Whiteboard Capital

Whiteboard Capital is an early-stage investment firm based in Mumbai, India, founded in 2017. The firm adopts a sector-agnostic approach, investing in a diverse range of industries, including consumer, financial, and healthcare sectors. Through its investments, Whiteboard Capital aims to support and nurture innovative companies at the beginning of their growth journey.

Anshu Prasher

Partner

Sandeep Tandon

Founder and Partner

54 past transactions

StepChange

Seed Round in 2023
StepChange is building a state-of-the-art urban sustainability platform that helps these environmentally conscious consumers to calculate, understand and track their environmental footprints using sophisticated science-based techniques. We guide our users through personalized missions to reduce their environmental impact, provide them with targeted opportunities to financially support best-in-class sustainability projects in their community (tree plantation, carbon capture, etc.) and offer curated access to certified sustainable brands.

ONWO

Seed Round in 2023
ONWO operates a tech-enabled online marketplace that specializes in the global distribution of Indian food products. The platform facilitates reliable discovery, transaction, and fulfillment of these products from local manufacturers. By enabling global buyers to source locally grown food items, ONWO allows manufacturers to offer private labeling and packaging options, thereby expanding their reach in the international market. This approach not only helps manufacturers cater to a worldwide audience but also provides them with opportunities to increase their income through enhanced visibility and access to global consumers.

CashFlo

Series B in 2022
Cashflo operates a digital marketplace focused on supply chain financing, facilitating collaboration among buyers, suppliers, and distributors for early payment solutions. Established in 1992 and headquartered in Mumbai, Maharashtra, India, Cashflo serves small and medium-sized enterprises (SMEs) across more than 30 cities. The company is also known as Cashflow Investments (India) Private Limited. With plans for business expansion, Cashflo aims to enhance its platform and grow its workforce to around 75 employees within the next two years. The recent infusion of funds will support these initiatives, enabling the company to implement its growth strategies effectively.

Crypso

Seed Round in 2022
Crypso is a platform that focuses on creating a social networking environment for crypto enthusiasts, aiming to democratize access to cryptocurrency information and resources. It connects users with communities of investors and creators, allowing them to engage with influential figures in the crypto space. The platform provides updates on trending news, influencer videos, and popular trading signals, thereby enabling traders to make informed decisions. By facilitating interactions among users and influencers, Crypso seeks to enhance the understanding of cryptocurrency trading and investment, particularly in India and globally.

ShoutO

Pre Seed Round in 2022
ShoutO.app is an online fashion discovery platform that connects consumers with a curated selection of apparel and accessories. The platform collaborates with fashion brands and influencers to highlight the latest trends in the industry. By offering a direct-to-consumer shopping experience, ShoutO enables users to explore and purchase products from both established brands and private labels. Through its innovative approach, the platform aims to enhance the fashion shopping experience by providing personalized recommendations and facilitating easy access to diverse fashion offerings.

Nume Crypto

Pre Seed Round in 2022
Nume Crypto is a cryptocurrency payment processor that caters to both individuals and businesses.

Nat Habit

Series A in 2022
Nat Habit is a beauty and wellness brand that specializes in freshly made, chemical-free skincare products inspired by traditional methods used in home kitchens. Each product is crafted daily in dedicated beauty kitchens, ensuring the delivery of fresh formulations that contain natural ingredients such as grains, nuts, milk, yogurt, herbs, and flowers. The brand emphasizes the importance of nutrition for both mind and body, offering customers essential nutrients through its offerings. Every product is supervised by certified cosmetologists and doctors, blending professional care with the warmth and love characteristic of homemade preparations. By introducing these age-old formulations to the Indian market, Nat Habit aims to provide an authentic and wholesome beauty experience that encourages customers to incorporate these natural solutions into their daily routines.

Digiaccel Learning

Seed Round in 2022
Digiaccel Learning is an upcoming ed-tech venture on a mission to solve the digital employability problem.They bring an industry-focused curriculum and mentorship to enable learners to realize their career aspirations in the form of measurable outcomes, which include jobs and career switches.

BiteSpeed

Seed Round in 2022
BiteSpeed operates a conversational commerce platform aimed at assisting e-commerce brands in enhancing their online sales through the use of chatbots. The platform automates customer support by addressing inquiries and enables brands to retarget abandoned shopping carts, send shipping updates, and verify cash-on-delivery orders. By leveraging Facebook Messenger and WhatsApp API, BiteSpeed facilitates improved customer retention and profitability for its clients, positioning itself as a key player in the evolving landscape of online retail.

