The Gramercy Fund

The Gramercy Fund is a venture capital firm founded in 2006, with offices in New York, La Jolla, and Minneapolis. The firm focuses on seed and early-stage investments across various sectors, including web services, mobile payment, social media, edtech, biotech, SaaS, direct-to-consumer, and marketplaces. It typically invests up to $2.5 million per company, acting both as a solo investor and in collaboration with other investors.

T. Trent Gegax

CEO

16 past transactions

Haas Alert

Seed Round in 2021
HAAS Alert is the leading mobility and smart city data service provider keeping emergency crews, drivers and the public safe through Cellular V2V (Vehicle-to-Vehicle) communication. Drivers and emergency crews use the information to avoid collisions and reduce traffic delays. The HAAS Alert Safety Cloud is a real-time data stream connecting first responders, commercial, municipal, and slow moving fleets with motorists, connected and autonomous vehicles. Connected "smart"​ communities use the service to inform infrastructure, planning and real-time traffic management. The company is currently working with the U.S. Department of Homeland Security on advanced solutions and has support from leading safety organizations including NSC (National Safety Council), TSR (Together for Safer Roads), FAMA (Fire Apparatus Manufacturers' Association) and NFPA (National Fire Protection Association).

Till Financial

Venture Round in 2021
Till Financial, Inc. is a company based in Nantucket, Massachusetts, that specializes in providing a digital financial management platform aimed at empowering children to manage their finances. Founded in 2018, the platform enables kids to monitor their spending, savings, and investments independently. It offers personalized guidance to help families instill effective money-saving habits in their children. Through its user-friendly interface, Till Financial facilitates a collaborative approach to financial literacy, equipping young users with the tools they need to develop responsible financial behaviors.

Deep Labs

Series A in 2020
Deep Labs, Inc. specializes in persona-based artificial intelligence, providing solutions that enhance consumer experiences and improve risk mitigation in the Payments, Retail, and Financial Services sectors. Founded in 2016 and based in San Francisco, the company employs advanced algorithms and extreme-scale processing platforms to deliver its DeepDecision software, which incorporates machine learning to authenticate customers and minimize risk while facilitating digital transactions. The software includes components such as DeepIdentity, DeepRisk, DeepConsumer, and DeepCredit, each designed to address various challenges, including fraud detection, identity verification, and marketing decisions. By leveraging context-aware decision-making and adaptive risk profiles, Deep Labs helps businesses reduce fraud and identity theft, optimize customer interactions, and make informed decisions that promote revenue growth and operational efficiency.

Petal

Series C in 2020
Petal Card, Inc. is a credit card company focused on providing financial access to individuals without traditional credit histories, such as students and immigrants. Founded in 2015 and based in New York, the company utilizes machine learning to analyze users' digital financial records, allowing for cash flow underwriting as an alternative to conventional credit scoring. This innovative approach enables Petal to offer higher credit limits and lower rates compared to competing credit cards. The company's flagship product, the Petal Visa, is designed to promote responsible spending and credit-building, accompanied by a user-friendly digital application for managing payments. Petal aims to make credit more honest, simple, and accessible, fostering a financial environment that encourages users to succeed.

yada

Pre Seed Round in 2019
Yada is a United States-based company that provides a social platform aimed at teenagers for sharing and gathering advice. The application allows users to easily create and collect "threads," which are interactive cards that combine written content with expandable media. This platform enables users to share a wide range of topics, including self-care tips, movie and series recommendations, and aesthetic poetry. By facilitating the exchange of relatable content, Yada helps users discover life hacks, helpful tips, and inspiration across various domains.

SelfMade

Series A in 2019
SelfMade, Inc. is a New York-based technology company that specializes in image transformation and sharing, particularly tailored for social media. Established in 2015, it provides a members-only mobile application that employs artificial intelligence and proprietary technology to connect users with professional photo editors and social media strategists. This platform enables individuals and brands to enhance their online presence by offering personalized photo editing services and strategic social media support. Users can determine their brand aesthetic, develop growth strategies, and optimize posting schedules, making professional-grade marketing accessible to a broader audience. By democratizing access to high-quality image editing and social media management, SelfMade empowers its members to effectively express and grow their personal brands.

For Days

Seed Round in 2018
For Days, Inc. is a Brooklyn-based apparel manufacturer founded in 2016, specializing in the production and recycling of t-shirts for men and women. The company operates on a subscription and membership model, allowing customers to receive t-shirts made from recycled fabric and return them when they become stained or worn out. This process supports a closed-loop recycling system aimed at minimizing waste in the fashion industry. For Days seeks to foster a sustainable approach to basic apparel by promoting circularity, thereby reducing textile waste while making eco-friendly clothing accessible and affordable. Through its innovative platform, the company connects consumers and fashion retailers, encouraging a more responsible relationship with essential clothing items.

