Muse Capital

Muse Capital is a venture capital fund based in Beverly Hills, California, founded in 2016. The firm specializes in seed-stage investments, primarily focusing on consumer-facing sectors, including technology, entertainment, hospitality, and sports. By serving as a bridge between Silicon Valley, the corporate brand world, and the entertainment industry, Muse Capital aims to create significant value for its portfolio companies. The firm emphasizes active partnership-based business development, providing not only financial investment but also strategic support. Notable investments include companies such as Clarity Money, Mayvenn, Beautycon, Firefly, and Haute Hijab.

Assia Grazioli

General Partner

Maria De Santis

Principal

37 past transactions

Finli

Seed Round in 2022
Finli, Inc. is a technology company that offers a digital platform designed to streamline payment processes for family-oriented businesses. Founded in 2018 and based in San Marino, California, Finli provides business management software that facilitates invoicing, tuition collection, enrollment, and payment communications. The platform is tailored to serve daycare centers, preschools, afterschool programs, and local businesses, enabling them to efficiently manage their administrative tasks, including billing, payment collection, and customer management. This comprehensive solution allows families to oversee their financial responsibilities and invite contributions towards educational expenses, thereby fostering community engagement and support.

Just Women's Sports

Seed Round in 2022
Operator of a sports media platform intended to provide coverage of women's sports. The company's platform offers exclusive podcasts, newsletters, highlights, and post-interviews with the athletes, enabling sports enthusiasts to have access to broad coverage of women's games.

Mahmee

Series A in 2022
Mahmee is a care management platform focused on enhancing maternal and child healthcare. The company aims to bridge critical gaps in maternal health by connecting patients with healthcare providers through a comprehensive system that integrates health records for mothers and infants. This platform identifies clinical risks and facilitates collaboration among maternity and infant care practitioners, ensuring that physicians and specialists can share care plans effectively. Founded on the principle that every woman deserves compassionate and respectful support during new motherhood, Mahmee strives to provide ongoing professional assistance to mothers, enabling them to thrive in their parenting journey while promoting the healthy development of their infants in the first year of life.

Noula

Pre Seed Round in 2022
Noula Health is a digital health company that provides personalized reproductive health information and support made accessible through at-home testing. También en español.

Dogdrop

Venture Round in 2021
Dogdrop, Inc. is a dog daycare service based in Los Angeles, founded in 2018 by Shaina Denny and Greer Wilk. The company aims to provide accessible dog care through its physical locations, designed for recreation and socialization, as well as a direct-to-consumer line of essential products for dog owners. Dogdrop offers members the convenience of dropping off and picking up their pets at any time and location, catering to the needs of busy dog parents. The facilities are designed to be intimate and tech-enabled, allowing dogs to engage in training and play while providing a productive environment for their owners.

Artie

Seed Round in 2021
Artie Inc. operates a mobile gaming platform that allows users to share and play games instantly within popular social applications such as Instagram, TikTok, Facebook, Snapchat, YouTube, and Twitter, without requiring additional app downloads or integration. Founded in 2018 and based in Los Angeles, Artie's technology enables high-quality, Unity-made games to be streamed from the cloud, bypassing traditional app stores and their associated fees. The platform enhances user engagement with next-gen features such as voice, texting, and camera input, fostering deeper interaction between players and games. Artie's team comprises professionals from notable companies like Activision/Blizzard, Disney, and Facebook, contributing expertise in AI, engineering, and interactive storytelling. The company has attracted investment from prominent figures and firms, including Scooter Braun and Warner Music Group, highlighting its innovative approach to mobile gaming and distribution.

Gohenry

Venture Round in 2020
goHenry Limited offers a pre-paid debit card and accompanying application designed for young people aged 6 to 18, enabling them to learn responsible money management. The platform combines web and mobile tools with parental controls, allowing parents to set up regular pocket money transfers, assign tasks for their children to earn extra money, and impose spending limits. Parents can monitor their children's spending in real-time, block or unblock cards, and invite relatives to contribute to savings. The service promotes financial independence by providing children with hands-on experience in earning, saving, and spending, all within a safe environment. By using budgeting tools, young users can track their earnings and expenditures, set savings goals, and categorize their spending, fostering financial literacy from an early age. Founded in 2007 and based in Farnborough, United Kingdom, goHenry was formerly known as PktMny Limited before rebranding in 2013.

Caribu

Venture Round in 2020
Caribu Inc. is a family-oriented video calling application designed to enhance long-distance interactions between parents, grandparents, and children. Founded in 2014 and based in Miami, Florida, the platform integrates children's picture books into a user-friendly video call interface, allowing family members to read bedtime stories together. Caribu features interactive tools such as real-time drawing, a story guide pointer for following along, and a magnifying tool for small text. Additionally, it offers an in-app bookstore with hundreds of titles available in six languages, providing an educational and entertaining experience for children. The platform aims to foster connections and facilitate learning among families separated by distance.

