IGNIA

IGNIA Partners, LLC is a Mexico-based venture capital firm that focuses on early to late-stage investments, primarily targeting innovative solutions for the emerging middle class, which constitutes 70% of the population. Established in 2007, IGNIA manages two funds with a total capital of $200 million. The firm invests in sectors such as healthcare, fintech, financial services, education, and basic services, aiming to provide positive social impact through its portfolio companies. IGNIA typically invests between $2 million and $11 million in equity, acquiring stakes ranging from 25% to 100% and often securing a seat on the boards of its investments. The firm prefers to engage with commercial enterprises serving low-income populations in developing countries, particularly in Mexico and Latin America, and often considers co-investments with other organizations and investors.

Juan Ansaldo

Associate

Juan Ansaldo

Associate

Natalia Fernandez de Araoz

Analyst

Álvaro Rodríguez Arregui

Managing Partner

Pilar Baeza

Associate

Mauricio Restrepo Franco

Associate

Leyre Garrido

Associate

Santiago Gil

Associate

Leyre Garrido Iriso

Associate

Cristina Santisteban Labán

Analyst

Cristina Santisteban

Analyst

Jose Antonio Fernandez Verda

Associate

Laura M Gonzalez Gutierrez

Associate

Past deals in Mexico

Kontempo

Seed Round in 2022
Kontempo specializes in embedded payment solutions tailored for B2B e-commerce. The company offers a platform that integrates alternative payment methods, such as buy now, pay later and interest-free installments, allowing suppliers to provide point-of-sale financing to their small business clients. This approach not only enhances sales potential but also mitigates the risks and operational costs associated with traditional credit operations. By offering instant liquidity to customers, Kontempo aims to facilitate smoother transactions and foster business growth within the e-commerce sector.

UnDosTres

Series B in 2022
UnDosTres is transforming the consumer payments sector in Mexico with its innovative online payment platform. This platform provides secure and reliable payment options for a wide range of services, including mobile and DTH recharges, utility bills such as electricity and water, and entertainment purchases like movie tickets. Users can conveniently make transactions using credit and debit cards, bank transfers, and digital wallets, simplifying the online payment process. As one of the fastest-growing startups in the country, UnDosTres has earned recognition as the Best Fintech Startup in Emerging Markets, highlighting its significant impact on the financial technology landscape in Mexico.

Fondeadora

Series A in 2020
Fondeadora de México S.A.P.I. de C.V. operates a digital banking platform that combines crowdfunding services with financial management tools. Founded in 2018 and based in Mexico City, the company offers a mobile application and an international debit card to facilitate seamless money management for users. This platform allows entrepreneurs to secure funding for diverse projects, including art, technology, and social initiatives, while also providing individuals with a no-fee banking experience. Users can easily monitor their finances, receive real-time notifications, and conduct transactions without the complications typically associated with traditional banking systems. Fondeadora aims to streamline financial processes and enhance accessibility for both consumers and businesses.

Fondeadora

Series A in 2020
Fondeadora de México S.A.P.I. de C.V. operates a digital banking platform that combines crowdfunding services with financial management tools. Founded in 2018 and based in Mexico City, the company offers a mobile application and an international debit card to facilitate seamless money management for users. This platform allows entrepreneurs to secure funding for diverse projects, including art, technology, and social initiatives, while also providing individuals with a no-fee banking experience. Users can easily monitor their finances, receive real-time notifications, and conduct transactions without the complications typically associated with traditional banking systems. Fondeadora aims to streamline financial processes and enhance accessibility for both consumers and businesses.

Ofi

Convertible Note in 2020
OFI is a Colombian company founded in 2014 and headquartered in Bogota. It operates a B2B portal that specializes in providing a range of products, including stationery, software, and hardware. The company focuses on delivering technology solutions tailored to the needs of small, medium, and large enterprises. By offering this diverse array of products, OFI aims to support businesses in their operational needs and enhance their productivity.

