Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Wellness

Arise

Seed Round in 2022
Eating disorders affect people of all backgrounds, identities, and experiences, yet up to 90% won't get care. Arise aims to change that, breaking down barriers and stigma and expanding access to inclusive care through virtual treatment pathways, community, and ongoing support.

Innerwell

Pre Seed Round in 2022
Innerwell operates a pioneering psychedelic teletherapy platform that specializes in ketamine-assisted psychotherapy. By collaborating with Fluence Training, experts in psychedelic therapy education, Innerwell has developed a foundational course aimed at equipping practitioners with the necessary knowledge to effectively deliver this innovative form of therapy. The platform integrates advancements in psychedelic treatment with modern digital care methodologies, facilitating meaningful connections between patients and licensed providers. This approach supports the development of therapeutic relationships essential for effective mental health care.

Betterfly

Series C in 2022
Betterfly is a wellbeing and insurance platform based in Santiago, Chile, that focuses on enhancing health and wellness in organizations while fostering community impact. Established in 2018, Betterfly incentivizes employees to adopt healthier lifestyles by rewarding positive habits with life insurance coverage that increases over time. Additionally, the platform converts each healthy activity into a charitable donation, thus linking personal wellbeing with social responsibility. This innovative model not only promotes individual health but also contributes to addressing social issues, making it a purpose-driven solution for both employers and employees.

Ellipsis Health

Series A in 2021
Ellipsis Health, Inc. is a technology company based in San Francisco, California, that specializes in developing tools to enhance behavioral health through innovative analytics solutions. Founded in 2013, the company utilizes artificial intelligence to analyze patient speech and clinical data, creating a real-time, behavioral health vital sign for individuals. This platform provides a clinical-grade assessment of anxiety and depression severity, as well as sub-clinical evaluations of stress. By enabling healthcare systems to continuously screen for mental health conditions, Ellipsis Health aims to support patients in receiving timely and appropriate care, focusing primarily on depression and anxiety.

Octave

Series B in 2021
Octave Health Group Inc. is a behavioral health provider based in New York that focuses on addressing the mental health needs of young urban professionals. Established in 2017, Octave offers therapy and coaching for a wide range of clinical conditions, including anxiety, depression, trauma, and relationship issues, as well as general emotional well-being concerns such as stress management and self-esteem. The company aims to create a proactive approach to emotional health, akin to the emphasis placed on physical fitness. Its services are designed to be easily integrated into clients' lives and are delivered by a team of experienced psychologists, therapists, and coaches. Octave's innovative model emphasizes accessibility and sustainability, setting a new standard for mental health care through comprehensive and personalized support tailored to individual client needs.

Prima

Seed Round in 2021
Prima is a wellness brand based in Santa Monica, California, that specializes in hemp-based CBD and innovative botanical products. It aims to address modern stress through a commitment to education and the provision of high-quality, pure products. The brand emphasizes the importance of balance as a fundamental aspect of health and happiness. By integrating science and nature, Prima seeks to empower consumers to enhance their well-being and improve their quality of life. As a privately held Public Benefit Corporation, Prima also focuses on social impact, reinforcing its mission to promote holistic wellness and transparency in the wellness industry.

FULLFILL

Seed Round in 2021
FULLFILL is a behavioral health company that offers weight loss training programs and services. The combines face-to-face virtual coaching, the best-proven weight loss techniques tailored to personal preferences, and a high-engagement empowerment program that surprises, provokes, delights, and challenges participants to awaken, be present, and create the change they want to see in themselves. FULLFILL was founded in 2019 and is headquartered in Los Angeles, CA.

Eden Health

Series B in 2020
Eden Health, Inc. is a New York-based company that specializes in primary care and insurance navigation services tailored for employers and their employees. Established in 2015, the firm provides a text-based messaging platform that offers a range of services, including access to a private doctor's office, 24/7 telemedicine, and assistance in navigating insurance options. By simplifying the complex healthcare landscape, Eden Health aims to enhance the health and wellbeing of employees, enabling them to make informed and cost-effective healthcare decisions regarding primary care and mental health services.

Big Sky Health

Series A in 2020
At Big Sky Health, we're passionate about helping people live healthier, longer lives. Information, motivation, and accountability are all key to success on your path toward wellness—so we build experiences that provide all of the above. Here's to making your health journey as simple and successful as possible.

