Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in iOS

ianacare

Series A in 2022
Ianacare, Inc. is a health care company focused on supporting family caregivers through its ianacare platform, which offers products and services via mobile applications. Founded in 2017 and based in Newton Center, Massachusetts, the company provides care management for individuals with chronic illnesses and other challenges. The platform facilitates connections among caregivers, care recipients, and care supporters, ensuring that users receive the encouragement and resources they need. Ianacare aims to empower caregivers by drawing on the experiences of caregivers, patients, and medical professionals, thereby addressing the complexities of caregiving in a comprehensive manner.

Kandji

Series C in 2021
Kandji, Inc. is a cloud-based software company that specializes in device management solutions for Apple products, including macOS, iOS, iPadOS, and tvOS. Founded in 2018 and headquartered in San Diego, California, Kandji offers a sophisticated platform that enables organizations to manage their Apple device fleets with features that include customizable security, compliance, and reporting tools. The software allows users to configure and enforce security parameters for macOS devices while providing monitoring and automatic remediation capabilities. This next-generation management solution is particularly beneficial for larger companies seeking to maintain compliance with specific regulatory requirements.

Embrace

Series B in 2021
Embrace Mobile, Inc. specializes in developing software solutions that assist application developers in identifying and resolving issues related to mobile application performance. The company's platform offers unique capabilities for performance monitoring and debugging, allowing developers to track user sessions, analyze interactions leading up to errors, and detect various performance issues, including crashes and slow load times. By providing insights into user experiences and facilitating proactive analysis, Embrace enables mobile teams to quickly address problems that could lead to user churn or dissatisfaction. Founded in 2007 and based in Culver City, California, Embrace is recognized for its innovative approach to mobile app observability, making it an essential tool for developers aiming to improve user engagement and application reliability.

Lightricks

Series D in 2021
Lightricks Ltd. is a company based in Jerusalem, Israel, specializing in the development of mobile image processing applications. Founded in 2013 by a team of entrepreneurs with extensive experience in computer graphics, image processing, machine learning, and artificial intelligence, Lightricks aims to bridge the gap between advanced algorithms and accessible mobile editing tools. Its product lineup includes popular applications such as Facetune, a portrait and selfie editor; Enlight, a comprehensive photo-editing tool; and Beatleap, which facilitates audio-driven video editing. The company employs proprietary algorithms and augmented reality features to enhance user experience by enabling easy customization and editing of images. Lightricks serves a global audience, providing innovative solutions that combine advanced technology with user-friendly design.

Kandji

Series B in 2021
Kandji, Inc. is a cloud-based software company that specializes in device management solutions for Apple products, including macOS, iOS, iPadOS, and tvOS. Founded in 2018 and headquartered in San Diego, California, Kandji offers a sophisticated platform that enables organizations to manage their Apple device fleets with features that include customizable security, compliance, and reporting tools. The software allows users to configure and enforce security parameters for macOS devices while providing monitoring and automatic remediation capabilities. This next-generation management solution is particularly beneficial for larger companies seeking to maintain compliance with specific regulatory requirements.

Citizen

Series C in 2021
Citizen is a free mobile application that notifies its users with safety alerts and real-time incident updates. It is a powerful force for good that has already evacuated people from burning buildings, diverted school buses from nearby terrorist attacks, and, in one instance, led to the rescue of a one-year-old boy from a stolen car. It is a truly unique proposition that provides you with alerts from 911 data that until now has never been made available to the public. The alerts are accompanied by live stories, real-time updates, and user-generated content to provide you with the information you need so you know what’s happening around you rather than having to wonder why police are on your corner or there are helicopters above you. Today, over a million people across the United States have downloaded the app and use it to keep themselves, their families, and their friends safe. Emergency services and community activists alike hail the app as a ground-breaking development in personal and community safety. Over 1 million New Yorkers have citizens, and the app has seen similar growth, usage, and engagement in LA, SF, Philadelphia, and Baltimore. The company was founded in 2017 and based in New York City, New York.

Kandji

Series A in 2020
Kandji, Inc. is a cloud-based software company that specializes in device management solutions for Apple products, including macOS, iOS, iPadOS, and tvOS. Founded in 2018 and headquartered in San Diego, California, Kandji offers a sophisticated platform that enables organizations to manage their Apple device fleets with features that include customizable security, compliance, and reporting tools. The software allows users to configure and enforce security parameters for macOS devices while providing monitoring and automatic remediation capabilities. This next-generation management solution is particularly beneficial for larger companies seeking to maintain compliance with specific regulatory requirements.

