer service operations, Thankful's software helps eCommerce businesses increase customer satisfaction and reduce operational costs. The platform supports various written communication channels, providing customers with flexibility in how they engage with support services.

Involve.ai

Series A in 2021
Involve.ai specializes in consolidating customer data and interactions into a comprehensive dashboard, enabling businesses to efficiently assess customer health and retention. By leveraging this centralized data, companies can proactively address potential churn and explore opportunities for revenue expansion through existing customers. Involve.ai aims to enhance customer engagement and improve overall business performance by providing actionable insights derived from organized customer information.

Rapid Robotics

Series B in 2021
Rapid Robotics provides box automation for manufacturers. It's Rapid Machine Operator (RMO) enables manufacturers to easily deploy a pre-trained cobot in just a few hours. It performs dozens of simple machine tasks to the highest quality standards and can quickly be redeployed to new tasks. With Rapid’s robotic machine operators, one employee can supervise as many as eight machines at a time using only an iPad. The company was founded in 2019 and is headquartered in San Francisco, California.

Guidewheel

Series A in 2021
Guidewheel is a leader in cloud-powered FactoryOps, empowering all the world’s factories to digitize their operations and reach sustainable peak performance. Guidewheel’s plug-and-play platform clips onto any machine on the factory floor, delivering real-time visibility that reduces lost production and improves performance—a critical fix at a time when all eyes are on manufacturers and their impact on the global supply chain. Founded out of Stanford University, Guidewheel went through Stanford’s Launchpad as well as top accelerator StartX. Guidewheel’s product has been recognized with prizes from Stanford and MIT, and the team brings both manufacturing expertise and success building world-class cloud software at scale. Guidewheel has expanded quickly to 100+ plants across Mexico, East Africa, and the USA. For more information, visit Guidewheel.com.

Tapcart

Series B in 2021
Tapcart Inc. is a mobile commerce platform that enables brands to create, launch, and manage native mobile applications for eCommerce without requiring coding or technical expertise. Founded in 2017 and based in Santa Monica, California, Tapcart integrates seamlessly with Shopify, allowing eCommerce retailers to enhance their mobile presence. The platform offers a range of features including marketing automation, customer reviews, and analytics, while also facilitating eCommerce integrations. It is utilized by numerous brands, such as Fashion Nova and Urban Planet, to engage customers through mobile shopping experiences and push notifications, thereby helping businesses grow in the competitive eCommerce landscape.

Rapid Robotics

Series A in 2021
Rapid Robotics provides box automation for manufacturers. It's Rapid Machine Operator (RMO) enables manufacturers to easily deploy a pre-trained cobot in just a few hours. It performs dozens of simple machine tasks to the highest quality standards and can quickly be redeployed to new tasks. With Rapid’s robotic machine operators, one employee can supervise as many as eight machines at a time using only an iPad. The company was founded in 2019 and is headquartered in San Francisco, California.

Trullion

Seed Round in 2021
Our software reads PDF contracts - using AI- and automates GAAP & IFRS workflows, such as Revenue Recognition (ASC 606) and Lease Accounting (ASC 842). We give accounting teams and auditors visibility into all types of contracts: sales agreements, leases, vendors, employees & more.

SmartHop

Series A in 2021
Smarthop is an autonomous agent for truckers to plan, search, and book loads. SmartHop helps small trucking companies make smarter decisions, enabling them to make more money and have control over their business. It operates as an autonomous agent for truckers to plan, search, and book loads.

Rapid Robotics

Seed Round in 2020
Rapid Robotics provides box automation for manufacturers. It's Rapid Machine Operator (RMO) enables manufacturers to easily deploy a pre-trained cobot in just a few hours. It performs dozens of simple machine tasks to the highest quality standards and can quickly be redeployed to new tasks. With Rapid’s robotic machine operators, one employee can supervise as many as eight machines at a time using only an iPad. The company was founded in 2019 and is headquartered in San Francisco, California.

