Armada Ventures

Armada Ventures was a venture capital firm located in London, United Kingdom, specializing in raising capital for and investing in B2B software businesses. The firm focused primarily on early and mid-stage technology companies in the B2B SaaS sector, aiming to support innovative solutions and drive growth within this market.

Jonathan Laughton

Principal

12 past transactions

Carvolution

Series C in 2021
Carvolution AG is a Swiss company based in Bern that provides a car subscription service, allowing customers to lease and rent vehicles through a fully digital platform. Founded in 2017, Carvolution simplifies car ownership by offering a convenient monthly subscription that includes vehicle registration, taxes, insurance, maintenance, and tires. This approach eliminates the complexities associated with traditional ownership and long-term leasing, enabling consumers to select their preferred vehicles without the burdens of long-term commitments. By streamlining the entire process, Carvolution saves customers both time and money while enhancing efficiency for all involved parties.

Carvolution

Series B in 2019
Carvolution AG is a Swiss company based in Bern that provides a car subscription service, allowing customers to lease and rent vehicles through a fully digital platform. Founded in 2017, Carvolution simplifies car ownership by offering a convenient monthly subscription that includes vehicle registration, taxes, insurance, maintenance, and tires. This approach eliminates the complexities associated with traditional ownership and long-term leasing, enabling consumers to select their preferred vehicles without the burdens of long-term commitments. By streamlining the entire process, Carvolution saves customers both time and money while enhancing efficiency for all involved parties.

Volo

Venture Round in 2017
Volo Commerce Limited is a software and artificial intelligence company that specializes in providing solutions for multichannel e-commerce businesses. Established in 2006 and based in Cheltenham, United Kingdom, Volo develops the eSellerPro platform, a comprehensive business management system that automates various aspects of the online sales process, including inventory management, product listings, sales order processing, and customer communications. The company utilizes data and intelligence from the entire commerce ecosystem, both online and offline, to deliver real-time insights and intelligent recommendations to brands and retailers, enhancing their revenue and customer satisfaction. Volo serves prominent clients such as Superdry, Office, Dixons Carphone, ProCook, and BMW, having processed over $1.5 billion in trade since 2010. In 2015, Volo changed its name from Sandbourne Systems Limited and is currently a subsidiary of FOG Software Group.

Cloud.IQ

Venture Round in 2017
cloud.IQ Limited operates an automated conversion rate optimization platform tailored for e-commerce businesses. Founded in 2005 and headquartered in London, with an additional office in Sydney, the company utilizes AI and machine learning to enhance the customer journey without necessitating changes to existing websites. Its platform features tools such as siteAnalyser for performance evaluation, visitCapture for gathering visitor data, and cartRecovery for recovering lost sales. Additionally, cloud.IQ offers targetMail for personalized email communication, exitCapture for capturing email opt-ins, and analyticsIQ for campaign optimization and testing. Through real-time data and analytics, cloud.IQ aims to significantly increase online revenue for clients, which include notable names such as Allianz, Boots, and Samsung.

Vizibl

Seed Round in 2014
Vizibl develops a digital procurement platform aimed at enhancing collaboration and innovation between enterprises and their suppliers. The platform offers tools for projection, collaboration, event scheduling, and task management, enabling organizations to manage their relationships more effectively. By fostering deeper connections, Vizibl's software helps enterprises reduce risks, costs, and duplication while improving processes and productivity. This focus on supplier collaboration allows companies to deliver mutual value, transforming how they work together in the procurement space.

Vizibl

Seed Round in 2014
Vizibl develops a digital procurement platform aimed at enhancing collaboration and innovation between enterprises and their suppliers. The platform offers tools for projection, collaboration, event scheduling, and task management, enabling organizations to manage their relationships more effectively. By fostering deeper connections, Vizibl's software helps enterprises reduce risks, costs, and duplication while improving processes and productivity. This focus on supplier collaboration allows companies to deliver mutual value, transforming how they work together in the procurement space.

Idio

Series A in 2014
Idio is a technology company that specializes in buyer-centric marketing solutions for global B2B enterprises. Its Demand Orchestration platform leverages Content Intelligence to predict individual interests, allowing for the automatic delivery of personalized experiences across various digital channels. By harnessing data from consumers' online activities, Idio enables brands and marketers to refine their content and enhance customer engagement. The platform is trusted by notable companies, including Intel, Fitch Ratings, and AllianceBernstein, to navigate marketing complexities and optimize buyer interactions. Established in London and New York and supported by prominent SaaS investors, Idio was recognized as a Breakout Vendor by Forrester Research in 2017.

SafeToNet

Seed Round in 2014
SafeToNet is a parental control application that employs artificial intelligence to protect children on online messaging platforms. The software enhances children's decision-making by guiding them in navigating online interactions and identifying instances of potential threats or distress. When the app detects changes in a child's safety status, it sends alerts to parents through a Safety Indicator. By automatically identifying and blocking harmful messages, including those related to abuse, aggression, and cyberbullying, SafeToNet aims to shield children from violence and antisocial behavior while maintaining user privacy.

The Book of Everyone

Pre Seed Round in 2014
The Book of Everyone Ltd. is a London-based company that specializes in personalized publishing, offering an online platform for creating custom books and cards for various occasions such as birthdays, anniversaries, and special celebrations. Founded in 2013, the company provides its products in multiple formats, including digital, softcover, hardcover, and deluxe editions. With a focus on delivering unique and meaningful gifts, The Book of Everyone has established itself as a notable player in the personalized publishing sector, generating significant revenue through its innovative offerings.

Cubed

Seed Round in 2014
Cubed, formerly known as VisScore, is a marketing attribution platform based in Cardiff, United Kingdom, founded in 2014. The company specializes in providing enterprise-level attribution solutions at an accessible cost for businesses of all sizes, including small and medium enterprises. Cubed aims to enhance understanding of consumer behavior, enabling clients to make informed decisions based on insights gathered from their marketing activities. The platform's focus is on helping organizations evaluate the effectiveness of their marketing strategies, fostering a more data-driven approach to business growth.

Endomag

Series A in 2013
Endomag is a medical technology company devoted to improving the global standard of cancer care. The company's Sentimag probe, Magseed marker, and Magtrac node marker are already in use by many of the world’s leading physicians and cancer centers. Endomag's goal is to help women with breast cancer avoid surgery when it isn’t needed, and experience better outcomes when it is. As of 2019, the company has already helped 70,000+ women around the world access more precise and less invasive breast cancer care. Founded in 2007 as a spin-out from the University of Houston and the University College London (UCL), Endomag continues to develop its unique clinical platform from its headquarters in Cambridge, United Kingdom. The company sells its products through a network of distributors in Europe, the Middle East, Africa, and Australasia.

NewVoiceMedia

Venture Round in 2013
NewVoiceMedia powers customer connections that transform businesses globally. It provides cloud technology that helps businesses sell more, serve better, and grow faster. NewVoiceMedia joins up all communications channels without expensive, disruptive hardware changes and plugs straight into your CRM for full access to hard-won data. It connects over 750 customers including MobileIron, Lumesse, Vax, JustGiving, and Canadian Cancer Society. The company was founded in 2000 and is headquartered in Basingstoke, Hampshire.
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