Start Capital

Start Capital is a London-based venture capital firm established in 2010 that specializes in seed and early-stage investments. The firm focuses on identifying fast-growth companies led by visionary entrepreneurs who aim to address future market needs. Start Capital actively invests in various sectors, including social and digital media, enterprise software, e-commerce, artificial intelligence, and biotechnology, among others. In addition to providing financial support, the firm offers guidance and utilizes its extensive network to assist startups in their fundraising efforts and overall development. By seeking opportunities that have the potential to improve and disrupt industries, Start Capital aims to foster innovation and growth in the companies it supports.

Paolo Rubatto

Founder and Managing Director

21 past transactions

Oliva

Venture Round in 2020
Oliva Therapy is an online mental healthcare platform based in Barcelona, Spain, founded in 2020. It aims to make mental healthcare accessible, uncomplicated, and stigma-free for busy individuals. The platform allows users to book one-hour therapy sessions via real-time video calls with expert-curated therapists, who are matched to users based on their specific needs. By simplifying the process of seeking therapy, Oliva helps working professionals achieve their mental health goals while maintaining a better work-life balance. The focus on personalized matching and a hassle-free online experience distinguishes Oliva in the mental health sector.

Qulab

Seed Round in 2018
Qulab Inc. develops systems to automate drug designing. The company was founded in 2017 and is headquartered in Los Angeles, California.

TEXEL

Seed Round in 2018
TEXEL is a company that provides a white label platform designed for immersive video on demand (VOD) and live 360-degree video experiences for content owners, broadcasters, and telecom companies. With a focus on high video quality and enhanced network efficiency, the platform allows users to attend live events, such as concerts, virtually alongside friends in different locations through advanced synchronization technology. Additionally, TEXEL's platform includes features for social interaction and monetization, enabling content providers to better understand audience engagement by analyzing viewer behavior and headset movement. Based in New York and Tel Aviv, TEXEL is led by a team of senior executives with extensive experience in broadcast and digital media technology.

Reps.AI

Seed Round in 2018
Reps.AI is a UK-based company that specializes in developing a customer support platform designed for airlines and B2C insurance customer service agents. Its AI engine learns from the best-performing representatives to provide real-time assistance, helping agents respond effectively to customer inquiries. The technology enhances productivity and satisfaction for brands by analyzing support history, identifying trends, and detecting inefficiencies. Notable clients, including EasyJet and Marks and Spencer, benefit from this intelligent system, which not only offers smart suggestions and automated responses but also aims to foster customer loyalty while reducing service costs.

causaLens

Non Equity Assistance in 2017
causaLens Ltd. is a technology company that specializes in predictive applications leveraging advanced machine learning and artificial intelligence. Founded in 2017 and headquartered in London, the company focuses on developing the Causal AI framework, which addresses the limitations of traditional machine learning by providing more reliable and accurate predictions through time-series analysis. The flagship product, the causaLens Predictive Unit (CLPU), features capabilities for autonomous data cleaning, model discovery, and end-to-end streaming productization. It is designed to serve various industries, including energy, asset management, healthcare, and logistics, by enhancing human decision-making with explainable and robust analytics. The team primarily consists of scientists and engineers, many of whom hold advanced degrees in quantitative fields, reflecting the company’s commitment to innovation in AI.

Pops, Aloa, Inc.

Seed Round in 2017
Pops, Aloa, Inc. is a technology and printing company based in New York, founded in 2016. The company specializes in developing a mobile application that provides users with various printing services, including 3D photo printing, video prints, and flip prints. Through its innovative app, Pops aims to enhance the way users capture and share their memories in a unique and engaging format.

