L Marks

L Marks are innovation specialists and early stage investors. Thery work with some of the worlds’ best-known brands, including, BMW Group, Lloyd's of London, Arsenal F.C., and EDF Energy to identify the challenges in their business and create bespoke partnership and scouting projects. Having created 40 innovation labs across a variety of sectors, L Marks is the UK's largest operator of corporate accelerators and has exported its methodology into Europe, Japan, and the US. Founded in 2012 by serial entrepreneur Stuart Marks, and led by Chief Executive, Daniel Saunders, L Marks builds bridges between corporates seeking to innovate and young companies looking to scale with disruptive tech and systemic guidance. They help nurture these opportunities for improvement into innovative solutions to sustain the future longevity of business. They work in partnership with corporates who are passionate about innovation and want to provide an environment in which young companies can flourish. They seek to invest in the participating companies – a unique approach that ensures that their interests are aligned with those of their partners and every programme is results-driven.

Sam Bird

Principal

Matteo Scarabelli

Investor

32 past transactions

Greendeck

Seed Round in 2019
Greendeck Technologies Limited is a London-based company founded in 2017 that specializes in providing enterprise-level intelligence solutions for brands and retailers. The company utilizes artificial intelligence to deliver insights into competitive pricing, product assortments, and promotional strategies. Greendeck's platform offers real-time data on competitor pricing, markdowns, and consumer purchasing trends, enabling users to optimize their pricing strategies and make informed decisions. By tracking market dynamics and competitors' digital presence, Greendeck assists clients in enhancing their pricing and promotional tactics, ultimately leading to increased revenue and profitability.

Storekat

Seed Round in 2019
Storekat, Inc. is a company based in Dover, Delaware, that provides a platform connecting businesses with available warehouse storage space to those seeking to rent such facilities. Founded in 2016, Storekat utilizes intelligent software to optimize space in warehousing and supply chain networks. Its services include an inventory management dashboard that allows warehouse operators to easily list and manage their available space. The platform also offers cost-effective payment options based on booking volume and facilitates online bookings for commercial storage. This approach enables businesses with surplus storage capacity to efficiently match with those in need of additional space, streamlining the rental process in the logistics industry.

I Like That

Pre Seed Round in 2019
I Like That makes e-commerce easy for retailers and publications.

Bonobo AI

Seed Round in 2018
Bonobo.ai is a platform for Marketing Automation and Behavioral Insights for Conversational Human-Machine Interactions. It analyzes 100% of your customer interactions, converts them to actionable segments and insights, and drives a personalized experience that increases customer satisfaction and loyalty. The company was founded in 2017 and is based in Tel Aviv, Israel.

Storekat

Seed Round in 2018
Storekat, Inc. is a company based in Dover, Delaware, that provides a platform connecting businesses with available warehouse storage space to those seeking to rent such facilities. Founded in 2016, Storekat utilizes intelligent software to optimize space in warehousing and supply chain networks. Its services include an inventory management dashboard that allows warehouse operators to easily list and manage their available space. The platform also offers cost-effective payment options based on booking volume and facilitates online bookings for commercial storage. This approach enables businesses with surplus storage capacity to efficiently match with those in need of additional space, streamlining the rental process in the logistics industry.

Orbital Witness

Seed Round in 2018
Orbital Witness Limited, founded in 2017 and based in London, provides innovative property transaction advisory services specifically for real estate lawyers. The company aggregates geospatial, property, and legal data from various sources to offer a comprehensive view of the legal risks associated with properties. By utilizing high-resolution, archived satellite imagery, Orbital Witness introduces a historical context to property assessments, enhancing the legal due diligence process. Its platform streamlines the analysis of real estate transactions, enabling legal professionals to efficiently access and organize property information from land registries and local authorities. This modern approach not only saves time but also improves the quality of service lawyers can provide to their clients by automatically flagging potential risks during document reviews.

WeFiFo

Seed Round in 2017
WeFiFo Ltd operates a platform that connects home cooks, supper club hosts, and food skills event organizers, facilitating unique dining experiences for paying guests. Launched in 2016 and headquartered in Slinfold, United Kingdom, WeFiFo aims to empower both amateur and professional cooks by providing them with the tools to monetize their culinary skills. The platform encourages diverse hosts—from novice cooks to award-winning chefs—to offer a variety of dining events without the overhead of a traditional restaurant. While hosts are not pre-screened, the system relies on ratings and reviews to help guests select from a wide range of culinary offerings. WeFiFo serves as an online destination for experiential dining, promoting safety and support for all participants while inspiring cooks to further their culinary journeys.