For Days

Seed Round in 2018
For Days, Inc. is a Brooklyn-based apparel manufacturer founded in 2016, specializing in the production and recycling of t-shirts for men and women. The company operates on a subscription and membership model, allowing customers to receive t-shirts made from recycled fabric and return them when they become stained or worn out. This process supports a closed-loop recycling system aimed at minimizing waste in the fashion industry. For Days seeks to foster a sustainable approach to basic apparel by promoting circularity, thereby reducing textile waste while making eco-friendly clothing accessible and affordable. Through its innovative platform, the company connects consumers and fashion retailers, encouraging a more responsible relationship with essential clothing items.

LoanStreet

Series A in 2018
LoanStreet Inc. operates an integrated, online platform that streamlines the process of sharing, managing, and originating loans for credit unions, banks, and direct lenders. It offers LoanStreet that provides access to a nationwide network of lenders and investors, track the performance of their loan portfolio, and more grow and diversify their balance sheet. The company’s LoanStreet provides real-time reporting, standardized agreements, balance sheet management, and automated reporting. The company was founded in 2013 and is based in New York, New York.
Founded by mobile ad industry veterans, Downstream.ai is building the most scalable, self-serve mobile programmatic advertising solution for the world’s fastest growing businesses. Downstream’s proprietary software allows companies to control mobile RTB with powerful plug-and-play access to in-app and connected TV traffic on the largest mobile ad exchanges through a single dashboard with no coding required. Downstream leverages secure first and third party data to help marketers build scalable campaigns in minutes and at a fraction of the cost. Advertisers benefit from more transparent, granular control of their real time bidding, with a pricing model that scales better for both agencies and direct advertisers. Downstream is backed by London Venture Partners, Otter Consulting, Olive Tree Capital, Ride Ventures, The Gramercy Fund, Rising Tide Fund and a group of prominent industry angel investors. Downstream is headquartered in San Francisco with an office in New York City.

Petal

Series A in 2018
Petal Card, Inc. is a credit card company focused on providing financial access to individuals without traditional credit histories, such as students and immigrants. Founded in 2015 and based in New York, the company utilizes machine learning to analyze users' digital financial records, allowing for cash flow underwriting as an alternative to conventional credit scoring. This innovative approach enables Petal to offer higher credit limits and lower rates compared to competing credit cards. The company's flagship product, the Petal Visa, is designed to promote responsible spending and credit-building, accompanied by a user-friendly digital application for managing payments. Petal aims to make credit more honest, simple, and accessible, fostering a financial environment that encourages users to succeed.

Petal

Seed Round in 2017
Petal Card, Inc. is a credit card company focused on providing financial access to individuals without traditional credit histories, such as students and immigrants. Founded in 2015 and based in New York, the company utilizes machine learning to analyze users' digital financial records, allowing for cash flow underwriting as an alternative to conventional credit scoring. This innovative approach enables Petal to offer higher credit limits and lower rates compared to competing credit cards. The company's flagship product, the Petal Visa, is designed to promote responsible spending and credit-building, accompanied by a user-friendly digital application for managing payments. Petal aims to make credit more honest, simple, and accessible, fostering a financial environment that encourages users to succeed.

LoanStreet

Seed Round in 2016
LoanStreet Inc. operates an integrated, online platform that streamlines the process of sharing, managing, and originating loans for credit unions, banks, and direct lenders. It offers LoanStreet that provides access to a nationwide network of lenders and investors, track the performance of their loan portfolio, and more grow and diversify their balance sheet. The company’s LoanStreet provides real-time reporting, standardized agreements, balance sheet management, and automated reporting. The company was founded in 2013 and is based in New York, New York.

Mattermark

Series A in 2014
Mattermark is a data platform that specializes in researching, prospecting, and tracking private companies for deal professionals both in the United States and internationally. Established in 2012 and headquartered in San Francisco, the platform offers tools for searching, filtering, and sorting private companies, enabling users to find suitable investment opportunities. Mattermark allows for side-by-side comparisons of company performance metrics and facilitates the tracking of investor portfolios with visualized aggregate data. The platform monitors various growth signals such as web traffic, mobile downloads, and social media activity. It serves a diverse clientele, including venture capital, private equity, corporate development, and sales professionals, by providing essential information for lead generation, mergers and acquisitions, and data-driven decision-making. Mattermark operates as a subsidiary of FullContact Inc. as of early 2018.

Mattermark

Seed Round in 2014
Mattermark is a data platform that specializes in researching, prospecting, and tracking private companies for deal professionals both in the United States and internationally. Established in 2012 and headquartered in San Francisco, the platform offers tools for searching, filtering, and sorting private companies, enabling users to find suitable investment opportunities. Mattermark allows for side-by-side comparisons of company performance metrics and facilitates the tracking of investor portfolios with visualized aggregate data. The platform monitors various growth signals such as web traffic, mobile downloads, and social media activity. It serves a diverse clientele, including venture capital, private equity, corporate development, and sales professionals, by providing essential information for lead generation, mergers and acquisitions, and data-driven decision-making. Mattermark operates as a subsidiary of FullContact Inc. as of early 2018.
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