Paygilant

Series A in 2017
Paygilant Ltd. specializes in mobile fraud prevention solutions aimed at safeguarding online transactions, payments, and money transfers. Founded in 2014 and headquartered in Ramat Gan, Israel, the company addresses the growing threat of mobile fraud as the adoption of mobile payments accelerates. Paygilant offers a range of services, including account takeover protection, new account fraud solutions, and transactional fraud detection. Its technology focuses on providing a seamless user experience while enhancing security for banks, eCommerce platforms, and payment providers. By implementing frictionless authentication, Paygilant ensures that legitimate customers are authenticated throughout their user journey, from app download to ongoing transactions, thus maintaining trust and security in the evolving digital payment landscape.

Liveneighborly

Seed Round in 2017
Smarter gardening, managed online.

Cozymeal

Series A in 2015
Cozymeal, Inc. offers culinary experiences by pairing local consumers and companies with some of the nation's chefs for cooking classes, food tours, and culinary team building events. The company offers chefs in town and come from an array of culinary backgrounds. Some have been private chefs or caterers for years; while others have experience working in restaurants. The company was founded in 2013 and is based in San Francisco, California.

TravelPerk

Seed Round in 2015
TravelPerk S.L. is a business travel booking and management platform founded in 2015 and based in Barcelona, Spain. The company provides a web-based tool that allows users to search and book flights, hotels, and apartments, as well as manage their business travel needs. The platform also features an expense integration system and travel budget reporting tools, catering to companies of all sizes worldwide. TravelPerk distinguishes itself with its consumer-grade design and innovative business model, making the booking process straightforward and efficient. The company is supported by a team of experienced entrepreneurs and investors, drawing on extensive expertise in the online travel industry.

3Discovered

Series A in 2014
3Discovered is a commercial-grade market exchange platform for 3D printable designs currently under development. It is a start-up venture between Liberty Investment Ventures and Ocean Tomo, and incorporates rights management, design authentication, automated price quote algorithms, and robust search and transaction functionality. 3Discovered's platform connects (i) design owners, (ii) customers, and (iii) 3D printing service bureaus, thereby accelerating the commercial adoption of 3 dimensional printing for consumers and commercial customers.

Mela Artisans

Venture Round in 2014
Mela Artisans, Inc. is an online retailer specializing in home decoration, jewelry, gifts, and accessories. Founded in 2010 by Navrose S. Mehta and Sonana Mehta-Rao, the company is headquartered in Boca Raton, Florida. Mela Artisans offers a diverse range of products, including decorative items such as photo frames, candle holders, trays, tabletops, boxes, bowls, throws, and decorative pillows. In addition to home decor, the company features a selection of jewelry, including necklaces, earrings, and bracelets, as well as accessories like scarves, hats, and wraps. Mela Artisans also provides gifts suitable for various occasions, including housewarming, weddings, and celebrations for women. The company focuses on serving customers through its online platform.

FormaFina

Seed Round in 2013
FormaFina is an online marketplace for US-based premium design and home decor brands to expand internationally. Access to new markets with strong demand with partner who will take care of exportation and local sales and fulfillment. Willing to give exclusivity and discounts on wholesale prices. Discovery of aspirational, premium, and innovative design products that cannot be found in the local market. Willing to pay a premium. FormaFina was founded on 2012 and is headquartered in Sao Paulo, Brazil.

GraphDive

Series A in 2013
GraphDive is a provider of a data analytics and personalization platform that helps online businesses gain insights into their users. By integrating social data from various platforms, including Facebook, GraphDive's API analyzes billions of data points to uncover users' top interests and key demographic information, such as age, education, income, and relationship status. This enables businesses to better understand their audience and tailor their offerings to meet user preferences effectively.

BEGiN

Series A in 2013
BEGiN is an education technology company focused on creating engaging learning products for young children. It aims to enhance early childhood education by offering a library of interactive stories designed to foster a love for reading while developing essential skills. The company has established partnerships with notable children's brands such as Sesame Workshop, LEGO Ventures, Gymboree Play and Music, and Fisher-Price, further enriching its educational offerings. Co-founded by Neal Shenoy, Noelle Millholt, and Stephanie Dua, BEGiN has received recognition as one of Crain’s 100 Best Places to Work in New York City. Its flagship product, Speakaboos, provides a reading application that features bedtime stories, nursery rhymes, and songs, contributing to its mission of delivering high-quality education to children everywhere.

