Persistence Partners

Persistence Partners is an early-stage venture capital firm based in Santa Barbara, California, that focuses on investing in technology-related startups, primarily on the East Coast. Founded in 2006, the firm has shifted its attention from seeking new investment opportunities to actively managing its existing portfolio. Despite its previous name, Great Pacific Capital, Persistence Partners has not made new investments recently and is concentrating on supporting the companies already under its management.

David R. Gross

Managing Partner

7 past transactions

Connexity

Seed Round in 2012
Connexity, Inc. is a technology-driven marketing solutions company that specializes in connecting retailers with consumers through its price comparison shopping platform. Founded in 1996 and based in Santa Monica, California, Connexity offers a variety of marketing solutions, including search marketing, syndicated product listings, and targeted display advertising. The company assists online retailers in acquiring new customers and driving sales while providing publishers with monetization opportunities through cost-per-click arrangements. Connexity operates in multiple countries, including the United States, the United Kingdom, France, and Germany, managing various business services and sites such as Bizrate and Shopzilla. Formerly known as Shopzilla, Inc., the company rebranded in 2014 and is now owned by Symphony Technology Group.

Connexity

Seed Round in 2010
Connexity, Inc. is a technology-driven marketing solutions company that specializes in connecting retailers with consumers through its price comparison shopping platform. Founded in 1996 and based in Santa Monica, California, Connexity offers a variety of marketing solutions, including search marketing, syndicated product listings, and targeted display advertising. The company assists online retailers in acquiring new customers and driving sales while providing publishers with monetization opportunities through cost-per-click arrangements. Connexity operates in multiple countries, including the United States, the United Kingdom, France, and Germany, managing various business services and sites such as Bizrate and Shopzilla. Formerly known as Shopzilla, Inc., the company rebranded in 2014 and is now owned by Symphony Technology Group.

Sirigen

Venture Round in 2010
Sirigen, Inc. is a biotechnology company based in La Jolla, California, that specializes in High Sensitivity Fluorescence (HSF) detection technology for the diagnostic and life science markets. Established in 2003, the company develops innovative polymeric materials that enhance fluorescence detection capabilities, leading to improved performance in various applications, including immunoassays, flow cytometry, molecular diagnostics, and more. Sirigen's products, which include a range of fluorescent polymers and conjugates, are designed to simplify sample processing and instrumentation requirements, making them suitable for high-volume screening in diagnostics and personal care applications. As a subsidiary of Becton, Dickinson and Company, Sirigen continues to focus on advancing detection techniques and developing next-generation diagnostic tools.

BioIQ

Venture Round in 2010
BioIQ, Inc. is a healthcare engagement and quality care company based in Atlanta, Georgia, founded in 2005. The company specializes in developing health measurement software solutions that enhance corporate health and wellness programs. BioIQ offers a unique health screening platform and an ecosystem of health improvement tools, enabling employers, health plans, and government entities to implement customizable and measurable health initiatives. With a focus on analytics and omnichannel communications, BioIQ aims to optimize investments in health programs and improve patient navigation within the U.S. healthcare system. The company has successfully launched over 3,000 health improvement programs and serves a diverse clientele, including national laboratories and diagnostics companies, helping beneficiaries across the nation achieve better health outcomes.

BioIQ

Venture Round in 2009
BioIQ, Inc. is a healthcare engagement and quality care company based in Atlanta, Georgia, founded in 2005. The company specializes in developing health measurement software solutions that enhance corporate health and wellness programs. BioIQ offers a unique health screening platform and an ecosystem of health improvement tools, enabling employers, health plans, and government entities to implement customizable and measurable health initiatives. With a focus on analytics and omnichannel communications, BioIQ aims to optimize investments in health programs and improve patient navigation within the U.S. healthcare system. The company has successfully launched over 3,000 health improvement programs and serves a diverse clientele, including national laboratories and diagnostics companies, helping beneficiaries across the nation achieve better health outcomes.

Invoca

Series A in 2009
Invoca, Inc. is a company that specializes in AI-powered call tracking and analytics, offering a platform designed to enhance inbound phone marketing. The platform enables marketers to obtain campaign attribution and actionable insights from phone calls, allowing them to understand customer motivations, gather real-time intelligence about callers, and analyze conversation content. Invoca's suite of tools includes call and voice analytics, a real-time engagement engine for automating customer interactions, and an integration hub that connects call intelligence with marketing and sales applications. Its products are tailored for performance marketers and include features such as conversation intelligence and reporting. Invoca also provides solutions compatible with various platforms, including AdWords, Facebook, and Salesforce, catering to consumer and business-to-business marketers as well as agencies. Founded in 2007 and based in Santa Barbara, California, Invoca was previously known as RingRevenue and rebranded in 2013. The company also maintains offices in San Francisco and Denver.

Procore

Series B in 2007
Procore Technologies, Inc. is a cloud-based construction management software company that provides a comprehensive platform for stakeholders in the construction industry to collaborate effectively on projects. Founded in 2002 and headquartered in Carpinteria, California, Procore serves a diverse range of customers, including owners, general contractors, specialty contractors, architects, and engineers across various segments such as commercial, residential, industrial, and infrastructure. The company's offerings include Procore, a project management solution, Procore Mobile, which allows users to manage project data on-the-go, and Procore Drive for document management. Additional features include tools for managing design coordination, field productivity, project financials, and analytics. Procore's software enhances project efficiency and accountability by streamlining communication and documentation, and it is accessible via web browsers and mobile applications on iOS and Android devices. The company operates in the United States and internationally, with a focus on delivering solutions that facilitate a seamless construction process.
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