Exaactly

Seed Round in 2017
Exaactly Limited develops and offers sharing delivery address software platform that enables customers to provide their precise location information and delivery preferences. Its platform helps user to provide retailers and couriers a pinpoint location, photographs, and instructions to ensure successful delivery. The company was founded in 2016 and is based in London, United Kingdom.

Headstart

Seed Round in 2017
Headstart App Limited, founded in 2015 and based in London, develops machine learning software aimed at enhancing the recruitment process for employers. The company's platform utilizes advanced algorithms to identify the best-suited candidates efficiently while promoting diversity in hiring. By incorporating features such as match algorithms that rank candidates based on hiring criteria and previous successful hires, as well as real-time analytics to monitor recruitment progress, Headstart ensures a more streamlined hiring experience. Additionally, the platform proactively recommends candidates who may not have applied yet, thereby broadening the talent pool. With a focus on removing bias from recruitment processes, Headstart provides a fairer approach to hiring, ensuring that diverse candidates are considered, regardless of gender, ethnicity, or age.

ThriveMap

Seed Round in 2017
Uncover your best candidates by measuring real work scenarios. Designed in your company, not in a lab. ThriveMap is a tool that provides insights to companies looking to make more informed people decisions. Use ThriveMap’s proprietary culture fit assessment to understand how a candidate would fit in with the team or use our bespoke “virtual shift” assessment to understand how a candidate would perform in their role.

PING, Inc.

Seed Round in 2017
PING, Inc. is a company that manufactures and sells golf equipment, including grips, apparel, bags, gloves, headwear, towels, headcovers, and umbrellas. Established in 1959, the company is headquartered in Phoenix, Arizona, and distributes its products through various retailers both in the United States and internationally, as well as through online channels. In a separate context, a different company named Ping, founded in 2016 and based in San Francisco, specializes in AI-powered timekeeping solutions for lawyers and data analytics for large law firms, addressing major challenges in the legal industry. However, PING, Inc. focuses exclusively on the golf equipment market.

Locpin

Seed Round in 2017
Locpin is on a mission to take the guess work out of delivering goods and services Born out of frustration, Locpin connects organisations delivering goods and services with their customers to better meet their needs Based in London, the Locpin solution and team has continued to grow from strength to strength. Working with global clients to help tackling some of the biggest challenges facing last mile delivery.

Esplorio

Funding Round in 2017
Esplorio is a digital travel diary platform that allows users to record their journeys and share their experiences with others. The service enables individuals to document their travels in an organized manner, making it easy to reminisce about past adventures and share memories with friends and family. Additionally, Esplorio provides tools for discovering new destinations, enriching the travel experience by helping users find interesting places to explore. Through its user-friendly interface, Esplorio aims to enhance the way travelers capture and share their journeys.

Fixtuur

Seed Round in 2017
Fixtuur is a Guided Design platform that assists kitchen and bathroom retailers in enhancing their customers’ renovation experiences. By integrating with retailers' websites, Fixtuur streamlines the entire process, guiding customers from initial concept through design and visualization to project completion. This approach minimizes friction and simplifies decision-making, allowing retailers to reduce sales cycles and boost conversion rates and revenue. The platform is designed to support retailers in creating tailored solutions that meet customer needs while improving operational efficiency.

SmartCalling

Seed Round in 2017
SmartCalling is an innovative company that transforms the enterprise outbound calling experience through its proprietary technology, which integrates with existing customer applications. This technology enables enterprises to present a branded and interactive display on customers' call screens, informing them about the caller and the purpose of the call. Customers benefit from features such as a 'call me later' button and a 'convert to chat' option, allowing them to engage with businesses on their terms. By facilitating direct and informed interactions, SmartCalling helps enterprises shift from chasing customers to facing them. The company has also developed an Anti-Fraud Product Suite, enhancing security through a secure connection between user devices and call centers. SmartCalling is a recognized participant in several prestigious accelerator programs, including NatWest's PowerUp programme and Accenture's Fintech Lab, highlighting its commitment to innovation and excellence in the calling industry.

Link Big

Angel Round in 2016
Link Big developed a pioneering link engine optimization system aimed at enhancing the online performance of brands and publishers. This innovative technology helps retailers, publishers, and travel agents create personalized mobile experiences, ultimately increasing average order values and improving return on investment from their mobile assets. One notable feature is the fully automatic smart link for Instagram, which allows brands to facilitate sales directly from their profiles. By transforming standard mobile web links into tailored user experiences, Link Big has enabled its clients to boost organic website traffic, achieve higher click-through rates, and realize significant sales growth. However, the company ceased operations in December 2018.

