SaaSgarage

SaaSgarage, founded in 2008 and headquartered in Munich, Germany, is a venture capital firm that specializes in supporting early-stage Software as a Service (SaaS) startups. It serves as a collaborative platform for founders and CEOs of SaaS companies, helping them refine their business models and prepare for initial funding rounds, such as Seed and Pre-Series A. SaaSgarage has cultivated a reputation as a breeding ground for notable European SaaS enterprises, guiding these companies as they prepare to enter the global market. The firm focuses on investing in innovative software businesses that deliver cloud-based services, fostering growth and development within the SaaS sector.

Alexander Brühl

Founder and Owner

22 past transactions

consalio

Seed Round in 2022
Consalio is a company that specializes in advisory spend management solutions, offering a SaaS-based platform designed to enhance transparency in external consulting activities and costs. The platform enables organizations to monitor their advisory expenditures in real-time, providing a comprehensive overview that facilitates the identification of potential savings. By improving the comparability of various advisory projects, Consalio empowers companies to negotiate more effectively and maintain control over project scopes. This approach not only optimizes resource allocation for advisory services but also strengthens the communication between companies and their advisors. An online inquiry form is available on Consalio's website for interested parties.

SMAHO

Seed Round in 2021
SMAHO is a developer of a cloud-based platform designed for the control of connected devices, regardless of manufacturer. The platform is compatible with iOS, Android, Alexa, and Google Assistant, allowing users to manage their networked devices seamlessly from their smartphones or through voice commands. This vendor-agnostic solution provides flexibility and convenience, enabling remote control and management of devices at any time, effectively simplifying the user experience in smart home automation.

bao solutions

Seed Round in 2020
Bao solutions GmbH, established in 2017 and based in Munich, Germany, specializes in developing sales software designed to enhance and streamline every phase of the sales process. The company's platform utilizes conversation intelligence to guide sales discussions through structured playbooks, ensuring that best practices are consistently applied. It offers real-time documentation of sales conversations and integrates seamlessly with popular customer relationship management systems such as Salesforce, Hubspot, MS Dynamics, and Pipedrive. By providing transparency into sales interactions and delivering analytics on sales processes, bao solutions helps team leaders and sales representatives identify key success factors, ultimately increasing the likelihood of closing deals.

Loyalty Prime

Series B in 2020
Loyalty Prime Germany GmbH specializes in developing and operating a cloud-based loyalty platform that facilitates the management of customer loyalty programs. Founded in 2014 and headquartered in Munich, the company offers a versatile platform that enables businesses to create targeted promotions and reward customers for various activities, such as enrollment and spending. The platform supports the establishment of multiple status levels and customizable rules for customer retention based on criteria like points earned and transaction frequency. Additionally, Loyalty Prime allows for the integration of coalition programs with numerous partners, enabling the issuance of common virtual currencies to enhance member value. It also provides tools for generating and managing unique voucher codes for promotions. The company caters to medium and large enterprises across diverse industries, including automotive, consumer goods, e-commerce, financial services, travel, healthcare, and telecommunications, with additional offices in London and New Delhi.

AlfaDocs

Seed Round in 2019
AlfaDocs is the new generation of doctor practice management systems. Our mission is to make doctor practice management more efficient and intelligent, with the vision to improve the world of health care. We are connecting patients and doctors in a whole new way, with a healthcare platform that changes the everyday life in and around doctor's practices. We are to accomplish our vision by offering service-oriented technological solutions: digitalization, centralization, automation, and integration. That is why we developed AlfaDocs, the first real Practice & Patient-Relationship Management cloud-based platform. Since launch about three years ago on the Italian market, our Munich-based team has quickly grown the business to a solid customer base and raised several investments. We have become one of the best solutions for practice management in Italy and we're looking to take the company international, entering several other markets, to finally become the #1 European solution for Practice & Patient-Relationship Management. In Italy, AlfaDocs is already the clear market leader in the area of cloud-based practice management systems (PMS) for dentists.

SaaStock

Series A in 2017
SaaStock is a prominent conference platform focused on the Software as a Service (SaaS) industry, founded by Alexa Theuma. It serves as a vital hub for founders, executives, and investors to come together, share knowledge, and foster connections that drive collective improvement within the community. The flagship SaaStock conference takes place annually in Dublin, attracting over 3,000 attendees engaged in scaling B2B SaaS companies. The event features a variety of programs, including interactive workshops, networking opportunities, and the Global Pitch Competition, which awards a significant prize to the best SaaS startup. Additionally, SaaStock organizes satellite events such as SaaS.City bootcamps, InvestStock for investors, and SaaStock On Tour, which hosts one-day events in major cities around the world. Through these initiatives, SaaStock aims to inspire growth, enhance customer value, and transform business metrics for participating organizations.

