Sterling.VC

Sterling.VC is a venture capital firm based in New York, established in 2014. It specializes in growth capital investments with a focus on the sports, media, and real estate sectors. The firm is supported by Sterling Equities, which is the principal owner of the New York Mets and SportsNet New York (SNY). Additionally, Sterling.VC has a particular interest in the web3 gaming sector, reflecting its commitment to innovative and emerging technologies.

Eric Arzoian

Analyst

Jeffrey Wilpon

Partner

Past deals in Streaming

Sleeper

Series C in 2021
Sleeper is a sports platform intended for fantasy leagues and eSports. The platform connects fans and people to create a community and friendship that enable users to enjoy a sporting event in a communal way that creates lasting memories.

Dapper Labs

Series C in 2021
Dapper Labs Inc., based in Vancouver, Canada, is a developer of blockchain-based video games and digital collectibles. Founded in 2018, the company is known for its consumer-focused Flow blockchain platform, which supports the creation and distribution of non-fungible tokens (NFTs) and other digital assets. Dapper Labs aims to enhance digital engagement by allowing fans to interact with their favorite brands in innovative ways. Through its platform, users can securely track ownership of unique digital items while also having the opportunity to create their own content. This approach not only entertains but also fosters a decentralized environment where value is placed on digital collectibles and user-generated creations.

Maestro

Series A in 2017
Maestro is a platform based in San Francisco that empowers broadcasters to create engaging video experiences for their audiences. It offers a white-label solution for enterprise live streamers, enabling them to own, engage, and monetize their viewers effectively. The platform features tools designed to drive audience interaction at critical moments while capturing user data for analytics and marketing purposes. Notable customers include major companies such as Microsoft, PlayStation, and Capcom, highlighting Maestro's capability to serve high-profile clients in the entertainment and gaming industries.

Transmit.Live

Seed Round in 2017
Transmit is the first and only live streaming video marketplace that connects the best of live sports, esports, music and entertainment with the world’s most recognizable brands. Transmit’s live video syndication platform enables content creators and rights holders to reach live audiences in the moment at scale, while providing technology to brands that lets them easily forecast targeted audiences and buy relevant streaming content. Transmit.Live is based in New York City, with offices in Miami and Seattle.

VSporto

Seed Round in 2016
VSporto, LLC is a provider of Internet radio and podcast services tailored for sports enthusiasts. Founded in 2011 and based in Ridgeland, Mississippi, the company offers a platform that connects fans with high-quality audio and video content related to their favorite teams. This includes news, opinions, analysis, and interviews with current and former players and coaches, ensuring fans stay informed about the latest developments in the sports world. By focusing on delivering engaging content, VSporto aims to enhance the experience of true sports fans.

Rad

Seed Round in 2015
Rad operates a global network focused on virtual reality, 360 video, and immersive experiences, catering to the growing demand for innovative content consumption. Through its platform, Rad delivers a diverse range of programming, including eSports, music, comedy, and sports, appealing particularly to Millennial and Gen Z audiences. The service stands out by offering a variety of viewing formats such as 2D, 3D, 4K, live, and immersive VR content. Additionally, Rad incorporates blockchain technology and peer-to-peer networking, enabling viewers to earn rewards points and engage with the community. This unique combination positions Rad as a hub for next-generation viewers seeking edgy and interactive entertainment.
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