IgnitionOne

IgnitionOne, Inc. specializes in cloud-based digital marketing software solutions aimed at empowering online marketers globally. The company offers a comprehensive Marketing Hub Data Management Platform that consolidates customer information across various channels and touchpoints. Its Digital Marketing Dashboard allows users to access insights from multiple campaigns, while the Digital Marketing Suite Analytics provides detailed marketing analytics. Additionally, IgnitionOne delivers solutions for website personalization, email optimization, and management of creative assets. Founded in 2004 and headquartered in New York, IgnitionOne facilitates effective omnichannel targeting and personalization through its customer intelligence platform, enabling marketers to engage their most valuable customers and optimize marketing decisions.

3 past transactions

Human Demand

Acquisition in 2014
Founded February 2012, Human Demand is the leading independent mobile Demand Side Platform (DSP) & Data Management Platform (DMP) company providing mobile audience solutions to advertisers. As a Demand Side Platform (DSP), Human Demand offers agencies and trading desks the industry’s most robust real-time bidding (RTB) self serve platform for mobile ads. The Company leverages its proprietary technology platform to bid on and serve advertisements across all Mobile Ad Exchanges. As a Data Management Platform (DMP), the Company enriches the typical undifferentiated mobile display and video inventory in real time and makes it intensely more valuable. The Company delivers targeted mobile audiences at scale through its proprietary "AppAudience" data, superior location insights, campaign optimization, and visual analytics. Human Demand has a team of 18 and is headquartered in New York City.

Knotice

Acquisition in 2014
Knotice is a digital marketing services and software company based in Akron, Ohio, specializing in direct digital marketing aimed at delivering relevant communications to consumers. The company has developed an innovative approach to marketing that focuses on individual recipients, utilizing methods such as email addresses and mobile phone numbers, all managed through a unified marketing database. Its flagship product, the Concentri® platform, offers marketers tools to create and manage targeted communications across mobile, web, and email channels. Concentri® integrates essential functions including onsite targeting, testing and optimization, email and mobile marketing, landing page management, and universal profile management, allowing for a cohesive marketing strategy. By enhancing process automation and relevance, Knotice aims to maximize the return on investment for its clients' digital marketing efforts.

adjug

Acquisition in 2011
AdJug is an online advertising marketplace. It connects buyers and sellers of online advertising and provides them with transparency, control and choice. Publishers can take control of their online inventory to increase their earnings and advertisers can run better campaigns because they know where each conversion and traffic is coming from. AdJug was founded in 2007 by Satish Jayakumar and Michael Stephanblome. Their idea was to improve the way advertising gets bought and sold through ad networks by connecting advertisers and publishers directly with each other. AdJug seeks to become Europe's leading online advertising marketplace.
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