Chartable

Seed Round in 2020
Chartable, Inc. operates a platform to track and analyze podcasts. The product can be used find, track, and share any podcasts or episode. The company provides charts, ranks over time, ratings, and reviews of different podcasts. The product can be used by podcasters to analyze data related to their podcasts and that of competitors and by the listeners to find out the ratings and recommendations. Chartable, Inc. was founded in 2018 and is based in New York, New York.

Ok Play

Series A in 2020
Ok Play is a mobile-based platform designed to foster bonding and communication between parents and children through interactive storytelling. Founded in 2019 and based in Los Angeles, the company offers a free app that encourages children to create personalized story adventures. The platform features themed programs developed by artists, educators, and scientists, aimed at enhancing children's empathy, kindness, and creativity. By participating in weekly creative challenges, kids are empowered to take the lead in their narratives, promoting both individual expression and family connection.

Peanut

Series A in 2020
Peanut App Limited is a social networking platform designed specifically for women, particularly mothers, who are at similar stages in life. Launched in 2016 and headquartered in London, the app facilitates connections among mothers based on shared interests and the ages of their children. Users can create group chats and organize face-to-face meetings, fostering friendships, support, and learning opportunities. The app is available for free on both iOS and Android devices, aiming to provide a safe space for women to connect and engage with one another.

Embrace

Series A in 2019
Embrace Mobile, Inc. specializes in developing software solutions that assist application developers in identifying and resolving issues related to mobile application performance. The company's platform offers unique capabilities for performance monitoring and debugging, allowing developers to track user sessions, analyze interactions leading up to errors, and detect various performance issues, including crashes and slow load times. By providing insights into user experiences and facilitating proactive analysis, Embrace enables mobile teams to quickly address problems that could lead to user churn or dissatisfaction. Founded in 2007 and based in Culver City, California, Embrace is recognized for its innovative approach to mobile app observability, making it an essential tool for developers aiming to improve user engagement and application reliability.

Peanut

Series A in 2019
Peanut App Limited is a social networking platform designed specifically for women, particularly mothers, who are at similar stages in life. Launched in 2016 and headquartered in London, the app facilitates connections among mothers based on shared interests and the ages of their children. Users can create group chats and organize face-to-face meetings, fostering friendships, support, and learning opportunities. The app is available for free on both iOS and Android devices, aiming to provide a safe space for women to connect and engage with one another.

Lightricks

Series C in 2019
Lightricks Ltd. is a company based in Jerusalem, Israel, specializing in the development of mobile image processing applications. Founded in 2013 by a team of entrepreneurs with extensive experience in computer graphics, image processing, machine learning, and artificial intelligence, Lightricks aims to bridge the gap between advanced algorithms and accessible mobile editing tools. Its product lineup includes popular applications such as Facetune, a portrait and selfie editor; Enlight, a comprehensive photo-editing tool; and Beatleap, which facilitates audio-driven video editing. The company employs proprietary algorithms and augmented reality features to enhance user experience by enabling easy customization and editing of images. Lightricks serves a global audience, providing innovative solutions that combine advanced technology with user-friendly design.

Chartable

Seed Round in 2019
Chartable, Inc. operates a platform to track and analyze podcasts. The product can be used find, track, and share any podcasts or episode. The company provides charts, ranks over time, ratings, and reviews of different podcasts. The product can be used by podcasters to analyze data related to their podcasts and that of competitors and by the listeners to find out the ratings and recommendations. Chartable, Inc. was founded in 2018 and is based in New York, New York.

Embrace

Seed Round in 2019
Embrace Mobile, Inc. specializes in developing software solutions that assist application developers in identifying and resolving issues related to mobile application performance. The company's platform offers unique capabilities for performance monitoring and debugging, allowing developers to track user sessions, analyze interactions leading up to errors, and detect various performance issues, including crashes and slow load times. By providing insights into user experiences and facilitating proactive analysis, Embrace enables mobile teams to quickly address problems that could lead to user churn or dissatisfaction. Founded in 2007 and based in Culver City, California, Embrace is recognized for its innovative approach to mobile app observability, making it an essential tool for developers aiming to improve user engagement and application reliability.