Metadata

Series A in 2020
Metadata, Inc. operates a demand generation platform tailored for B2B enterprises, focusing on inbound marketing and customer acquisition. The platform automates essential marketing tasks, allowing users to efficiently scale their demand generation efforts. It offers features such as campaign amplification, detailed profile information for incoming signups, and the auto-generation of buyer personas. Users can segment prospects by various criteria, including industry and technology stack, and monitor new signups to enhance their sales pipeline. By leveraging machine learning and a proprietary identity graph, Metadata streamlines marketing processes and aligns them with revenue objectives, helping businesses convert target accounts into customers more effectively than traditional methods. Incorporated in 2015, Metadata is based in San Francisco, California, and is utilized by numerous innovative B2B marketers to optimize their marketing strategies.

SmartHop

Seed Round in 2020
Smarthop is an autonomous agent for truckers to plan, search, and book loads. SmartHop helps small trucking companies make smarter decisions, enabling them to make more money and have control over their business. It operates as an autonomous agent for truckers to plan, search, and book loads.

Tapcart

Series A in 2020
Tapcart Inc. is a mobile commerce platform that enables brands to create, launch, and manage native mobile applications for eCommerce without requiring coding or technical expertise. Founded in 2017 and based in Santa Monica, California, Tapcart integrates seamlessly with Shopify, allowing eCommerce retailers to enhance their mobile presence. The platform offers a range of features including marketing automation, customer reviews, and analytics, while also facilitating eCommerce integrations. It is utilized by numerous brands, such as Fashion Nova and Urban Planet, to engage customers through mobile shopping experiences and push notifications, thereby helping businesses grow in the competitive eCommerce landscape.

Snackable AI

Seed Round in 2019
Snackable AI is a company based in Estonia that specializes in transforming audio content formats, such as podcasts, through artificial intelligence. It provides services to content owners and distributors by offering a web-based portal and an application-programming interface (API) that allows users to efficiently search and access their audio libraries. By adding structure and metadata to spoken word content, Snackable AI helps users convert lengthy audio into easily shareable and searchable segments. This innovation addresses the growing demand for accessible audio content, as the popularity of spoken word media continues to rise. Content creators, marketers, and social teams face challenges in delivering engaging content to busy audiences, and Snackable AI provides solutions to streamline this process.

Tapcart

Seed Round in 2019
Tapcart Inc. is a mobile commerce platform that enables brands to create, launch, and manage native mobile applications for eCommerce without requiring coding or technical expertise. Founded in 2017 and based in Santa Monica, California, Tapcart integrates seamlessly with Shopify, allowing eCommerce retailers to enhance their mobile presence. The platform offers a range of features including marketing automation, customer reviews, and analytics, while also facilitating eCommerce integrations. It is utilized by numerous brands, such as Fashion Nova and Urban Planet, to engage customers through mobile shopping experiences and push notifications, thereby helping businesses grow in the competitive eCommerce landscape.

Invisible

Venture Round in 2019
Invisible Technologies Inc. is a company that specializes in automating business operations through a tech-enabled outsourcing platform. Founded in 2015 and headquartered in San Francisco, California, Invisible offers a variety of services designed to support small to medium-sized businesses. These services include scheduling meetings, lead sourcing and generation, managing reservations, onboarding team members, and record management. By leveraging business process and technology expertise, Invisible aims to help organizations scale their operations, reduce costs, and enhance overall efficiency. The company presents itself as a modern alternative to traditional outsourcing, providing customized operational support at competitive prices.

Rapid Robotics

Seed Round in 2019
Rapid Robotics provides box automation for manufacturers. It's Rapid Machine Operator (RMO) enables manufacturers to easily deploy a pre-trained cobot in just a few hours. It performs dozens of simple machine tasks to the highest quality standards and can quickly be redeployed to new tasks. With Rapid’s robotic machine operators, one employee can supervise as many as eight machines at a time using only an iPad. The company was founded in 2019 and is headquartered in San Francisco, California.

Thankful

Seed Round in 2019
Thankful, Inc. is a company based in Los Angeles, California, that develops an artificial intelligence platform aimed at enhancing online customer service. The platform is designed to address and deflect a significant portion of repetitive customer inquiries, allowing customer care agents to focus on more complex issues. Its features include automated responses to questions, information gathering, ticket routing, and advanced script management. By improving the efficiency of customer service operations, Thankful's software helps eCommerce businesses increase customer satisfaction and reduce operational costs. The platform supports various written communication channels, providing customers with flexibility in how they engage with support services.

