The Next Web
The Next Web, Inc. is a technology-focused media company based in Amsterdam, Netherlands, founded in 2006. It specializes in delivering news related to Internet technology, business, and culture through various online publications and blogs. The company operates several brands including TNW Blog, TNW Events, TNW Deals, and TNW Academy, reaching over 7.2 million monthly visits. Its events bring together the international tech community to share knowledge and foster business relationships, while its online marketplace offers products related to software, e-learning, and gadgets. Additionally, The Next Web Labs funds startups such as Twitter Counter and PressDoc, enhancing its content and service offerings. With a global presence and content syndication across Europe, Latin America, and North America, The Next Web aims to engage audiences and facilitate innovation within the tech ecosystem.
Wakoopa is a provider of passive metering solutions that gather high-quality behavioral data across desktop, tablet, and smartphone platforms. The company specializes in developing consumer insights software that tracks user behavior, including website visits, advertisement exposure, and application usage. By collaborating with online access panels and market research firms, Wakoopa creates user-centric behavioral datasets in 25 global markets. This comprehensive data supports innovative research methodologies, such as consumer journey studies, segmentation, and audience profiling, thereby enhancing the consumer insights industry with advanced tracking technology and efficient data distribution models.
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