Asana Rebel

Series B in 2018
Asana Rebel offers a Yoga-inspired fitness app combining the best of Yoga and fitness. The mobile fitness App is available in six languages (DE, EN, FR, PT, ESP, IT), has been featured multiple times by Apple and Google and is rated as one of the top health and fitness apps, with an average of more than 4.6 / 5 stars. The startup was founded in 2015 by Pascal Klein and Robin Pratap and is based in Berlin.

Peanut

Seed Round in 2017
Peanut App Limited is a social networking platform designed specifically for women, particularly mothers, who are at similar stages in life. Launched in 2016 and headquartered in London, the app facilitates connections among mothers based on shared interests and the ages of their children. Users can create group chats and organize face-to-face meetings, fostering friendships, support, and learning opportunities. The app is available for free on both iOS and Android devices, aiming to provide a safe space for women to connect and engage with one another.

Layer

Series B in 2017
Layer, Inc. is a San Francisco-based company that develops an open communications platform designed to enhance customer interactions through rich messaging, voice, and video capabilities. Founded in 2011, Layer provides a variety of developer tools, including Atlas, a customizable UI kit for messaging; SDKs for iOS and Android; and APIs that facilitate the integration of chat and communication services into web and mobile applications. The platform enables businesses to synchronize customer conversations across multiple channels, including mobile, web, and voice, thereby improving customer relationships throughout their lifecycle. Layer emphasizes great engineering and design, aiming to deliver a seamless and engaging experience for both developers and end-users.

Prynt

Series A in 2016
Prynt Corp. manufactures innovative printing gadgets designed for smartphones, notably its instant camera case that allows users to take photos and print them instantly. This unique case transforms smartphones into portable instant cameras, requiring no ink, Wi-Fi, or Bluetooth connectivity, and is compatible with both iOS and Android devices. In addition to printing photos, the Prynt app enhances the experience by embedding short videos within the images, enabling users to share memories in a creative way. By simply holding a smartphone over a printed photo, the embedded video can be viewed in augmented reality. Founded in 2014 and based in San Francisco, California, Prynt sells its products online and through various retail channels around the world.

Hobnob

Venture Round in 2016
Hobnob Inc. specializes in a mobile application that simplifies the process of event invitation and communication. Founded in 2014 and headquartered in Haiku, Hawaii, Hobnob allows users to create and send visually appealing, personalized invitations for various occasions, such as dinner parties, birthdays, and concerts. The app enables users to design invitations and manage events directly from their phones, offering an RSVP feature that allows invitees to respond via text or email. This streamlined approach not only saves time but also enhances the overall experience of organizing gatherings, allowing users to focus on enjoying their events rather than the logistical details.

Dasher

Seed Round in 2015
Dasher is a United States-based company founded in 2013 that develops a messaging platform designed to enhance communication among users. The application includes a variety of features such as live location sharing, map sharing, and the ability to send GIFs, photos, and videos. Users can engage in group chats and utilize polling features for quick yes-or-no questions. Additionally, Dasher allows for message deletion after sending, providing users with greater control over their conversations. The platform also integrates peer-to-peer payment capabilities, enabling users to make transactions easily. Overall, Dasher aims to create a next-generation messaging experience that facilitates rich, interactive communication and keeps users connected with friends and family across different devices.

Boxed

Series B in 2015
Founded in 2013, Boxed has taken the best elements of the wholesale shopping experience and folded it into one innovative, cutting edge mobile app that allows consumers direct-to-their-door access to all of their favorite warehouse club products, without membership fees. Boxed brings convenience and savings to on-the-go consumers who don’t have the time, means or patience to shop at a brick and mortar big box club. The elegantly designed iPhone and Android app offers bulk-sized goods at pint-sized prices, and is completely free to download and use. Boxed does all the heavy lifting, delivering a rich array of wholesale items directly to doorsteps across the continental United States in two days or less. The brand’s innovative discovery-based design recreates the fun of the treasure hunt experience with a curated selection of everyday essentials that consumers love including household staples, health and beauty supplies, office pantry and grocery items, and a wide variety of organic and green products.

Dots

Series A in 2014
We're an NYC-based mobile game studio that makes fun games like Dots and Two Dots.

