One Better Ventures

One Better Ventures, founded in 2013 and located in Raleigh, North Carolina, is a venture capital firm focused on nurturing consumer brands that prioritize positive social and environmental impact. The firm advises, invests in, and incubates mission-driven ventures with innovative and sustainable business models. Their portfolio includes established brands such as Burt’s Bees and Seventh Generation, which they have successfully guided to profitable exits. Currently, One Better Ventures collaborates with emerging companies like Leesa Sleep and Filter Easy, acting as principled investors and operating partners. Committed to corporate citizenship, the firm contributes 10% of its profits to charitable causes and allocates another 10% to an employee bonus pool, reflecting its dedication to service and community involvement.

Pete Alberse

Partner

Joe Bowman

Director

Jim Geikie

Partner

James Geikie

Partner

Peter Graham

Partner

Doug Haensel

Partner

Douglas P. Haensel

Partner

7 past transactions

Sakara

Series B in 2021
Sakara Life, Inc. is an organic meal delivery service based in New York, providing nutritionally designed meals and wellness products to customers across several U.S. states, including New York, New Jersey, Massachusetts, and Southern California. The company focuses on a whole food and plant-rich diet, incorporating fresh and superfood-rich ingredients into its meal offerings. In addition to meal delivery, Sakara Life offers a range of products, such as beauty items, snacks, supplements, salad dressings, and other lifestyle products through its online store. Furthermore, the company conducts wellness programs in workplaces and provides specialized meal programs, including detoxification and bridal diets. Founded in 2011, Sakara Life aims to promote healthy living through its diverse offerings.

Second Nature

Series C in 2020
Second Nature is a consumer goods company that specializes in providing air filters. It offers a web-based platform that enables people to purchase online its services include shipping, installation, and maintenance that helps their client to improve their indoor air quality and protect the HVAC system. The company was founded in 2012 and headquartered in North Carolina, United States.

Disruptive Enterprises

Series A in 2019
Disruptive Enterprises, LLC, founded in 2016 and based in Durham, North Carolina, specializes in producing food, beverages, dietary supplements, and medical food. The company is dedicated to advancing health and wellness by providing high-fat alternatives to processed carbohydrates, alongside pioneering ketone therapies. Through its subsidiaries, including Disruptive Nutrition, KetoLogic, and Love You Foods, which is known for its FBOMB® macadamia nut butters and premium oils, Disruptive Enterprises conducts research, develops intellectual property, and formulates, markets, and distributes a range of consumer packaged goods. The focus of the company is on helping individuals adopt healthier lifestyles through convenient and appealing dietary options.

SunSoil

Venture Round in 2018
Producer of cannabidiol products intended to be used for medicinal purposes. The company's products are extracted from organically farmed hemp with coconut oil extract via a lipid extraction process and tested at a third-party lab for quality and consistency, enabling consumers to have accessible, affordable, high-quality, and non-processed cannabidiol.

Second Nature

Series B in 2018
Second Nature is a consumer goods company that specializes in providing air filters. It offers a web-based platform that enables people to purchase online its services include shipping, installation, and maintenance that helps their client to improve their indoor air quality and protect the HVAC system. The company was founded in 2012 and headquartered in North Carolina, United States.

Disruptive Enterprises

Venture Round in 2018
Disruptive Enterprises, LLC, founded in 2016 and based in Durham, North Carolina, specializes in producing food, beverages, dietary supplements, and medical food. The company is dedicated to advancing health and wellness by providing high-fat alternatives to processed carbohydrates, alongside pioneering ketone therapies. Through its subsidiaries, including Disruptive Nutrition, KetoLogic, and Love You Foods, which is known for its FBOMB® macadamia nut butters and premium oils, Disruptive Enterprises conducts research, develops intellectual property, and formulates, markets, and distributes a range of consumer packaged goods. The focus of the company is on helping individuals adopt healthier lifestyles through convenient and appealing dietary options.

Leesa

Series B in 2017
Leesa Sleep, LLC specializes in the design and manufacture of luxury mattresses and sleep-related products, including pillows, bed frames, sheets, mattress protectors, duvet inserts, and mattress toppers. Founded in 2014 and headquartered in Virginia Beach, Virginia, the company operates in the United States, United Kingdom, Ireland, and Canada. Leesa's mattresses are crafted with a three-layer foam structure that promotes stability, durability, and core support, featuring a perforated comfort layer for airflow and a memory foam middle layer for pressure relief. The company sells its products exclusively online, offering a 100-night risk-free trial, free shipping, and easy returns, ensuring a customer-friendly experience.
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