Ad.ru

AdFirst.vc is a venture capital firm designed to co-invest with other VCs in early and expansion stage start-ups. They perform Marketing Due Diligence ads tests for start-ups and help the investor evaluate the reachable audience, check the marketing competencies of the team, and reduce the cost of attracting customers. Testing allows to confirm the company's capitalization and eliminate marketing risks. In the future, they oversee the marketing strategy of the project in order to control KPI.

Anton Gorshkov

CEO

Past deals in CIS

Academy of Changes

Series A in 2021
Akademiya Peremen is an educational platform that focuses on the life style segment of health, beauty, style, and psychology.

Wheely

Series B in 2019
Wheely Technologies Limited is a luxury ride-hailing service that enables passengers to book chauffeur-driven cars online, both on-demand and in advance, through its mobile application. Founded in 2010 by Anton Chirkunov, the company is headquartered in London and operates in key cities including Moscow and Paris. Wheely focuses on providing a premium experience for its customers by combining trained chauffeurs with instant availability and the option for pre-booking. The service aims to help passengers utilize their time effectively while ensuring a thoughtful, discreet, and reliable transportation experience.

Gamification Lab

Seed Round in 2018
Gamification Lab is a Russian company that specializes in developing a low-code platform designed to enhance employee engagement and productivity within organizations. The platform enables companies to create customized corporate portals that integrate game mechanics, allowing employees to participate actively in various tasks. Key features include personal and team ratings, chat functionality, document management, calendars, news updates, and application forms. By providing these tools, Gamification Lab assists organizations in automating tasks and improving efficiency, while also enabling real-time performance evaluation and modification.