Mindset Venture Group

Mindset Venture Group is a venture capital firm based in Vancouver, Canada, founded in 1997. The firm specializes in seed and early-stage investments, focusing on technology and consumer sectors, particularly in B2B, B2C, and D2C industries such as SaaS, fintech, healthtech, and consumer products and services. Mindset Venture Group typically invests between $100,000 and $500,000 in companies with valuations up to $15 million, primarily located in the United States and Canada. The firm seeks high-growth companies with the potential for rapid scaling and aims for an exit opportunity within five to seven years. Investments are often made alongside a lead investor, ensuring collaborative support for the portfolio companies.

Alison Lawton

Founder and President

15 past transactions

Coterie

Seed Round in 2020
Coterie Baby, Inc. is a manufacturer and retailer of eco-friendly diapers and wipes designed to enhance the experience of parenting. Founded in 2018 and based in New York City, the company focuses on creating high-performing products that prioritize both quality and sustainability. Coterie's innovative diapers are engineered to outperform competing products across various important metrics for both babies and parents, utilizing soft, fragrance-free materials for comfort. Additionally, their oversized wipes are designed to be sufficiently wet, ensuring safety and convenience for caregivers. By emphasizing these attributes, Coterie aims to provide parents with reliable and environmentally conscious options for baby care.

Novobind

Series A in 2020
Novobind Livestock Therapeutics Inc. is an integrated animal health company based in Vancouver, Canada, focused on developing next-generation biologics to combat pathogens that significantly impact livestock, aquaculture, and pets. Founded in 2012, the company addresses the challenges of rising resistance to anti-infectives and the accumulation of harmful residues in the environment. By targeting specific bacteria, viruses, and parasites responsible for intestinal ailments, Novobind aims to reduce production losses exceeding $1 billion and improve food safety for producers. Through its innovative approach, the company supports the animal sector in minimizing waste and enhancing health outcomes for various animal populations.

Penny

Seed Round in 2019
Penny AI Technologies Inc. is a Canadian company that develops an intelligent customer relationship management (CRM) application specifically designed for consultants in the direct sales industry. Founded in 2017 and headquartered in Squamish, the firm utilizes artificial intelligence and work automation to enhance client support. Its automation engine prioritizes next steps in the sales process, improving the overall customer experience. Additionally, Penny's technology helps create targeted lists of income-producing activities, thereby streamlining the efforts of direct sales professionals.

MobSquad

Venture Round in 2018
Mobsquad is a Calgary-based company that addresses the talent shortage faced by startups and technology firms in the U.S. by providing full-time technical talent from Canada. Unlike traditional job shops, Mobsquad focuses on delivering remote team members who function as integral employees rather than engaging in part-time or project-based work. The company manages the entire administrative process related to hiring talent, including immigration support, resettlement services, payroll, legal and tax compliance, human resources, and benefits administration. By facilitating the employment of software engineers who may face visa challenges, Mobsquad helps companies retain existing technology talent while also accessing a broader global talent pool to support their growth.

Agility Forex

Venture Round in 2018
Agility Forex Ltd, based in Vancouver, Canada, provides an online platform for foreign exchange transactions, allowing users to access inter-bank rates for currency exchanges. The platform facilitates safe and secure international payments, enabling users to move money globally or between different currency accounts without incurring hidden fees or commissions. Trades executed by customers are offset by Agility Forex with counterparties in the foreign exchange market, ensuring a seamless exchange process. The company does not offer financial advice or investment recommendations, focusing solely on providing a straightforward execution platform for currency transactions.

Persona

Private Equity Round in 2018
Persona (formerly Vitamin Packs), the next generation personalized nutrition program, helps consumers take the guesswork out of the dietary supplement aisle by using researched science to deliver personalized nutrition safely and conveniently. Persona uses thousands of personalized inputs to recommend supplements that meet individual needs and lifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins. To learn more about Persona, please visit www.personanutrition.com.

Gainful

Seed Round in 2018
Gainful Health Inc. manufactures and supplies protein powder online. It offers personalized protein powder to consumers on subscription basis. The company was founded in 2017 and is based in San Francisco, California.