Softgarden

Venture Round in 2015
Softgarden is a provider of online recruitment software that simplifies the hiring process for businesses. Its platform allows companies to post job advertisements on their websites and various job boards, facilitating online applications from candidates. The software includes features for candidate tracking, application management, and employer branding, enabling businesses to assess and discuss applications efficiently. By offering analytics, Softgarden provides insights into the recruitment process, helping organizations make informed decisions. The cloud-based system covers the entire recruitment lifecycle, from publishing job postings to processing applications and selecting suitable candidates, streamlining the hiring workflow for companies.

minubo

Seed Round in 2014
minubo is a provider of eCommerce intelligence solutions designed to help online retailers manage and analyze their data effectively. The company offers a cloud-based analytics service that integrates data from various sources, allowing retailers to gain insights and make informed decisions without the burden of complex IT infrastructure. With a focus on transforming commerce companies into data-driven leaders, minubo provides a unified database and reporting tools based on eCommerce best practices. This enables retailers to enhance their visibility across business operations, improve their multi-channel strategies, and ultimately boost sales and profitability by leveraging actionable insights derived from their data.

Riskmethods

Venture Round in 2014
Riskmethods GmbH, based in Munich, Germany, offers a cloud-based supply chain risk management solution aimed at small to medium enterprises and large businesses. Established in 2012, the company provides a range of tools to help organizations monitor and manage risks within their supply chains. Its offerings include the Social Supply Risk Network, which tracks key risk factors across first and multi-tier suppliers, and a coronavirus supply chain visibility kit that highlights the pandemic's impact on global supply chains. Riskmethods employs artificial intelligence to automate threat detection and risk assessment, enabling clients to proactively identify and mitigate risks. Additional features include interactive geo-heat maps for data visualization, real-time analytics, and integration tools aimed at enhancing risk transparency and facilitating structured risk intelligence sharing across networks.

Riskmethods

Venture Round in 2014
Riskmethods GmbH, based in Munich, Germany, offers a cloud-based supply chain risk management solution aimed at small to medium enterprises and large businesses. Established in 2012, the company provides a range of tools to help organizations monitor and manage risks within their supply chains. Its offerings include the Social Supply Risk Network, which tracks key risk factors across first and multi-tier suppliers, and a coronavirus supply chain visibility kit that highlights the pandemic's impact on global supply chains. Riskmethods employs artificial intelligence to automate threat detection and risk assessment, enabling clients to proactively identify and mitigate risks. Additional features include interactive geo-heat maps for data visualization, real-time analytics, and integration tools aimed at enhancing risk transparency and facilitating structured risk intelligence sharing across networks.

Contentful

Series A in 2013
Contentful GmbH is a Berlin-based company that provides a cloud-based content management platform designed for web and mobile applications. Established in 2011, it enables enterprises to create and manage digital experiences across multiple channels with enhanced speed and scalability compared to traditional content management systems. Contentful consolidates content into a central hub, allowing it to be structured for various digital platforms while integrating seamlessly with numerous tools via open APIs. Notable clients include Spotify, Urban Outfitters, and The British Museum, who utilize Contentful’s platform to enhance their digital content strategies. The company also offers the Optimizely application, which allows developers to incorporate content experimentation features into their projects. In addition to its headquarters in Berlin, Contentful has offices in San Francisco and Denver.

minubo

Seed Round in 2013
minubo is a provider of eCommerce intelligence solutions designed to help online retailers manage and analyze their data effectively. The company offers a cloud-based analytics service that integrates data from various sources, allowing retailers to gain insights and make informed decisions without the burden of complex IT infrastructure. With a focus on transforming commerce companies into data-driven leaders, minubo provides a unified database and reporting tools based on eCommerce best practices. This enables retailers to enhance their visibility across business operations, improve their multi-channel strategies, and ultimately boost sales and profitability by leveraging actionable insights derived from their data.

Contentful

Seed Round in 2013
Contentful GmbH is a Berlin-based company that provides a cloud-based content management platform designed for web and mobile applications. Established in 2011, it enables enterprises to create and manage digital experiences across multiple channels with enhanced speed and scalability compared to traditional content management systems. Contentful consolidates content into a central hub, allowing it to be structured for various digital platforms while integrating seamlessly with numerous tools via open APIs. Notable clients include Spotify, Urban Outfitters, and The British Museum, who utilize Contentful’s platform to enhance their digital content strategies. The company also offers the Optimizely application, which allows developers to incorporate content experimentation features into their projects. In addition to its headquarters in Berlin, Contentful has offices in San Francisco and Denver.

