Guild Capital

Guild Capital Management LLC is a venture capital firm that specializes in early-stage and growth-stage investments, focusing on technology-driven sectors such as information technology, internet commerce, enterprise software, and data science. Established in 2009 and headquartered in Miami Beach, Florida, the firm typically acts as the first institutional investor in the companies it backs, often taking active board positions to guide founders in developing growth strategies, building high-performance teams, and creating strong brand identities. Guild Capital primarily targets investments in regions including Chicago, Los Angeles, New York, Toronto, London, Mumbai, and Pune, while deliberately avoiding Silicon Valley. As minority investors, they aim for ownership stakes of 25-35%. The firm also has additional offices across several key locations, including California and India.

Noah Caplin

Senior Associate

Akshat Jain

TitleDesignated Partner (India entity)

Daniel Newman

Principal

Iain Shovlin

Founder, Partner and Chairman

32 past transactions

Fitelo

Seed Round in 2022
Fitelo is a wellness platform that provides personalized diet plans tailored to individual lifestyles, body types, and medical conditions. Users can consult with online diet consultants and weight loss experts to create customized health roadmaps. The platform's AI-powered app allows users to track health metrics, access meal plans, and engage with exclusive content, all from the comfort of their homes. Fitelo focuses on promoting long-term wellness through small, manageable changes rather than strict diets or exercise routines, helping individuals to achieve their health goals effectively.

Plix

Series A in 2021
Plix is a company that specializes in plant-based nutritional foods, aiming to enhance personal health and wellness. It operates a direct-to-consumer online retail platform that focuses on providing clean nutraceuticals designed for strength, women's health, and overall wellness. By utilizing clinically backed whole food ingredients, Plix enables customers to create personalized blends that support their physical and mental well-being.

Pickrr

Series B in 2021
Pickrr is an on-demand first mile logistics company that is completely revolutionizing the way a consumer ships a product from one point to another. Now with Pickrr, a consumer can deliver any product to any location around the globe with few clicks. Our Pickrrs will take care of all the hassles of picking up the product, packing it and shipping it to any destination.

Easebuzz

Series A in 2021
Easebuzz is an ecommerce company. It offers a platform that enables its user to buy or sell products with a free online store and an easy to use payment solution. The company allows its users to sell events, physical items, digital items, and services. It also allows them to promote their products and collect payments through the company’s payment solution. Additionally, the company enables its users to create webstores to sell multiple products. It provides payment APIs for user’s website that can integrate on any platform. Easebuzz was founded by Rohit Prasad in 2015.

SODA Japan

Funding Round in 2020
SODA is a CMS software development media management business.

Pickrr

Series A in 2020
Pickrr is an on-demand first mile logistics company that is completely revolutionizing the way a consumer ships a product from one point to another. Now with Pickrr, a consumer can deliver any product to any location around the globe with few clicks. Our Pickrrs will take care of all the hassles of picking up the product, packing it and shipping it to any destination.

Codeyoung

Seed Round in 2020
Codeyoung is an online platform that offers live coding classes tailored for K12 students, specifically those in Class 1 to Class 10. The company emphasizes a hands-on curriculum designed to foster cognitive skills and creative thinking. Its coding courses include topics such as introductory programming, web development, Python, and machine learning. By focusing on distinct learning goals, Codeyoung aims to enhance children's problem-solving abilities through engaging and practical coding experiences.

Voyage SMS

Convertible Note in 2020
Voyage Mobile, Inc. is a company based in Los Angeles, California, that specializes in mobile messaging solutions for e-commerce marketers. Established in 2017, Voyage SMS provides a sophisticated platform that allows brands to engage customers through personalized SMS communications. This system automates message delivery to subscribers, offering updates on sales, shipping, customer service, and product recommendations. The platform is designed to assist brands in building compliant SMS lists and segmenting subscribers, thereby enhancing return on advertising spend. Clients such as Ruggable and Dr. Squatch have reported significant success, achieving average return on ad spend ratios exceeding 30 times. With SMS marketing boasting open rates of 99% and click-through rates surpassing 20%, Voyage SMS empowers marketing teams with customizable solutions that facilitate effective communication strategies. The company operates on a pay-as-you-go model and provides dedicated support to its clients, aiming to address common marketing challenges faced by direct-to-consumer brands and e-commerce businesses.

