memBrain

memBrain is a strategic marketing agency that helps brands unleash their story and enhance their place in popular culture. Founded more than a decade ago by entertainment attorney Ken Hertz of Hertz, Lichtenstein and Young (whose clients include will.i.am, Will Smith, Gwen Stefani, Britney Spears, Calvin Harris, Lionel Richie, David Blaine, Shaun White and many others), memBrain develops and executes entertainment, marketing and media programs on behalf of leading global brands including McDonald’s, Hasbro, MillerCoors, Intel, Keds, and Logitech. Fusing creative energy with strategic know-how, memBrain provides partners unparalleled access to talent, top brands and business innovators and serves as a comprehensive resource for partnership marketing, business affairs, brand management, trend reporting, event production, thought-leadership seminars, retail merchandising, creative services, licensing sales, product approvals, promotional alliances, retail development, social media activation, multi-channel marketing campaigns and more.

Ken Hertz

Founding Partner

13 past transactions

nēdl

Seed Round in 2018
nēdl is an innovative application that transforms audio into searchable text, allowing users to find live broadcasts through keyword searches. This platform caters to a range of audio creators, including podcasters, individual broadcasters, and marketers, by providing tools for creating, distributing, and monetizing live audio content. Utilizing patented artificial intelligence technology, nēdl enables users to easily launch their own live call-in radio shows, which are transcribed and made searchable in real time. The company operates on a business-to-business subscription model, enhancing the visibility and monetization opportunities for live audio creators while democratizing access to information and facilitating the discovery of audio content.

Rumble

Venture Round in 2018
Rumble Fitness, LLC specializes in boxing-inspired fitness classes designed to enhance physical conditioning and build confidence. Founded in 2016 and based in New York, Rumble combines high-intensity interval training, strength training, and metabolic conditioning to create a comprehensive workout experience. In addition to its classes, Rumble offers various products online, including boxing classes, gift cards, wraps, bottled water, and rental gloves, catering to both fitness enthusiasts and newcomers to boxing. The company's unique approach to fitness aims to help individuals achieve a lean and strong physique through engaging and dynamic workouts.

MobLabs

Seed Round in 2018
Developing interactive mobile experiences that people love.

ObEN

Series A in 2017
ObEN, Inc. is an artificial intelligence company based in Pasadena, California, founded in 2014. It specializes in developing speech technology that allows Internet of Things devices, including robots, to communicate in various voices and languages. The company's voice synthesis technology captures a voiceprint to create a voice model capable of predicting and applying voice to any content in multiple languages. Additionally, ObEN is building a decentralized AI platform for intelligent avatars, which enables users to create 3D representations that resemble their appearance and behavior. This technology operates on a secure blockchain framework, allowing users to manage their own Personal AI (PAI) securely. ObEN has formed strategic partnerships with various organizations, enhancing its technology and outreach.

nēdl

Pre Seed Round in 2017
nēdl is an innovative application that transforms audio into searchable text, allowing users to find live broadcasts through keyword searches. This platform caters to a range of audio creators, including podcasters, individual broadcasters, and marketers, by providing tools for creating, distributing, and monetizing live audio content. Utilizing patented artificial intelligence technology, nēdl enables users to easily launch their own live call-in radio shows, which are transcribed and made searchable in real time. The company operates on a business-to-business subscription model, enhancing the visibility and monetization opportunities for live audio creators while democratizing access to information and facilitating the discovery of audio content.

Ritual

Seed Round in 2016
Ritual is a direct-to-consumer health brand based in Los Angeles, focused on providing transparency in nutrition. The company emphasizes the importance of understanding not only what ingredients are consumed but also their sourcing and purpose. Ritual conducts extensive research to ensure that its premium nutrients are both effective and scientifically backed. The brand aims to empower individuals to adopt healthy habits by making nutrition a ritual in their daily lives. With a diverse team that includes scientists, artists, and marketers, Ritual is committed to reinventing the health and wellness industry. The company is experiencing rapid growth and is dedicated to its mission of helping people feel their best through informed dietary choices.