Riskmethods

Seed Round in 2013
Riskmethods GmbH, based in Munich, Germany, offers a cloud-based supply chain risk management solution aimed at small to medium enterprises and large businesses. Established in 2012, the company provides a range of tools to help organizations monitor and manage risks within their supply chains. Its offerings include the Social Supply Risk Network, which tracks key risk factors across first and multi-tier suppliers, and a coronavirus supply chain visibility kit that highlights the pandemic's impact on global supply chains. Riskmethods employs artificial intelligence to automate threat detection and risk assessment, enabling clients to proactively identify and mitigate risks. Additional features include interactive geo-heat maps for data visualization, real-time analytics, and integration tools aimed at enhancing risk transparency and facilitating structured risk intelligence sharing across networks.

DRACOON

Series A in 2011
Every company faces the challenge of storing, managing and sharing data digitally and securely. With our highly secure and platform-independent enterprise file service, we offer our customers maximum flexibility - and at the same time a 100% GDPR-compliant solution. This gives the world back its sovereignty over its data. Our solution DRACOON is the market leader in the field of enterprise filesharing in the German-speaking area. We live, act and develop according to the principle "Privacy by Design". Our service has already been named as a "Leader" by independent top analysts such as ISG. But also various certificates and seals such as ISO27001 and EuroPriSe rattest DRACOON’s highest security standards. With our service we integrate ourselves deeply into the company processes and thus deliver a maximum protected cocoon for your data - and every connected application. These companies already trust DRACOON: KfW, Rossmann, Helios Kliniken, Rödl & Partner, ElringKlinger, EbnerStolz, DATEV, Nürnberger Versicherung, Thyssen Steel, Deutsche Telekom, Hutchison, Bechtle and many more.

Geckoboard

Seed Round in 2011
Geckoboard, headquartered in London, develops live TV dashboards that enable businesses to focus on key metrics and improve team performance. The platform is utilized by over 3,600 customers, including notable companies such as Airbnb, Marketo, Slack, and Skyscanner. Geckoboard offers more than 60 pre-built integrations with popular tools like Google Analytics, Salesforce, and Zendesk, allowing users to collect and summarize business information from various online services. This functionality helps teams distill essential data into clear visual displays, fostering transparency and effective goal-setting. The company is supported by several investors, including Index Ventures and DN Capital.

Propertybase

Series A in 2010
Over 200,000 users at 1,900 real estate businesses in 60 countries worldwide. The Propertybase platform connects and simplifies the entire real estate process- from first website click to final closing documents.

FreeAgent

Series A in 2010
FreeAgent Holdings plc provides cloud-based software-as-a-service accounting software solutions and mobile applications for freelancers, small business owners, and accountants in the United Kingdom. The company was founded in 2007 and is headquartered in Edinburgh, the United Kingdom. As of June 1, 2018, FreeAgent Holdings plc operates as a subsidiary of National Westminster Bank Plc.

DRACOON

Seed Round in 2010
Every company faces the challenge of storing, managing and sharing data digitally and securely. With our highly secure and platform-independent enterprise file service, we offer our customers maximum flexibility - and at the same time a 100% GDPR-compliant solution. This gives the world back its sovereignty over its data. Our solution DRACOON is the market leader in the field of enterprise filesharing in the German-speaking area. We live, act and develop according to the principle "Privacy by Design". Our service has already been named as a "Leader" by independent top analysts such as ISG. But also various certificates and seals such as ISO27001 and EuroPriSe rattest DRACOON’s highest security standards. With our service we integrate ourselves deeply into the company processes and thus deliver a maximum protected cocoon for your data - and every connected application. These companies already trust DRACOON: KfW, Rossmann, Helios Kliniken, Rödl & Partner, ElringKlinger, EbnerStolz, DATEV, Nürnberger Versicherung, Thyssen Steel, Deutsche Telekom, Hutchison, Bechtle and many more.

Propertybase

Seed Round in 2010
Over 200,000 users at 1,900 real estate businesses in 60 countries worldwide. The Propertybase platform connects and simplifies the entire real estate process- from first website click to final closing documents.

FreeAgent

Pre Seed Round in 2009
FreeAgent Holdings plc provides cloud-based software-as-a-service accounting software solutions and mobile applications for freelancers, small business owners, and accountants in the United Kingdom. The company was founded in 2007 and is headquartered in Edinburgh, the United Kingdom. As of June 1, 2018, FreeAgent Holdings plc operates as a subsidiary of National Westminster Bank Plc.

Datango

Series A in 2006
datango AG, founded in Berlin in 1999, specializes in enhancing the user experience within software applications. The company offers a learning experience platform that aids organizations and their employees in the efficient introduction and operation of enterprise applications. This platform features navigation assistance in live systems and automates the creation and translation of process documentation, training manuals, software simulations, and e-learning environments. By doing so, datango enables clients to ensure seamless functionality during software rollouts, change management initiatives, and the development of new documentation. Since 2006, the company has received support from Hasso Plattner Ventures and Falk Strascheg Holding to expand its global reach. In 2007, datango expanded its capabilities by acquiring the Knowledge and Performance Solutions unit from the Swedish company Enlight AB.
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