Lentesplus

Series D in 2020
Lentesplus.com is a prominent e-commerce platform that specializes in the sale of contact lenses, transforming the Latin American market by offering competitive prices that are typically 20% to 30% lower than industry standards. The company operates in Colombia, Mexico, Chile, and Argentina, focusing on delivering a seamless shopping experience. Customers can easily order contact lenses and, in many cases, receive their products on the same day. Lentesplus also emphasizes customer service by simplifying the reordering process to just two clicks. Additionally, the platform assists customers in obtaining accurate visual exams from specialists to ensure the correct fit and specifications of their lenses, thereby enhancing the overall shopping experience.

UnDosTres

Convertible Note in 2019
UnDosTres is transforming the consumer payments sector in Mexico with its innovative online payment platform. This platform provides secure and reliable payment options for a wide range of services, including mobile and DTH recharges, utility bills such as electricity and water, and entertainment purchases like movie tickets. Users can conveniently make transactions using credit and debit cards, bank transfers, and digital wallets, simplifying the online payment process. As one of the fastest-growing startups in the country, UnDosTres has earned recognition as the Best Fintech Startup in Emerging Markets, highlighting its significant impact on the financial technology landscape in Mexico.

Fondeadora

Venture Round in 2019
Fondeadora de México S.A.P.I. de C.V. operates a digital banking platform that combines crowdfunding services with financial management tools. Founded in 2018 and based in Mexico City, the company offers a mobile application and an international debit card to facilitate seamless money management for users. This platform allows entrepreneurs to secure funding for diverse projects, including art, technology, and social initiatives, while also providing individuals with a no-fee banking experience. Users can easily monitor their finances, receive real-time notifications, and conduct transactions without the complications typically associated with traditional banking systems. Fondeadora aims to streamline financial processes and enhance accessibility for both consumers and businesses.

Kinedu

Series A in 2019
Kinedu SAPI de CV is a company based in Monterrey, Mexico, founded in 2013. It has developed an application that offers fun and age-appropriate daily activity ideas for parents to engage with their young children. The activities are designed to target key developmental areas, supporting babies in reaching essential milestones in their growth. Kinedu's focus is on providing a resource that enhances early childhood development through interactive and enjoyable experiences for both parents and their little ones.

Sr.Pago

Convertible Note in 2019
Sr.Pago is a mobile point of sale (MPOS) system that enables individuals and small businesses to receive card payments via smartphones and tablets. It enables users to have access to banking-related services via a chip-based debit card, a card reader that connects to any smartphone or tablet, and an app for managing transactions. The MPOS system enables its users to accept credit card payment for the services they render, transfer that money to a reloadable MasterCard debit card, and make purchases with those funds anywhere MasterCard is accepted, and a withdraw cash from any Walmart-affiliated location in Mexico. It is available for iPods, iPads, and iPhones as well as Android platforms. Sr.Pago was launched in 2010 and its operations are based in Mexico City, Distrito Federal.

Covalto

Series B in 2019
Credijusto provides an online lending platform designed to offer easy, reliable, and transparent credit for SMEs. Its platform offers credit models that are focused on the health of each business, focusing on overall performance, rather than considering only the owner's personal credit history, enabling small businesses to obtain accessible credits in a fraction of the time and effort and grow their business. The company's credit models are focused on the health of each business, focusing on overall performance, rather than considering only the owner's personal credit history. The company was founded in 2015 and is based in Mexico City.

Ofi

Series B in 2019
OFI is a Colombian company founded in 2014 and headquartered in Bogota. It operates a B2B portal that specializes in providing a range of products, including stationery, software, and hardware. The company focuses on delivering technology solutions tailored to the needs of small, medium, and large enterprises. By offering this diverse array of products, OFI aims to support businesses in their operational needs and enhance their productivity.