FULLFILL

Seed Round in 2019
FULLFILL is a behavioral health company that offers weight loss training programs and services. The combines face-to-face virtual coaching, the best-proven weight loss techniques tailored to personal preferences, and a high-engagement empowerment program that surprises, provokes, delights, and challenges participants to awaken, be present, and create the change they want to see in themselves. FULLFILL was founded in 2019 and is headquartered in Los Angeles, CA.

Octave

Series A in 2019
Octave Health Group Inc. is a behavioral health provider based in New York that focuses on addressing the mental health needs of young urban professionals. Established in 2017, Octave offers therapy and coaching for a wide range of clinical conditions, including anxiety, depression, trauma, and relationship issues, as well as general emotional well-being concerns such as stress management and self-esteem. The company aims to create a proactive approach to emotional health, akin to the emphasis placed on physical fitness. Its services are designed to be easily integrated into clients' lives and are delivered by a team of experienced psychologists, therapists, and coaches. Octave's innovative model emphasizes accessibility and sustainability, setting a new standard for mental health care through comprehensive and personalized support tailored to individual client needs.

Eden Health

Series A in 2019
Eden Health, Inc. is a New York-based company that specializes in primary care and insurance navigation services tailored for employers and their employees. Established in 2015, the firm provides a text-based messaging platform that offers a range of services, including access to a private doctor's office, 24/7 telemedicine, and assistance in navigating insurance options. By simplifying the complex healthcare landscape, Eden Health aims to enhance the health and wellbeing of employees, enabling them to make informed and cost-effective healthcare decisions regarding primary care and mental health services.

Prima

Seed Round in 2019
Prima is a wellness brand based in Santa Monica, California, that specializes in hemp-based CBD and innovative botanical products. It aims to address modern stress through a commitment to education and the provision of high-quality, pure products. The brand emphasizes the importance of balance as a fundamental aspect of health and happiness. By integrating science and nature, Prima seeks to empower consumers to enhance their well-being and improve their quality of life. As a privately held Public Benefit Corporation, Prima also focuses on social impact, reinforcing its mission to promote holistic wellness and transparency in the wellness industry.

Prima

Seed Round in 2019
Prima is a wellness brand based in Santa Monica, California, that specializes in hemp-based CBD and innovative botanical products. It aims to address modern stress through a commitment to education and the provision of high-quality, pure products. The brand emphasizes the importance of balance as a fundamental aspect of health and happiness. By integrating science and nature, Prima seeks to empower consumers to enhance their well-being and improve their quality of life. As a privately held Public Benefit Corporation, Prima also focuses on social impact, reinforcing its mission to promote holistic wellness and transparency in the wellness industry.

Goop

Venture Round in 2019
Goop Inc. is a lifestyle brand and online platform that provides a variety of wellness advice, curated shopping options, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, the brand initially began as a weekly newsletter offering health-centric recipes, travel recommendations, and personal shopping discoveries. It has since evolved into a comprehensive site featuring an array of products, including clean beauty, fashion, and home goods, as well as wellness products and skin-care lines. Goop also shares expert advice on health and fitness, along with decoration ideas, gift guides, and fashion trends. The platform emphasizes curated content, enabling users to access trusted recommendations rather than anonymous suggestions. Based in New York, Goop combines digital content with commerce, aiming to create a personalized and insightful lifestyle experience.

Eden Health

Seed Round in 2018
Eden Health, Inc. is a New York-based company that specializes in primary care and insurance navigation services tailored for employers and their employees. Established in 2015, the firm provides a text-based messaging platform that offers a range of services, including access to a private doctor's office, 24/7 telemedicine, and assistance in navigating insurance options. By simplifying the complex healthcare landscape, Eden Health aims to enhance the health and wellbeing of employees, enabling them to make informed and cost-effective healthcare decisions regarding primary care and mental health services.

Thrive

Series B in 2017
Thrive Global provides behavior change programs aimed at improving well-being and productivity for both individuals and organizations. Founded by Arianna Huffington in 2016, the company is headquartered in New York and has an additional office in San Francisco. Thrive Global's mission is to combat stress and burnout through science-based solutions that enhance performance and promote healthier lifestyles. The company's approach includes corporate training and workshops that equip organizations with effective health and well-being strategies, a media platform that fosters discourse on well-being and performance, and an e-commerce section offering curated products for wellness. By integrating these components, Thrive Global empowers users to implement sustainable changes in their lives, facilitating a cultural shift toward more fulfilling and balanced living.

Splash health

Venture Round in 2016
Splash health is a one-stop shop that can be when you get solutions for all kinds of health issues.
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