Finli

Seed Round in 2020
Finli, Inc. is a technology company that offers a digital platform designed to streamline payment processes for family-oriented businesses. Founded in 2018 and based in San Marino, California, Finli provides business management software that facilitates invoicing, tuition collection, enrollment, and payment communications. The platform is tailored to serve daycare centers, preschools, afterschool programs, and local businesses, enabling them to efficiently manage their administrative tasks, including billing, payment collection, and customer management. This comprehensive solution allows families to oversee their financial responsibilities and invite contributions towards educational expenses, thereby fostering community engagement and support.

Cloud Paper

Seed Round in 2020
Cloud Paper, Inc. is a Seattle-based manufacturer that produces toilet paper made entirely from 100% bamboo. Founded in 2019, the company aims to address environmental concerns associated with the traditional paper industry by offering a tree-free alternative that does not harm trees. Their products are designed to be super-soft and are packaged using plastic-free and recycled materials, aligning with their commitment to sustainability. Cloud Paper sells its eco-friendly toilet paper through its website, promoting a solution to deforestation while providing a high-quality consumer product.

Dogdrop

Seed Round in 2020
Dogdrop, Inc. is a dog daycare service based in Los Angeles, founded in 2018 by Shaina Denny and Greer Wilk. The company aims to provide accessible dog care through its physical locations, designed for recreation and socialization, as well as a direct-to-consumer line of essential products for dog owners. Dogdrop offers members the convenience of dropping off and picking up their pets at any time and location, catering to the needs of busy dog parents. The facilities are designed to be intimate and tech-enabled, allowing dogs to engage in training and play while providing a productive environment for their owners.

Betcha

Seed Round in 2020
Developer of a sports gaming application designed to innovative sports betting technology. The company's application has a simple, real money player prop style game with social components and gamification, enabling sports enthusiasts to have a simple, social and fun way to win money on their sports picks.

Motherly

Series A in 2020
Motherly, Inc. is a digital platform dedicated to supporting millennial mothers by offering a wide range of resources, products, and services tailored to their needs. Founded in 2015 by Jill Koziol and Elizabeth Tenety, the company provides expert advice and inspirational content on various aspects of motherhood, including parenting, wellness, and personal development. Its platform features information on topics such as pregnancy, child-rearing, beauty, style, and career coaching. Additionally, Motherly offers thoughtfully curated products through its online store, which includes essentials for home, food, and holiday celebrations. Based in Menlo Park, California, Motherly aims to empower modern mothers with the community and tools necessary to navigate their motherhood journey.

Codeverse

Venture Round in 2020
Developer of an education technology platform designed to teach children coding. The company's interactive coding school and educational tech platform provides a self-guided curriculum and has a kid-friendly programming language built with intuitive tools to make learning code approachable, fun, and rewarding, enabling kids to learn the art of coding through one on one interaction.

Gloria

Pre Seed Round in 2019
Gloria develops a soccer scouting application that enables players to share their videos and get discovered. Gloria is headquartered in San Francisco, California.

Empirical

Seed Round in 2019
Producer of distilled spirits intended to offer flavored new liquids and experiences from traditions across the globe. The company specializes in maximizing flavor creation, extraction, and precision fermentation for flavor and its product range includes varieties of wines, rarities, and sparkles manufactured out of oysters, roasted chicken skin, smoked juniper, bergamot, and fruit pith, enabling consumers to taste the new flavor in alcoholic drinks.

Mahmee

Seed Round in 2019
Mahmee is a care management platform focused on enhancing maternal and child healthcare. The company aims to bridge critical gaps in maternal health by connecting patients with healthcare providers through a comprehensive system that integrates health records for mothers and infants. This platform identifies clinical risks and facilitates collaboration among maternity and infant care practitioners, ensuring that physicians and specialists can share care plans effectively. Founded on the principle that every woman deserves compassionate and respectful support during new motherhood, Mahmee strives to provide ongoing professional assistance to mothers, enabling them to thrive in their parenting journey while promoting the healthy development of their infants in the first year of life.

Beekeeper's Naturals

Seed Round in 2019
Beekeeper's Naturals Inc., founded in 2015 and based in Toronto, Ontario, is a natural health product company specializing in health products derived from beehives. The company offers a range of items, including throat spray, brain fuel, honey, and cough syrup, aimed at addressing modern health concerns such as brain fog, chronic stress, poor sleep, and sore throats. By focusing on high-quality superfoods sourced from beehives, Beekeeper's Naturals seeks to provide natural remedies that can effectively support wellness and reinvent traditional approaches to health care.

