Princeton Equity Group

Princeton Equity Group, LLC is a private equity firm established in 2019 and headquartered in Princeton, New Jersey, with an additional office in Dallas, Texas. The firm specializes in buyout, recapitalization, and spinoff investments, focusing on lower middle market businesses with revenues ranging from $10 million to $100 million. It targets various sectors, including business services, consumer, retail healthcare, financial services, and information services, with a particular interest in franchise and multi-unit companies. Princeton Equity Group aims to provide equity investments between $20 million and over $100 million, effectively positioning itself to support the growth and development of its portfolio companies.

Alex Bouthillette

Senior Associate

Robert Finn

Partner

Brandon Haire

Operating Partner

Alexander Harrison

Partner

Mike Hirsch

Senior Associate

Dominic Iannelli

Associate

Doug Kennealey

Co-Founder and Managing Partner

Avi Kwestel

Senior Associate

Grant Mueller

Senior Associate

Jack Nagle

Vice President

Philip Piro

Principal

Michael Swackhamer

Principal

Joseph Trahan

Principal

James Waskovich

Co-Founder and Managing Partner

Jeremy Wright

Operating Partner

4 past transactions

International Franchise Professionals Group

Private Equity Round in 2022
The International Franchise Professionals Group (IFPG) is a membership-based franchise consulting network consisting of over 1,300 franchisors, franchise consultants, and vendor members. This organization assists aspiring business owners in navigating the complexities of identifying and investing in franchise opportunities. IFPG is committed to a mission centered on integrity, ethics, and collaboration, providing its members with resources and insights that facilitate informed decision-making in the franchise industry. By leveraging the collective expertise of its members, IFPG aims to empower clients in their journey toward successful franchise ownership.

Ellie Mental Health

Private Equity Round in 2022
Ellie Mental Health is a provider and franchisor of mental health services focused on individuals, couples, and families. The company offers a range of therapeutic services including teen and family therapy, medication management, psychological testing and evaluation, as well as specialized programs like ARMHS and CTSS. Additionally, Ellie Mental Health provides consulting for various issues such as anxiety disorders, anger management, and burnout. Their services are available both in-office and through online platforms, allowing them to reach communities across Minnesota effectively. By prioritizing accessibility and support, Ellie Mental Health aims to enhance overall wellness in the communities they serve.

Strickland Brothers 10 Minute Oil Change

Private Equity Round in 2021
Operator of drive-thrus and automotive maintenance service centers intended to provide oil changes in a friendly and accommodating environment. The company offers services including oiling, emission checks, tire inspection and replacement as well as preventative maintenance services, enabling its customers to get their vehicles serviced at an affordable price.

Card My Yard

Private Equity Round in 2020
Card My Yard is a yard greeting company for all occasions including anniversaries, birthdays, graduation, homecomings, and proposals. The company has grown to over 300+ franchise locations since it started in Austin, Texas in 2014.
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