Involve.ai

Seed Round in 2018
Involve.ai specializes in consolidating customer data and interactions into a comprehensive dashboard, enabling businesses to efficiently assess customer health and retention. By leveraging this centralized data, companies can proactively address potential churn and explore opportunities for revenue expansion through existing customers. Involve.ai aims to enhance customer engagement and improve overall business performance by providing actionable insights derived from organized customer information.

Involve.ai

Venture Round in 2018
Involve.ai specializes in consolidating customer data and interactions into a comprehensive dashboard, enabling businesses to efficiently assess customer health and retention. By leveraging this centralized data, companies can proactively address potential churn and explore opportunities for revenue expansion through existing customers. Involve.ai aims to enhance customer engagement and improve overall business performance by providing actionable insights derived from organized customer information.

BlueCart

Series B in 2018
BlueCart is a web and mobile platform built to streamline and modernize the wholesale procurement process for buyers and sellers. It offers online and mobile ordering to new and existing customers while boosting sales with the BlueCart marketplace tools. BlueCart was formerly known as Improvonia and is launched in July 2014.

Tapcart

Seed Round in 2017
Tapcart Inc. is a mobile commerce platform that enables brands to create, launch, and manage native mobile applications for eCommerce without requiring coding or technical expertise. Founded in 2017 and based in Santa Monica, California, Tapcart integrates seamlessly with Shopify, allowing eCommerce retailers to enhance their mobile presence. The platform offers a range of features including marketing automation, customer reviews, and analytics, while also facilitating eCommerce integrations. It is utilized by numerous brands, such as Fashion Nova and Urban Planet, to engage customers through mobile shopping experiences and push notifications, thereby helping businesses grow in the competitive eCommerce landscape.

MapAnything

Series C in 2017
Founded in 2009, MapAnything is a location services company for your Salesforce data. Its mission is to become the world’s leading business platform for “Where” software. MapAnything provides a suite of “Where” apps and platform services to drive productivity and planning across multiple use cases. With more than 1,400 customers globally, ranging in all sizes and industries from small businesses to international enterprises, MapAnything is a Gold Salesforce App Innovation Partner. It is the recipient of Ventana Research’s 2016 Technology Innovation Award for Location Analytics and has been named a Customer’s Choice – Highly Reviewed App by users of Salesforce.

Amplero

Series B in 2017
Amplero is a customer lifetime value management platform that enables marketers to achieve what’s not humanly possible by leveraging machine learning and multi-armed bandit experimentation to automatically optimize every customer interaction and maximize customer lifetime value and loyalty. Unlike traditional rules-based marketing automation, Amplero’s controlled experimentation and machine learning platform dynamically tests 1000’s of permutations to decide and execute the optimal marketing interaction based upon each unique customer and context. Using Amplero, marketers in industries like telecom, banking, and software-as-a-service have seen more than 3% incremental growth in customer revenue and 5x retention benefit, often touching their customers less frequently while delivering great omni-channel customer experiences.

MapAnything

Series B in 2017
Founded in 2009, MapAnything is a location services company for your Salesforce data. Its mission is to become the world’s leading business platform for “Where” software. MapAnything provides a suite of “Where” apps and platform services to drive productivity and planning across multiple use cases. With more than 1,400 customers globally, ranging in all sizes and industries from small businesses to international enterprises, MapAnything is a Gold Salesforce App Innovation Partner. It is the recipient of Ventana Research’s 2016 Technology Innovation Award for Location Analytics and has been named a Customer’s Choice – Highly Reviewed App by users of Salesforce.

WorkFusion

Series D in 2017
WorkFusion, Inc. specializes in developing an intelligent automation cloud platform aimed at streamlining operations for various industries, including banking, finance, insurance, and healthcare. The company provides a suite of products such as RPA Express for robotic process automation, Smart Process Automation for broader process automation, and Chatbots for automating service interactions. Additionally, WorkFusion offers SmartCrowd, which focuses on workforce orchestration, along with intelligent automation solutions for anti-money laundering and document processing. Founded in 2010 and headquartered in New York City, WorkFusion has expanded its presence with offices in multiple countries across Europe and Asia, aiming to enhance productivity, reduce operational costs, and facilitate the transition to more meaningful work through its advanced artificial intelligence and analytics capabilities.

