GuideCentral develops mobile applications to create how-to guides in arts, beauty, crafts, drinks, fashion, food, health, hobbies, home, maternity, pets, sports, tech, and various other categories. Its applications enable users to discover and share their guides with the community and friends on Facebook, Twitter, and email. GuideCentral was founded in 2012 and is based in New York, New York with an additional office in Argentina. As of March 24, 2016, GuideCentral operates as a subsidiary of wikiHow.