Mindshift Capital

Mindshift Capital is a venture capital firm established in 2019 and based in Dubai, United Arab Emirates. The firm focuses on post-seed early-stage companies primarily in the U.S., Europe, and the Middle East. Mindshift Capital identifies investment opportunities within sectors such as edtech, fintech, foodtech, and healthtech, aiming to support 15 to 20 companies. The firm prioritizes investments that demonstrate scalable technology and exceptional leadership, while also emphasizing a gender lens to promote diversity and address the funding gap for female-led ventures. Through its global network, Mindshift Capital seeks to foster high-growth potential companies that align with these principles.

Hana Besbes

Venture Partner

Marcia Dawood

Venture Partner

Rebecca Hall

Venture Partner

Heather Henyon

Founding General Partner and Investment Team Member

12 past transactions

Wellbees

Seed Round in 2022
Operator of a digital corporate well-being platform intended to offer a well-being program for employees. The company's platform offers expert support, competitions, content, seminars, and events on a digital platform dedicated to the organization within the scope of a sustainable program, enabling companies to improve employees' healthy habits, make them feel valued and increase their commitment.

Rebel Girls

Seed Round in 2022
Rebel Girls is a global multi-platform edutainment brand focused on inspiring and instilling confidence in a generation of girls around the world. Rebel Girls bring the stories of phenomenal women from all over the world to life by way of bestselling books, an award-winning podcast, toys, digital media, and more. The Rebel Girls community spans over 85 countries, with 6M books sold in 49 languages and 8M podcast downloads, reaching 10M girls.

Rosy

Seed Round in 2021
Rosy Wellness, Inc. is a technology platform focused on supporting women experiencing decreased sexual desire. Founded in 2018 and based in Dallas, Texas, the company offers an application that provides educational resources, including over 100 short video lessons, romantic stories, and guided sessions. The app features a sexual wellness score and facilitates community engagement, enabling women to discuss their experiences openly. Additionally, Rosy has established a network of over 2,500 healthcare providers and physicians who refer patients to the platform, enhancing its reach and impact. By combining education with personalized resources, Rosy Wellness aims to empower women to improve their sexual well-being.

Shiok Meats

Seed Round in 2021
Shiok Meats Pte. Ltd., founded in 2018 and based in Singapore, is a pioneering company in South-East Asia focused on producing cell-based crustacean meats and seafood. By utilizing cellular aquaculture techniques, Shiok Meats aims to provide a sustainable and health-conscious alternative to traditional meat products. The company specializes in developing lab-cultured shrimp and seafood, emphasizing animal welfare and environmental benefits. Their products promise to deliver the same taste, texture, and nutritional value as conventional seafood while eliminating the need for animal harvesting.

Shiok Meats

Convertible Note in 2021
Shiok Meats Pte. Ltd., founded in 2018 and based in Singapore, is a pioneering company in South-East Asia focused on producing cell-based crustacean meats and seafood. By utilizing cellular aquaculture techniques, Shiok Meats aims to provide a sustainable and health-conscious alternative to traditional meat products. The company specializes in developing lab-cultured shrimp and seafood, emphasizing animal welfare and environmental benefits. Their products promise to deliver the same taste, texture, and nutritional value as conventional seafood while eliminating the need for animal harvesting.

Fortë

Venture Round in 2021
FORTË is a tech company (b2b), and a subscription based fitness streaming platform (b2c). They have built hardware and software that they install in a studio so they can seamlessly stream live classes directly to their platform. they are creating a Netflix-style hub of leading boutique fitness studio classes worldwide. Right now a boutique fitness studio is confined to the 30 people or so that can attend their class, but with streaming the entire world can be their audience. In order to connect the remote users to the in-studio participants they will be curating all wearables on the market to create a live leaderboard. Users will be able to track their performance in real-time, monitor their overall and personal achievements on their social, interactive, and fully immersive platform. Each studio is outfitted with multiple cameras. The switching of the cameras is fully automated, as well as the audio. They live stream all day from both coasts, with no one operating the streams successfully daily. MVP : https://www.go90.com/videos/3iPpGlhJgjU

Shiok Meats

Convertible Note in 2020
Shiok Meats Pte. Ltd., founded in 2018 and based in Singapore, is a pioneering company in South-East Asia focused on producing cell-based crustacean meats and seafood. By utilizing cellular aquaculture techniques, Shiok Meats aims to provide a sustainable and health-conscious alternative to traditional meat products. The company specializes in developing lab-cultured shrimp and seafood, emphasizing animal welfare and environmental benefits. Their products promise to deliver the same taste, texture, and nutritional value as conventional seafood while eliminating the need for animal harvesting.

Sarwa

Series A in 2020
Sarwa Digital Wealth Limited develops a platform that offers investment advice. It offers investment strategies for better returns, simplified investing, and automated investing. The company was founded in 2016 and is based in Dubai, United Arab Emirates.

QiDZ

Seed Round in 2019
QIDZ LLC is a mobile application developer based in Dubai, United Arab Emirates, founded in 2017. The company specializes in connecting parents with vendors offering entertainment, education, and after-school activities for children. Its platform allows users to discover carefully curated fun and educational activities, access exclusive deals, and book services online instantly. By facilitating this connection, QIDZ enables parents to efficiently plan family outings while providing vendors with a targeted audience to promote their offerings.

Vivoo

Pre Seed Round in 2019
Vivoo is a wellness assistant that provides custom nutrition advice to the users based on their urine sample analysis. Vivoo translates the user's urine information into personalized nutrition and lifestyle advice that can easily fit in daily life. All of the Vivoo advice has been prepared by registered dieticians, nutritionists, and doctors. The company was founded in 2017 and is based in Palo Alto, California.

MUNCH:ON

Series A in 2019
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

Little Thinking Minds

Series A in 2018
Little Thinking Minds Company, LLC. produces educational Arabic content for children. It offers its educational content on various platforms, such as DVDs, CDs, activity books, flash cards, video and audio downloads, apps, and online games. The company sells its products through retail outlets, bookshops, play areas, and mega stores, as well as online in the United States, the United Kingdom, Lebanon, Jordan, Egypt, Saudi Arabia, the United Arab Emirates, Qatar, Bahrain, Singapore, and Australia. Little Thinking Minds Company, LLC. was founded in 2004 and is based in Amman, Jordan with additional locations in Dubai, the United Arab Emirates and Saudi Arabia.
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