Spot & Tango

Seed Round in 2020
Spot & Tango is a human-grade dog food manufacturer based in New York City, focused on providing high-quality health and wellness products for pets. The company operates as a direct-to-consumer brand, offering fresh, nutritious, and sustainable dog food that is accessible to a wide range of customers. Their products are crafted by a team of experienced animal nutritionists, ensuring that the food meets specific dietary needs. Spot & Tango also provides personalized meal plans tailored to a dog's weight, activity level, and lifestyle. Additionally, the company emphasizes eco-friendly practices by delivering its products in sustainable packaging, reflecting a commitment to both pet health and environmental responsibility.

Nurserylive

Seed Round in 2019
Nurserylive operates an online marketplace for nursery products. It provides plants; seeds; bulbs; pebbles; pots; planters; garden accessories, such as bird house, miniature garden toys, gardening tools, addons, and gifts; and others. The company was founded in 2014 and is based in Pune, India.

Voyage SMS

Seed Round in 2019
Voyage Mobile, Inc. is a company based in Los Angeles, California, that specializes in mobile messaging solutions for e-commerce marketers. Established in 2017, Voyage SMS provides a sophisticated platform that allows brands to engage customers through personalized SMS communications. This system automates message delivery to subscribers, offering updates on sales, shipping, customer service, and product recommendations. The platform is designed to assist brands in building compliant SMS lists and segmenting subscribers, thereby enhancing return on advertising spend. Clients such as Ruggable and Dr. Squatch have reported significant success, achieving average return on ad spend ratios exceeding 30 times. With SMS marketing boasting open rates of 99% and click-through rates surpassing 20%, Voyage SMS empowers marketing teams with customizable solutions that facilitate effective communication strategies. The company operates on a pay-as-you-go model and provides dedicated support to its clients, aiming to address common marketing challenges faced by direct-to-consumer brands and e-commerce businesses.

Dr. Squatch

Seed Round in 2019
Dr. Squatch Soap Co., based in Los Angeles, California, specializes in manufacturing handmade, natural personal care products specifically designed for men's grooming. The company offers a diverse range of items, including bar soaps, beard oil, hair care products, deodorant, and cologne. By focusing on natural ingredients, Dr. Squatch aims to provide customers with nourishing products that promote health and enhance personal fragrance.

Qrius

Seed Round in 2019
Qrius publishes authoritative commentary & analysis on business & economics, policy, politics and culture & society. Qrius has a simple value proposition for its readers – we publish two kinds of articles – Fresh Take & Something New. Fresh Take These articles take an existing subject and present a completely fresh perspective on it. Something New These articles introduce completely new subjects into the conversation. Qrius believes in one primary theme underpinning our articles – credibility. Our articles are written by experts in their field who know what they are talking about so we can deliver to you authoritative, reliable and credible opinion & commentary from across the world. Established in 2013 as The Indian Economist, Qrius has hosted more than 500 columnists from more than 21 countries across the world. With a readership in more than 46 countries and distribution across 11 different channels, Qrius has grown popular with readers who look for ‘something new’ in their daily news intake.

MegaExams

Seed Round in 2019
MegaExams is an exam management platform that addresses the challenges faced by educational institutions in creating, analyzing, and administering assessments. With approximately 100 million teachers and two billion students worldwide, the platform provides a streamlined solution for educators to design customized exams and share educational resources. By enabling teachers to efficiently prepare their students for exams, MegaExams aims to enhance the overall testing experience and improve educational outcomes. The platform's user-friendly features support the digital transformation of assessments, making it easier for educators to manage the testing process effectively.

Wink & Nod

Seed Round in 2018
Wink & Nod is an innovative sleep-focused company which is looking to wake up India’s USD 4-5Bn sleep products industry. The company is designing, manufacturing, and selling premium sleeping products designed for the modern Indian consumer. Founded in July 2017 in Pune, the company was recently selected from among 500+ startups as one of the top 10 finalists at the 6th Wharton India Startup Challenge. Wink & Nod is an innovative sleep-focused company that creates premium sleep based products designed for the modern Indian consumer. It has a wide range of products like memory foam mattresses and pillows, bed sheet sets, comforters, travel pillow, bamboo fiber towel, among others. Through innovative use of internationally certified materials, the company aims to leave its users relaxed, refreshed and ready to dream.

Voyage SMS

Seed Round in 2018
Voyage Mobile, Inc. is a company based in Los Angeles, California, that specializes in mobile messaging solutions for e-commerce marketers. Established in 2017, Voyage SMS provides a sophisticated platform that allows brands to engage customers through personalized SMS communications. This system automates message delivery to subscribers, offering updates on sales, shipping, customer service, and product recommendations. The platform is designed to assist brands in building compliant SMS lists and segmenting subscribers, thereby enhancing return on advertising spend. Clients such as Ruggable and Dr. Squatch have reported significant success, achieving average return on ad spend ratios exceeding 30 times. With SMS marketing boasting open rates of 99% and click-through rates surpassing 20%, Voyage SMS empowers marketing teams with customizable solutions that facilitate effective communication strategies. The company operates on a pay-as-you-go model and provides dedicated support to its clients, aiming to address common marketing challenges faced by direct-to-consumer brands and e-commerce businesses.

