Helen Of Troy

Helen of Troy Limited is a prominent consumer products company recognized for its innovative offerings and commitment to quality. The company operates through two main segments: Home & Outdoor and Beauty & Wellness. The Home & Outdoor segment features a wide array of products designed for household tasks such as food preparation, cooking, and cleaning, as well as outdoor activities like hydration and travel. Meanwhile, the Beauty & Wellness segment focuses on beauty appliances and personal care products, catering to both mass and prestige markets. This diverse portfolio reflects Helen of Troy's dedication to meeting consumer needs across various aspects of daily life.

8 past transactions

Drybar

Acquisition in 2019
Drybar Holdings LLC operates salons that provide hair blowout services in the United States. The company also provides its services on private parties to girls and teenagers. In addition, it sells hair products, styling tools, travel kits, and accessories through its online portal. Drybar Holdings LLC was incorporated in 2010 and is based in Irvine, California. It has locations in Arizona, California, Colorado, Georgia, Illinois, Kentucky, Louisiana, Massachusetts, New Jersey, New York, Texas, Virginia, and Washington, D.C.; and Vancouver, Canada.

Hydro Flask

Acquisition in 2016
Hydro Flask is a manufacturer of high-quality vacuum insulated bottles and flasks designed for hydration, coffee, beer, and food. The company's products are crafted from durable stainless steel, ensuring they can withstand outdoor conditions while keeping beverages at the desired temperature. In addition to its core offerings, Hydro Flask provides a range of accessories, including various cap styles and color bands, to enhance user experience. The products are available for purchase through retail stores and online channels, making them accessible to a wide audience.

Vicks VapoSteam

Acquisition in 2015
Vicks VapoSteam is a liquid inhalant business involved in developing and refining cough, cold, and flu products. Its founder created and sold 21 home remedies under the company name in the 1980s. When the Spanish flu hit the U.S. from 1918 to 1919, Vicks VapoSteam sales increased from 900,000 U.S. dollars to 2.9 million U.S. dollars in just one year. In 1931, Vicks VapoSteam expanded its product line with two new products, including Vicks Va-tro-nol Nose Drops and Vicks Cough Drops. After testing under the Medi-Mist Nasal Spray for three years, Vicks Sinex Nasal Spray was introduced nationally in the U.S. in 1959 to help provide relief from nasal congestion associated with hay fever and head colds. Vicks VapoSteam’s product portfolio includes Vicks DayCare, DayQuil, NyQuil, LiquiCaps, and much more. Vicks VapoSteam was founded by Lunsford Richardson, a pharmacist in Greensboro, North Carolina.

Healthy Directions

Acquisition in 2014
Healthy Directions, LLC is a health publisher and direct-to-consumer retailer based in Bethesda, Maryland, specializing in doctor-formulated vitamins, minerals, and supplements. Founded in 1974, the company offers a diverse range of products targeting various health concerns, including general wellness, skin and beauty, digestive health, heart health, immune support, and more. Healthy Directions provides its products and expert natural health guidance online, allowing customers to access condition-specific nutritional supplements and health newsletters. Originally known as Phillips Health, the company rebranded in 2005 and has since operated as a subsidiary of Direct Digital LLC. Its commitment to research-based, doctor-guided health solutions continues to support individuals seeking alternative and complementary health approaches.

Pur Water Purification Products

Acquisition in 2011
Pur Water Purification Products, Inc. manufactures water filtration systems to purify water for consumers. The company offers faucet water filters, water pitchers and dispensers, and replacement water filters; and push button and quarter turn refrigerator water filters.

Kaz

Acquisition in 2010
Kaz, based in Southborough, Massachusetts, markets its products to leading retailers under a variety of brand names, including Vicks(R) and Braun(R) under license from The Procter & Gamble Company, Honeywell(R) under license from Honeywell, and Stinger(R), Softheat(R) and Kaz(R), owned by Kaz, Inc. Product categories include vaporizers, humidifiers, digital, infrared and non-invasive thermometers, blood pressure monitors, hot/cold health care therapy, air purifiers, seasonal humidifiers, heaters, fans, and dehumidifiers, and lawn and garden products. The company was founded in 1926.

Applica Consumer Products - Belson Products

Acquisition in 2007
Applica Consumer Products - Belson Products is a domestic suppliers of personal care products to the professional salon industry.

OXO

Acquisition in 2004
OXO International, Ltd. is a New York-based company that designs, manufactures, and markets a wide array of consumer products and appliances. The company specializes in kitchenware and household items, providing an extensive selection that includes bar and wine accessories, tea kettles, travel mugs, water bottles, baking products, and various tools for food preparation. Additionally, OXO offers products for cleaning and organization, as well as items tailored for baby and toddler needs. Its diverse portfolio encompasses essential tools such as cutting boards, measuring instruments, grilling tools, and food storage solutions, catering to the practical needs of consumers in their daily lives.
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