Traya

Seed Round in 2022
Traya provides doctor prescribed treatment plans that help manage hair loss up to stage 4. Traya is the only company in India that provides a holistic treatment for hair loss by targeting its root causes. The company provides personalized plans that are prescribed by doctors with trusted ingredients. More than 2.50,000 customers are on the Traya regime and have seen desired results.

Spry

Seed Round in 2021
Spry is a cloud-based operating system that allows movement health professionals to collect and analyze patient data in real time.

Globalise

Seed Round in 2021
Globalise enables customers to access international financial markets and gives investors a choice of over 5,500 stocks and exchange-traded funds (ETFs). Globalise also offers financial advisors, wealth managers, and brokers a dedicated platform that helps them manage their clients’ international investments digitally.

Early Steps Academy

Seed Round in 2021
Early Steps Academy offers live online classes to teach 1000+ essential 21st century subjects and skills through the case-study method, pioneered at Harvard, to students in ages 8-18.

AroLeap

Seed Round in 2021
AroLeap is one piece of equipment designed to cover more than 100 different movements covering up every muscle group. An aesthetic workout machine that fits in any room. Turns less than two feet of wall space into a personal fitness studio.

Leap.Club

Seed Round in 2021
Leap.Club is a private network aimed at supporting the professional growth of rising women leaders. It offers a paid membership that provides access to a curated professional network, executive coaching, upskilling programs, and mental wellness support. The platform focuses on helping women achieve their career goals and find employment in senior leadership roles. Through its various resources, Leap.Club fosters a community that empowers women to connect, learn, and advance in their careers.

FloBiz

Series B in 2021
FloBiz is India's first neo business platform aimed at supporting small and medium enterprises across the country. The company offers a range of digital solutions, including FloBooks, a mobile billing and inventory management application that functions both online and offline. This user-friendly app allows businesses to create invoices, manage outstanding payments, and monitor stock levels. It also features an online store, payment reminders, sales and purchase reports, a greetings module, and a web version, making it a comprehensive tool for business management. By providing these capabilities, FloBiz empowers clients to digitize their operations and enhance efficiency in their day-to-day activities.

Artium Academy

Seed Round in 2021
Artium Academy is an online music education platform that aims to make learning music enjoyable and accessible for individuals of all ages. The platform features a performance-based curriculum created by industry experts, which provides standardized teaching methods through personalized, one-on-one instruction. This approach enables learners to engage deeply with music and encourages them to inspire others with their artistic knowledge.

dezerv.

Seed Round in 2021
dezerv. leverages its expertise and cutting-edge technology to give professionals access to the best quality investing. dezerv. offers an integrated portfolio approach to investment, providing higher returns with lower risk.

Upscalio

Series A in 2021
Upscalio is a financial services provider that invests in and supports digital brands selling on e-commerce platforms such as Amazon, Myntra, Flipkart, and Nykaa. The company specializes in managing essential operations for these brands, including multi-marketplace management, digital marketing, branding, logistics, sourcing, finance, and overall business operations. By leveraging advanced analytics, Upscalio helps e-commerce businesses enhance their performance and achieve their growth objectives.

Onsurity

Series A in 2021
Onsurity is a developer of a healthcare platform used to simplify health tech and employee benefits with technology. The company provides a benefits administration platform for employers and offers health insurance, self onboarding, dashboard management, and more. It also offers healthcare assistance for hospitalization.

Gourmet Garden

Funding Round in 2021
Gourmet Garden specializes in producing organic vegetables and fruits, focusing on delivering fresh, contamination-free, and pesticide-free products. The company sources its offerings from certified partner farms, ensuring that all produce is grown in zero contamination environments and with great care. By prioritizing the quality and purity of its products, Gourmet Garden enables customers to enjoy naturopathic food delivered directly to their doorsteps.

Supertails

Seed Round in 2021
Supertails is an innovative platform designed to cater to the growing community of pet owners by offering reliable veterinary care and a comprehensive range of pet food and supplies. The service includes a fully digital telehealth consultation feature, staffed by a team of experienced in-house veterinarians, ensuring that pet parents receive expert advice and support. Additionally, Supertails provides convenient doorstep delivery of pet supplies throughout the country, creating a seamless experience for pet care. By addressing the diverse needs of pets and their owners, Supertails establishes itself as a vital resource in the pet care ecosystem, facilitating access to both healthcare services and essential products for pets at every stage of their lives.

Gourmet Garden

Series A in 2021
Gourmet Garden specializes in producing organic vegetables and fruits, focusing on delivering fresh, contamination-free, and pesticide-free products. The company sources its offerings from certified partner farms, ensuring that all produce is grown in zero contamination environments and with great care. By prioritizing the quality and purity of its products, Gourmet Garden enables customers to enjoy naturopathic food delivered directly to their doorsteps.

