Tugende provides finance to informal sector entrepreneurs and micro, medium and small sized enterprises. The company offers business assets to new clients such as bodas, special hire taxis, matatus, and boat engines and add on assets for existing clients, such as smartphone, salon equipment, shop fridges, and sewing machines. Its services, include care services, such as product, medical, and life insurance; safety services, such as safe riding training, helmet and safety gear, and global positioning system tracking; and value services, such as genuine parts and service. The company was founded in 2012 and is based in Kampala, Uganda.