First Ascent Associates

First Ascent Associates is a venture capital firm established in 2014 and headquartered in San Francisco, California. The firm specializes in providing resources, industry contacts, and expertise to support startups across various market segments, including sports, music, entertainment, housing, payments, online retail, transportation, shipping, office space, hotel rooms, and cannabis technology. By focusing on these diverse sectors, First Ascent Associates aims to foster innovation and growth within the startup ecosystem.

Brian Holmes

General Partner

Jeff Holmes

General Partner

10 past transactions

Dialogue

Series B in 2019
Dialogue Technologies Inc. operates a comprehensive care platform that focuses on employee wellness and health solutions. Founded in 2016 and based in Montreal, Canada, the company serves Canadian employers by providing a variety of services designed to enhance team engagement and health. Its platform facilitates virtual access to a multidisciplinary team of healthcare professionals, enabling employees to consult with nurses and doctors, navigate care options, receive medication deliveries, and obtain referrals to specialists. Dialogue aims to improve overall wellbeing by reducing barriers to quality care, supporting proactive management of both physical and mental health, and ultimately fostering a healthier workforce.

Giving Assistant

Seed Round in 2018
Giving Assistant is an online shopping rewards platform designed to facilitate charitable giving through everyday purchases. As a Certified B Corporation, it aims to transform the shopping experience into an opportunity for charitable action. The platform connects shoppers with relevant promotions, allowing them to save money on their purchases while simultaneously donating to nonprofits without any additional cost. Since its establishment in 2014, Giving Assistant has successfully raised over $5.7 million for various charitable organizations, demonstrating its commitment to supporting nonprofit causes through consumer engagement and brand partnerships.

LawTrades

Seed Round in 2016
Lawtrades, Inc. offers an online service that allows legal work to be done via text messages. The company is based in New York, New York.

Vytmn

Seed Round in 2015
Vytmn is a mobile application that enables its users to create end-to-end growth systems. The application offers social channel traffic, custom landing pages, email capture conversion optimization, and email marketing campaign services to its users. Vytmn was founded by Justin Wu and Omri Cohen and is based in California.

Havenly

Venture Round in 2015
Havenly, Inc. specializes in providing online interior design services that cater to a diverse range of budgets. Founded in 2013 and headquartered in Denver, Colorado, with an additional location in Boston, Massachusetts, Havenly connects users with professional interior designers who create personalized designs based on individual style and space. Clients complete online style surveys and can upload photos of their spaces for consultation. Following the design process, users can purchase furniture and decorative items directly through Havenly's platform, which features a wide selection from numerous retailers at competitive prices. The company is recognized as a leading player in the online interior design market, working with a large network of vetted designers across the United States.

Havenly

Seed Round in 2015
Havenly, Inc. specializes in providing online interior design services that cater to a diverse range of budgets. Founded in 2013 and headquartered in Denver, Colorado, with an additional location in Boston, Massachusetts, Havenly connects users with professional interior designers who create personalized designs based on individual style and space. Clients complete online style surveys and can upload photos of their spaces for consultation. Following the design process, users can purchase furniture and decorative items directly through Havenly's platform, which features a wide selection from numerous retailers at competitive prices. The company is recognized as a leading player in the online interior design market, working with a large network of vetted designers across the United States.

Lenda

Venture Round in 2014
Lenda Inc. operates an online platform that allows homeowners to complete their home loan process online. Lenda Inc. was formerly known as GoRefi, Inc. The company was founded in 2012 and is based in San Francisco, California. As of April 17, 2019, Lenda Inc. operates as a subsidiary of Reali, Inc..

Chewse

Seed Round in 2014
As of March 31, 2020, Chewse, Inc. was acquired by Food.ee Media Ltd.. Chewse, Inc. caters meals from local restaurants and delivers to customers in San Francisco, the East Bay, and Los Angeles, California. The company offers customized meals and services to offices and corporate clients, as well as to events and special occasions. Chewse, Inc. was incorporated in 2015 and is based in San Francisco, California.

CannaSys

Post in 2014
CannaSys, Inc. is a technology service provider focused on the cannabis industry, offering innovative solutions to enhance connections among producers, retailers, and consumers. The company has developed three primary products: Citizen Toke, a text-message-based transaction and promotion platform aimed at user acquisition and customer engagement; BumpUp Rewards, a loyalty program that integrates social media with an electronic gifting solution; and CannaLIMS, a laboratory management information system tailored for the cannabis market. These products cater to both medical and recreational cannabis growers and dispensaries. Founded in 2013 and based in Denver, Colorado, CannaSys is dedicated to advancing technology adoption within the cannabis sector while pursuing partnerships to expand its software solutions in established and emerging markets.

Paintzen

Venture Round in 2014
Paintzen Inc. offers a wide range of residential painting services, catering to both large and small projects. Founded in 2013 and headquartered in New York, the company specializes in painting interiors and exteriors, including crown moldings, baseboards, and custom murals. Its service portfolio encompasses decorative murals, wallpaper and vinyl installation, as well as chalkboard and whiteboard painting. Additionally, Paintzen provides cabinet painting, staining, and refinishing services, along with wallpaper installation and removal. The company serves a diverse clientele, including homeowners, renters, interior designers, real estate agents, and property managers. With locations in major cities across the United States, Paintzen aims to streamline the painting process through a simplified quoting method and a network of experienced painters, supported by a dedicated project management team that assists customers from color selection to project completion.
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