ApnaKlub

Seed Round in 2021
ApnaKlub is digitizing and organizing the FMCG procurement market by connecting buyers and brands through a single platform.

Gourmet Garden

Series A in 2021
Gourmet Garden specializes in producing organic vegetables and fruits, focusing on delivering fresh, contamination-free, and pesticide-free products. The company sources its offerings from certified partner farms, ensuring that all produce is grown in zero contamination environments and with great care. By prioritizing the quality and purity of its products, Gourmet Garden enables customers to enjoy naturopathic food delivered directly to their doorsteps.

Zeda.io

Pre Seed Round in 2021
Zeda.io is a comprehensive platform designed for product managers, facilitating the entire product management lifecycle. It offers a range of modules, including PRD, feature lists, prioritization, roadmaps, user personas, user flows, wireframes, and feedback collection, all accessible in one location. The platform enhances collaboration among product teams by integrating seamlessly with popular tools such as Jira, Slack, Freshdesk, and Figma. Additionally, Zeda.io fosters an open-source approach to product management through the Zeda.io Community, where teams can share their products and gather feedback. The platform also features Zeda.io Academy, which aims to support product managers in developing their skills and advancing their careers. Overall, Zeda.io is focused on improving efficiency in product development and accelerating product delivery.

Waltr

Seed Round in 2021
We make wireless water management systems by making digital twins of water tanks with our product suite of monitoring (water level, usage, quality) and control systems (borewell and motor controllers).

AlphaICs

Series B in 2021
AlphaICs India Private Limited specializes in developing artificial intelligence system on a chip (SoC) solutions, offering purpose-built SoCs and FPGA boards alongside deep learning chips for various client-side applications. Founded in 2016 and headquartered in Bengaluru, India, the company targets a wide range of industries, including home automation, healthcare wearables, drones, agriculture, robotics, and surveillance systems. AlphaICs is known for its patented technology, Real AI Processing (RAP), which aims to enhance AI computing capabilities in areas such as self-driving cars, robotics, and intelligent cloud computing. With a focus on advancing AI compute, AlphaICs is positioned to play a significant role in the development of autonomous systems.

BiteSpeed

Seed Round in 2020
BiteSpeed operates a conversational commerce platform aimed at assisting e-commerce brands in enhancing their online sales through the use of chatbots. The platform automates customer support by addressing inquiries and enables brands to retarget abandoned shopping carts, send shipping updates, and verify cash-on-delivery orders. By leveraging Facebook Messenger and WhatsApp API, BiteSpeed facilitates improved customer retention and profitability for its clients, positioning itself as a key player in the evolving landscape of online retail.

Kutumb

Seed Round in 2020
Kutumb allows users to create apps to connect with people in their community, share news, updates of members, and discuss any issue.

Habitat

Seed Round in 2020
Habitat is an interactive social ed-tech platform for civil servant aspirants.

Thrive

Seed Round in 2020
Thrive is your all-in-one restaurant ordering suite for table ordering, pickup, and delivery with marketing in-built. It's time restaurants took control of their own destiny.

Traya

Seed Round in 2020
Traya provides doctor prescribed treatment plans that help manage hair loss up to stage 4. Traya is the only company in India that provides a holistic treatment for hair loss by targeting its root causes. The company provides personalized plans that are prescribed by doctors with trusted ingredients. More than 2.50,000 customers are on the Traya regime and have seen desired results.

Genius Teacher

Angel Round in 2020
Genius Teacher is a full-stack ed-tech company which creates engaging educational content for K-10, delivers a fun learning experience to the students and provides real-time insights to the teachers. It has an ecosystem of educational and analytics apps that make learning more engaging and results in better learning outcomes. The products are used by teachers to teach board curriculum with exemplary stories and fun facts from the world. Besides the class, students also use the product at home to revise and learn the topics in depth with practical applications. Students' interaction with content provides real-time analytics and insights to the teacher on what they can do to enhance learning. It currently works with schools and learners in APAC regions, soon launching in EMEA regions too.

TREAD

Pre Seed Round in 2020
TREAD is an online fitness startup that has developed a connected fitness platform designed to integrate various workout forms and fitness content into hardware products. The platform offers live, social, and interactive home-based workout sessions and programs that cover endurance, physical strength, flexibility, and mental wellness. By providing users with a diverse range of fitness categories, TREAD enables individuals to choose trainers that best meet their personal fitness requirements.