Artie

Seed Round in 2019
Artie Inc. operates a mobile gaming platform that allows users to share and play games instantly within popular social applications such as Instagram, TikTok, Facebook, Snapchat, YouTube, and Twitter, without requiring additional app downloads or integration. Founded in 2018 and based in Los Angeles, Artie's technology enables high-quality, Unity-made games to be streamed from the cloud, bypassing traditional app stores and their associated fees. The platform enhances user engagement with next-gen features such as voice, texting, and camera input, fostering deeper interaction between players and games. Artie's team comprises professionals from notable companies like Activision/Blizzard, Disney, and Facebook, contributing expertise in AI, engineering, and interactive storytelling. The company has attracted investment from prominent figures and firms, including Scooter Braun and Warner Music Group, highlighting its innovative approach to mobile gaming and distribution.

Motherly

Seed Round in 2019
Motherly, Inc. is a digital platform dedicated to supporting millennial mothers by offering a wide range of resources, products, and services tailored to their needs. Founded in 2015 by Jill Koziol and Elizabeth Tenety, the company provides expert advice and inspirational content on various aspects of motherhood, including parenting, wellness, and personal development. Its platform features information on topics such as pregnancy, child-rearing, beauty, style, and career coaching. Additionally, Motherly offers thoughtfully curated products through its online store, which includes essentials for home, food, and holiday celebrations. Based in Menlo Park, California, Motherly aims to empower modern mothers with the community and tools necessary to navigate their motherhood journey.

Haute Hijab

Seed Round in 2019
Haute Hijab, Inc. is a prominent American brand founded in 2010 and headquartered in Chicago, Illinois, specializing in the design and manufacture of hijabs and accessories for women. The company aims to empower hijab-wearing women by offering stylish and innovative products that cater to both everyday wear and special occasions. Haute Hijab operates through its online platform, focusing on superior service and craftsmanship. By celebrating the diverse needs of Muslim women, the brand strives to create a sense of comfort and confidence, making it a leader in the intersection of fashion, technology, and retail within the hijab market.

Momentous

Seed Round in 2019
Momentous is a nutritional supplement company that provides performance products. With products designed by NFL, NBA, and NHL human performance experts, Momentous has leveraged the best knowledge in sports in order to deliver innovative products that only use high-quality ingredients, absolutely no fillers, are certified safe, and taste phenomenal. Founded in 2016 by Matt Wan and Rob Dyrdek, and is based in Palo Alto, California.

Fantasmo.io

Seed Round in 2019
Fantasmo.io, founded in 2014 and headquartered in Venice, California, develops decentralized and open-source software solutions for creating 3D maps and camera-based positioning systems suitable for both indoor and outdoor environments. The company's primary offering, the Camera Positioning Standard, operates without the need for traditional infrastructure such as satellites, beacons, or radios, making it particularly versatile for various applications. Fantasmo's technology is utilized across multiple sectors, including micro mobility, robotics, mobile devices, and automotive industries, enabling advancements in augmented reality and the integration of physical and digital spaces.

Firefly

Seed Round in 2018
Firefly Systems Inc., founded in 2017 and based in San Francisco, California, specializes in street-level digital media through its innovative advertising platform. The company installs digital displays on rideshare vehicles and taxis, creating a unique out-of-home advertising network that leverages location-based technology and first-party data for precise audience targeting. Firefly's system enables the delivery of engaging, full-screen advertisements that are responsive to the surrounding environment, allowing brands to amplify their marketing efforts in real-time. By utilizing 4G and LTE cellular transmission, Firefly connects clients with flexible advertising solutions while providing measurable insights on campaign effectiveness and audience engagement.

FaZe Clan

Seed Round in 2018
FaZe Clan Inc. is an esports and entertainment company founded in 2010 and based in Los Angeles, California. It is recognized for its original content and boasts a highly engaged global fanbase of 215 million across various social media platforms. The company combines elements of gaming and youth culture, offering a diverse range of entertainment that includes video blogs, lifestyle content, gaming highlights, and live streams of competitive tournaments. In addition to its media presence, FaZe Clan also retails apparel and accessories online, further enhancing its brand within the gaming community.

Kuona

Seed Round in 2018
Kuona is a technology company based in San Pedro Garza García, Mexico, specializing in the development of a mobile application and web platform designed to assist consumers and retailers in optimizing pricing and promotions. The platform utilizes machine learning to provide real-time pricing and promotional information from grocery retailers, enabling users to receive personalized in-store deals based on their profiles and preferences. Additionally, Kuona's technology helps consumer packaged goods (CPG) brands and retailers define optimal prices, sales objectives, and inventory levels for each item in their stores. By tracking competitor pricing and notifying users of frequent changes, Kuona aims to enhance profitability and market share for its clients.

Pawprint

Seed Round in 2018
Pawprint is a pet management app complete with official electronic health records direct from a vet, for free. Pawprint's mission is to give peace of mind that a pet is protected. The company improves the ease and efficiency of vaccination record storage and verification.

