YYX Capital

YYX Capital is an early-stage venture capital firm established in 2015 and based in London, United Kingdom. The firm specializes in investing in next-generation consumer internet, eCommerce, and FinTech companies, with a focus on leveraging technology to enhance consumer brands. YYX Capital emphasizes the importance of deep industry knowledge, operational expertise, and extensive networks to effectively support entrepreneurs from the seed stage to successful growth. By employing calculated risk-taking and proven strategies, the firm collaborates closely with teams to facilitate their scaling and development.

James Cox

Founding Partner

Michael Jackson

Founder

20 past transactions

NearSt

Seed Round in 2021
NearSt is a retail technology company based in London, England, founded on July 4, 2015. The company specializes in creating a platform that connects to shop inventory systems, transforming raw stock information into accurate real-time local inventory data. This technology, known as NearLive, enables physical retailers to showcase their in-store products online, effectively turning online shoppers into in-store customers. NearSt has established a partnership with Google to enhance its reach, with ongoing efforts to deploy its technology across the UK, thereby helping small businesses increase visibility and accessibility of their products to potential customers.

NearSt

Seed Round in 2020
NearSt is a retail technology company based in London, England, founded on July 4, 2015. The company specializes in creating a platform that connects to shop inventory systems, transforming raw stock information into accurate real-time local inventory data. This technology, known as NearLive, enables physical retailers to showcase their in-store products online, effectively turning online shoppers into in-store customers. NearSt has established a partnership with Google to enhance its reach, with ongoing efforts to deploy its technology across the UK, thereby helping small businesses increase visibility and accessibility of their products to potential customers.

SuperAwesome

Venture Round in 2020
SuperAwesome is a company that has transformed the digital media landscape for children by providing a suite of kid-safe tools and technologies. Its offerings include AwesomeAds, the largest kid-safe advertising platform globally, REX, the first programmatic ad filter designed for children, PopJam, a social content platform for users under 13, and Kids Web Services, which ensures compliance with child protection regulations. Founded in 2013 and headquartered in London, SuperAwesome serves hundreds of children's content companies and brands, enabling them to deliver compliant digital experiences, from authentication to safe social interactions and advertising. The company has gained recognition for its rapid growth and innovation, being listed among the fastest growing technology companies in Britain and Europe.

Itch

Seed Round in 2019
Itch Petcare Limited is a subscription-based service that specializes in providing personalized flea and worm treatment for dogs and cats. Founded in 2018 and based in the United Kingdom, the company offers tailored monthly treatment packs designed to prevent infestations and treat existing issues in a convenient manner. These packs are delivered directly to customers' doorsteps and include personalized reminders for when treatments are due. In addition to flea and worm treatments, Itch also provides a selection of add-on products aimed at addressing various pet health concerns, including calming, skin, joint, and dental solutions. By leveraging data and collaborating with veterinary experts, Itch aims to enhance pet care for busy owners, making effective treatment simpler and more accessible compared to traditional over-the-counter options.

Mahabis

Acquisition in 2019
Mahabis is a premium lifestyle brand built around its iconic slipper design.

Mahabis

Private Equity Round in 2019
Mahabis is a premium lifestyle brand built around its iconic slipper design.

Carbon Theory

Pre Seed Round in 2018
Carbon Theory Limited specializes in the manufacture and sale of skincare products designed specifically for oily and blemish-prone skin. Founded in 2017 and based in London, the company offers a range of lab-formulated items, including cleansing bars and moisturizers, infused with charcoal and tea tree oil. These products are crafted using premium natural ingredients, ensuring they are vegan-friendly and cruelty-free. Carbon Theory's offerings are available for purchase both online and in physical stores across Europe and the United States, catering to consumers seeking effective and rejuvenating skincare solutions.

Waldo

Series A in 2018
Waldo sells the highest quality contact lens, without the hassle or the price tag - straight to your door. Waldo daily contact lenses include a super fine edge design, greater moisture for maximum comfort and UV protection. No longer are contact lenses banished to the confines of a bathroom cabinet, instead Waldo lenses come beautifully packaged and arrive at our customer’s door each month or within 48 hours from placing an order online. Get ready to see happiness!

NearSt

Seed Round in 2018
NearSt is a retail technology company based in London, England, founded on July 4, 2015. The company specializes in creating a platform that connects to shop inventory systems, transforming raw stock information into accurate real-time local inventory data. This technology, known as NearLive, enables physical retailers to showcase their in-store products online, effectively turning online shoppers into in-store customers. NearSt has established a partnership with Google to enhance its reach, with ongoing efforts to deploy its technology across the UK, thereby helping small businesses increase visibility and accessibility of their products to potential customers.

Waldo

Seed Round in 2017
Waldo sells the highest quality contact lens, without the hassle or the price tag - straight to your door. Waldo daily contact lenses include a super fine edge design, greater moisture for maximum comfort and UV protection. No longer are contact lenses banished to the confines of a bathroom cabinet, instead Waldo lenses come beautifully packaged and arrive at our customer’s door each month or within 48 hours from placing an order online. Get ready to see happiness!

Waldo

Pre Seed Round in 2017
Waldo sells the highest quality contact lens, without the hassle or the price tag - straight to your door. Waldo daily contact lenses include a super fine edge design, greater moisture for maximum comfort and UV protection. No longer are contact lenses banished to the confines of a bathroom cabinet, instead Waldo lenses come beautifully packaged and arrive at our customer’s door each month or within 48 hours from placing an order online. Get ready to see happiness!

