Embed Capital

Embed Capital S.r.l. is a venture capital firm based in Milan, Italy, established in 2013. It specializes in investing in startups and established companies across various sectors, including industrials, technology, biomedical, environmental, services, retail, and social. The firm primarily targets innovative companies that demonstrate simple and intuitive business models, operate in high-growth markets, and possess clear competitive advantages and high barriers to entry. Additionally, Embed Capital is known for its flexibility in investment strategies, as it is not a closed-end fund and can evaluate projects individually to determine the optimal timing for selling stakes. Besides its investment activities, the firm also offers consulting services to startups, further supporting their growth and development.

Edoardo Bosio

Founder and CEO

17 past transactions

Piantando

Seed Round in 2020
Piantando sells plants connected to initiatives for the preservation of the planet engaged in the following areas: land, water, climate, biodiversity and local communities. Each plant is equivalent to a transparent and unique contribution, destined to an initiative certified by our Value Chain. Everyone become ambassadors of a new way of living green and understanding their commitment to the planet.

The Nemesis

Pre Seed Round in 2019
The Nemesis allows users to create their unique virtual space where they can sell products, offer services, play games, organize live events, or just create their own fantasy environment. Through the Nemesis everyone can create their own virtual world - no design skills required - and explore unlimited multiverses. Online and offline interactions allow for greater user engagement, introducing new marketing and advertising strategies meant to increase retention.

FrescoFrigo

Seed Round in 2018
FrescoFrigo specializes in the development of smart vending refrigerators that provide fresh and high-quality food products tailored to the needs of workers. The company offers a range of healthy options, including snacks, salads, soups, fruits, and juices, all made from genuine ingredients sourced from local kitchens and laboratories. By focusing on automated proximity selling, FrescoFrigo enhances the user experience and promotes a healthier lifestyle through convenient access to nutritious meals. This innovative approach positions FrescoFrigo as a modern solution for businesses looking to improve the food offerings available to their employees or customers, moving beyond traditional vending machine options.

Worth Wearing

Seed Round in 2017
Worth Wearing S.r.l. Società Benefit operates an online platform based in Milan, Italy, that specializes in designing and distributing customized t-shirts. The company is recognized as one of the top ten social benefit entities in Italy, focusing on enabling individuals and organizations to easily launch personalized t-shirt campaigns to support ethical and social causes. Users can create campaigns at no cost, and a portion of the proceeds from each sale is donated to the campaign promoters, including NGOs and non-profit organizations. By simplifying the processes of fundraising and merchandising, Worth Wearing aims to empower a diverse range of contributors—from large non-profits to informal groups and individuals—to raise funds for their social improvement projects.

Next 14

Series A in 2016
Next 14 is an industrial holding company focused on data-driven advertising and content marketing. It develops and invests in independent ventures that operate as distinct legal entities, each with its own investors, teams, and business models. These companies benefit from the synergies and services provided by the Next 14 network. The company also collaborates with prominent professionals from the Italian media landscape and integrates emerging talent from the local ad-tech ecosystem to enhance its teams. Next 14's platform offers various services, including advertising automation, entertainment content development, and programmatic advertising, aimed at improving the return on marketing investments for businesses.

Desmotec

Seed Round in 2015
Desmotec S.r.l. is an Italian company based in Biella that specializes in the design and manufacture of isoinertial training and physical conditioning machines. The company focuses on creating innovative equipment for both professional athletes and amateur fitness enthusiasts, aiming to enhance muscle performance and develop specific athletic qualities safely and effectively. In addition to athletic training, Desmotec has expanded its offerings to include rehabilitation solutions, promoting functional recovery for individuals of all ages. Their products are designed not only for performance enhancement but also for injury prevention and progress monitoring, thereby supporting users in both athletic pursuits and everyday activities.

GiPStech

Venture Round in 2015
GiPStech Srl develops cloud-based software solutions for indoor positioning, localization, or navigation based on geomagnetic field. The solution leverages sensors available in smart phones and geomagnetism, and orientation of external navigation systems to enable consumer and business services to monitor how objects move and analyze data collected in the commerce, transports, health, culture, and manufacturing sectors. The company is based in Rende, Italy.

Amyko

Seed Round in 2015
Amyko is a modular bracelet equipped with NFC technology that can communicate with mobile devices and share their health care information in case of emergency or need, in full compliance with privacy legislation.

Pelty

Seed Round in 2015
Pelty s.r.l. is a Milan-based company that specializes in the development of innovative Bluetooth speakers powered by the heat of a candle. Utilizing the Peltier Effect, these speakers convert thermal energy from the flame into the electrical energy required to amplify sound. Pelty's products are designed with elegance and functionality in mind, merging traditional materials such as ceramic and wood with modern technology. In addition to their signature candle-powered speakers, Pelty also offers a range of yoga and fitness accessories aimed at enhancing customer well-being and relaxation. The company's commitment to quality craftsmanship is reflected in its entirely Italian-made products, which are suitable for both indoor and outdoor use.