Klue

Seed Round in 2017
B2B SaaS providing market and competitive intelligence. Helps sales, and the teams that enable them, leverage competitive intelligence to win more business. It was founded in 2015 by Jason Smith and Sarathy Naicker and is headquartered in Vancouver, Canada.

PetPlate

Seed Round in 2016
PetPlate, Inc. is a New York-based company established in 2015 that specializes in delivering fresh-cooked meals for dogs through a direct-to-consumer subscription service. The meals are crafted from real, nutritionally balanced ingredients formulated by veterinary nutritionists. Each meal is cooked using cold-pressure technology to eliminate harmful bacteria while preserving essential nutrients. PetPlate offers its products in pre-portioned, re-sealable, microwavable, and recyclable containers, and the meals are custom-portioned and flash-frozen to maintain freshness during delivery.

Daily Harvest

Seed Round in 2016
Daily Harvest, Inc. is a New York-based company that specializes in offering frozen whole ingredient meals, including smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. Founded in 2014, the company focuses on providing convenient and nutritious food options that cater to the needs of modern consumers. Daily Harvest sells its products exclusively online, allowing customers to stock their freezers with a variety of clean, ready-to-eat meals that can be quickly prepared and easily replenished as needed. The company aims to promote healthy eating by ensuring that consumers have access to wholesome food choices.

Picniic

Seed Round in 2016
Picniic is a developer of a family assistant application aimed at enhancing family organization and connectivity. The application consolidates various tools and features, including a family locator, information locker, calendar, meal planner, shopping list, and to-do lists, all designed to streamline family activities and tasks. By providing a centralized platform for managing group and special events, Picniic helps families reduce stress and improve their overall functionality. This allows family members to focus on spending quality time together rather than on the logistics of planning and coordination.

Chefs Plate

Seed Round in 2015
Chef’s Plate is an online platform that enables users to get fresh, pre-portioned ingredients and chef-inspired recipes to their homes. It was launched by Jamie Shea and Patrick Meyer in December 2014 and is based in Toronto, Ontario.

ChipCare

Series A in 2015
ChipCare Corporation, founded in 2009 and based in Toronto, Canada, specializes in developing point-of-care testing and monitoring systems for healthcare applications. The company aims to enhance access to advanced blood tests worldwide through its innovative handheld cell analyzer system, which can conduct multiple diagnostic tests from a single drop of blood. This includes cell counting, protein and enzyme analysis, and pathogen detection. ChipCare's solution integrates patient identification, blood testing, and quality management protocols, making it suitable for both resource-rich and resource-limited settings. The primary revenue stream is expected to come from the sale of disposable test slides, which are critical components of its diagnostic platform. This microfluidic technology enables healthcare providers to perform a variety of tests efficiently, facilitating timely diagnosis and treatment for patients in need.

YYOGA

Venture Round in 2012
YYOGA, founded in 2007 by Terry McBride and Lara Kozan in Vancouver, Canada, operates a network of yoga and fitness centers that emphasize a guest-focused approach in a welcoming environment. The company's facilities, located in Vancouver, Burnaby, Richmond, and Whistler, offer a diverse range of yoga styles and wellness services, including massages, acupuncture, chiropractic care, and registered dietitian consultations. In addition to yoga classes, YYOGA provides amenities such as showers, saunas, and lounges, creating a holistic space for individuals seeking to enhance their health and well-being. The organization is dedicated to fostering a community where all individuals can pursue a balanced and healthy lifestyle.

Alida

Venture Round in 2004
Alida, formerly known as Vision Critical Communications Inc., offers a cloud-based customer intelligence platform that enables organizations to establish engaged and secure communities for continuous real-time feedback and insights. The platform includes various solutions such as IdeaHub, which streamlines the idea generation process within online communities, and IdeaScreen, a web application designed to evaluate early-stage ideas. Additionally, Alida provides Sparq Share, a secure workspace for users of its customer intelligence platform, along with real-time reporting and analytics tools to assist stakeholders in decision-making. The company also offers community management and research consulting services, including insight community planning and management. Alida serves a diverse range of industries, including media, retail, financial services, technology, and healthcare, helping leading brands improve customer experiences and foster loyalty. Founded in 2000, Alida is headquartered in Vancouver, Canada.
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