Octiv

Series E in 2016
Octiv, Inc. is a cloud-based sales productivity platform designed to enhance the efficiency of process workflows involved in creating and managing sales presentations, proposals, and contracts. The platform streamlines the generation and distribution of complex sales materials while providing insights into customer behavior and engagement with each asset. It integrates data from various back-office systems, such as customer relationship management (CRM) and enterprise resource planning (ERP) systems, to facilitate automated workflows. Octiv consolidates approved brand assets, collateral, and templates, serving a diverse range of clients, including large enterprises and high-growth companies. Founded in 2010 and based in Indianapolis, Indiana, Octiv was formerly known as Tinderbox, Inc. and rebranded in July 2016. As of 2018, it operates as a subsidiary of AppExtremes, LLC.

Metadata

Seed Round in 2016
Metadata, Inc. operates a demand generation platform tailored for B2B enterprises, focusing on inbound marketing and customer acquisition. The platform automates essential marketing tasks, allowing users to efficiently scale their demand generation efforts. It offers features such as campaign amplification, detailed profile information for incoming signups, and the auto-generation of buyer personas. Users can segment prospects by various criteria, including industry and technology stack, and monitor new signups to enhance their sales pipeline. By leveraging machine learning and a proprietary identity graph, Metadata streamlines marketing processes and aligns them with revenue objectives, helping businesses convert target accounts into customers more effectively than traditional methods. Incorporated in 2015, Metadata is based in San Francisco, California, and is utilized by numerous innovative B2B marketers to optimize their marketing strategies.

MapAnything

Series A in 2015
Founded in 2009, MapAnything is a location services company for your Salesforce data. Its mission is to become the world’s leading business platform for “Where” software. MapAnything provides a suite of “Where” apps and platform services to drive productivity and planning across multiple use cases. With more than 1,400 customers globally, ranging in all sizes and industries from small businesses to international enterprises, MapAnything is a Gold Salesforce App Innovation Partner. It is the recipient of Ventana Research’s 2016 Technology Innovation Award for Location Analytics and has been named a Customer’s Choice – Highly Reviewed App by users of Salesforce.

WorkFusion

Series C in 2015
WorkFusion, Inc. specializes in developing an intelligent automation cloud platform aimed at streamlining operations for various industries, including banking, finance, insurance, and healthcare. The company provides a suite of products such as RPA Express for robotic process automation, Smart Process Automation for broader process automation, and Chatbots for automating service interactions. Additionally, WorkFusion offers SmartCrowd, which focuses on workforce orchestration, along with intelligent automation solutions for anti-money laundering and document processing. Founded in 2010 and headquartered in New York City, WorkFusion has expanded its presence with offices in multiple countries across Europe and Asia, aiming to enhance productivity, reduce operational costs, and facilitate the transition to more meaningful work through its advanced artificial intelligence and analytics capabilities.

Octiv

Series D in 2015
Octiv, Inc. is a cloud-based sales productivity platform designed to enhance the efficiency of process workflows involved in creating and managing sales presentations, proposals, and contracts. The platform streamlines the generation and distribution of complex sales materials while providing insights into customer behavior and engagement with each asset. It integrates data from various back-office systems, such as customer relationship management (CRM) and enterprise resource planning (ERP) systems, to facilitate automated workflows. Octiv consolidates approved brand assets, collateral, and templates, serving a diverse range of clients, including large enterprises and high-growth companies. Founded in 2010 and based in Indianapolis, Indiana, Octiv was formerly known as Tinderbox, Inc. and rebranded in July 2016. As of 2018, it operates as a subsidiary of AppExtremes, LLC.

PeopleLinx

Series A in 2015
PeopleLinx, Inc. operates a social business profile optimization platform that helps employees enhance their online presence and credibility. Founded in 2009 and headquartered in Philadelphia, Pennsylvania, the company provides a gamified solution that enables sales professionals to build relationships, attract qualified leads, and engage connections through targeted content. Its platform integrates with customer relationship management (CRM) systems, allowing users to track the impact of their activities and measure results effectively. Catering to various industries, including banking, insurance, legal, technology, and professional services, PeopleLinx serves a diverse clientele that includes notable organizations such as Comcast, Dechert LLP, and Marriott. As of 2017, PeopleLinx operates as a subsidiary of Frontline Selling.