Spot & Tango

Seed Round in 2018
Spot & Tango is a human-grade dog food manufacturer based in New York City, focused on providing high-quality health and wellness products for pets. The company operates as a direct-to-consumer brand, offering fresh, nutritious, and sustainable dog food that is accessible to a wide range of customers. Their products are crafted by a team of experienced animal nutritionists, ensuring that the food meets specific dietary needs. Spot & Tango also provides personalized meal plans tailored to a dog's weight, activity level, and lifestyle. Additionally, the company emphasizes eco-friendly practices by delivering its products in sustainable packaging, reflecting a commitment to both pet health and environmental responsibility.

Ruggable

Seed Round in 2018
Ruggable LLC specializes in the design and manufacture of a patented two-piece washable rug system, which consists of a removable top cover and a non-slip pad. This innovative approach allows customers to easily wash the top layer in a machine, making the rugs particularly appealing to families, pet owners, and busy individuals seeking convenience and style. Ruggable's rugs are available in various colors and designs suitable for different rooms, and they are crafted using stain-resistant materials that are safe for hardwood floors. Founded in 2010 and headquartered in Gardena, California, Ruggable sells its products primarily through online channels, providing an accessible solution for maintaining clean and attractive home interiors.

LA Collective

Seed Round in 2018
LA Collective, founded in 2016 by Karl Singer and Creative Director Jaynee Silvers Singer in Los Angeles, operates as a clothing company and e-commerce platform specializing in athleisure wear. Originally named Touché LA, the company rebranded in 2018 to reflect its broader vision. LA Collective serves as a vertically-integrated brand incubator, collaborating with celebrities and influencers to create popular activewear lines, including collections by Morgan Stewart, Alexis Ren, and Anna Victoria. By managing all aspects of design and manufacturing in Los Angeles, LA Collective ensures quality control and enhances flexibility and speed to market. The company focuses on producing comfortable and stylish apparel, emphasizing its commitment to local production with the motto “Made in LA. Designed in LA. Inspired by LA.” This approach allows LA Collective to effectively respond to evolving digital fashion trends and consumer preferences in the activewear segment.

Catch Co.

Series A in 2017
Catch Co. is a Chicago-based company that specializes in creating innovative fishing brands and products tailored for modern anglers. Founded in 2012, it offers a tackle discovery platform designed to help users learn about and engage with fishing. One of its key offerings is the Mystery Tackle Box, a subscription service that delivers curated fishing products directly to customers each month. By focusing on a simplified shopping experience, Catch Co. allows anglers to access essential gear—including tackle, bait, rods, and reels—at a competitive price compared to traditional retail. The company aims to transform the way fishing enthusiasts discover and purchase the gear they need, enhancing their overall fishing experience.

Ruggable

Seed Round in 2017
Ruggable LLC specializes in the design and manufacture of a patented two-piece washable rug system, which consists of a removable top cover and a non-slip pad. This innovative approach allows customers to easily wash the top layer in a machine, making the rugs particularly appealing to families, pet owners, and busy individuals seeking convenience and style. Ruggable's rugs are available in various colors and designs suitable for different rooms, and they are crafted using stain-resistant materials that are safe for hardwood floors. Founded in 2010 and headquartered in Gardena, California, Ruggable sells its products primarily through online channels, providing an accessible solution for maintaining clean and attractive home interiors.

Catch Co.

Venture Round in 2017
Catch Co. is a Chicago-based company that specializes in creating innovative fishing brands and products tailored for modern anglers. Founded in 2012, it offers a tackle discovery platform designed to help users learn about and engage with fishing. One of its key offerings is the Mystery Tackle Box, a subscription service that delivers curated fishing products directly to customers each month. By focusing on a simplified shopping experience, Catch Co. allows anglers to access essential gear—including tackle, bait, rods, and reels—at a competitive price compared to traditional retail. The company aims to transform the way fishing enthusiasts discover and purchase the gear they need, enhancing their overall fishing experience.

LunchSmarter

Seed Round in 2016
Lunch Smarter offers ordering lunches from nearby restaurants at a discount, and allows its customers to skip the queue.

