Vela Imprese

Vela Imprese S.r.l. is a private equity and venture capital firm established in 2007 and based in Milan, Italy. The firm specializes in investing directly in startups, as well as small and mid-cap companies, focusing on initiatives that require growth strategies or industrial restructuring. Vela Imprese engages in various investment activities, including early-stage ventures, management buy-ins, leverage buyouts, and development equity. Additionally, the firm collaborates with other professional investors to enhance the growth potential of its portfolio companies.

Guido Carissimo

Founding Partner

8 past transactions

The WishList

Venture Round in 2015
The Wishlist is a unique Italian company, which introduced the concept of gift box applied to objects rather than experiences.

Ellamp

Venture Round in 2014
Ellamp S.p.A. specializes in the design and manufacture of interior systems and components for public and private transport, including commercial vehicles and rail systems. Established in 1987 and headquartered in Bodio Lomnago, Italy, the company operates additional facilities in Spain, Mexico, Turkey, and China. Ellamp’s offerings encompass interior design, engineering, manufacturing, and comprehensive testing services, such as strength, adhesion, temperature, electrical, and lighting tests. The company employs advanced techniques, including the creation of virtual three-dimensional models and thorough structural analyses, to ensure that its ready-to-install systems meet the specific needs of clients in the automotive and rail industries.

Shaa

Venture Round in 2013
Shaa s.r.l. is a technology company based in Milan, Italy, specializing in interactive video conferencing and video marketing solutions. The company provides a platform that facilitates the distribution and management of video content across various devices, enhancing audience engagement. Shaa's offerings include the ability to insert interactive elements and "call to action" features within videos, which helps clients maximize revenue generation. The company's ownership of the source code allows for customization according to client needs. Additionally, Shaa provides detailed analytics to measure viewer behavior and performance metrics for different video content, catering to brands, creative agencies, video makers, publishers, and educational institutions.

RetAPPs

Seed Round in 2013
RetAPPs Srl, founded in 2012 and based in Brescia, Italy, specializes in developing innovative mobile shopping solutions for retailers and consumers. The company focuses on enhancing the customer experience through its technological platform, SmartBip, which integrates in-store software with cloud-based services. This platform supports mobile self-scanning, mobile payment, shopping-list management, and customer relationship management, allowing retailers to streamline retail processes and data access via smartphones and tablets. By enabling consumers to engage with retail environments more interactively, SmartBip facilitates personalized shopping experiences, such as accessing product information and receiving tailored coupons. With a mission to be a leader in retail innovation, RetAPPs aims to transform traditional shopping into a more engaging and efficient experience, reflecting the evolving habits of consumers in an increasingly mobile world. The company is led by Alessandro Tiretta, an experienced entrepreneur in information systems and retail project management.

KlikkaPromo

Venture Round in 2013
Klikkapromo S.p.A. owns and operates a search based website for supermarket offers and discounts. It offers a search engine that tracks offers and discounts for food and drinks and cleaning and care products. The company offers its services through its website and a mobile application. Klikkapromo S.p.A. was founded in 2009 and is based in Milan, Italy. Klikkapromo S.p.A. operates as a subsidiary of Gruppo MutuiOnline S.p.A.

The WishList

Venture Round in 2013
The Wishlist is a unique Italian company, which introduced the concept of gift box applied to objects rather than experiences.

Bookrepublic

Venture Round in 2009
Bookrepublic is a digital publishing and content marketing service that focuses on the distribution of e-books for independent publishers, particularly small and medium-sized enterprises. The company operates an advertising portal and an online library, facilitating access for readers and writers to a wide range of digital books. By catering to the needs of independent publishers, Bookrepublic aims to create a supportive environment for both authors and readers in the digital landscape.

Esarc Hi-Tech

Venture Round in 2008
Esarc Hi-Tech Srl is a Milan-based company that specializes in the development, manufacturing, and distribution of audio systems and loudspeakers utilizing magnetostrictive technology. The company produces innovative products such as Figaro, which converts various materials—including plaster, wood, and metal—into speakers, and Ottone, a visible audio system designed for retail environments to broadcast audio messages. Additionally, Esarc Hi-Tech offers pool audio devices for professional sound applications in swimming pools and wellness centers, as well as the F-Ribbon audio cable plate that enables installation without wall damage. Their Figaro EN54-24 EVAC is an invisible speaker designed for integration into ceilings or walls. The company's products find applications in diverse settings, including residential spaces, hotels, restaurants, gyms, and hospitals. Esarc Hi-Tech markets its products through a network of distributors and retailers both in Italy and internationally. Founded in 2002, the company has established itself as a leader in the audio technology sector.
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