Apli

Seed Round in 2019
Apli is an online recruitment platform based in Mexico City, established in 2016. It connects job seekers with suitable employment opportunities by allowing users to create personalized profiles that match their schedules, including part-time and weekend shifts. The platform caters to a variety of roles, such as waiters, chefs, bartenders, and sales personnel. Apli enhances the recruiting process through the use of artificial intelligence, employing chatbots and machine learning tools to effectively match candidates with specific job openings. This approach enables organizations to streamline their hiring processes and find qualified applicants more easily.

Fondeadora

Seed Round in 2019
Fondeadora de México S.A.P.I. de C.V. operates a digital banking platform that combines crowdfunding services with financial management tools. Founded in 2018 and based in Mexico City, the company offers a mobile application and an international debit card to facilitate seamless money management for users. This platform allows entrepreneurs to secure funding for diverse projects, including art, technology, and social initiatives, while also providing individuals with a no-fee banking experience. Users can easily monitor their finances, receive real-time notifications, and conduct transactions without the complications typically associated with traditional banking systems. Fondeadora aims to streamline financial processes and enhance accessibility for both consumers and businesses.

GoTrendier

Venture Round in 2019
Gotrendier.com.co is a platform to sell the clothes that you no longer use and to buy in the closet of other girls throughout Colombia. Posting your products on gotrendier.com.co is completely free! They are sure that in your closet you have many fashion garments that you have not even put on, or that are new, even with a label. At GoTrendier we give you the opportunity to sell these items and earn money. In addition, you can buy clothes from other users, and find your new favorites

Lentesplus

Series C in 2018
Lentesplus.com is a prominent e-commerce platform that specializes in the sale of contact lenses, transforming the Latin American market by offering competitive prices that are typically 20% to 30% lower than industry standards. The company operates in Colombia, Mexico, Chile, and Argentina, focusing on delivering a seamless shopping experience. Customers can easily order contact lenses and, in many cases, receive their products on the same day. Lentesplus also emphasizes customer service by simplifying the reordering process to just two clicks. Additionally, the platform assists customers in obtaining accurate visual exams from specialists to ensure the correct fit and specifications of their lenses, thereby enhancing the overall shopping experience.

UnDosTres

Series A in 2018
UnDosTres is transforming the consumer payments sector in Mexico with its innovative online payment platform. This platform provides secure and reliable payment options for a wide range of services, including mobile and DTH recharges, utility bills such as electricity and water, and entertainment purchases like movie tickets. Users can conveniently make transactions using credit and debit cards, bank transfers, and digital wallets, simplifying the online payment process. As one of the fastest-growing startups in the country, UnDosTres has earned recognition as the Best Fintech Startup in Emerging Markets, highlighting its significant impact on the financial technology landscape in Mexico.

GoTrendier

Series B in 2018
Gotrendier.com.co is a platform to sell the clothes that you no longer use and to buy in the closet of other girls throughout Colombia. Posting your products on gotrendier.com.co is completely free! They are sure that in your closet you have many fashion garments that you have not even put on, or that are new, even with a label. At GoTrendier we give you the opportunity to sell these items and earn money. In addition, you can buy clothes from other users, and find your new favorites

Kinedu

Series A in 2018
Kinedu SAPI de CV is a company based in Monterrey, Mexico, founded in 2013. It has developed an application that offers fun and age-appropriate daily activity ideas for parents to engage with their young children. The activities are designed to target key developmental areas, supporting babies in reaching essential milestones in their growth. Kinedu's focus is on providing a resource that enhances early childhood development through interactive and enjoyable experiences for both parents and their little ones.

Covalto

Series A in 2018
Credijusto provides an online lending platform designed to offer easy, reliable, and transparent credit for SMEs. Its platform offers credit models that are focused on the health of each business, focusing on overall performance, rather than considering only the owner's personal credit history, enabling small businesses to obtain accessible credits in a fraction of the time and effort and grow their business. The company's credit models are focused on the health of each business, focusing on overall performance, rather than considering only the owner's personal credit history. The company was founded in 2015 and is based in Mexico City.