Wedding Planner

Equity Crowdfunding in 2016
Wedding Planner is an online service designed to assist couples in organizing their ideal weddings. The platform provides a range of planning tools that enable users to manage essential elements such as guest lists and budgets, allowing them to concentrate on personal touches like selecting the perfect dress. By integrating technology with expert insights, Wedding Planner offers a comprehensive resource that includes blogs filled with tips, advice, and inspiration. Couples can conveniently view and compare suppliers' prices and availability, as well as book and pay for services directly through the platform. This streamlined approach aims to reduce the stress associated with wedding planning, making it easier for couples to coordinate all aspects of their special day in one place.

HOWZ

Seed Round in 2016
HOWZ specializes in analyzing electricity usage to monitor the daily activities of elderly individuals within their homes. By employing a software-connected system, the company tracks energy consumption alongside data from various sensors that detect door movement, temperature, and light levels. This integrated approach allows HOWZ to establish a baseline of normal behavior for each user. When deviations from this established pattern occur, the system promptly alerts family members, ensuring timely intervention if necessary. This technology aims to enhance the safety and well-being of elderly individuals living independently, providing families with peace of mind regarding their loved ones' daily routines.

Sorry As A Service

Seed Round in 2016
Sorry As A Service is a customer retention platform that assists businesses in managing and enhancing their customer relationships. By enabling companies to send personalized apologies, the platform helps measure, track, and optimize retention efforts while reducing customer churn. It employs predictive analytics to identify potential churn scenarios when customers voice complaints, providing agents with effective strategies to mend relationships and retain clients. The service seamlessly integrates with customer relationship management systems through a browser plugin or API. Additionally, Sorry As A Service collaborates with a network of local partners across Europe, including chocolateries, restaurants, and flower shops, allowing businesses to deliver timely and personalized apologies in a cost-effective manner.

Headstart

Angel Round in 2016
Headstart App Limited, founded in 2015 and based in London, develops machine learning software aimed at enhancing the recruitment process for employers. The company's platform utilizes advanced algorithms to identify the best-suited candidates efficiently while promoting diversity in hiring. By incorporating features such as match algorithms that rank candidates based on hiring criteria and previous successful hires, as well as real-time analytics to monitor recruitment progress, Headstart ensures a more streamlined hiring experience. Additionally, the platform proactively recommends candidates who may not have applied yet, thereby broadening the talent pool. With a focus on removing bias from recruitment processes, Headstart provides a fairer approach to hiring, ensuring that diverse candidates are considered, regardless of gender, ethnicity, or age.

Wrisk

Seed Round in 2016
Wrisk Limited, founded in 2015 and based in London, develops a flexible insurance application that consolidates various insurance needs into a single, manageable platform. The Wrisk app initially focused on contents insurance but has since expanded to cover a wide range of insurance products, including motor, travel, health, and professional insurance. It offers users a unique Wrisk Score, which helps them understand the factors influencing their premiums and empowers them to improve their risk profile by providing more information. This feature allows customers to update their details and manage their policies instantly, enhancing their insurance experience. Wrisk aims to attract both existing policyholders and those new to insurance, positioning itself in a growing market through partnerships with notable companies such as BMW and Bupa. The company's innovative approach combines insurance with technology, delivering a mobile-first experience that addresses modern mobility trends, including electric and self-driving vehicles.

Skillzzgaming

Seed Round in 2016
Skillzzgaming, based in Tel Aviv, Israel, specializes in developing skill-based games tailored for the gambling industry. The company merges the enjoyment of casual gaming with the excitement of wagering, creating innovative games that draw upon popular genres like match 3 and runners. By offering a platform where players can engage in competitive, target-oriented games, Skillzzgaming allows gamers to not only enjoy their favorite pastimes but also have the opportunity to earn real money through gameplay. This unique blend of casual gaming and luck-driven experiences aims to enhance player engagement and satisfaction in the gaming market.

Technology Will Save Us

Seed Round in 2015
Technology Will Save Us Ltd. specializes in developing DIY gadget kits and educational resources that encourage families, educators, and young people to engage with technology creatively. Founded in 2011 in London, the company offers a range of products, including a handheld games console, an electronic synthesizer, conductive dough, a DIY speaker kit, moisture sensors, and an open-source electronics platform. Their mission is to inspire the creative imagination of young people by providing hands-on technology experiences. With a team of 28 designers, educators, and engineers, the company focuses on creating award-winning kits and digital tools that facilitate learning through play. Technology Will Save Us has reached children in over 87 countries, offering its products through kiosks in the UK and online, while also collaborating with children to guide the design process based on extensive research.