Boxed

Series A in 2014
Founded in 2013, Boxed has taken the best elements of the wholesale shopping experience and folded it into one innovative, cutting edge mobile app that allows consumers direct-to-their-door access to all of their favorite warehouse club products, without membership fees. Boxed brings convenience and savings to on-the-go consumers who don’t have the time, means or patience to shop at a brick and mortar big box club. The elegantly designed iPhone and Android app offers bulk-sized goods at pint-sized prices, and is completely free to download and use. Boxed does all the heavy lifting, delivering a rich array of wholesale items directly to doorsteps across the continental United States in two days or less. The brand’s innovative discovery-based design recreates the fun of the treasure hunt experience with a curated selection of everyday essentials that consumers love including household staples, health and beauty supplies, office pantry and grocery items, and a wide variety of organic and green products.

Highlight

Series A in 2013
Highlight is a mobile ambient awareness app. When you come within a few blocks of another Highlight user who is your Facebook friend or that you have friends or interests in common with, Highlight sends you a push notification and lets you message them. The app's homescreen displays a reverse chronological list of all the people you've crossed paths with.

Layer

Seed Round in 2013
Layer, Inc. is a San Francisco-based company that develops an open communications platform designed to enhance customer interactions through rich messaging, voice, and video capabilities. Founded in 2011, Layer provides a variety of developer tools, including Atlas, a customizable UI kit for messaging; SDKs for iOS and Android; and APIs that facilitate the integration of chat and communication services into web and mobile applications. The platform enables businesses to synchronize customer conversations across multiple channels, including mobile, web, and voice, thereby improving customer relationships throughout their lifecycle. Layer emphasizes great engineering and design, aiming to deliver a seamless and engaging experience for both developers and end-users.

9gag

Seed Round in 2012
9GAG, Inc. is a social media platform founded in 2008 and based in Mountain View, California, that specializes in user-generated content focused on humor. The site allows users to post and comment on a wide array of entertaining media, including funny pictures, videos, and memes across various categories such as gaming, anime, movies, TV shows, and sports. 9GAG.TV, a subsidiary of the main platform, features user-generated videos that cover similar themes, including comedy, pranks, and cute moments. The platform is updated daily, providing a dynamic space for users to engage with content, share laughs, and connect with others who enjoy lighthearted entertainment.

GameSalad

Series A in 2012
GameSalad Inc. is a mobile game development platform based in Austin, Texas, founded in 2007 and initially known as Gendai Games, Inc. The company offers GameSalad Creator, a user-friendly visual programming interface that enables developers of all skill levels to design, publish, and distribute original games across multiple platforms, including iOS, Android, HTML5, Kindle, Windows, and Tizen. GameSalad also operates an online community where users can share ideas and collaborate on game development. Since its launch, the platform has empowered over one million aspiring game developers and has contributed to the success of more than 75 games that reached the top 100 in the App Store, making it a valuable resource for both educational purposes and independent game creation.

Pulse

Series A in 2011
Pulse is an elegant news reading application for iPhone, iPad and Android devices. It incorporates colorful panning story bars and fills them with content from your favorite sources. Pulse redefines news, giving you the opportunity to experience the news you desire from traditional sources, your favorite blogs and social networks all in one beautiful interface. Pulse is developed by Alphonso Labs.

GameSalad

Series A in 2011
GameSalad Inc. is a mobile game development platform based in Austin, Texas, founded in 2007 and initially known as Gendai Games, Inc. The company offers GameSalad Creator, a user-friendly visual programming interface that enables developers of all skill levels to design, publish, and distribute original games across multiple platforms, including iOS, Android, HTML5, Kindle, Windows, and Tizen. GameSalad also operates an online community where users can share ideas and collaborate on game development. Since its launch, the platform has empowered over one million aspiring game developers and has contributed to the success of more than 75 games that reached the top 100 in the App Store, making it a valuable resource for both educational purposes and independent game creation.

Pulse

Seed Round in 2010
Pulse is an elegant news reading application for iPhone, iPad and Android devices. It incorporates colorful panning story bars and fills them with content from your favorite sources. Pulse redefines news, giving you the opportunity to experience the news you desire from traditional sources, your favorite blogs and social networks all in one beautiful interface. Pulse is developed by Alphonso Labs.
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