GoTrendier

Seed Round in 2018
Gotrendier.com.co is a platform to sell the clothes that you no longer use and to buy in the closet of other girls throughout Colombia. Posting your products on gotrendier.com.co is completely free! They are sure that in your closet you have many fashion garments that you have not even put on, or that are new, even with a label. At GoTrendier we give you the opportunity to sell these items and earn money. In addition, you can buy clothes from other users, and find your new favorites

Sr.Pago

Series B in 2018
Sr.Pago is a mobile point of sale (MPOS) system that enables individuals and small businesses to receive card payments via smartphones and tablets. It enables users to have access to banking-related services via a chip-based debit card, a card reader that connects to any smartphone or tablet, and an app for managing transactions. The MPOS system enables its users to accept credit card payment for the services they render, transfer that money to a reloadable MasterCard debit card, and make purchases with those funds anywhere MasterCard is accepted, and a withdraw cash from any Walmart-affiliated location in Mexico. It is available for iPods, iPads, and iPhones as well as Android platforms. Sr.Pago was launched in 2010 and its operations are based in Mexico City, Distrito Federal.

VISOR ADL

Seed Round in 2017
Visor ADL, S.A.P.I. de C.V. is a Mexico City-based company that specializes in developing a loan originator and customer management platform tailored for financial institutions. Founded in 2015, the company provides a range of services including customer management, dynamic risk analytics, proactive loan placement, and dynamic portfolio management. Visor ADL aims to empower enterprises by offering data and insights to facilitate critical financing and trade decisions related to private companies. The company is focused on building a comprehensive Enterprise Health Bureau in e-invoicing countries and operates in both Mexico and Brazil. It is backed by several venture capital firms, highlighting its commitment to innovation in the financial sector.

Bind ERP

Series A in 2017
Bind ERP is a technology company focused on supporting small and medium-sized businesses in Mexico. By providing an administration and billing system, Bind ERP enables these businesses to manage various critical functions such as purchases, sales, production, accounting, finance, and payroll. The tools offered by Bind ERP aim to enhance operational efficiency and streamline processes, ultimately fostering growth and competitiveness among small businesses. By addressing the unique challenges faced by this sector, Bind ERP plays a vital role in strengthening the backbone of the Mexican economy.

Finnovista

Venture Round in 2017
Finnovista is an accelerator and venture capital firm focused on the fintech and insurtech sectors, operating primarily in Latin America and Spain. Founded in 2012 and headquartered in Madrid, with an additional office in Mexico City, Finnovista aims to empower the transformation of financial services and insurance industries. The firm engages with entrepreneurs and large corporations through various collaborative activities, including acceleration and scale-up programs, startup engagement initiatives, and innovation programs. It has established itself as a prominent player in the startup ecosystem, recognized as one of the most active investors in fintech in the region. Finnovista also organizes FINNOSUMMIT, a leading conference for fintech and insurtech in Latin America, and partners with major financial institutions to drive innovation and transformation within their organizations.

Underdog

Seed Round in 2017
Underdog specializes in assisting companies with their digital transformation needs, focusing on the sports industry. The firm distinguishes itself through its unique content creation and creative capabilities, which are tailored to meet the diverse goals of its clients. By collaborating closely with a variety of organizations, Underdog aims to enhance their digital strategies and overall performance, ensuring they effectively navigate the evolving landscape of sports and entertainment.

Apli

Seed Round in 2017
Apli is an online recruitment platform based in Mexico City, established in 2016. It connects job seekers with suitable employment opportunities by allowing users to create personalized profiles that match their schedules, including part-time and weekend shifts. The platform caters to a variety of roles, such as waiters, chefs, bartenders, and sales personnel. Apli enhances the recruiting process through the use of artificial intelligence, employing chatbots and machine learning tools to effectively match candidates with specific job openings. This approach enables organizations to streamline their hiring processes and find qualified applicants more easily.