Beautycon

Series A in 2018
BeautyCon, LLC is a community-focused organization based in Los Angeles, California, that connects a diverse global network of content creators, celebrities, fans, and brands within the beauty and fashion industry. Founded in 2013, BeautyCon operates as a conference and content portal where fans can engage with online influencers and learn about the latest trends and advice. The company emphasizes the celebration of individuality and self-expression through beauty, challenging traditional standards and embracing imperfections. BeautyCon also offers subscription boxes that feature beauty and lifestyle products, as well as accessories and apparel. Its initiatives, including Beautycon Festivals and Beautycon Digital platforms, foster meaningful connections among creators and audiences, promoting a shared enthusiasm for beauty as a form of self-expression.

Catalyte

Series A in 2017
Catalyte is a software engineering services company that focuses on building technology workforces for innovative organizations using data science and artificial intelligence. Founded in 2000 and headquartered in Baltimore, Maryland, the company operates an apprenticeship and workforce training platform known as Odyssey. This platform connects employers with skilled talent through paid apprenticeships that allow individuals to learn and apply new technology development skills on real client projects. Catalyte's services emphasize talent and workforce development, software engineering, application development, and modernization, enabling businesses to access affordable technology solutions while enhancing their software innovation capabilities. By utilizing proprietary AI technology, Catalyte streamlines the hiring process, helping companies efficiently find and deploy qualified employees.

Mayweather Boxing & Fitness

Venture Round in 2017
Mayweather Boxing & Fitness operates a network of gyms that focus on providing an engaging group fitness experience inspired by the training techniques of boxing champion Floyd Mayweather. With a foundation built over two decades, the franchise emphasizes high-intensity workouts that cater to individuals at various fitness levels. Each location combines immersive training methods with advanced technology, including a dedicated training application that helps clients tailor their workout plans to meet personal fitness goals. The brand aims to foster a supportive community where members can cultivate strength, confidence, and resilience, empowering them to tackle life's challenges while achieving optimal health and fitness.

LeafLink

Seed Round in 2017
LeafLink, Inc. is a business-to-business e-commerce platform designed to facilitate wholesale activities within the cannabis industry. Established in 2015 and headquartered in New York, LeafLink connects cannabis brands and retailers, providing tools to streamline ordering and improve communication. The platform includes features such as a centralized sales engine, customer relationship management (CRM) capabilities, and order management tools, allowing users to manage their inventory, track orders, and enhance brand visibility effectively. With access available 24/7 across various devices, LeafLink serves over 1,200 brands and 3,500 retailers across 22 territories in the U.S. and Canada. The company also maintains offices in major cities including Los Angeles, San Francisco, Denver, Austin, and Toronto, reinforcing its role as the industry standard for wholesale management in the cannabis sector.

Mayvenn

Convertible Note in 2017
Mayvenn, Inc. is a company that empowers hairstylists by providing them with tools to sell hair extensions directly to their clients, eliminating the need for upfront inventory costs. Founded in 2012 and based in Oakland, California, Mayvenn has developed a platform that supports over 50,000 stylists and has attracted hundreds of thousands of customers. The company's mission focuses on transforming the salon retail experience and enhancing the purchasing process for hair extensions. Since its inception, Mayvenn has experienced significant growth, investing millions of dollars back into salons nationwide, thus fostering a movement within the beauty industry that prioritizes the needs of hairstylists and their clientele.

Herb

Seed Round in 2017
Herb is an online news portal and community focused on cannabis, established in 2006 and based in the United States. The platform curates information related to cannabis, emphasizing its medicinal and therapeutic properties. By providing resources and fostering discussions, Herb aims to educate users about the benefits and uses of cannabis, appealing to both casual users and those seeking its therapeutic applications.
MessageYes' mission is to help people effortlessly discover and purchase items they love using their mobile phones. MessageYes is the first platform to offer frictionless e-commerce over mobile messaging for brands looking to engage and transact directly with their customers. Leveraging artificial intelligence (AI), human-assisted AI, and integrated payments, the MessageYes platform learns from customer feedback to make the experience serendipitous to each person and brand. Message recipients simply reply "Yes" to instantly buy from their mobile phones.

Clarity Money

Series A in 2016
Clarity Money, Inc. is a New York-based company founded in 2016 that specializes in a personal finance application powered by artificial intelligence. The application is designed to assist individuals in managing their personal finances by providing tools to analyze spending habits and make informed financial decisions. Users can lower their bills, cancel unnecessary subscriptions, transfer money, open savings accounts, and check their credit scores through the app. Clarity Money aims to enhance financial transparency and empower users to optimize their financial resources. As of April 2018, Clarity Money operates as a subsidiary of Goldman Sachs Bank USA.
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