Gourmet Garden

Seed Round in 2020
Gourmet Garden specializes in producing organic vegetables and fruits, focusing on delivering fresh, contamination-free, and pesticide-free products. The company sources its offerings from certified partner farms, ensuring that all produce is grown in zero contamination environments and with great care. By prioritizing the quality and purity of its products, Gourmet Garden enables customers to enjoy naturopathic food delivered directly to their doorsteps.

ConsCent

Seed Round in 2020
ConsCent is a developer of a software technology platform designed to bridge the payment gap between content providers and users. The company offers codeless APIs that integrate seamlessly with various content platforms, enhancing accessibility and fostering community engagement. By prioritizing user safety and safeguarding personal information, ConsCent aims to create an inclusive environment that supports business growth without biases. This approach allows content creators to connect with their audience more effectively while ensuring secure and efficient transactions.

Leap.Club

Pre Seed Round in 2020
Leap.Club is a private network aimed at supporting the professional growth of rising women leaders. It offers a paid membership that provides access to a curated professional network, executive coaching, upskilling programs, and mental wellness support. The platform focuses on helping women achieve their career goals and find employment in senior leadership roles. Through its various resources, Leap.Club fosters a community that empowers women to connect, learn, and advance in their careers.

Karbon

Seed Round in 2020
Karbon Card is a financial platform based in Bengaluru, India, that caters to the needs of Indian start-ups by providing corporate credit cards. Founded in 2019, it also offers an expense management software tool that allows users to track and analyze company expenditures over time. Additionally, Karbon Card operates a VC Connect platform, which assists businesses in raising funds. Through these services, the company aims to simplify financial management for entrepreneurs and enhance their fundraising capabilities.

Onsurity

Seed Round in 2020
Onsurity is a developer of a healthcare platform used to simplify health tech and employee benefits with technology. The company provides a benefits administration platform for employers and offers health insurance, self onboarding, dashboard management, and more. It also offers healthcare assistance for hospitalization.

Wysh

Series A in 2020
Wysh is a platform that facilitates connections between fans and their favorite celebrities by allowing users to request personalized video messages. Through this service, fans can send video requests to a variety of celebrities, including television and movie stars, musicians, influencers, and models. The unique two-way engagement model enables users to receive special video messages in response to their wishes, enhancing the interaction between fans and the celebrities they admire. By focusing on personalized experiences, Wysh aims to create memorable moments for users while fostering meaningful connections with the entertainment industry.

Nat Habit

Seed Round in 2019
Nat Habit is a beauty and wellness brand that specializes in freshly made, chemical-free skincare products inspired by traditional methods used in home kitchens. Each product is crafted daily in dedicated beauty kitchens, ensuring the delivery of fresh formulations that contain natural ingredients such as grains, nuts, milk, yogurt, herbs, and flowers. The brand emphasizes the importance of nutrition for both mind and body, offering customers essential nutrients through its offerings. Every product is supervised by certified cosmetologists and doctors, blending professional care with the warmth and love characteristic of homemade preparations. By introducing these age-old formulations to the Indian market, Nat Habit aims to provide an authentic and wholesome beauty experience that encourages customers to incorporate these natural solutions into their daily routines.

Zeno Health

Series A in 2019
Zeno Health, formerly known as GeneriCo, LLC, operates a chain of specialized pharmacy retail stores that focus on generic medicines. Founded in 2017 by alumni of IIT Bombay, the company is headquartered in Mumbai, India. Zeno Health is committed to making healthcare more affordable for millions of Indians by offering an extensive portfolio of generic medications from reputable pharmaceutical companies, often at prices up to 80% lower than branded alternatives. Currently, the company has six operational stores in Mumbai, with an ambitious plan to expand to 100 stores within the next year.

Atomberg

Series A in 2019
Atomberg Technology Pvt. Ltd. is a manufacturer based in Navi Mumbai, India, specializing in energy-efficient home appliances, particularly fans. Founded in 2012, the company produces a range of products including ceiling fans, pedestal fans, table fans, and wall-mounted fans. Atomberg focuses on reducing power consumption through advanced features such as smart remote control, timer mode, sleep mode, and boost mode. The company sells its products through both physical retail outlets and an online store. By integrating energy efficiency with smart technology, Atomberg aims to create innovative appliances that enhance user experience while contributing to energy savings.

DaMENSCH

Seed Round in 2019
DaMENSCH is a Bengaluru-based company that specializes in designing and selling premium innerwear and undergarments for men. Founded in 2018, the company offers a diverse range of products, including trunks, briefs, boxer briefs, vests, shorts, and tanks, all crafted from soft fabrics that provide comfort and odor control. DaMENSCH aims to redefine men's fashion through innovation, with a particular focus on thermoregulating vests made from bamboo materials. The company markets its products online through its own website and various e-commerce platforms, catering to the modern consumer's needs.