Ritual

Seed Round in 2016
Ritual is a direct-to-consumer health brand based in Los Angeles, focused on providing transparency in nutrition. The company emphasizes the importance of understanding not only what ingredients are consumed but also their sourcing and purpose. Ritual conducts extensive research to ensure that its premium nutrients are both effective and scientifically backed. The brand aims to empower individuals to adopt healthy habits by making nutrition a ritual in their daily lives. With a diverse team that includes scientists, artists, and marketers, Ritual is committed to reinventing the health and wellness industry. The company is experiencing rapid growth and is dedicated to its mission of helping people feel their best through informed dietary choices.

Hickies

Venture Round in 2016
Hickies Inc. specializes in the manufacturing and marketing of innovative elastic lacing systems that replace traditional shoelaces, allowing sneakers to function as slip-ons. Founded in 2011 and based in Brooklyn, New York, the company offers a range of products designed for various types of footwear, including running, golf, tennis, and fitness shoes. Hickies' laces are made from a flexible thermoplastic elastomer, providing adaptive fit and tension control while ensuring comfort and stability. Customers benefit from a customizable solution that eliminates the need to tie or untie shoes, enhancing the convenience of everyday footwear. The company's products are available through both retail stores and online channels.

Vertical Mass

Seed Round in 2016
Vertical Mass, Inc. operates an online data management platform tailored for the music, entertainment, and sports industries. Founded in 2013 and based in Los Angeles, the company provides services that enable celebrities and organizations to collect, manage, and store valuable fan data across various digital channels, including social media, websites, mobile applications, ecommerce, and content streaming services. By leveraging this proprietary data, clients can gain deeper insights into their audience, optimize advertising strategies, and enhance content delivery, ultimately driving revenue. Vertical Mass caters to a diverse clientele, ranging from major streaming services to emerging social media influencers, positioning itself as a specialized solution for understanding and monetizing fan engagement.

Stem Disintermedia

Seed Round in 2016
Stem Disintermedia helps creators, artists, and musicians to collect digital revenue and enables them to track and share their earnings. It develops a platform intended to provide distribution and payments solution for artists and their teams. The platform aggregates cross-platform earnings, create contracts, and honor splits with collaborators, disburse payments and statements to all stakeholders in a project and visualizes performance data for each platform, enabling businesses to bring clarity to the complicated process of revenue management and ensure everyone involved in the creative process gets paid. Milana Rabkin, Tim Luckow, and Jovin Cronin-Wilesmith formed Stem Disintermedia in Los Angeles, California in 2015.

G-RO

Venture Round in 2014
G-RO manufactures a smart luggage bag. The bag includes features such as waterproof base, waterproof pockets, built-in charging station, and an optional electronic module. The company was founded by Netta Shalgi in 2010 and is headquartered in New York.

Instinctiv

Venture Round in 2011
Instinctiv, Inc. is a company that specializes in designing and developing music management and discovery applications for both desktop and mobile platforms. Founded in 2007 and based in New York, Instinctiv is known for its flagship product, the Instinctiv Player, which allows users to sync their music libraries across devices using its innovative Everyware cloud technology. The player features tools such as Identifi for song identification and Instinctiv Shuffle for smart playback, enhancing the overall music experience. Additionally, the Instinctiv Player is available for Android and Maemo, offering a comprehensive music management solution. In 2012, Instinctiv was acquired by SoundCloud, further expanding its reach in the music technology space.

BigChampagne Media Measurement

Venture Round in 2011
BigChampagne Media Measurement specializes in the collection, analysis, and distribution of media metrics, focusing on the entertainment sector. The company analyzes billions of data points related to airplay, sales, streams, downloads, and fan interactions to provide detailed insights into the relationship between artists and their audiences. Its flagship products, Ultimate Chart and UC Pro, are recognized for delivering comprehensive real-time analytics in the music industry. By tracking consumption patterns across various platforms, including social networks and music sites, BigChampagne offers users valuable information to understand trends and engagement within the music landscape. The company has earned recognition for its innovative approach, contributing to its reputation as a leader in media measurement services.
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