Pie Mapping

Series A in 2015
Pie is changing the way that individuals, and businesses manage their vehicles, operations and drivers. By seamlessly providing an on-demand experience for connecting drivers with orders from customers, we make it easy for you to manage your fleet or work with third-party providers and contractors to complete an order. We make it easier for the customers to see their delivery and communicate with the driver in real time, while avoiding disruptions that limit the number of jobs a driver can complete at high peak times. Pie's on a mission to provide a powerful on-demand solution for urban logistics and transportation companies that scales globally for any industry.

Qudini

Seed Round in 2015
Qudini Limited, founded in 2012 and based in London, United Kingdom, offers a software solution designed to enhance customer experience for service businesses with physical locations. The platform enables customers to join a virtual queue via their mobile devices, eliminating the need to stand in line. Qudini’s comprehensive toolset allows businesses to manage walk-in customers, facilitate multi-channel appointment bookings, and organize events and workshops. This B2B SaaS platform is utilized by various sectors, including retail, restaurants, and public services, aiming to improve operational efficiency and boost customer loyalty. Notable clients include Telefonica Global, House of Fraser, and several innovative restaurant brands in the UK, such as Honest Burgers and Bodeans.

WinkApp

Seed Round in 2015
WinkApp Ltd. is a developer of a mobile application that connects printed content to digital content, facilitating the integration of offline and online materials. Based in Israel, the company utilizes proprietary technology that allows multiple links within printed documents to direct users to relevant external content. This innovative approach serves publishers, advertisers, and users by enhancing engagement and increasing conversion rates, ultimately creating additional revenue streams from offline content.

Peeple

Seed Round in 2015
Peeple, founded in 2014 and headquartered in Austin, Texas, specializes in smart home security solutions. The company offers a smart camera that attaches to existing peepholes and connects to home Wi-Fi, allowing it to identify and alert homeowners to any outside presence. This device uses AI-powered video technology to recognize visitors and provide real-time notifications, ensuring that homeowners are informed about who is at their door, even when they are not at home. Additionally, Peeple provides an application that allows users to customize their notification preferences, enhancing their overall security and peace of mind.

Locus

Seed Round in 2015
They are tackling the major consumer frustrations with shopping online, specifically checkout and delivery. Their solution is a one-click checkout & 30 minute delivery (and returns) option offered by retailers to consumers. It is a bit like click and collect, except they collect on your behalf and deliver it wherever you are, whenever you're ready.

MileZero

Seed Round in 2015
MileZero is focused on creating a cloud-based logistics automation platform that caters to both traditional retailers and digital innovators. The platform is designed to optimize large-scale logistics networks and delivery fleets by tracking shipments from sortation and dispatch to the final delivery points. It synchronizes parcel movements in real time, allowing for adjustments based on planning changes and current conditions. This capability enables enterprise retailers and carriers to efficiently deliver and monitor orders, helping them navigate the challenges posed by rapid changes in consumer preferences and the growth of mobile and on-demand services.

Localz

Seed Round in 2014
Localz Pty Ltd is a customer engagement platform that enhances service delivery through real-time location tracking and two-way communication. Founded in 2013 and headquartered in Melbourne, Australia, with additional offices in London and Los Angeles, Localz provides solutions for various sectors, including retail, logistics, and field services. The platform allows users to track service technicians and deliveries, manage appointments, and facilitate curbside and order collection. By addressing the growing consumer demand for transparency and flexibility in service experiences, Localz empowers businesses to meet customer expectations effectively. Their offerings include fulfillment platforms tailored for field service and parcel logistics, as well as software for click and collect services, enabling seamless interactions between consumers, drivers, and service providers.

YRSTORE

Seed Round in 2014
YRSTORE is a dynamic part of the YR network that specializes in innovative digital store and event concepts for well-known brands such as Tommy Hilfiger, Nike, and Levi’s. The company focuses on collaboration, seeking partnerships with exceptional brands to enhance customer experiences. YRSTORE provides both short-term and long-term print installations, utilizing advanced techniques like dye-sublimation printing, direct-to-garment printing, monogramming, stitching, laser etching, and engraving. Additionally, it facilitates live customization through custom-built design software and 27-inch touch screens, allowing customers to create unique designs for apparel and accessories in minutes. By combining creativity with cutting-edge technology, YRSTORE aims to deliver engaging and personalized experiences in the event and retail industries.

Asylum Labs

Seed Round in 2013
Asylum Labs is a developer focused on the mobile social casino market, creating engaging casino-based video games that incorporate social networking elements. Their flagship product, Wild Party Casino, offers a diverse suite of games designed to appeal to both traditional gambling enthusiasts and a broader audience seeking innovative gaming experiences. By leveraging solid mathematical foundations in their game design, Asylum Labs is well-positioned to transition into real-money wagering. The company's commitment to redefining social gaming fosters active online communities, allowing users to play across various devices while enjoying immersive entertainment.
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