Fanzy

Seed Round in 2013
Fanzy is the world's most proven social loyalty and referral platform. Fanzy enables brands to attract and reward top social fans who create buzz and share links to website revenue events. Fanzy gamifies the experience of being a fan by rewarding fans for their social activity around brands, TV shows, films, celebrities, sports teams, athletes and more. As Fanzy fans generate buzz for brands, they unlock real life rewards, social achievements and are ranked for each Fanzy they join based on Fanzy's proprietary FanScore. Fanzy currently drives amplification of marketing messages on Facebook, Twitter, YouTube and Instagram. Over 25,000 Facebook Pages are using Fanzy, including MTV shows like Pimp my Ride and Awkward, musicians including Nicki Minaj, LMFAO and Janis Joplin, sports teams the Detroit Pistons and Sacramento Kings, movies including Drive and brands including Smirnoff's, Spotify, Ford, Microsoft, Dairylea, Living Social, Hotels.com, APB Reloaded, TF1 and the NRJ Awards. Fanzy offers several tiers of service including fully white-labeled applications. White-labeled applications enable brands to reward fans for any online or offline action.

LiveNinja

Seed Round in 2012
LiveNinja is a company focused on enhancing communication between businesses and their customers. Founded in 2011 and headquartered in Miami, Florida, LiveNinja offers a video chat marketplace platform that allows users to connect with experts across various fields for direct learning and assistance. Their latest application, LiveNinja Messenger, streamlines customer communication by consolidating conversations into a single message thread, facilitating better service and understanding. The company aims to provide users with the support and expertise they need, anytime and anywhere.

Pixowl

Seed Round in 2012
Pixowl Inc. is a mobile game development company based in San Francisco, California, with additional development studios in Buenos Aires, Argentina. Founded in 2011, Pixowl focuses on creating engaging games for casual gamers, children, and families. The company offers games under several brands, including The Sandbox, Greedy Grub, and Doodle Grub. One of its most notable titles, "The Sandbox," allows players to create and share their own pixelated worlds and was recognized by Apple as one of the Best Games of 2012. Pixowl emphasizes player-centric world-building experiences and incorporates comic book art into its games, enabling a unique integration of storytelling and interactive gameplay. As of 2018, Pixowl operates as a subsidiary of Animoca Brands Corporation Limited.

Senzari

Seed Round in 2012
Senzari specializes in providing data and intelligence solutions tailored for the media and entertainment sector. The company’s flagship product, MusicGraph, is a recommendation and personalization platform specifically designed for the music industry. By utilizing advanced technology, Senzari's platform analyzes various data points to adapt to users' musical tastes and deliver real-time recommendations. This enables listeners to enjoy a customized experience, ensuring they have an ideal soundtrack for any occasion.

Jampp

Seed Round in 2012
Jampp is a growth platform based in Buenos Aires, Argentina, specializing in programmatic advertising for on-demand applications. Founded in 2011, the company provides a demand-side platform that utilizes contextual and behavioral signals to enhance user acquisition and retargeting strategies. Jampp focuses on driving incremental performance through its advertising solutions, making it a preferred choice for major mobile brands seeking to optimize their marketing efforts. The platform enables clients to effectively promote their applications and games, facilitating growth in both customer engagement and in-app purchases.

GraphDive

Convertible Note in 2011
GraphDive is a provider of a data analytics and personalization platform that helps online businesses gain insights into their users. By integrating social data from various platforms, including Facebook, GraphDive's API analyzes billions of data points to uncover users' top interests and key demographic information, such as age, education, income, and relationship status. This enables businesses to better understand their audience and tailor their offerings to meet user preferences effectively.
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