MailControl

Seed Round in 2016
Human Layer Email and Messaging Security Harness the protection and power of MessageControl's artificial intelligence to stop social engineering and human identity attacks. MessageControl protects your enterprise with two powerful solutions: Silencer - The only reliable solution on the market to stop embedded email trackers leaking your confidential data. CodeBreaker - Reveal the hidden risks inside email communications so employees recognize and avert identity attacks. GateKeeper - Protect against misaddressed emails leaving your organization.

Home Chef

Series A in 2016
Home Chef is a meal kit delivery service established in 2013 and headquartered in Chicago, Illinois. It offers a subscription-based model that provides pre-portioned ingredients and recipes to subscribers on a weekly basis. By allowing users to select and customize their meals according to personal preferences, Home Chef facilitates the preparation of home-cooked meals in approximately 30 minutes. This service aims to save time for individuals and families while enhancing the home cooking experience.

Catch Co.

Series A in 2015
Catch Co. is a Chicago-based company that specializes in creating innovative fishing brands and products tailored for modern anglers. Founded in 2012, it offers a tackle discovery platform designed to help users learn about and engage with fishing. One of its key offerings is the Mystery Tackle Box, a subscription service that delivers curated fishing products directly to customers each month. By focusing on a simplified shopping experience, Catch Co. allows anglers to access essential gear—including tackle, bait, rods, and reels—at a competitive price compared to traditional retail. The company aims to transform the way fishing enthusiasts discover and purchase the gear they need, enhancing their overall fishing experience.

Candy Club

Seed Round in 2015
Candy Club is an online candy distribution company based in Culver City, California, that specializes in subscription box services. Founded in 2014, it offers customers a monthly subscription that delivers a curated selection of candies and treats directly to their homes. The company provides various plans, including money-saving multi-month subscriptions, allowing customers to enjoy a diverse assortment of sweets while saving on costs. With a focus on delivering high-quality candy experiences, Candy Club has established itself as a notable player in the candy retail market in the United States.

Home Chef

Seed Round in 2014
Home Chef is a meal kit delivery service established in 2013 and headquartered in Chicago, Illinois. It offers a subscription-based model that provides pre-portioned ingredients and recipes to subscribers on a weekly basis. By allowing users to select and customize their meals according to personal preferences, Home Chef facilitates the preparation of home-cooked meals in approximately 30 minutes. This service aims to save time for individuals and families while enhancing the home cooking experience.

Gaming Insiders

Seed Round in 2013
Gaming Insiders LLC, founded in 2012 and based in Los Angeles, California, operates a professional network tailored for the videogame industry. The organization provides a private community that connects industry professionals, facilitating the exchange of ideas and information essential for business growth. Through its curated platform, Gaming Insiders organizes summits and offers a weekly newsletter, enabling members to discuss industry challenges and share insights. The company aims to support its members in building successful enterprises by fostering collaboration and communication within the gaming sector.

Winc

Venture Round in 2013
Winc, Inc. is a wine production company founded in 2012 and based in Los Angeles, California. It offers an online subscription wine delivery service that aims to simplify the wine purchasing experience for consumers. With a focus on creating custom experiences, Winc has developed popular wine brands such as Summer Water and Folly of the Beast, which are well-regarded for their quality and appeal. The company leverages consumer insights to drive brand development and has established a presence in both premium retail locations and progressive restaurants across the United States. Recently, Winc introduced Winc Shares, a crowdfunding initiative that allows a broader audience to invest in the company, democratizing access to investment opportunities in the wine industry. With a price point of approximately $13 per bottle, Winc continues to innovate within the $220 billion wine market.

HauteLook

Venture Round in 2009
HauteLook is a members-only shopping website that offers limited-time sale events featuring top fashion and lifestyle brands at significant discounts. Launched in 2007 and headquartered in Los Angeles, HauteLook provides customers with the opportunity to shop new sales every day at 8 AM Pacific, showcasing a diverse selection of women's and men's fashion, beauty products, and home décor at savings of up to 75%. The platform operates under the ownership of Nordstrom, which acquired HauteLook in March 2011. Membership is free, making it accessible to a wide audience seeking fashionable items at reduced prices.

Atidiv

Seed Round in 2009
Atidiv is a company that specializes in data science, product development, and offshoring solutions tailored for Internet and technology businesses. Founded in 2009 and headquartered in Chicago, Illinois, with additional offices in Pune, Mumbai, and Bengaluru, India, Atidiv offers a range of services including business intelligence, targeted marketing, recommendation systems, process architecture, and platform development. The firm's expertise also extends to change management, content moderation, ad operations, lead management, and contact center solutions. By leveraging a skilled team of data scientists, media strategists, and engineers, Atidiv collaborates with clients to enhance their operations and customer experiences, resulting in significant cost savings and improved efficiency.
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