Dyrdek Machine

Dyrdek Machine, founded in 2016 and based in Beverly Hills, California, operates as a unique venture studio dedicated to creating and nurturing brands. The firm employs a systematic approach to business design, emphasizing foundational principles essential for developing profitable and sustainable enterprises. Its primary focus lies in building, investing in, and advising ventures within the media and consumer product sectors. Dyrdek Machine is committed to fostering innovative concepts that resonate in the marketplace.

Rob Dyrdek

Investor

11 past transactions

Lusso Cloud

Seed Round in 2020
Lusso Cloud is a luxury footwear company established in 2020 by Chris Noyes, Jon Buscemi, and Robert Dyrdek. The company focuses on the design, development, and sale of comfortable casual footwear, specializing in luxury slip-on sneakers and slippers. Lusso Cloud aims to provide customers with cozy and stylish footwear options for both men and women.

Chemistry Holdings

Seed Round in 2017
Chemistry Holdings is a highly innovative product creation and business growth partner to the food, beverage, nutrition, wellness and social impact communities. The Chemistry team consists of encapsulation scientists, product designers, market strategists and project deployment specialists. Together, Chemistry Holdings pioneers disruptive products made from sustainable materials that are built to reach, serve and inspire far greater numbers of people than previously possible – and with far greater benefit. For more information on Chemistry Holdings, visit http://www.chemistryholdings.com/.

Made by Science

Seed Round in 2017
Made by Science is supplying the emerging global edible cannabis market with a new standard of cannabis ingredients. Leveraging cutting-edge, industry leading intelligence, Made by Science offers its partners the next generation of quality, safe, and reliable delivery systems for high quality edible producers. For more information about what Made by Science is cooking, visit https://madebyscience.co/

Wherefor

Seed Round in 2016
WhereFor helps both businesses and individuals find the best destination, flight, and hotel within a given budget. With software that can analyze a quarter-million hotels and 5 million flights in over 150 destinations in about 10 seconds, users can be confident that they are getting the best possible prices on their travel bookings. Further, WhereFor Business leverages proprietary artificial intelligence to balance dozens of factors, including company policy, in order to recommend the optimal hotel, flight, and airport for a given trip. Ultimately WhereFor is enabling companies of all sizes to save an average of 23% on their travel expenditures.

Outstanding Foods

Seed Round in 2016
Outstanding Foods, Inc. is a Los Angeles-based company specializing in plant-based vegan snacks. Founded in 2015 and rebranded from Fresh Soul Holdings, Inc. in 2017, the company offers products under the PigOut Rinds and TakeOut Puffs brands. Renowned vegetarian chef Dave Anderson crafts the snacks using his proprietary culinary methods, ensuring that each product is made from pure, wholesome ingredients. Notably, the company's flagship offering includes plant-based bacon chips that are free from animal ingredients and artificial additives, allowing consumers to enjoy flavorful snacks without guilt. Outstanding Foods aims to provide delicious, nutritious options for those seeking healthier alternatives in the snack food market.

Black Feather Whiskey

Seed Round in 2016
Black Feather Spirits, LLC, based in Salt Lake City, Utah, produces and sells premium bourbon whiskey. Incorporated in 2015, the company emphasizes the creation of high-quality American whiskey that caters to a variety of occasions. Black Feather's bourbon is designed to be approachable yet robust, allowing whiskey enthusiasts to enjoy a flavorful experience that is both accessible and versatile. In addition to retail sales, the company also offers its products online, expanding its reach to a broader audience.

Beach Whiskey

Series A in 2016
Beach Whiskey™ was founded in 2015 by entrepreneurs including TV and radio personality Billy Bush, music stars Jake Owen and Gavin DeGraw, beverage industry veteran J. Smoke Wallin and co-founding investor and advisor Ken Austin, and entrepreneurs co-founder Andrew McGinnis and co-founding investors Kenny Dichter and Andrew Kline. Beach Whiskey is a flavored American whiskey made for sun worshiping, moon chasing, and fun seekers. A whiskey for the wise and the whimsical. A whiskey for those drawn to the water, the waves, who welcome a little wickedness. Beach Whiskey is about time…your time, day time! Born on the beach, enjoyed everywhere. No matter where you are, our mission is to bring the beach – “your place in the sun” – to thirsty, fun-loving whiskey drinkers everywhere. Please sip and swim responsibly!

CCCXXXIII

Seed Round in 2016
CCCXXXIII is a unique concept dedicated to setting new standards in luxury. Created with the most exquisite materials, designed by a luxury connoisseur, and handcrafted by the most accomplished artisans, CCCXXXIII’s collection of limited-edition, limited-production products are released with only products, three tiers, three times a year to cater to even the most discerning collector. For more information on CCCXXXIII, visit www.cccxxxiii.com/.

ETN Media

Series A in 2014
ETN Media, Inc. operates an over-the-top subscription-based video service tailored specifically for the skateboarding community. Founded in 2008 and headquartered in Chatsworth, California, the company offers a video-on-demand platform that allows users to stream live and original skateboarding content. ETN Media is distinguished as a network built by skateboarders for skateboarders, emphasizing authenticity and providing unrestricted access to raw, unpredictable skateboarding experiences. In addition to live streams, the company produces various sports shows that cater to skateboarding enthusiasts. Users can access ETN's offerings through a mobile application available on iOS and Android devices, as well as via desktop at ETNlive.com.

SuperJacket

Seed Round in 2013
Founded in 2013, Super Jacket Productions is an all-media production company known for creating engaging content featuring popular personalities. The company has gained recognition for its successful television shows, including Ridiculousness, Fantasy Factory, and Rob & Big, and continues to leverage its unique comedic style in developing repeatable formats. Super Jacket Productions is a significant player in the cable television industry, providing high-quality video production services that resonate with audiences.

Street League Skateboarding

Seed Round in 2010
Founded by professional skateboarder Rob Dyrdek in 2010, Street League Skateboarding (SLS) was created to foster growth, popularity, and acceptance of street skateboarding worldwide. SLS has since evolved to become a platform that serves to excite the skateboarding community, educate both the avid and casual fans, and empower communities through its very own SLS Foundation. Fans may now tune in live to any SLS events via ETN, the only digital OTT network with authenticity at its core, by downloading the ETN app on IOS or Android, or by visiting www.ETNlive.com. For more information on SLS and its upcoming events, please visit www.streetleague.com.
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