Glickon

Seed Round in 2015
Glickon S.r.l., founded in 2014 and based in Milan, Italy, specializes in a People Analytics and gamification platform designed for human resources professionals. The platform enables HR teams to effectively listen to, engage with, and manage their workforce throughout the entire employee lifecycle, from recruitment to exit. By integrating gamification dynamics with people analytics, Glickon provides valuable insights that assist HR professionals in making data-driven decisions, ultimately enhancing talent management and organizational performance.

Inventia

Seed Round in 2015
Inventia Srl, based in Milan, Italy, specializes in video communication software aimed at enhancing remote selling across various platforms, including kiosks, digital signage, ATMs, smartphones, and tablets. Founded in 2012 and now a subsidiary of CRIF S.p.A., the company’s flagship product, Inventia 3.5, utilizes WebRTC technology to streamline customer engagement and sales processes. This platform integrates multiple functions such as chatbots, video chat, document management, and automated workflows, facilitating seamless interactions between sales agents and customers. It allows for real-time assistance, customer identification, electronic signatures, and payment processing within a single multichannel system. Tailored for industries like banking, pharmaceuticals, telecommunications, and utilities, Inventia's solutions enhance operator efficiency and customer satisfaction by guiding prospects through scripted sales processes. Notably, the platform supports both attended and unattended customer onboarding, adhering to European eIDAS regulations.

Pedius

Seed Round in 2014
Pedius srl is a company based in Rome, Italy, that has developed a communication system aimed at enabling deaf individuals to make phone calls. The flagship product, the Pedius app, is available for iPhone and Android devices and leverages speech recognition and synthesis technologies to facilitate real-time conversations. Users can initiate calls by typing or speaking messages, while the app provides transcriptions of the recipient's responses, allowing for seamless communication. Available in Italian, English, and Spanish, Pedius serves various everyday needs, from booking appointments to making reservations, thus enhancing the independence of hearing-impaired users. The app prioritizes privacy and accessibility, making it especially beneficial for situations where communication is primarily conducted via phone.

Qurami

Venture Round in 2014
Qurami offers a queue management platform that allows users to reserve their spot in line remotely through a mobile application. This app interacts with existing electronic ticketing systems, enabling users to monitor queues in real time and enter venues when they are ready to be served. By providing a digital ticketing solution, Qurami helps customers avoid long waits at places such as hospitals and public administration offices. The platform is designed for ease of use, requiring no hardware integration, and also includes a web-based option. This service aims to improve customer experience by streamlining the process of managing queues and reducing time spent waiting.

Aggrade

Seed Round in 2014
Aggrade Limited, founded in 2013 and based in Camberley, United Kingdom, specializes in developing innovative technology for the formulation of pharmaceutical drugs and nutraceutical products. The company offers an Aerodynamic Granulation System, which enables dry granulation, a process that facilitates drug manufacturers in creating various formulations. Through its advanced machinery, Aggrade aims to enhance the efficiency and effectiveness of drug production.

Angiodroid

Seed Round in 2013
Angiodroid srl is a medical technology company based in San Lazzaro di Savena, Italy, specializing in interventional cardiology, interventional radiology, and vascular surgery. The company develops an automatic injection system for carbon dioxide angiography, providing a carbon dioxide injector that serves as a contrast medium for peripheral interventional angiography. Additionally, Angiodroid offers a single-use kit that includes French catheters and a custom connection line. The company focuses on leveraging clinical and engineering expertise to create devices that enhance patient treatment outcomes, particularly for individuals with diabetic conditions and renal failure, while minimizing complications associated with procedures.

Biogenera

Seed Round in 2013
Biogenera S.r.l. is a biotechnology company based in Terme, Italy, specializing in the research and development of innovative therapeutic solutions for pediatric cancer and other serious pathologies. Founded in 2009, Biogenera operates a platform known as MyGenera, which enables the rapid identification and development of personalized DNA-based medicines tailored to specific therapeutic targets, particularly those involving mutated genes associated with various diseases. The company focuses on addressing challenges in pediatric oncology, rare genetic disorders, neurodegeneration, and infectious diseases. Supported by collaborations with universities, notably the University of Bologna, Biogenera combines expertise from a multidisciplinary team of researchers to advance its mission in the pharmaceutical sector.

Veespo

Seed Round in 2013
Veespo operates a machine learning and big data technology platform for collecting and aggregating user-generated opinions. Its solutions can be embedded in any website and mobile application. The company provides graphical data, data represented on dashboard, and option to download collected data in spreadsheet format. Veespo was founded in 2010 and is headquartered in Milan, Italy.
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