Lentesplus

Series B in 2017
Lentesplus.com is a prominent e-commerce platform that specializes in the sale of contact lenses, transforming the Latin American market by offering competitive prices that are typically 20% to 30% lower than industry standards. The company operates in Colombia, Mexico, Chile, and Argentina, focusing on delivering a seamless shopping experience. Customers can easily order contact lenses and, in many cases, receive their products on the same day. Lentesplus also emphasizes customer service by simplifying the reordering process to just two clicks. Additionally, the platform assists customers in obtaining accurate visual exams from specialists to ensure the correct fit and specifications of their lenses, thereby enhancing the overall shopping experience.

KarmaPulse

Seed Round in 2017
KarmaPulse is a developer of a social media management tool aimed at brands, companies, agencies, and entrepreneurs in the Spanish-speaking market. The company offers a platform that facilitates the real-time analysis, interpretation, comparison, and exposure of social media interactions. Through its products, KarmaMetrics and KarmaBoards, KarmaPulse enables clients to translate social data into human experiences, allowing them to effectively connect and engage with their audiences. By providing insights into social interactions, the platform helps businesses obtain the necessary social intelligence to enhance their marketing strategies and foster meaningful relationships with their customers.

Sr.Pago

Series A in 2017
Sr.Pago is a mobile point of sale (MPOS) system that enables individuals and small businesses to receive card payments via smartphones and tablets. It enables users to have access to banking-related services via a chip-based debit card, a card reader that connects to any smartphone or tablet, and an app for managing transactions. The MPOS system enables its users to accept credit card payment for the services they render, transfer that money to a reloadable MasterCard debit card, and make purchases with those funds anywhere MasterCard is accepted, and a withdraw cash from any Walmart-affiliated location in Mexico. It is available for iPods, iPads, and iPhones as well as Android platforms. Sr.Pago was launched in 2010 and its operations are based in Mexico City, Distrito Federal.

Rocket.la

Convertible Note in 2017
We provide value to our users through free financial advising. We are able to prepare personalized financial product suggestions for our customers, which are based on data we collect from the Credit Bureau and other alternative sources.

Airtm

Seed Round in 2017
Airtm is an online platform that facilitates monetary transactions, allowing individuals to send, receive, or save money in a USD-denominated account. Founded in 2015, the company aims to help users, particularly in developing regions, manage currency devaluation and access financial services. Airtm connects clients with certified cashiers, who assist in depositing or withdrawing funds, earning a commission for their services. The platform operates as an e-wallet integrated with over 300 bank and e-money systems through a peer-to-peer network, enabling users to hold their funds in either dollars or cryptocurrency and conduct transactions both domestically and internationally. With headquarters in Mexico City and San Francisco, Airtm is a registered money service business in the United States.

Sr.Pago

Seed Round in 2016
Sr.Pago is a mobile point of sale (MPOS) system that enables individuals and small businesses to receive card payments via smartphones and tablets. It enables users to have access to banking-related services via a chip-based debit card, a card reader that connects to any smartphone or tablet, and an app for managing transactions. The MPOS system enables its users to accept credit card payment for the services they render, transfer that money to a reloadable MasterCard debit card, and make purchases with those funds anywhere MasterCard is accepted, and a withdraw cash from any Walmart-affiliated location in Mexico. It is available for iPods, iPads, and iPhones as well as Android platforms. Sr.Pago was launched in 2010 and its operations are based in Mexico City, Distrito Federal.

Underdog

Seed Round in 2016
Underdog specializes in assisting companies with their digital transformation needs, focusing on the sports industry. The firm distinguishes itself through its unique content creation and creative capabilities, which are tailored to meet the diverse goals of its clients. By collaborating closely with a variety of organizations, Underdog aims to enhance their digital strategies and overall performance, ensuring they effectively navigate the evolving landscape of sports and entertainment.

Procesa Chiapas

Venture Round in 2016
Procesa Chiapas has developed products with high nutritional value for different markets, including low-income children who are served through government food assistance programs.

Procesa Chiapas

Series C in 2013
Procesa Chiapas has developed products with high nutritional value for different markets, including low-income children who are served through government food assistance programs.