PeopleLinx

Series A in 2014
PeopleLinx, Inc. operates a social business profile optimization platform that helps employees enhance their online presence and credibility. Founded in 2009 and headquartered in Philadelphia, Pennsylvania, the company provides a gamified solution that enables sales professionals to build relationships, attract qualified leads, and engage connections through targeted content. Its platform integrates with customer relationship management (CRM) systems, allowing users to track the impact of their activities and measure results effectively. Catering to various industries, including banking, insurance, legal, technology, and professional services, PeopleLinx serves a diverse clientele that includes notable organizations such as Comcast, Dechert LLP, and Marriott. As of 2017, PeopleLinx operates as a subsidiary of Frontline Selling.

tuul

Seed Round in 2014
Tuul, Inc. is a Santa Cruz, California-based company that specializes in developing SaaS solutions aimed at enhancing workflow communication between businesses and their consumers. Founded in March 2014 by Toby Corey and Wayne Tsuchitani, Tuul offers a mobile automation platform that facilitates seamless communication through a mobile chat application. This platform allows businesses to interact with customers, team members, and partners, streamlining various business processes such as appointment setting, document signing, and overall communication management. By focusing on simplifying interactions, Tuul aims to help businesses operate more efficiently and effectively.

WorkFusion

Series B in 2014
WorkFusion, Inc. specializes in developing an intelligent automation cloud platform aimed at streamlining operations for various industries, including banking, finance, insurance, and healthcare. The company provides a suite of products such as RPA Express for robotic process automation, Smart Process Automation for broader process automation, and Chatbots for automating service interactions. Additionally, WorkFusion offers SmartCrowd, which focuses on workforce orchestration, along with intelligent automation solutions for anti-money laundering and document processing. Founded in 2010 and headquartered in New York City, WorkFusion has expanded its presence with offices in multiple countries across Europe and Asia, aiming to enhance productivity, reduce operational costs, and facilitate the transition to more meaningful work through its advanced artificial intelligence and analytics capabilities.

WorkFusion

Series A in 2013
WorkFusion, Inc. specializes in developing an intelligent automation cloud platform aimed at streamlining operations for various industries, including banking, finance, insurance, and healthcare. The company provides a suite of products such as RPA Express for robotic process automation, Smart Process Automation for broader process automation, and Chatbots for automating service interactions. Additionally, WorkFusion offers SmartCrowd, which focuses on workforce orchestration, along with intelligent automation solutions for anti-money laundering and document processing. Founded in 2010 and headquartered in New York City, WorkFusion has expanded its presence with offices in multiple countries across Europe and Asia, aiming to enhance productivity, reduce operational costs, and facilitate the transition to more meaningful work through its advanced artificial intelligence and analytics capabilities.

PeopleLinx

Series A in 2013
PeopleLinx, Inc. operates a social business profile optimization platform that helps employees enhance their online presence and credibility. Founded in 2009 and headquartered in Philadelphia, Pennsylvania, the company provides a gamified solution that enables sales professionals to build relationships, attract qualified leads, and engage connections through targeted content. Its platform integrates with customer relationship management (CRM) systems, allowing users to track the impact of their activities and measure results effectively. Catering to various industries, including banking, insurance, legal, technology, and professional services, PeopleLinx serves a diverse clientele that includes notable organizations such as Comcast, Dechert LLP, and Marriott. As of 2017, PeopleLinx operates as a subsidiary of Frontline Selling.

WorkFusion

Seed Round in 2011
WorkFusion, Inc. specializes in developing an intelligent automation cloud platform aimed at streamlining operations for various industries, including banking, finance, insurance, and healthcare. The company provides a suite of products such as RPA Express for robotic process automation, Smart Process Automation for broader process automation, and Chatbots for automating service interactions. Additionally, WorkFusion offers SmartCrowd, which focuses on workforce orchestration, along with intelligent automation solutions for anti-money laundering and document processing. Founded in 2010 and headquartered in New York City, WorkFusion has expanded its presence with offices in multiple countries across Europe and Asia, aiming to enhance productivity, reduce operational costs, and facilitate the transition to more meaningful work through its advanced artificial intelligence and analytics capabilities.

Marketbright

Series A in 2008
Act-On Software Acquires Assets of Marketbright Fast Growing Marketing Automation Company Solidifies Market Position
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