ZipLoan

Series B in 2019
ZipLoan is a technology-enabled online lending platform focused on providing small business loans to small and medium enterprises. Recognizing that traditional financial institutions often overlook this segment due to its unique challenges, ZipLoan offers an automated credit assessment tool that evaluates the creditworthiness of potential borrowers within minutes. This streamlined process allows small business owners to apply for and receive unsecured loans, facilitating access to necessary financial support for growth and operations. As a registered Non-Banking Financial Company (NBFC) with RBI oversight, ZipLoan aims to bridge the gap in lending for businesses that may struggle to secure funding through conventional means.

GIFSKEY

Seed Round in 2019
Their founders have 9 years of work experience, an MBA from Stanford GSB an MBA from Duke's Fuqua School of Business, and graduate degrees from the prestigious BITS Pilani University, to add to the years of experience. And, as you may expect, since GIFS and memes are funny micro-entertainment content, and we work on that, there's always something to laugh at and feel stress free while working in the office!

LimeTray

Venture Round in 2019
LimeTray is a web-presence and marketing platform designed for local businesses, with a specific focus on the restaurant industry. The company offers a comprehensive suite of tools that helps merchants establish a consistent brand presence online, facilitating better engagement with local audiences. Its platform enables restaurants to create their own online ordering websites and mobile applications, while also providing end-to-end marketing and technology services. This approach allows restaurants to enhance their customer reach and improve operational efficiency, effectively bridging the gap between dining establishments and consumers.

Zeno Health

Series A in 2018
Zeno Health, formerly known as GeneriCo, LLC, operates a chain of specialized pharmacy retail stores that focus on generic medicines. Founded in 2017 by alumni of IIT Bombay, the company is headquartered in Mumbai, India. Zeno Health is committed to making healthcare more affordable for millions of Indians by offering an extensive portfolio of generic medications from reputable pharmaceutical companies, often at prices up to 80% lower than branded alternatives. Currently, the company has six operational stores in Mumbai, with an ambitious plan to expand to 100 stores within the next year.

DaMENSCH

Seed Round in 2018
DaMENSCH is a Bengaluru-based company that specializes in designing and selling premium innerwear and undergarments for men. Founded in 2018, the company offers a diverse range of products, including trunks, briefs, boxer briefs, vests, shorts, and tanks, all crafted from soft fabrics that provide comfort and odor control. DaMENSCH aims to redefine men's fashion through innovation, with a particular focus on thermoregulating vests made from bamboo materials. The company markets its products online through its own website and various e-commerce platforms, catering to the modern consumer's needs.

Emojifi

Seed Round in 2018
Emojifi is an app that provides live emoji, stickers & GIFs suggestions based on the typed words across chat platforms. Emojifi removes the hassle of searching for relevant emojis/stickers in a very innovative way without disrupting the user experience. Emojifi provides these suggestions without the need to install a separate keyboard (for Andriod phones) and also allows the users to tag any word to any emoji/sticker (patent pending) to get customized suggestions in the language of their choice. The beauty of emojfi's functionality is that you can use emojifi on almost all chat and communication apps like Whatsapp, Fb, Hike, Line, Hangout,etc and even your email communication channels.

LimeTray

Series B in 2018
LimeTray is a web-presence and marketing platform designed for local businesses, with a specific focus on the restaurant industry. The company offers a comprehensive suite of tools that helps merchants establish a consistent brand presence online, facilitating better engagement with local audiences. Its platform enables restaurants to create their own online ordering websites and mobile applications, while also providing end-to-end marketing and technology services. This approach allows restaurants to enhance their customer reach and improve operational efficiency, effectively bridging the gap between dining establishments and consumers.

Fashalot

Seed Round in 2017
Fashalot is a network effect shopping discovery platform converting back the mobile users to the brick and mortar stores. The company has been formed from raises like Angel funds from U.S. and Indian investors. Fashalot is created by seasoned professionals from Intuit and Times Group and is one of most refined applications on web and mobile. An app set to redefine the shopping behaviour of shoppers in India by bringing offline fashion retailers on a single platform and working for them to increase foot traffic at their retail stores.

DocTalk

Seed Round in 2017
DocTalk Solutions India Private Limited develops and offers a mobile application that enables patients to communicate with their doctors. The company's application enables users to chat with their doctor, save medical reports, and get prescriptions. DocTalk Solutions India Private Limited was founded in 2016 and is based in Mumbai, India.
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