TotallyAwesome

Venture Round in 2017
TotallyAwesome operates a youth-first engagement platform designed to create a safe digital environment for children and teenagers. The company specializes in consulting and content creation tailored for younger audiences, alongside media planning and marketing services. Additionally, it offers products aimed at retention and lead generation, allowing brands to effectively reach and engage with young consumers. By focusing on relevant and appealing executions, TotallyAwesome helps businesses connect with the youth market, positioning itself for growth in the evolving digital landscape.

SuperAwesome

Non Equity Assistance in 2017
SuperAwesome is a company that has transformed the digital media landscape for children by providing a suite of kid-safe tools and technologies. Its offerings include AwesomeAds, the largest kid-safe advertising platform globally, REX, the first programmatic ad filter designed for children, PopJam, a social content platform for users under 13, and Kids Web Services, which ensures compliance with child protection regulations. Founded in 2013 and headquartered in London, SuperAwesome serves hundreds of children's content companies and brands, enabling them to deliver compliant digital experiences, from authentication to safe social interactions and advertising. The company has gained recognition for its rapid growth and innovation, being listed among the fastest growing technology companies in Britain and Europe.

Monese

Series A in 2017
Monese Ltd. is a digital banking alternative based in London, United Kingdom, that provides mobile-only, multi-currency accounts across 31 countries in the European Economic Area. Founded in 2015 by Norris Koppel, the platform caters to individuals and businesses who face challenges with traditional banking, offering a fully localized banking experience in 14 languages. Monese allows users to manage their finances through a mobile application that facilitates quick account opening without credit checks or residency restrictions. Its services include current accounts for money storage and payments, local and international transfers, and debit cards for purchases and cash withdrawals. The company's innovative "Know Your Customer" technology enables real-time identity verification, allowing users to set up accounts in just minutes.

Monese

Seed Round in 2017
Monese Ltd. is a digital banking alternative based in London, United Kingdom, that provides mobile-only, multi-currency accounts across 31 countries in the European Economic Area. Founded in 2015 by Norris Koppel, the platform caters to individuals and businesses who face challenges with traditional banking, offering a fully localized banking experience in 14 languages. Monese allows users to manage their finances through a mobile application that facilitates quick account opening without credit checks or residency restrictions. Its services include current accounts for money storage and payments, local and international transfers, and debit cards for purchases and cash withdrawals. The company's innovative "Know Your Customer" technology enables real-time identity verification, allowing users to set up accounts in just minutes.

Contis

Venture Round in 2016
Contis powers reliable payments designed for the new economy. Our mission is simple: to unleash the potential of banks, fintechs, insurers and other future-leaning businesses. We deliver next generation accounts, cards and apps for your customers. Our plug-and-play modular platform provides hassle-free payments solutions to startups and established corporations alike – using our white label app or easy to integrate APIs. Everyone’s needs are unique. That’s why our end-to-end platform and alternative account technology enables every company to build their own bespoke solution. This might be providing alternative banks with a complete account (with Direct Debit, Faster Payments, debit card etc), umbrella payroll companies with a remittance platform or companies with access to Faster Payments infrastructure. We believe payments solutions should always give customers a frictionless experience. With 99.99% uptime and a faultless record on security, we confidently aim to provide peace of mind.

NearSt

Pre Seed Round in 2016
NearSt is a retail technology company based in London, England, founded on July 4, 2015. The company specializes in creating a platform that connects to shop inventory systems, transforming raw stock information into accurate real-time local inventory data. This technology, known as NearLive, enables physical retailers to showcase their in-store products online, effectively turning online shoppers into in-store customers. NearSt has established a partnership with Google to enhance its reach, with ongoing efforts to deploy its technology across the UK, thereby helping small businesses increase visibility and accessibility of their products to potential customers.

Simba Sleep

Seed Round in 2015
Simba Sleep is a London-based company that designs and manufactures a range of sleep products, primarily focusing on mattresses. Founded in 2015, the company offers innovative mattresses that combine thousands of lightweight comfort springs with precision-engineered foam to enhance sleep quality. Simba Sleep's product line includes mattresses, pillows, duvets, bedding, and bed bases, utilizing a unique four-layer cooling foam system supported by patented conical pocket springs. The company emphasizes the importance of sleep and aims to help customers achieve better rest. Products are available through select retail partnerships, such as John Lewis, as well as via online sales, with financing options provided for customers.

SuperAwesome

Series A in 2015
SuperAwesome is a company that has transformed the digital media landscape for children by providing a suite of kid-safe tools and technologies. Its offerings include AwesomeAds, the largest kid-safe advertising platform globally, REX, the first programmatic ad filter designed for children, PopJam, a social content platform for users under 13, and Kids Web Services, which ensures compliance with child protection regulations. Founded in 2013 and headquartered in London, SuperAwesome serves hundreds of children's content companies and brands, enabling them to deliver compliant digital experiences, from authentication to safe social interactions and advertising. The company has gained recognition for its rapid growth and innovation, being listed among the fastest growing technology companies in Britain and Europe.

Monese

Seed Round in 2015
Monese Ltd. is a digital banking alternative based in London, United Kingdom, that provides mobile-only, multi-currency accounts across 31 countries in the European Economic Area. Founded in 2015 by Norris Koppel, the platform caters to individuals and businesses who face challenges with traditional banking, offering a fully localized banking experience in 14 languages. Monese allows users to manage their finances through a mobile application that facilitates quick account opening without credit checks or residency restrictions. Its services include current accounts for money storage and payments, local and international transfers, and debit cards for purchases and cash withdrawals. The company's innovative "Know Your Customer" technology enables real-time identity verification, allowing users to set up accounts in just minutes.
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