Provive

Venture Round in 2011
Provive is a company focused on acquiring, refurbishing, and selling foreclosed homes, particularly in low-income housing developments. By renovating abandoned properties, Provive aims to improve community living conditions and foster active neighborhood participation in the revitalization process. The company specializes in the purchase and rehabilitation of adjudicated houses, ultimately selling these homes to economically disadvantaged individuals. Through its efforts, Provive contributes to the reinvigoration of communities, providing affordable housing options while encouraging local engagement and investment in neighborhood improvement.

Ver De Verdad

Series B in 2011
Ver de Verdad is developing a chain of small eye-care shops to provide low income populations with high quality affordable eye glasses. The company plans to quickly establish a significant market presence by leveraging four competitive advantages: low price, 45 minute delivery, convenient locations, and the right product mix.

Lumbrera

Series B in 2011
MiMoni is an online platform that provides its users with personal loans. It allows its users to apply for loans by filling and submitting an online application, and uploading the required documents. MiMoni analyzes submitted loan requests and approves them, enabling its users to get access to benefits provided by the platform. Users who get memberships are able to ask for loans whenever they need and when they have settled their previous loans. It allows its users to make biweekly payments based on the amounts they have received as loans at authorized places such as Oxxo, Bancomer, Banamex, and Banorte.

Agua Natural

Venture Round in 2011
24/7 access to home purified water through a distribution network.

Barared

Venture Round in 2010
Mexico’s first banking correspondent administrator developing a branchless banking network in low-income mom and pop stores.

Lumbrera

Series A in 2010
MiMoni is an online platform that provides its users with personal loans. It allows its users to apply for loans by filling and submitting an online application, and uploading the required documents. MiMoni analyzes submitted loan requests and approves them, enabling its users to get access to benefits provided by the platform. Users who get memberships are able to ask for loans whenever they need and when they have settled their previous loans. It allows its users to make biweekly payments based on the amounts they have received as loans at authorized places such as Oxxo, Bancomer, Banamex, and Banorte.

MeXvi

Venture Round in 2010
MeXvi is a leading provider of integral solutions for assisted self-construction of affordable homes in rural and semi-urban settings. Since its inception in 2006 MeXvi has participated in the self-construction of 4,900 homes in rural and semi-urban areas in 15 states of Mexico, and has further collaborated in the reconstruction of several devastated communities improving the lives of approximately 25,000 individuals.

IGNIA Shared Services

Venture Round in 2008
IGNIA Shared Services (ISS), a wholly-owned subsidiary of the IGNIA Fund, provides for the administrative, transactional processing and back-office needs of small and medium enterprises (SMEs)—including most of the IGNIA’s portfolio companies—that allow entrepreneurs and business owners to focus on what they know best: their core business. ISS’ core competency is the establishment and implementation of effective and efficient administrative platforms capable of sustaining dramatic growth. Scalability for nascent enterprises is critical, and depends highly on transactional effectiveness and the ability to deliver high volumes of goods and services at optimal per-unit prices. Without an appropriate administrative platform, the potential of even the most innovative business concepts will remain unfulfilled.

Primedic

Series A in 2008
Primedica is a healthcare provider for the base of the pyramid in Mexico.

IGNIA

Venture Round in 2008
IGNIA Partners, LLC is a venture capital firm established in 2007 and headquartered in Ciudad de Mexico, with an additional office in Monterrey, Nuevo Leon. The firm focuses on early to late-stage investments in companies that provide solutions to poverty, particularly those serving low-income populations in developing countries. IGNIA emphasizes sectors such as fintech, payments, healthcare, education, media and entertainment, retail, and shared economies. It typically invests between $2 million and $11 million in equity, aiming for stakes of 25% to 100% and seeks to acquire a seat on the boards of its portfolio companies. The firm prioritizes investments in enterprises that deliver positive social impact, including essential services like healthcare, housing, and communications. IGNIA has a distinct preference for companies based in Mexico and Latin America and is open to co-investments with various organizations and investors.
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